d.w. news coming up next is our technology show shift with a look at the under representation of women in tech i marry in evanston i'll be back again at the top of the hour with another news update in the meantime we do visit our web site for all the latest news and information that's at w dot com thanks for watching. where i come from we have to fight for a free press and was born and raised in a military dictatorship with just one to be shot now and if your newspapers when official information has attorneys i had to walk off the street for many characters and their problems are the same point to the source inequality a lack of the freedom of the press. ups work on the 4th to stay silent when it

comes to the fans the humans on the scene or microphones who have decided to put their trust in us. my name is jenny paris and i work at the top of the. female tech entrepreneurs have a hard time finding investors as do female entrepreneurs in general and 20 a team for example only 2 percent of all u.s. venture capital went to startups run by women why is that and how can we change it i would topic today on shift. jennifer morgan is cosi all of the german tech company as a peek sheryl sandberg has operations at facebook and so as of a disk it manages you $23.00 female exceptions in an industry dominated by men to

bed especially considering that programming used to be seen as a typical job for women in the u.s. in the forty's they played a big role in pioneering digital technology but today less women work in tech only 14 percent of tech startups worldwide were created by women they found less developed less and because of that that creativity goes on used for the market do women face bigger challenges here's what these leaders have to say. as long as definitive and we need more female role models have you come to think of it there's hardly any successful female entrepreneurs that i can look up to it's like in all areas of life or in the fields asking him leaving without a role model or someone to live up to mention. it's just hard for young people to find their way come in and it's easy for them to get discouraged. on the

1st meeting with let's say investor. big c.e.o.'s of companies they don't take you seriously so you're like they're like oh you're cute you're just emailed founder trying to do something good but you're not being taken seriously because i'm a woman i'm not i'm not feeling that i'm the boss i was feeling that we're here. and i cannot do anything without my team. that's not the only reason female decision makers are vital for the tech industry they are also an onside resource as consumers did you know that women drive some 70 percent of all consumer purchasing and often than not they are the ones who decide which technology to buy for their households and families so companies want to create successful tech products should look more to their female target audience and that works best when women are made part of the development process. it's easy. startups with

a balanced ratio of men and women are more effective and efficient teams reach decisions faster meetings don't drag on as long and products are aimed at a broader target group that's especially important in the tech world where men are mostly considered the prime consumers. hiring more women also pays off financially startups with a large share of female staff are often more successful for investors that means more return. startups run by men generate $0.31 return for every dollar invested while female that start ups generated more than double that according to studies in the us. the numbers show that women create far more sustainable startups. and their failure rates are lower. i hope these numbers get out. the wider public and we can put this whole thing behind us. stats show that tech companies tend to be especially successful with females in key decision making

roles so why do may have taken from those 10 to capture capital more easily than women. and business one mattah things men invest is still the age old prejudice there is probably unconscious bias in their decision making most of the times the capital givers are men and they feel that male founders are more competent many female founders find themselves confronted with an equated stereotypes. too often investors they face still believe that men are better leaders that they're more likely to be more successful and that men generate better business ideas. it's not superman just are better salespersons and can present themselves better than women or women are often way to humble but that's not all margaret thinks another reason why women have such a disadvantage in the tech industry lies in our past tech as much as

a topic for women as it is for men but i think that has to do maybe it with upbringing and how we were educated stead technical topics i'm more of a male domain that a female domain. the result women have to fight harder for venture capital for their startups and they granted less take made us take deals in 2018 for example main run startups the client billions in investments while female run startups. didn't get a fraction of that what causes such a big investment gap. researchers found. treated differently even when they pitch. studies show when pitching their new ideas to investors prospective female founders are often treated differently than their male counterparts gender stereotypes are partly to blame for that behavioral

scientist on accounts can demonstrate this simply based on the questions investors ask for. research shows investors ask male entrepreneurs more questions on how they plan to grow their startup they're curious about things like the prospects of their business idea how they plan to generate more revenue or what their long term vision is. female entrepreneurs on the other hand are expected to explain how they plan to avoid failure they need to show how much they know about their competitors how they plan to protect themselves from risk or how high their costs are but not only male venture capitalists displayed bias in their line of questioning. i expected female vcs to be eve similarly to male b c's meaning that male b.c.'s would favor male entrepreneurs with promotion questions and female vcs would do the same for female entrepreneurs but instead all v.c.

is to split the same implicit gender bias the sort of questions asked had a huge impact on how much money v.c.s. opted to invest in new startups if any at all. those startups who are asked for john minutely promotion cautions went on to raise 7 times as much funding. when pitching their ideas to investors. recommends that female entrepreneurs questioning. in the defensive when asked about potential risk. respond with positive arguments emphasize possible role of not how to avoid loss so it is a lot harder for female phonos to acquire capital the good news is that lots of networks now aimed at supporting women in tech with coaching know how and resources to help women get the ideas of the ground. mark to rock use to work in

finance and witness discrimination against women firsthand that's why she created the international women in sustainable finance network. we want to break the glass ceiling that obviously exists in the financial world it's a gent's club it has always been and we wanted to create a safe a frame for women to get together within the financial worlds women in sustainable finance brings together women currently founding or running businesses and initiative by women for women full of discussion rounds and lectures. but not all male colleagues are supportive one. was from my male colleagues said oh this is just a chit chat group it's just women meeting and drinking coffee. to avoid more comments like that in the future and to encourage more women to start their own tech businesses marta ra thinks society should fundamentally revisit the way it sees women. but of course the os successful female tech found us one of them as far

from senegal she program to very 1st website when she was just 16 and since then she has led various tech companies in 201614 to one of africa's most promising young entrepreneurs but she too has experienced gender discrimination. come to print it has occurred so many times that you have you know this question is a must be asked so some of are you single i'm going to make them believe you know better than you on the long run that is very actually talks it. rose to the top anyway she founded and now leads django a social tech incubator that invests in and supports african startups africa has plenty of startup polyps but not enough tech jobs it is estimated that $20000000.00 tech jobs will be needed by 2050 for men and women. pluck them out actually also

making it on the agenda keynes of course it's a good reason enough to try to be fair and balanced but are you actually want to make it to business case because we're actually missing probably hundreds of billions of dollars of g.d.p. . because we are lacking actually entrepreneurs funding. herself proved that investing in female run startups can be very lucrative she helped start and run the regional branches of junior and african e-commerce platform in cote d'ivoire and nigeria. julia is considered the african equivalent to amazon and is active in 14 different countries more than 80000 companies sell their products on this platform it's a huge success and given africa's projected population growth many more such innovative business ideas will be needed to create enough jobs but many young

entrepreneurs lack seed capital to get the ball rolling africa itself is suffering from a very strong competitor also job growth and you have so many private equity guys you have so many institutions and by function friends but you don't have enough venture capital so i'm looking directly at the and the only being an incubator almost accident. contest it's really something critical. that's why she hopes he. can also get global investors to support africa's startup scene. and to back more female entrepreneurs. through her. so do we. latest figures show things are slowly improving for women in the tech industry it seems that women's networks and related projects are starting to pay off in so many obstacles remain i think that companies most

benefit a lot from more diversity in the workforce and how do we get there as long as we haunted with the cliché that men have better business ideas what a female quota held what do you think let us know for example here and all i want to let a woman have the last word with a message to all you potential female leaders out there see you soon bye bye. my 1st of this they're. my 2nd davis go for it and the 3rd tip this persistence and stamina this is watching needs in order to be successful.

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