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tv   Shift  Deutsche Welle  October 12, 2019 8:15am-8:31am CEST

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the pentagon is calling on turkish president everyone to hold the offensive which according to the u.n. has forced a 100000 people to flee the headlines. we're watching daily news live from berlin i'm rebecca richest shift is coming up next tonight forget you can get all the latest headlines on our web site that's called things of. the book unity and justice and freedom the 1st words of the german national anthem. 3 central values that formed the foundation of this country the bulk of these
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values developed emotional abart is it to live by and defend the principles of justice and freedom in our everyday lives. our journey to our series starts october 21st d w. when i was a teenager kids my age wanted to become pop stars or go to hollywood but today many creative team stream of making it in the world of gaming some game designers have enjoyed huge overnight success and their products i enjoyed by millions of people around the world but what is it that makes games so fascinating and what makes a game a real hit today on ship. in 2080 in the global gaming industry generated say is a 40000000000 euros
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a new record and talk among go which is one of the best known smartphone games around has made the developers 1800000000 euro so far games have become a global cultural phenomenon more than 200000000 people play fortnight even i have tried out some of the games called victory dances even though survival games really my thing actually my 13 year old nephew said my dancing was absolutely embarrassing but maybe that's exactly what makes games so popular today their ability to make such a big impact on mainstream culture. you might be familiar with these dance moves they're part of the global fortnight community. the survival games battle royale mode is hugely popular and so are the players' unique outfits and dances. some of them were
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inspired by movies music videos and even ordinary people born sure kid one of you tube's ingenious dance inventors even sued the game developer for plagiarizing his looks. fortnight has made dancing one of its trademarks and the internet is now full of tutorials on how to fuss to loop. your favorite character. and also set a new record on the twitch streaming video platform last year 628000 people watched a fortnight stream by program. part of the reason for this success is called game
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as n.f.l. star. rep a driver scott and pop star drake games have the power to unite people from all areas of society. much more than that. game in 1960 and the little pocket sized monsters became global icon. design also helped make people all. part of our entertainment culture. just a matter of time before the 1st. fortnight movies hit the big screen. trailers . but lesser known games can be lucrative to 2016 student. started
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a small gaming company called fluffy fairy games with some friends the company grew and they later renamed it games today they make almost 40000000 a year and employs some 100 full time staff members the company's games. have been downloaded more than 65000000 times. games of the success without the. in best of my menstrual cycle no investor would have given us money anyway we were a startup based in a shared studio apartment and we'd never developed a game before the games. that had no history of game design and his friends one day started to work on one and home it probably helped that they had 2 i.t. and 2 interfering students in the team. they invested lots of their free time and eventually released i don't mind its haikus. games are all about players
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carrying out simple tasks and i don't mind a talking business you dig up and sell natural resources you can get hooked on these kinds of games even if people and you tend to spend short periods playing them their 1st not going to be games has now released a 2nd game i don't actually talking it's also free to download the company ends money and sententious. their focus give back the focus isn't on selling games because now the players download them and companies have to keep them happy for months or years because there are special events for the live ops for example at halloween of christmas there's something new for the player every weekend those of us are so fresh in their games are constantly undergoing development and changing got to. develop this feedback about games so they no longer have to come on such huge sums of money for the development stage they keep tweaking the game when it's already out so this
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model requires flexibility but candy issues advantage. pretty face reduced you need to get the game out quickly to see how players interact with it what they like and dislike instead of working for half a year with no feedback from me so i'm going to have a say in stinker much if if. the big games. there's only 2 games and. they've got plenty of ideas that are focused on keeping the 11000000 active players i don't mind and 30 talking. games have embraced one of the industry's new trends live ops that means releasing games as early as possible and using player feedback to constantly improve the product gaming platform steam even has a special early access area players can try our games in the very early stages though there's no guarantee they will catch on and become the next big thing. some
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gaming ideas do quickly evolve into mega projects and can no longer be managed by a small group of friends in which case there are several ways of getting much needed capital. many indie game developers rely on crowd funding to get their projects rolling the kickstarter says only 30 percent of investors stumble upon good ideas by chance most find out about new gaming projects through advertising reports that means developers need to proactively build a community and the very start isn't always the best time for crowd funding. i would recommend who should be at least 50 percent of the way there you need to have a sizeable community. you need to have gameplay and you i really also recommend having at least your 1st 3 at dates planned before you launch your campaign. pitching your new game to investors can be a way of securing money early on there are even special investment funds for the
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gaming industry london venture partners is $1.00 of the biggest it's currently involved with 20 game companies. we are early stage investors so a lot of the investments we do are based on maybe 2 guys with an idea on a pitch they haven't registered a company yet so really really really early. investors tend to be more focused on the market potential of developers and their product than on the content of the game itself. we don't invest in games per se we want to see that the plan you have house i'm basing to become a leader in that field if you go oh that category but you will know more and be better able to service customers in that segment on that model that you've identified than anyone else but also kind of the key pieces for us to get excited. and us getting an investor to spot your idea in the crowd can be tricky let's be.
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honest many games are very simular in late 2018 there were almost 300000 gaming apps available on google play but despite the choice i only ended up with 61 games on my smartphone what's important is to have a catchy idea like this. just a silly game with funny graphics but one of my favorites at the moment most developers targets what's believed to be the typical game wide western males age 15 to $35.00 those some companies are slowly looking for new target audiences as well finding a niche can be a recipe for success. shop has really months of messiah and nancy out here is from the confessional and they're also characters and because legends again developed by canadian company. it was especially targeted towards young african k.
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they wanted to give young people a model 1st vision of what a superhero looks like this is very necessary to change the mindset of the younger generations to come we need to start seeing superheroes bring cool stuff with front us it is very powerful it can change people's mindset they give people hope. again it's just going to make african culture known to the world wide . gen and gay marriage is will mean well target female players aged 45 years and over. and pose peril are some of the biggest titles they're all about finding hidden objects they have cool graphics and a story line that progress is week by week. in the gaming industry still has a lot of white men. try to hire a range of our workforce is a 3rd female and from 40 different countries with about all sorts of nazi one
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hamburg based startup original brain is also tapping into new target audiences they create video games that can be played without a joystick or controller instead players use gestures to control the game which is thought to stimulate the brain. to be asked economy not so on combining majority neural physiological and cognitive challenges and memories that's what we're trying to achieve that's optimal for therapy and prevention. of and so on. and so it seems that keeping physically and mentally fit through gaming has proven not only to be great fun ok but also to be a successful business. so what is it that makes the game a success it definitely helps if developers create a kind of community for example with early access and live ops though a real gaming hit is one that manages to take the leap from the virtual world to the real world where everyone's talking about it and they know the characters moves
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and faces when even people who don't play it know all about it so what do you make of the rise of gaming what are your inside a gaming tips that isn't on facebook on d w dot com and on you tube well we have some sound scientific facts about why gaming is good for you. that's it for this week so you next time buy.
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do you speak this line. this music your camps. and does this secure racing. come to the right place. it's time. to take one step further. and face the council. here on this side of love relative time to search the. fight for the troops out.
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time to over come down trees. and connect the world. it's time for cutting. the deficit is coming up ahead. for minds. are low and welcome to drive at your motor magazine and coming up a magnificent classic strikingly streamlined contract. popping the top in the field 124 spider. and a v.w. touring now packs of.

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