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after the. when i was a teenager kids my age wanted to become pop stars or go to hollywood but today many creative team stream of making it in the world of gaming some game designers have enjoyed huge overnight success and their products i enjoyed by millions of people around the world but what is it that makes games so fascinating and what makes a game a real hit today on ship. in 2018 the global gaming industry generated say is a 40000000000 euros

a new record and talk among go which is one of the best known smartphone games around has made the developers 1800000000 euro so far games have become a global cultural phenomenon more than 200000000 people play fortnight even i have tried out some of the games called victory dances even though survival games really my thing actually my 13 year old nephew said my dancing was really embarrassing but maybe that's exactly what makes games so popular today their ability to make such a big impact on mainstream culture. you might be familiar with these dance moves they're part of the global fortnight community. this are vital games battle royale mode is hugely popular and so are the players unique outfits and dances. some of them were

inspired by movies music videos and even ordinary people born sure kid one of you tube's ingenious dance inventors even sued the game developer for plagiarizing his looks. fortnight has made dancing one of its trademarks and the internet is now full of tutorials on how the fust a movie. like your favorite character. even. the 1st of its kind in the world. and fortnight also set a new record on the twitch streaming video platform last year 628000 people have watched a fortnight stream by program. part of the reason for this success is called gamers

n.f.l. star. rep a dr a scot and pop star drake games have the power to unite people from all areas of society. much more than that. game in 1960. resistible. game design also helped make people all around the world. became a part of our entertainment culture. just a matter of time before the 1st night. and fortnight movies hit the big screen there are already fan made trailers. but lesser known games can be lucrative to 2016 student. started

a small gaming company called fluffy fairy games with some friends the company grew and they later renamed it games today they make almost 40000000 a year and employs some 100 full time staff members the company's games. have been downloaded more than 65000000 times and colibri games of the success without the. of invest of my material side with no investor would have given us money anyway we were a startup based in a shared student apartment and we'd never developed a game before it seems. that they had no history in game design and his friends one day started to work on one at home it probably helped that they had to i.c.t. and to interviewing students in the team. they invested lots of their free time and eventually released a final mind and. games are all about players carrying out simple

tasks and i don't mind it talking again is nice to take up and sell natural resources you can get hooked on these kinds of games even those people and you tend to spend short periods playing them there take it for small crimes could have big games has now released a 2nd game i don't actually talking it's also free to download it the company ends money through an sententious. their focus to make the focus isn't on selling games because now the players download them and companies have to keep them happy for months or years because there are special events for the live ops for example at halloween of christmas there's something new for the player every weekend of us i felt the same in there were games are constantly undergoing development and changing got to push. ups get developed this feedback about games so they no longer have to him on such huge sums of money for the development stage they keep tweaking the game when it's already out so this

model requires flexibility but can be issued advantage. pretty safe with the stairs you need to get the game out quickly to see how players interact with it do what they like and dislike me instead of working for half a year with no feedback with me you never see a stinker much use it. to play games. has only 2 games so far. they've got plenty of ideas that are focused on keeping the 11000000 active players i don't mind and actually touching. the games have embraced one of the industry's new trends live ops that means releasing games as early as possible and using player feedback to constantly improve the product gaming platform steam even has a special early access area players can try our games in the very early stages though there's no guarantee they will catch on and become the next big thing. some

gaming ideas do quickly evolve into mega projects and can no longer be managed by a small group of friends in which case there are several ways of getting much needed capital. many indie game developers rely on crowd funding to get their projects rolling the kickstarter says only 30 percent of investors stumble upon good ideas by chance most find out about new gaming projects through advertising reports that means developers need to proactively build a community and the very start isn't always the best time for crowd funding. i would recommend who should be at least 50 percent of the way there you need to have a sizeable community. you need to have gameplay and you i really also recommend having at least your 1st 3 at dates planned before you launch a campaign. pitching your new game to investors can be a way of securing money early on there are even special investment funds for the

gaming industry london venture partners is $1.00 of the biggest it's currently involved with 20 game companies. we are early stage investors so a lot of the investments we do are based on maybe 2 guys with an idea on a page they haven't registered a company yet so really really really early. investors tend to be more focused on the market potential of developers and their product than on the content of the game itself. we don't invest in games per se we want to see that the plan you have house i'm destined to become a leader in that field if you own that category that you will no more be better able to service customers in that segment on that model that you've identified than anyone else of the key pieces for us to get excited and turned us getting and invested to spot your idea in the crowd can be tricky let's be. honest many games

are very simular in late 2018 there were almost 300000 gaming apps available on google play but despite the choice i only ended up with 61 games on my smartphone what's important is to have a catchy idea like this. just a silly game with funny graphics but one of my favorites at the moment most developers targets what's believed to be the typical game wide western mayors age 15 to 35 though some companies are slowly looking for new target audiences as well finding a nice can be a recipe for success. shop has really my son messiah and nazi out here is from the confessional and there are also characters in his legends game developers i can name companies that. it was especially targeted towards young african k.

they wanted to give young people a more diverse vision of what a superhero looks like this is very necessary to change the mindset of the younger generations to come we meant to start seeing superheroes doing cool stuff with our fantasy is very powerful it can change people's minds i think give people hope. the game is designed to make african culture known worldwide. genin gay make his meanwhile target female players age 45 years and as a judas journey and pulls parallel are some of the biggest titles they're all about finding hidden objects they have cool graphics and the story line that progress is week by week. in this beautiful gaming industry still has a lot of white men. trying to hire a range of our workforce is the 3rd female and from 40 different countries with.

one hand the base stars have bridge your brain is also tapping into a new target audience is they create video games that can be played without a joystick or a controller instead players use gestures to control the game which is thought to stimulate the brain. asked economy not so on combining majority neural physiological and cognitive challenges and memories that's what we're trying to achieve that's optimal for therapy and prevention. and so on. and so it seems that keeping physically and mentally fit through gaming has proven not only to be great fun but also to be a successful business. so what is it that makes the game a success it definitely helps if developers create a kind of community for example with only access and life. though a real gaming it is one that manages to take the leap from the virtual world to the real world where everyone's talking about it and they know the characters moves and

faces when even people who don't play it know all about it so what do you make of the rise of gaming what are your inside a gaming tips that isn't on facebook on d w dot com and on you tube well we have some sound scientific facts about why gaming is good for you. that's it for this week so you next time buy.

eco africa. spring energy and hopes to save the countries of mankind. the coastal forests are being used for some production they're also being damaged by cattle herds. yes the camera can supply. africa. on. the melting arctic. on spitsbergen the temperature is rising 15 times faster than anywhere else in the world researchers here are observing here. actually climate change 1st. in the concerts months which i've been working here for 20 years and i've seen how things have changed it makes me sad to fish because it's just plain not. 30 minutes d.w. . this you know i mean in your minutes i'm going yes. most of the time

what i'm focused on in this you know what i mean what in organise your own of what is a turning point 0 point one see it is as if to say yes it can i've only said that are going on where they're being funded. hello and welcome to this week's edition of rekha your environment magazine co-produced by d.w. in germany china stephen nigeria and n.t.v. uganda i am fond of coming to you from kampala here in new guy.