Skip to main content

tv   Made in Germany  Deutsche Welle  October 10, 2019 4:30am-5:01am CEST

4:30 am
don't do that he wasn't don't don't tell me that you never heard. of or you know and the jointer come up in the morning bring a. reasonable distance or use of your harness. the promise of cold starts october 11th on t.w. bob there are. a lot of the. ones that there has to sling in the past it's not neat that much is certain but is it tasty and tell see probably best to try to out for yourself because times are
4:31 am
changing and growing need to consumption is harmful to the environment and the climate and some say in future we may well be eating need to that is neat free it's crunch time for the food industry welcome to mate now a number of startups worldwide have caught the eye of investors with their plans to feed the planet instead of meat from the farm they're growing it in laps or designing substitutes the pretty secretive about it all because they hope that their innovative food products could soon be worth billions my colleague ben for sudan managed to get this exclusive look at a startup attempts in spain. ringback feeding the world is on everyone's lips scientists say the planet's doomed if we keep eating meat. a viable alternative could transform the way we use our resources.
4:32 am
industry is closely watching to see who will solve this 1000000000 euro question. the high stakes mean secrecy at the startups developing a substitute many wouldn't let us film but the founder of nova meets in barcelona offered to show me his printable steak it's not real meat but just to be shown he says it tastes just like it as an avid meat eater i'm going to take a lot of convincing. so how long is this going to take this one and this process is going to take around 10 minutes 10 minutes this process creates special my coffee elements and this microfilm is try to mimic cory sam but what is actually. moscow's in story for the chickens. is it exactly the same. as the muscle tissue that you would get in the tissue up in him is very complex it's created in a very organized way and so. in our case with this
4:33 am
investigation so we found this very thing but there was able to order this microfiber as if they were muscular by the white mimic meat why why not create something totally new is there is a lot of people in our society there looking for an alternative to meat but still would like to avoid sacrificing needs so because of it is bent based that is healthy and safe and this is they stop me is what the big part of the population was. dry and you're right because i'm how easy is it to. it's on the stage. and we have to make it real which is the hard part to created sure the structure. it's quite easy but. it's it sounds quite complicated all in all and it's not even meet the end of the day what's the advantage when we think about the way we are
4:34 am
producing meat that is quite complex know how we have to go of the crop that we feed the car window then the car how we have to manage to convert the protein from the crop so the cow that's for me that's complex. that is not that complex because we are taking natural ingredients. from vegetables and we are just combining the right ones and putting that together with the printer and the powdered protein makes from bryce and p.s. is cheap the test machine costs 5000 euros a bigger one for mass production would be half a 1000000 number makes raised a big chunk of funds but won't reveal how much the savings on grazing and storing livestock though is immense.
4:35 am
once you really have a different start ups of different companies bringing this to the supermarket you will lead to a price which will go lower than actual meat and one of the savings for the environment because it is quite energy intensive we use something at room temperature and now we've got much pressure we don't control in the you mean it yes in the machine is quite simple and we believe to be more efficient also in terms of energy costs so all in all how much less energy and water should be around 95 percent more efficient in terms of both of. wire less water required and less greenhouse gas emissions. the big taste test. well it's only a little piece of steak but it's the prototype. while. it's surprising it's not you don't think of plants immediately think that it's a meat but you read. my 1st 3 d. printed steak. and survived you ate my piece was oh sorry.
4:36 am
i was hungry in filming on. the 1st step and we think it's special in some way so hopefully we'll talk again next year in see if we really get to the next level do you think you could make a big steak next i'm sure this is the music be there. at least one underground and something that can feel your stomach women have an agenda stamp it was about you the boys had better get to work investors are waiting and i'm not the only hungry one the population is exploding. we keep ripping up forests to plant the crops we need to feed the animals that end up on our plates. is in peril. now let's face it eating meat every day is not exactly
4:37 am
a happy to that's representative of every person on the planet there are many vegetarians and vegans out there some for religious reasons others for the health of the climate what is best for our planet here are some facts and figures. abstain from meat and save the world forget batman today superheroes are vegetarians they're really doing something to help the environment right whether classic vegetarian vegan or fruitarian more and more people all over the world are giving up meat. vegetarianism has even become a status symbol in many countries but are they really making a difference. let's look at the data. livestock farming has a terrible carbon footprint look at that 1000000000 cattle worldwide. raising them produces vast clouds of greenhouse gases twice as much as
4:38 am
a mitten 5 planes globally. and the industry also uses an immense amount of water around 3000 liters of h 2 o. go into the production of a single beefsteak enough to take a shower every day for 3 months. and raising animals for meat takes up a lot of space if we all stopped eating at some morrow it would free up an estimated 30000000 square kilometers. and that's an area roughly the size of africa. in all those ways meat really is terrible for the environment but it's also relative for example by not a condo that's been shipped halfway around the world is worse for the environment than buying your steak from a local farmer not least due to the transport involved. so it really makes the most sense to ask where is my food coming from.
4:39 am
say a local free range animals fed largely on grass hovan rich the soil with their manure . and that's good for the environment. so much of it's even claim that free range cattle could actually help slow global warming. water consumption in every area of agriculture depends largely on the farming methods being employed in the arid regions of chile for example where many of a condos are produced that takes around 320 liters of water to produce a single fruit that's not exactly what when packed agriculture. in other words to make a difference you should eat things that are in season and that come from your region so consume less meat and when you do eat it check its origins maybe it's time to come up with another category of environmental hero no less meta theory on.
4:40 am
ok so being a vegetarian for some 30 years now doesn't automatically make me an environmental hero but it makes me a pretty atypical german people here simply love their meat and sausages and that's part of their staple diet but he had to change is coming even major fast food chains famous or notorious for their burgers and are changing their ways it has been a slow process but it is picking up pace still if you look at a typical german christine you might think the switch to meet lists will be quite a challenge. around and sizzling straight off the grill. for well smokes this is the way germans like their meat and they do like their meat. pleasures pretzel meat is part of our food our nutrition that's the way it's always been most of the. germans consume
4:41 am
almost 60 kilograms of me to gear on average that's considerably higher than the world average of $34.00 kilos. but even in the land of the curry vorse things are changing. consumers are chewing over the idea of going meat looks to back animal rights environmental protection and health take this green food truck at a farmers market in cry borg it's sausages are oddly angular they're made of tofu. and this man is sampling them for professional reasons he's head of sales for the company that makes the tofu. stops on losses and i think it's a general trend actually plant based diet is a mega trend more and more people especially young people are getting on the bandwagon that some call it a gret effect and people are questioning their consumption habits and plan proteins are a big opportunity and back to this and we see that in the rising hunger for tofu will
4:42 am
spike. real diggins make up just one percent of the population in germany the proportion of vegetarians is somewhat higher between 6 and 10 percent but the biggest change is in a 3rd of the population who say they intend to eat less meat. this is a new target group for traditionally meat centric fast food chains mcdonald's for instance which has nearly $38000.00 outlets worldwide launched a new product in germany this year. alongside the $40000.00 tons of meat that they hamburgers. and processes every year in germany alone it now offers of the converter as part of the standard menu. it's fried separately from the product so it is officially begun. what does it consist of we wanted to know. essence is
4:43 am
it's a paddle based on so and we thought that looks very neat like and has a relatively meat like taste a lot in fashion you expect it is i suppose customers have asked for it 10 years ago back to them i could have made it sooner. today the stage seems to be set for meat that isn't meat. and that has turned saw it from the villain of the piece to a star among crop plants because. it's so protein rich that it's far too valuable to be used as animal fodder. here soybeans are being milked for use in tofu. in the next step will be he says empress to create a mass that can be seized and informed into any shape. and i'm thinking of. obviously a boy in the beginning our company developed our own tofu sausages to allow people
4:44 am
to make an association with something they already knew that you want to make it easier for them to switch. banks and other things but now it's important for us to develop foods are deceived into it and became good i can stand despite. what does a plant based substitute even have to look like meat that's still a debate among vegetarians and it was back when typhoon tofu was founded more than 30 years ago the family run business now produces 100 tonnes of tofu every week. that's far less than it could given the current jump in demand. put it certified organic tofu is made to a large extent by hand and tofu is still a nice product in germany unlike in other regions of the world. also it's a sod this this what a long time could the major is the motherland or the mother continent for all kinds of soy products that people i know from feed and tofu is one of the many varieties
4:45 am
and side feeling tofu has been eaten for centuries there so it pretty much has the status of a food staple but it's often combined with animal products tofu and fish or tofu and meat are a matter of course in asia it's an often said president bush. in fact the meat portion in asia is getting bigger and bigger in china for example there's a direct correlation between meat consumption and economic growth the more money people make the more meat is on the table china's per capita meat consumption has already surpassed that of germans. as a result german pig growers are exporting their surpluses to china while it's home there are more and more flexitarian are semi vegetarians because we feel sorry. i don't eat much meat maybe once or twice a week of the year but not much more 12 hours of or. less meat
4:46 am
a small but potentially healthy development for individual consumers and the global climate. to think that when i ate out i used to have to explain that chicken or fish does not fit into a vegetarian diet. at times have changed now one of the big players joining the club is nestle the conglomerate is investing in meats replacement products on a grand scale we caught up with christian adams marketing director off next this vegetarian and vegan unit to find out more. and enslaves controversial it has lots of brands and makes a huge range of products and from what was i suppose supermarket here in frankfurt only sell stuff made by nestle now it's getting into being in foods has that going to go to. criticism of nestlé has focused on various issues including its use of scarce water resources and its
4:47 am
indirect involvement in the clearing of tropical rain forests. it doesn't cut down trees itself but it does buy lots of palm oil from plantations on the land. the swiss giant wants to be seen as benevolent not a force of evil that is perhaps one reason for its new concentration on plant based foods christian adams is the public face of garden gourmet nestle's vegetarian and vegan unit it has recently developed soit based mince meat. so i think. we already saw a boom in alternatives to meet several years ago but then it faded do you think it'll be different this time because these models will get a critical look to see what the quality of the product is much better now back then when you say a tofu sausage at a grill party it didn't taste of much on the consistency wasn't so great either it
4:48 am
ought to be sceptical defense but it's not today's products but is for example really not so different from their meaty counterparts. we kind of people will accept them just as if we got sort of the sea water by the time. when i 1st began bottom days. it's very salty. that's good. but it's still not like meat. nestle spent years developing its vegan mince burgers and meatballs it's an investment it hopes will pay off. about this doesn't cost as much as ments is in part because it's more in germany the recommended retail price for a 200 gram pack is 3 euros $49.00 depending on the quality mincemeat costs between 6 and 8 euros a kilo so yes it is a bit more expensive. for many nestlé is still one of the major bad eggs of the food industry to spread so coffee pods and drinks bottles generate vast amounts of
4:49 am
plastic waste 1700000 tonnes in 2017 how is that compatible with nestle is efforts to be seen as a force for good. this is often times in which people associate begin with eco friendly and good for the climate but honestly still makes lots of products that aren't so green. how do you deal with this image problem in that you know for the few good things. that. mr schneider recently said that nestle has committed to 0 net greenhouse gas emissions by 2050 all parts of the group and to do better for the sake of the environment of course that is quite a challenge had a brand does still sell meat but the trend is certainly towards plant based products and it started off to a tangent with why does not use its was the idea behind the garden gourmet brand to create some distance from the nestle brand for marketing purposes. is
4:50 am
a bit different it's no secret that it belongs to nestle it says so on the website and on the packaging. yes and no doubt some people who aren't exactly fond of nestle probably won't buy the products but ultimately it's the quality of the product that will determine long term whether they sell or not and i know. this company canteen already serves the meatless meat. major players in the food industry such as nestlé could do a lot for the climate if they terribly change their ways but time is short and the changes needed are great. as in many sectors it's rarely the big players that initiate change it's the small ones the young ones those who think outside the box and come up with new ideas in short startups they tend to be attuned to what people like to buy and eat and that can be quite lucrative and that is why a 1000000000 base company is investing and startups to bring about what it calls
4:51 am
the food revolution. german can be manufacturing cost used has started a venture capital fund in downtown berlin the family owned firm hope scotches green food will encourage hip sustainable nutrition trends and make money at the same time as a. mango coconut milk or a banana have a syrup lemon juice or all the powder like cold pressed not to pasteurize by heating the innovation in the sector is the pressure and so here's the world's 1st ready to eat out say bowl. the manager of the fund has been a vegetarian since childhood funds food projects that she believes are forward looking and environmentally friendly bacon chips without pork or hemp bars and she's prepared to invest between 200002 1000000 euros and this might it may sound but especially for investors from the tech side the taste has to be top class in
4:52 am
the food sector if the taste isn't great you won't get customers coming back for more sometimes we get companies with great ideas that take plant based issues or meat alternative seriously but then the product doesn't taste good. and. it's a growing market sales of vegan and vegetarian products are rising significantly in germany 28000 the market was worth over 1200000000 euros. touches green food has so far invested in 8 startups among the firms they've invested in is the porridge maker half a carto. half a crown actually came across profited by accident they had a pop up store in the main train station and i walked past it on a sunday and tried it and found the taste fantastic i got talking to the founders and learned about their concept but we ended up investing because it was the 1st
4:53 am
healthy for. breakfast to go on the market yes. it marked in 2014 on a schubert opened berlin's 1st part bar with 2 friends they wanted to offer something different from the bakery chains and i thought it's always easier to sell something with meat a breakfast with ham will sell people want that but there are enough existing concepts that offer it already we don't have to. $40000.00 portions of powerage across hoffer counters counters every month odes fruit and nuts are challenging meats dominance. that's when we started we renovated a small kebab shop that we scraped all the fat off the walls and said let's start our parts business after a few months we took part in an accelerator program run by german rail they were looking for startups to make train stations more appealing it was mostly tech firms
4:54 am
with a few food companies we were one of them and they were impressed by our part we operated a pup location in berlin's main station for 6 weeks and it went incredibly well for . their concept is simple take the oats that have been in europe for centuries and add different toppings and fruits. when under schubert and her co-founders were given the cash injection from conscious green food they made the leap to become a chain. there paul ridge can now be bought in 5 german cities and 2 more will follow him 2019 this poses new challenges for the berlin startup. it's more difficult because we're reaching many more people. surance is more complicated so as packaging we're mainly a take away business. sustainability and packaging is a bit of a contradiction of pick although you could bring your own container and get it filled with these questions keep coming up and we try to find the right answers and
4:55 am
keep on growing him. you know if it's about not also by then selecting. the good in food is now a trend in german cities this shows where most begin foodstuffs are being rolled out 15 percent of global market launches take place in germany closely followed by the united kingdom in the united states in spain and france it's only 4 percent so a market for wealthy countries but there's more to it if anyone can aspire i wish there was wider awareness of the relationship between nutrition and the environment but such an important point and we need to become more aware of it when i believe we're just at the beginning especially in germany as a bit of one in the united states people are already 2 years further along in terms of consciousness that confession is so. germany may be catching up fast but for the time being sustainable food trends remain a nice market for young and well heeled urban foodies. well maybe one
4:56 am
day more people here in germany will catch up with us. tasty that's all for today i hope you enjoyed the show you can always look online on a social media thanks for watching see you soon.
4:57 am
center for the complex the funding the powerful. my guest this week is not syria on tisha afghanistan's ambassador to switzerland tons of united nations insignia obviously his government's relations with washington see some other. items to play
4:58 am
. off of the conflict so for 30 minutes off the w. 6 kilos of plastic waste a normal couch for italian treasure men johnny calling and his crew. sees a function going garbage men are doing their part every day to clean up the tourney and see. her their goal is to help preserve the local fish stocks and create a cleaner environment so not it. 90 minutes d.w. . play a meal and i'm good with the brand new w. finest books it's personal it's divisive there's about topics that affect us all want to push climate change and the turn.
4:59 am
cold. there is such a get out the big. city . are always. symbol of a long conflict in the philippines. between the muslim and the christian population . last. night the city center. president determines response was. by. name book or. the book the ring conquest turned into tragedy. this is not the kind of freedom that we want. how did we become a gateway to islamist terror until now they say sorry garner more sitting as a result of an exclusive report from
5:00 am
a destroyed city. the philippines in the session starts october 24th on g.w. . play . this is e w news live from but it germany's chancellor shows his solidarity at a vigil in berlin after an anti-semitic attack on a synagogue they meet east in the city of haifa the suspected near nazi gunman shot 2 people dead and seriously wounded 2 others also coming up techie steps up its military offensive against kurdish militants and.

17 Views

info Stream Only

Uploaded by TV Archive on