tv Made in Germany Deutsche Welle November 20, 2019 1:30am-2:00am CET
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world. they're under full power and boundless ambition of the middle east into a great crisis in. the life of the gulf starts nov 27th on t.w. . container ship as big as a mountain that's the reality today in the world's ports where i was born in the 960 s. these cargo ships were just 100th of that size and back then things didn't come in small medium and large never mind even extra large sure shoes and other clothing
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came in different sizes never fairly standardized but we didn't have grand day coffee lattes or extra large portions of chips and things like that you name it cars homes cruise ships televisions furniture everything seems to have gotten bigger since i was a child how did that happen and is bigger really always better why is the whole economy geared towards super sizing everything today we look at the business of big welcome to an extra large edition of made it's not just the things that we buy that have gotten bigger it's also the advertising for the whole buildings can now be draped in gigantic posters which of course also have to be produced and now there is a machine that can do just the world's largest a digital printer for soft materials can generate prints up to 600 square meters in size our reporter went to pottstown near berlin to see how it's done.
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the world's biggest passenger plane. a massive container ship. a huge bucket excavator. monster dump truck and infinitives to. its maker big image system says it's the world's largest textile printer it can be found at the company's premises in potsdam near berlin it creates seamless prints up to 12 by 50 meters. their use for museum displays advertising banners film sets theatrical backdrops and much more besides. windings unknowns with a lot main customers of those who need extra large format some by flora chanel fashion show for example vast holes had to be decorated in the hind valley film
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production sometimes need up to 200 meters printed and in theaters need large backdrops is a constant work that we specialize in anything that exceeds the standard formats. for shot now big image systems recreated an entire street inside the ground in paris. they made a mock up of the cellar ridge and the sistine chapel for the film we have a pope because it couldn't be shot in the real vatican. things are buzzing at the printers they're getting lots of orders a printed square meter can cost $35.00 euros though the price varies with the nature of the order like this $1.00 for an irish opera production the textiles have to meet certain requirements as is given to the fabric as a loose we are at the surface that's not too dense. that's the kind we use for theatrical backdrops lets you play with lighting you can make it disappear with
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bright light in a gentle light of to let you see the outlines of what's behind it you know that you can create a lot of great effect with a effect of them but that's human. to accommodate the huge printing machines and the rolls of fabric the company needs spacious premises the plantain parts them started out with one printer now it runs for a day and night and has a staff of 30. these gentlemen on a dark background are destined for the stage. the advanced printing machines and inks are the result of decades of development both within the company and through collaboration with research institutes. by our fathers in cas to have 3 key attributes brilliance the right trying time and it has to be eco friendly. and of course it has to do what it's meant to do in technical
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terms or not is that you. know. the inks the company has developed are water based and nontoxic that's very important for customers. the tanks often have to be topped up during printing big image systems is committed to investing in r. and d. as the best way to stay ahead of the competition says c.e.o. oh sure a lot of my own. feel like he's coping and that would be very hard to copy exactly what we're doing you know because so much of it is thanks to our skilled and experienced team from beneath that by the best stiffish desist that's the ball that's our competitors have smaller printers and then some of that prints together. now that's alice's sam and they are our main competition and it was a confidence most wanted to get it on. once the huge prints are finished they have to be hemmed and fitted with ayelet so that they
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can be hung up. here's a recent gorgeous creation a backdrop for handles oratory open shots are at his or a copper. making a launch a version of something can make sense in some instances buses or trains that can hold more commuters. might it be that expansion causes more problems and it's worth is it really us the consumers who want to have a bigger cars rings meals things where's the limits is less maybe sometimes more
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yeah a few thoughts on that subject. x x l and exec's s. does size matter in the end. everything is getting bigger cars ships planes and coffee machines. the chinese are even breeding giant $500.00 kilo pigs. in 160 for the 1st container ship was only 126 meters long and could carry just 276 containers the large ship today is 400 meters long and carries almost 24000 containers and the next generation will be even bigger. entire airports had to be redesigned to enable passengers to board the double decker superjumbo airbus a $380.00. and although electronics are getting smaller and smaller coffee machines. are getting bigger and more complicated but in the end they still just
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make coffee. in the cities more people are driving large s.u.v.s the only problem is that the parking spaces are not growing with the cars. why does everything have to be bigger because it's what customers want and s.u.v.s safer for the passengers the driver says higher s.u.v.s look impressive and they're eco boosters. then there are the delusions of grandeur in architecture the world's tallest building the burj khalifa is 830 meters tall but it will soon be surpassed by 1000 meters tall. but why aren't things getting smaller well they are the world's smallest vehicle is just a few molecules in size it's intended to transport medicine through the bloodstream and the tool they used to build it is the size of a single atom. you can also fit the world's smallest computer onto
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a grain of rice that one pretty big and cheap. maybe it is because research indicates that consumer habits do change from one generation to the next one has to do with a lot of different factors the price of oil for example can leads to demand for smaller more efficient cars in today's world climate change has many young people reconsidering their buying behavior we spoke to a trend who says there's a big cultural change coming consumers actually the sizing down and companies better be ready for it. our era may have always been aiming bigger and higher and better but sometimes teeny tiny is called for. like here a mini or 12 wonderland in hamburg
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a huge model railway and airport. talking a high is a consultant who specializes in trend research says that certainly is. still the case that in 2019 a meaning for growth is still the predominant value of money on average but that doesn't have it we need to distinguish between different generations. for older people in germany a big house and a big car a status symbol us finding a freshman and that's part of the culture. or we live in a capitalist society and we're conditioned to feel that property and hans's our own value. it's more about what i own the more time i am gonna have a big. choir says for the younger generation events or adventures may be more important than property but wilder the better. for them holidays are not just for relaxing. the
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better you know the younger people experiences of what counts the bigger more intense the better travel to distant places a big fancy words and things they can post on instagram and all the other social media platforms those are the new status symbols for the younger generation. yet they're also more aware of the consequences consumption and lifestyle can have on the environment and the climate ostentatious material purchases are out. for measuring what if i buy a big car for example and post about it on social media i can reckon with my friends criticising me and they won't be writing wow what a fantastic but really did you have to. if not then. many products could actually be a lot smaller than they are that would save resources and reduce their environmental impact despite the climate crisis this kind of downsizing is not much in evidence except in the context of high tech. technically technical things are
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getting smaller microelectronics for example lots of new sensor technology that can be used to enhance efficiency much grief but what that means is that refrigerators use much less energy than they used to and the cheaper to run. then consumers buy bigger refrigerators. this is about the rebound effect. of people invest what they've saved thanks to energy efficiency and other things that cancel out the desired effect namely using less energy overall. and. this is hamburg's new concert hall philharmonia in miniature. tiny digital devices are proving to be attractive to many consumers eventually and already in the post smart phone era much sooner we might just have a tiny device that projects its display onto our hands things are getting ever
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smaller the time for them is disappearing balls disappear or. do young people get things right but older folks like me 50 or over don't. make better use of miniaturize ation do they do what we tend to do the older you get and the more you work the bigger the things you buy. in the mind than the 5 for every trend that changes the society there's a counter trend so we can't simply assert everything is getting bigger or getting smaller i mean we see this in many areas and that's been i'm feeling pretty damn poor and playing on our phones 247. at the same time it's become ever more important that we. for example yoga and digital detox and that we take a break from more law electronic devices in time. and that means engaging more with the analog physical world whether full scale or miniature
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the real thing or toy town. but if you're into acquiring big things being rich is probably helpful being the richest the biggest the fast as is usually celebrated in our societies we even compile lists of all those records and usually marvelous humankind's achievements let's have a look at some of the world's record so we start with super sized wealth. there's a lot of money out there and much of it belongs to just a few people 10 percent of the world's population owns 83 percent of all wealth for them my yacht or a fancy car is just basic. to richest man in the world are bill gates co-founder of microsoft and jeff bezos the founder and c.e.o. of amazon.
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the richest woman was until recently france was bevan cora meyers heir to the l'oreal cosmetics fortune. the rankings have been volatile of light b.'s olsen his wife mackenzie got divorced and as a result of the largest known settlement in history she soared to 3rd position among wealthy women. then david koch of koch industries died and his widow julia fleischer called top spot among women. koch industries is a multinational that's involved in a wide variety of businesses including the distribution of petroleum chemicals and energy. and speaking of energy according to a study by the climate accountability institute 20 natural gas and coal companies are responsible for 35 percent of fossil fuel and cement greenhouse gas emissions
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between 1965 and 27 team. saudi aramco tops the table with a share of 4.38 percent. 12 of the 20 companies are state on. finally let's look at the lading social media company. facebook. the biggest. messenger and instagram. well over 6000000 accounts. among the top $105.00 are chinese and they are keen to expand their domestic market . even in the. competition is fierce users and for profit.
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vast fields open pit mines and massive container ships exemplify a trend to supersizing in many areas of economic activity a key reason is of course the search for profits which in itself come on the increase in scrutiny that's on the way to limit the seemingly endless upscaling because in farming for example growth always means increasing environmental impact to more and more people want to put limits on that they say growth is not always good. germany holding company i could say mcgraw manages 579000 hectares of farmland in russia that's nearly 8 times the size of new york city and it's buying up more land all the time. environmentalist find this trend appalling.
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agricultural corporations are getting bigger and they're using industrialized farming methods huge areas are planted with monocultures and treated with fertilizers and pesticides this type of cultivation has a devastating effect on species diversity and it pollutes the water and depletes the soil a valuable resource that won't last forever. because it's europe's largest milk producer and it grows feet for its $100000.00 cows. some experts say there's no way around large scale agriculture. language of the here between farming operations have to expand because the economy forces them to the industry has faced endless pricing pressure in recent decades and farmers can only a scape this pressure by producing more getting bigger expanding and even then they
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only just make ends meet. i need a muslim to talk to you would you want. it's estimated that to keep up with population growth we'll need to produce 50 percent more food by 2050 than we do now could that be done without industrial farming. not very densely populated countries like china but by enormous quantities of agricultural products on the world market most of them often very. and this is only possible with correspondingly large structures including trading companies shipping logistics. the farming operations themselves since what in one picture of between a few knuckles and a lot of these sprawling fields aren't even used to grow food for humans but for animal feed 80 percent of the available land is used in the production of meat eggs and dairy products so rain forests like in brazil are being cleared for an order to
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move away from large scale farming and switch to smaller areas with rotating crops that are primarily used for food production of. the world's biggest open pit copper mine is in northern chile is 4300 meters long 3000 white and more than a 1000 deep it took shape over the course of a century everything at the turkey come out to minus scaled up the stick can lift 100 tons soon that will be super sized mining underground as well because that's the will to be 2300000000 tons of all down the. 1000 kilometers further south on the pacific coast that's a one kilometer long pool filled with filtered sea water and heated to $26.00 degree celsius built an alternative to the natural beach just next to it running costs around 300000 here i say yeah the enormous swimming pool is clearly
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a hit several other countries also have one. germany's biggest ports humbug is the destination for many large container ships like this one which can carry 20600 containers. even bigger container ships are being built but not everyone sees the need like comeback senator for economics best halcombe out. of home as the reality of the reasons are easy to explain the infrastructure of the ports would have to. being rebuilt to accommodate the huge ships the key walls would need to be fortified it would be a huge infrastructural undertaking of 3 and then there's the other question what's the optimal ship size and it load of fuel or riedel i think many of today's ship owners have realized that the optimum capacity is actually between 14 and 18000
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containers because then the ships consumption isn't so high. is a gun so these are all the things you have to consider which is why we'd be delighted to stick with the size we have now yet but these are all. the city is connected to the sea by the river elbe or over the past 2 centuries the elder was dredged several times to accommodate larger ships costing billions of euros and sparking protests from environmentalists the senator wants the current deepening operation to be the last. the city is worried that other ports will expand to welcome the new ships. in this case hamburg would lose out. so it's trying to drum up support from other european ports . we can't make this decision alone so we're trying to take it to
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a european level the world has to work together on this. and. there's no end in sight for the supersize me meant there are too many benefits more convenience more financial gain and more cost effective production which is often what it takes to survive amid the current global competition. do you also have a colleague at work who just thinks he is the greatest god's gift to mankind well the. leader is such a colleague a man with the egos so big as actually visible from space and that is sometimes difficult to bear for us is colleagues and he knows that because all of is also a man with intellectual capacity to fight his own super sized ego. being. on the wall who's the fairest stuff them all.
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so i'm so special so desirable i just love myself even me. i'm the best the best of all. and if so handsome with me i'm not myself mind it's a great. time yes such mandalas photos i'm so photogenic. i have to post them everywhere not your posts that. they cannot seem to miss social media star but i saw a social media beauty is true not out and was that everybody has to see this i will post it everywhere at big i don't get it why isn't anyone calling me someone
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like me should be getting called all the time. do you want an honest answer but if you insist you are on better bleach self centered on narcissist own noni and isolated. if you happen to meet a narcissist run away fast they are incapable of love. about a sure but i'm still the 1st of the malls. maybe. it's style we all start to rethink all obsession with big maybe we should start admiring different things the most effective energy source of the most modest matt
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a combo from soup. to them to. the buried causes put it into a tape exercise is the kind of thing about that d w don't come sash don't land on facebook and the i'm still a. gem info for a little devil you. closely. carefully. don't know a little soon. to do get. discovered the. plague. subscribe to the documentary on.
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the this is the w. news live from berlin u.s. president donald trump it sounds at the impeachment hearings calling them a disk rice and an embarrassment. to senior officials who listened to a july fun call between trump and he's ukrainian counterpart expressed their concerns calling the compensation conversation. and unusual form a special envoy to ukraine could focus is also testifying in the probe also on the program. today.
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