it's personal it's divisive it's about topics that affect us all water pollution climate change and the attorney. for marine science check it out. when i was a teenager kids my age wanted to become pop stars or go to hollywood but today many creative team stream of making it in the world of gaming some game designers have enjoyed huge overnight success and their products i enjoyed by millions of people around the world but what is it that makes games so fascinating and what makes a game a real hit today on ship. in 2018 the global gaming industry generated say is a 40000000000 euros

a new record and put them on go which is one of the best known smartphone games around has made the developers 1800000000 euro so far games have become a global cultural phenomenon more than 200000000 people play fortnight even i have tried out some of the games called victory dances even though survival games really my thing actually my 13 year old nephew said my dancing was utterly embarrassing but maybe that's exactly what makes games so popular today billeted to make such a big impact on mainstream culture. you might be familiar with these dance moves they're part of the global fortnight committee. to survival games battle royale mode is hugely popular and so are the players unique outfits and dances. some of them were

inspired by movie music videos and even ordinary people insure a kid one of you tubes ingenious dance inventors even the game developer for plagiarizing his loops. fortnight has made dancing one of its trademarks and the internet is now full of tutorials on how the bust a little. your favorite character. in game concert. in the world. and also set a new record on the twitch streaming video platform last year 628000 people watched a fortnight stream by program. part of the reason for this success is called gamers

n.f.l. star juice and the schuster rep a dr a scot and pop star drake games have the power to unite people from all areas of society. much more than that. game in 1960. stars. resistible. game design also helped make people all around the world. became a part of our entertainment culture. just a matter of time before the 1st fortnight. and fortnight movies hit the big screen there are already fans made trailers online. but lesser known games can be lucrative to. start at

a small gaming company called fluffy fairy games with some friends the company grew and they later renamed it cody games today they make almost 40000000 a year and employs some 100 full time staff members the company's games. have been downloaded more than 65000000 times. games of the success without the. in best of my menstrual cycles no investor would have given us money anyway we were a startup based in a shared studio apartment and we'd never developed a game before it seems. that they had no history of game design done and his friends one day started to work on one and. it probably helped that they had to i cheat and to the engineering students in the team. they invested lots of their free time and eventually released final minus haikus. a little games are all about players carrying out simple tasks and i don't mind it talking

game is nice to dig up and sell natural resources you can get hooked on these kinds of games even if people and you tend to spend short periods playing them their ticket 1st month plans could have big games has now released a 2nd game i love the tree talking it's also free to download the company ends money $3.00 sententiously. their focus give back the focus isn't on selling games because now the players download them and companies have to keep them happy for months or years because there are special events for the live ops for example at halloween a christmas there's something new for the player every weekend those of us i fell asleep in their games are constantly undergoing development and changing got to push. ups to develop this feedback about games so they no longer have to come on such huge sums of money for the development stage they keep

tweaking the game when it's already out so this model requires flexibility but can be issues advantage. pretty safe british you need to get the game out quickly to see how players interact with it what they like and dislike the instead of working for half a year with no feedback only going to have a satisfying come a few sips. to the games. has only 2 games so far. they've got plenty of ideas that are focused on keeping the 11000000 active players i don't mind and factory touching. the games have embraced one of the industry's new trends live ops that means releasing games as early as possible and using player feedback to constantly improve the product gaming platform steam even has a special early access area players can try out games in their very early stages though there's no guarantee they will catch on and become the next big thing. some

gaming ideas do quickly evolve into mega projects and can no longer be managed by a small group of friends in which case there are several ways of getting much needed capital. many indie game developers rely on crowd funding to get their projects rolling the kickstarter says only 30 percent of investors stumble upon good ideas by chance most find out about new gaming projects through advertising reports that means developers need to proactively build a community and the very start isn't always the best time for crowd funding. i would recommend who should be at least 50 percent of the way there you need to have a sizeable community. you need to have gameplay and you i really also recommend having at least your 1st 3 at dates planned before you launch your campaign. pitching your new game to investors can be a way of securing money early on there are even special investment funds for the

gaming industry london venture partners is $1.00 of the biggest it's currently involved with 20 game companies. we are early stage investors so a lot of the investments we do are based on maybe 2 guys with an idea on a pitch they haven't registered a company yet so really really really early. investors tend to be more focused on the market potential of developers and their product than on the content of the game itself. we don't invest in games per se we want to see that the house i'm basing to become a leader in that field that you go oh in that category but you will know more and be better able to service customers in that segment on that model that you've identified than anyone else but also kind of the key pieces for us to get excited. turned us getting an investor to spot your idea in the crowd can be tricky let's be

. honest many games are very simular in late 2018 there were almost 300000 gaming apps available on google play but despite the choice i only ended up with 61 games on my smartphone what's important is to have a catchy idea like this pigeon pop just a silly game with funny graphics but one of my favorites at the moment most developers targets what's believed to be the typical game wide western males aged 15 to $35.00 lows some companies are slowly looking for new target audiences as well finding a niche can be a recipe for success. shop as much as the messiah and nancy out here in the confessional and they're also characters in the kids' legends a game developer i can name company next year. it was especially talkative young african they wanted to give young people a more diverse vision of what

a superhero looks like this is very necessary to change the mindset of the younger generations to come we need to start seeing superhero green cool stuff with fantasy it is very powerful it can change people's minds i think give people hope. the game is designed to make african culture known worldwide. genin game meanwhile target female players age 45 years and as a journey and post peril are some of the biggest titles they're all about finding hidden objects they have cool graphics and a story line that progresses week by week. gaming industry still has a lot of white men. we try to hire a range of our workforce is a 3rd female and from 40 different countries with about all sorts of nazi one

hamburg based startup read your brain is also tapping into new target audiences they create video games that can be played without a joystick or controller instead players use gestures to control the game which is thought to stimulate the brain. asked economy not so in combining majority neural physiological and cognitive challenges and memories that's what we're trying to achieve that's optimal for therapy and prevention. and so on. and so it seems that keeping physically and mentally fit through gaming has proven not only to be great fun but also to be a successful business. so what is it that makes the game a success it definitely helps if developers create a kind of community for example with early access and life. though a real gaming hit is one that manages to take the leap from the virtual world to the real world where everyone's talking about it and they know the characters moves

and faces when even people who don't play it know all about it so what do you make of the rise of gaming what are your inside a gaming tips that isn't on facebook on d w dot com and on you tube well we have some sound scientific facts about why gaming is good for you take it out that's it for this week see you next time by.

the melting the arctic. punch which bargain the temperature is rising 15 times faster than anywhere else in the world research. gers here are observing the affects of climate change 1st 10. 1000000000 plus it's once if i've been working here for 20 years and i've seen how things have changed it makes a subtle push because it does not. next on d w. cheese plate

is. that which was saying this camera takes the phrase literally. i am a mental bill to just come up with a few other surprises. brittany's brendan berry loves to take photos with unusual camera lenses. in 60 minutes. look closely. listen carefully. to see the truth is to do good. old fashioned. discover the i.

subscribe to documentary on you tube. this is the norwegian island of spits back ok to eat in the spa a bomb occupied ago in the arctic ocean. the town of new also is home to malta. it doesn't permanent scientific research centers it's the northernmost settlement of its kind in the entire world. right now some of the scientists are getting ready to start their working day.