you know the 1st words of the german national and. 3 central values that the foundation of this country. have these values developed during. our visit to live by and defend the principles of unity justice and freedom in our everyday lives. our journey. series starts october 21st d.w. . what's that there says laying in the panel it's not neat that much is certain but is it tasty and healthy probably best to try to out for yourself because times are

changing and growing need to consumption is harmful to the environment and the climate and some say in future we may well be eating need to that is need to free it's crunch time for the food industry welcome to mate now a number of startups wild wide have caught the eye of investors with their plans to feed the planet instead of neat from the farm they're growing it in laps or designing substitutes that pretty secretive about is all because they hope that their innovative food products could soon be worth billions my colleague ben for sudan managed to get this exclusive look at the start ups attempts in spain. feeding the world is on everyone's lips scientists say the planet's doomed if we keep eating meat. a viable alternative could transform the way we use our resources. industry

is closely watching to see who will solve this 1000000000 euro question. the high stakes main secrecy at the startups developing a substitute many wouldn't let us film but the founder of nova meets in barcelona offered to show me his printable steak it's not real meat but just to be shown he says it tastes just like it as an avid meat eater i'm going to take a lot of convincing. so how long is this going to take this one in this process is going to take around 10 minutes 10 minutes this process creates special my copy elements and this microfilm is try to mimic cory sam but what is actually a must was in story for the chickens. is it exactly the same. as the muscle tissue that you would get in the tissue up a name is very complex is created in a year's very organized way and so. in our case.

we found that. there's was able to order this micro fibers as if they were muscular white mimic meat why why not create something totally new is there is a lot of people in our society they're looking for an alternative to meat but still would like to avoid sacrificing meat so having a socket is bent base that itself is safe and this is that they stop meat is what the big part of the population. drawn you right because how easy is it to this. the state well. you know we have to make it real which is the hard part to created sure the structure. it's quite easy but. it's it sounds quite complicated all in all and it's not even meet the end of the day what's the advantage when we think about the way we are

producing meat that it's quite complex know how we have to go of the crop that will feed the car when they. probably have to manage to convert the protein from the crop so the cow that's for me that's complex. that's not that complex because we are taking. from vegetables. we are just combining the right ones and putting that together with. the powdered protein makes from bryce and peas is cheap the test machine costs 5000 euros a bigger one for mass production would be half a 1000000 number makes raised a big chunk of funds but won't reveal how much the savings on raising and slaughtering livestock though is immense.

once you really have a different start ups of different companies bringing this to the supermarket you will lead a price which will go lower than actual meat and one of the savings for the environment because it is quite energy intensive we use something at room temperature now we don't much pressure we don't control in the unit you have seen the machine is quite simple and we believe you could be more efficient also in terms of energy costs so all in all how much less energy and water should be around 95 percent more efficient in terms of both less quire less water inquiry and less greenhouse gas emissions. the big taste test. well it's only a little piece of steak but it's the prototype. while. it's surprising it's not don't think of plants immediately think that it's a meat but you read. my 1st 3 d. printed steak. and survived you ate my the sauce oh sorry.

i was hungry of in filming all day. and it's the 1st step and then we think it's special in some way so awfully we book again next year and see if we get to the next level do you think you can make me a big steak next year i'm sure this is the proper search i know we know at least one other grams and something that can fill your stomach even here but when a dentist out there is about the boys had better get to work investors are waiting and i'm not the only hungry one the population is exploding. we keep ripping up forests to plant the crops we need to feed the animals that end up on our plates. planet is in peril. now let's face it eating meat every day is not exactly a happy to that's representative of every person on the planet there are many

vegetarians and vegans out there some for religious reasons others for the health of the climate what is best for our planet here are some facts and figures. abstain from meat and save the world forget batman today superheroes are vegetarians they're really doing something to help the environment right whether classic vegetarian vegan or fruitarian more and more people all over the world are giving up meat. vegetarianism has even become a status symbol in many countries but are they really making a difference. let's look at the data of livestock farming has a terrible carbon footprint look at that 1000000000 cattle worldwide. raising them produces vast clouds of greenhouse gases twice as much as is a myth and biplanes globally. endy industry also uses an

immense amount of water around 3000 liters of h 2 o. go into the production of a single beefsteak enough to take a shower every day for 3 months. and raising animals for meat takes up a lot of space if we all stopped eating it tomorrow it would free up an estimated 30000000 square kilometers. that's an area roughly the size of africa. in all those ways meat really is terrible for the environment but it's also relative for example buying an avocado that's been shipped half way around the world is worse for the environment than buying your steak from a local farmer not least due to the transport involved. so it really makes the most sense to ask where is my food coming from.

the local free range animals fed largely on grass hovan rich the soil with their manure. and that's good for the environment. so much of us even claim that free range cattle could actually help slow global warming. water consumption in every area of agriculture depends largely on the farming methods being employed in the arid regions of chile for example where many of a condos are produced it takes around 320 liters of water to produce a single fruit that's not exactly low impact agriculture. in other words to make a difference you should eat things that are in season and that come from your region so consume less meat and when you do eat it check its origins maybe it's time to come up with another category of environmental hero the less meat or terry . ok so being

a vegetarian for some 30 years now doesn't automatically make me an environmental hero but it makes me a pretty atypical german people here simply love their meat and sausages and that's part of their staple diet but here to change is coming even major fast food chains famous or notorious for their burgers and are changing their ways it has been a slow process but it is picking up pace still if you look at a typical german christine you might think the switch to neat lists will be quite a challenge. around and sizzling straight off the grill. and orwell smokes this is the way the germans like their meat and they do like their meat. pleasures croaks or maybe it's part of our food our nutrition you know that's the way it's always been most of the.

germans consume almost 60 kilograms of me to gear on average that's considerably higher than the world average of $34.00 kilos. but even in the land of the car even worse things are changing. consumers are chewing over the idea of going meat looks to back animal rights environmental protection and elf take this green food truck at a farmer's market in fribourg it's sausages are oddly angular they're made of tofu . and this man is sampling them for professional reasons he's head of sales for the company that makes the tofu. and i think it's a general trend actually plant based diet is a mega trend more and more people especially young people are getting on the bandwagon but some call it a gret effect and people are questioning their consumption habits and plan proteins are a big opportunity to do this and we see that in the rising hunger for tofu will spike . real biggins make up just one percent of the population in germany the proportion

of vegetarians is somewhat higher between 6 and 10 percent but the biggest change is in a 3rd of the population who say they intend to eat less meat. this is a new target group for traditionally meat centric fast food chains mcdonald's for instance which has nearly $38000.00 outlets worldwide launched a new product in germany this year. alongside the $40000.00 tons of meat that the hamburgers. giant processes every year in germany alone it now offers a vegan burger as part of the standard menu. it's fried separately for meat products so it is officially begun. what does it consist of we wanted to know . essence is picky it's

a paddle based on so and we thought that looks very minute like an has a relatively meat like taste a lot in fashion which seems to suppose customers have asked for it 10 years ago back to them i could have made it sooner. today the stage seems to be set for meat that isn't meat. and that has turned soit from the villain of the piece to a star among crop plants. it's so protein rich that it's far too valuable to be used as animal fodder. here soybeans are being milked for use in tofu. in the next step will be he says and pressed to create a mass that can be seized and informed into any shape. and i'm thinking of your mom obviously a boy in the beginning of our company developed our own tofu sausages to allow

people to make an association with something they already knew that you want to make it easier for them to switch in like that up to banks and other things but now it's important for us to develop foods are distinctive and became dean i can stand despite. what does a plant based substitute even have to look like meat that's still a debate among vegetarians and it was back when typhoon tofu was founded more than 30 years ago the family run business now produces 100 tonnes of tofu every week. that's far less than it could given the current jump in demand. put it certified organic tofu is made to a large extent by hand and tofu is still a nice product in germany unlike in other regions of the world. also in the sorts of sod the swiss made the long run for the danger is the motherland or the mother continent for all kinds of soy products that people i know from feed and

tofu is one of the many varieties and side feeling tofu has been eaten for centuries there so it pretty much has the stages of a food staple fish and it's often combined with animal products tofu and fish or tofu and meets are a matter of course in asia it's in austin said 1st then trish. in fact the meat portion in asia is getting bigger and bigger in china for example there's a direct correlation between meat consumption and economic growth the more money people make the more meat is on the table china's per capita meat consumption has already surpassed that of germans. as a result german pig growers are exporting their surpluses to china while their home there are more and more flexitarian are semi vegetarians because of the few dollars . i don't eat much meat. maybe once or twice a week or 2 but not much more 5 hours of or. less meat

a small but potentially healthy development for individual consumers and the global climate. to think that when i ate out i used to have to explain that chicken or fish does not fit into a vegetarian diet. well times have changed now one of the big players joining the club is nestle the conglomerate is investing in meats replacement products on a grand scale we caught up with christian adams marketing director off next list vegetarian and vegan unit to find out more. and nestle is controversial and has lots of brands and makes a huge range of products from what was a supermarket here in frankfurt only sell stuff made by nestle now it's getting into being in foods has that going to go to. criticism of nestlé has focused on various issues including its use of scarce water

resources and its indirect involvement in the clearing of tropical rain forests. it doesn't cut down trees itself but it does buy lots of palm oil from plantations on the land. the swiss giant wants to be seen as benevolent not a force of evil that is perhaps one reason for its new concentration on plant based foods christian adams is the public face of garden gourmet nestlé vegetarian and vegan unit it has recently developed soit based mince meat. well i think. we already saw a boom in alternatives to meet several years ago but then it faded do you think it'll be different this time is my most. difficult difficult to see what the quality of the product is much better now back then when you say a tofu sausage at a grill party it didn't taste of much and the consistency wasn't so great either at

the base of the constant attention or today's products but for example the really not so different from their meaty counterparts. we think people will accept them. by the time. i 1st days. it's very salty. that's good. but it's still not like meat. nestle spent years developing its vegan mince burgers and meatballs it's an investment it hopes will pay off. about this doesn't cost as much as meant this is what it costs more in germany the recommended retail price for a 200 gram pack is 3 euros $49.00 depending on the quality mincemeat costs between 6 and 8 euros a kilo so yes it is a bit more expensive. for many nestlé is still one of the major bad eggs of the food industry to suppress so coffee pods and drinks bottles generate vast amounts

of plastic waste 1700000 times in 2017 how is that compatible with nestle is efforts to be seen as a force for good because this is often times in which people associate vegan with eco friendly good for the climate is good leslie still makes lots of products that aren't so green. how do you deal with this image problem that's been afflicted few of the things. that mr. mr schneider recently said that nestle has committed to 0 net greenhouse gas emissions by 2050 all parts of the group and to do better for the sake of the environment of course that is quite a challenge had a brand does still sell meat but the trend is certainly towards plant based products for its stock and often to be tarnished with what does not use its was the idea behind the garden gourmet brand to create some distance from the nestle brand for marketing purposes. it's no secret that it belongs to nestle it

says so on the website and on the packaging. yes and no some people who aren't exactly fond of knowsley probably won't buy the product but ultimately it's the quality of the product that will determine long term whether they sell or not and i don't know if. this company canteen already serves the meatless meat. major players in the food industry such as nestlé could do a lot for the climate if they fairly change their ways but time is short and the changes needed are great. as in many sectors it's rarely the big players that initiate change it's the small ones the young ones those who think outside the box and come up with new ideas in short startups they tend to be attuned to what people like to buy and eat and that can be quite lucrative and that is why a 1000000000 base company is investing and startups to bring about what it calls

the food revolution. german can be manufactured because use has started a venture capital fund in downtown berkeley the family owned firm hope scotches green food will encourage hip sustainable nutrition trends and make money at the same time as a. mango coconut milk banana vase or a lemon juice or all the powder in cold pressed not to pass your eyes by heating the innovation in the sector is the pressure high and so here's the world's 1st getting ready to eat as a whole. the manager of the fund who's been a vegetarian since childhood funds food projects that she believes are forward looking and environmentally friendly they can chips without pork or hemp bars and she's prepared to invest between 200002 1000000 euro's and this mike it may sound the knol but especially for investors from the tech side the taste has to be top

class in the food sector if the taste isn't great you won't get customers coming back for more sometimes we get companies with great ideas that take plant based issues or meat alternative seriously but then the product doesn't taste good. and. kids are growing market sales of vegan and vegetarian products are rising significantly in germany in 2018 the market was worth over 1200000000 euros. such as green food has so far invested in 8 startups among the firms they've invested in is the porridge maker cough akaka. have. actually came across profited by accident they had a pop up store in the main train station and i walked past it on a sunday and tried it and found the taste fantastic i got talking to the founders and learned about their concept but we ended up investing because it was the 1st

healthy. breakfast to go on the market yes. it marked in 2014 on the shubert open berlin's 1st part bar with 2 friends they wanted to offer something different from the bakery chains and i thought it's always easier to sell something with meat a breakfast with hand will sell people want that but there are enough existing concepts that offer it already we don't have to. $40000.00 portions of powerage across hoffer counters counters every month odes fruit and nuts are challenging meats dominance. that's when we started we renovated a small kebab shop that we scraped all the fat off the walls and said let's start our party business after a few months we took part in an accelerator program run by german rail they were looking for startups to make train stations more appealing it was mostly tech firms with a few food companies we were one of them and they were impressed by our part we operated

a pop up location and berlin's main station for 6 weeks and it went incredibly well for. their concept is simple take the old set of been in europe for centuries and add different toppings and fruits. just when i know schubert and her co-founders were given the cash injection from cottages green food they made the leap to become a chain. there paul ridge can now be bought in 5 german cities and 2 more will follow in 2019 this poses new challenges for the berlin startup. it's more difficult because we're reaching many more people and quality assurance is more complicated so as packaging we're mainly a take away business but isn't sustainability and packaging is a bit of a contradiction of pick although you could bring your own container and get it filled with these questions keep coming up and we try to find the right answers and

keep on growing him. you know if it's about but not also by the hand so that. the good food is now a trend in german cities this shows where most begin foodstuffs are being rolled out 15 percent of global market launches take place in germany closely followed by the united kingdom in the united states in spain in france it's only 4 percent so a market for wealthy countries but there's more to it if any witnesses i wish there was wider awareness of the relationship between nutrition and the environment that such an important point and we need to become more aware of it and i believe we're just at the beginning especially in germany as a bit of one in the united states people are already 2 years further along in terms of consciousness they can fashion a sofa. germany may be catching up fast but for the time being sustainable food trends remain a nice market for young and well heeled urban foodies. well maybe one

day more people here in germany will catch up with us. tasty that's all for today i hope you enjoyed the show you can always look as a on line on social media thanks for watching see you soon.

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a few hot as. the problems come. starts october 11th on t.v. talk enough. this is d w news coming to you live from berlin germany's chancellor shows her solidarity with germany's jewish community at a vigil here in berlin after an anti semitic attack on a synagogue in the eastern city of hama the suspected neo nazi gunman shot 2 people dead and seriously wounded 2 are. also coming up civilians flee northern syria as turkey intensifies its offensive against kurdish militants kurdish forces say

turkish shells have hit civilian areas and a prison holding on has 5.