volcano erupting through the clouds the mountain is sending a plume of ash up to an altitude of more than $6000.00 nieces popo as it is known locally erupts regularly but it is rainy considered dangerous. this is the news life from but then coming up next shift living in the digital age the stations without the don't forget you can always get all the latest news and information around the clock on our website. dot com i'm and if you've seen the can and thanks so much for joining us.

today after the fall of the berlin wall listen we're not. quite a bit. female tech entrepreneurs have a hard time finding investors as do female entrepreneurs in general in 2018 for example only 2 percent of all u.s. venture capital went to startups run by women why is that and how can we change it i would topic today on shift.

jennifer morgan is cosi all of the german tech company as a.p. sheryl sandberg has operations at facebook and susan would just keep manages you to 3 female exceptions in an industry dominated by men to bed especially considering that programming used to be seen as a typical job for women in the u.s. in the forty's they played a big role in pioneering digital technology but today far less women work in tech only 14 percent of tech startups worldwide were created by women they found less developed less and because of that their creativity goes on used for the market do women face bigger challenges here's what these leaders have to say. we need more female role models come to think of it there's hardly any successful female entrepreneurs that i could look up to it's like in all areas of life. he is asking indians without a role model or someone to live up to it's just hard for young people to find their

way come and just as you have and it's easy for them to get discouraged. on the 1st meeting with let's say investors or big c.e.o.'s of companies they don't take you seriously so you're like they're like oh you're cute seared this female founder trying to do something to do or not be taken seriously because i'm a woman i'm not i'm not feeling that i'm the boss i was saying that we are team. and i cannot do anything without my team. that's not the only reason female decision makers are vital for the tech industry they are also an onside resource as consumers did you know that women drive some 70 percent of all consumer purchasing and more often than not they are the ones who decide which technology to buy for their households and families so companies who want to create successful tech products should look more to their female target audience and that works best when

women are made part of the development process it's easy. startups with a balanced ratio of men and women are more effective and efficient teams reach decisions faster meetings don't drag on as long and products are aimed at a broader target group that's especially important in the tech world where men are mostly considered the prime consumers. hiring more women also pays off financially startups with a large share of female staff are often more successful for investors that means more return. startups run by men generate $0.31 return for every dog. invested well female lead startups generated more than double that according to studies in the us. the numbers show that women create far more sustainable startups . and their failure rates are lower. i hope these numbers get out to the wider

public and we can put this whole thing behind us. stats show that tech companies tend to be especially successful with females in key decision making roles so why do may have taken from those tend to capture capital more easily than women. and business women mattah things many investors still have age old prejudice there is probably unconscious bias in their decision making most of the times the capital givers are men and they feel that male founders are more competent many female founders find themselves confronted with an equated stereotypes. to often the investors they face still believe that men are better leaders that they're more likely to be more successful and that men generate better business ideas. it's not superman just are better salespersons and can present themselves better than women women are often way to humble but that's not all smarter route thinks

another reason why women have such a disadvantage in the tech industry lies in our past tech as much as a topic for women as it is for men but i think that has to do maybe it with upbringing and how we were educated technical topics i'm more of a male domain than a female domain. the result women have to fight harder for venture capital for their startups and they granted less take made us take deals in 2018 for example main room start ups a quiet billions in investments while female run startups. didn't get a fraction of that what causes such a big investment gap just have better ideas research has found that men and women are treated differently even when they pitch. studies show when

pitching their new ideas to investors prospective female founders are often treated differently than their male counterparts gender stereotypes are partly to blame for that behavioral scientist on accounts can demonstrate this simply based on the questions investors ask. her research shows investors ask male entrepreneurs more questions on how they plan to grow their startup they're curious about things like the prospects of their business idea how they plan to generate more revenue or what their long term vision is. female entrepreneurs on the other hand are expected to explain how they plan to avoid failure they need to show how much they know about their competitors how they plan to protect themselves from risk or how high their costs are but not only male venture capitalists displayed bias in their line of questioning. i expected female

vcs to be eve similarly to male b c's meaning that male b c's would favor male entrepreneurs with promotion questions and female vcs would do the same for female entrepreneurs but instead all vcs display at the same implicit gender bias the sort of questions asked had a huge impact on how much money b.c.'s opted to invest in new startups if any at all. those startups who are asked for john minutely promotion questions went on to raise 7 times as much funding. when pitching their ideas to investors. recommends that female entrepreneurs question to in the defensive when asked about potential risk. respond with positive arguments emphasize possible growth not how to avoid loss so it is a lot harder for female found us to acquire capital the good news is that lots of

networks now aimed at supporting women in tech with coaching know how and resources they help women get their ideas off the ground. mark to rob used to work in finance and witness discrimination against women firsthand that's why she created the international women in sustainable finance network. we want to break the glass ceiling that obviously exists in the financial world it's a chance it's as always been and we wanted to create a safe a frame for women to get together within the financial world. women in sustainable finance brings together women currently founding or running businesses and initiative by women for women full of discussion rounds and lectures. but not all male colleagues are supportive one feedback was from my male colleagues who said oh this is just a chit chat group it's just women meeting and drinking coffee. to avoid more

comments like that in the future and to encourage more women to start their own tech businesses martha raw thinks society should fundamentally revisit the way it sees women. but of course the os successful female tech found those one of them as far from senegal she program to very 1st website when she was just 16 and since then she has led various tech companies in 2016 forbes seem to one of africa's most promising young entrepreneurs but she too has experienced gender discrimination. come to print this has occurred so many towns that you have you know this question is a must be asked so to me are you single i'm going to make the rules you know better than you on the long run that is very actually talks it. rose to the top anyway she founded and now leads jango a social tech incubator that invests in and supports african startups africa has

plenty of startup polyps but not enough tech jobs it is estimated that $20000000.00 tech jobs will be needed by 2050 for men and women. the mother actually also making it on the agenda case of course it's a good reason in the us to try to be fair and balanced but are you actually want to make it to business case because we're actually missing probably hundreds of billions gooders of g.d.p. . because we are lacking actually entrepreneurs something. herself proved that investing in female run startups can be very lucrative she helped start and run the regional branches of junior and african e-commerce platform in cote d'ivoire and nigeria. is considered the african equivalent to amazon and is active in 14 different countries more than 80000 companies sell their products on

this platform it's a huge success and given africa's projected population growth many more such innovative business ideas will be needed to create enough jobs but many young entrepreneurs lack seed capital to get the ball rolling africa itself is suffering from a very strong competitor also job growth and you have so many private equity guys you have so many institutions and i mention funds but you don't have enough capital so i'm looking there are couple and the only being willing to venture are those acts in the roof. a contest is really something critical. that's why she hopes. can also get global investors to support africa startup scene. and to back more female entrepreneurs pool. with her. so do we latest figures show things are slowly improving for women in the take industry it seems that the women's networks and related projects are starting to

pay off in so many obstacles remain i think that companies the most benefit a lot from more diversity in the workforce and how do we get there as long as we haunted with the cliché that men have better business ideas when a female quota held what do you think that is no for example here. and all i want to let a woman have the last word with a message to all new potential female leaders out there see you soon bye bye. my 1st of this they're. my 2nd day of business go for it and the 3rd tip this persistence and stop me now for this is watching needs in order to be successful.

you know that 77 percent of our yard have been fixed. 77 percent of the issues. susan movies are championed. mosquito spend cost competitors for success and a dominant man takes nerves of steel and. takes it personally with the wonderful people and stories that made him so special are you ready. for.

him 60 minutes total. story some people go for information. they want to express. on facebook twitter today in touch. from the us. hi there a very warm welcome i want to come all right and this is the 7 to 7 percent i will show for africa's. here's what's coming up for you in the next half hour. in the down below we discuss it because we didn't like when faced when they come back home.