discover the. subscribe to the documentary on you tube. i'm. containership as big as a mountain that's the reality today in the world sports where i was born in the 19th sixty's these cargo ships were just hundreds of that size and back then things didn't come in small medium and large never mind even extra large sure shoes and other clothing came in different sizes never fairly standardized but we didn't have

grand day coffee lattes or extra large portions of chips and things like that you name it cars homes cruise ships televisions furniture everything seems to have gotten bigger since i was a child how did that happen and is bigger really always better why is the whole economy geared towards super sizing everything today we look at the business of big welcome to an extra large edition of mate it's not just the things that we buy that have gotten bigger it's also the advertising for the whole buildings can all be draped in gigantic posters which of course also have to be produced and now there is a machine that can do just the world's largest a digital printer for soft materials can generate prints up to $600.00 square metres in size our reporter went to pottstown near beilin to see how it's done.

world's biggest passenger plane. a massive container ship. a huge bucket excavator. monster dump truck and infinity just to. its maker big image system says it's the world's largest textile printer it can be found at the company's premises and potsdam near berlin it creates similar spreads to 12 by 50 meters. their use for museum displays advertising banners film sets theatrical backdrops and much more besides. the findings and a lot of main customers of those who need extra large formats some buy for chanel fashion show for example a vast holes had to be decorated in the hind film production sometimes need up to

200 meters printed and the theaters need large backdrops is a constant work that we specialize in anything that exceeds the standard formats. for sure now big image systems recreated an entire street inside the ground in paris. they made a mock up of the salary and the sistine chapel for the film we have a pope because it couldn't be shot in the real vatican. things are buzzing at the printers they're getting lots of orders a printed square meter can cost $35.00 euros though the price varies with the nature of the order like this $1.00 for an irish opera production the textiles have to meet certain requirements as in business the view of the fabric has a loose we are at the surface so that's not too dense. that's the kind we use for theatrical backdrops lets you play with lighting you can make it disappear with

bright light in a gentle like to to let you see the outlines of what's behind it you know it can you can create a lot of great effect with the effect of them but that's human. to accommodate the huge printing machines and the rolls of fabric the company needs spacious premises the plantain parts them started out with one printer now it runs for a day and night and has a staff of 30. these gentlemen on a dark background are destined for the stage. the advanced printing machines and inks are the result of decades of development both within the company and through collaboration with research institutes. by our fathers to be in class to have 3 key attributes brilliance the right drying time and it has to be eco friendly. and of course it has to do what it's meant to do in

technical terms or not is that. the inks the company has developed are water based and nontoxic that's very important for customers. the tanks often have to be topped up during printing big image systems is committed to investing in r. and d. as the best way to stay ahead of the competition says c.e.o. ocean a lot of myer. feel like he's coping and that would be very hard to copy exactly what we do you know because so much of it is thanks to our skilled and experienced team from beneath out by the desk so if this is the best for our competitors have smaller printers and then so that prints together. now that's a little sam and they are our main competition it's also conquered and smoke when they think s.m.s. . once the huge prints are finished they have to be

hemmed and fitted with ayelet so that they can be hung up. here's a recent gorgeous creation a backdrop for handles oratory open shots are at the zorak opera. making a launch a version of something can make sense in some instances buses or trains that can hold more commuters perhaps might it be that expansion causes more problems and it's worth is it really us the consumers who want to have a bigger cars drawings meals things where's the limits is less maybe sometimes wolf you know

a few thoughts on that subject. x x l and exec's s. does size matter in the end. everything is getting bigger cars ships planes and coffee machines. the chinese are even breeding giant $500.00 kilo cakes. in 1964 the 1st container ship was only 126 meters long and could carry just 276 containers the large ship today is 400 meters long and carries almost $24000.00 containers the next generation will be even bigger. entire airports have to be redesigned to enable passengers to board the double decker superjumbo airbus a $380.00. and although electronics are getting smaller and smaller coffee machines. are getting bigger and more complicated but in the end they still just

make coffee. in the cities more people are driving large s.u.v.s the only problem is that the parking spaces are not growing with the cars. why does everything have to be bigger because it's what customers want and s.u.v.s safer for the passengers the driver says higher s.u.v.s look impressive and they're eco boosters. then there are the delusions of grandeur in architecture the world's tallest building the burj khalifa is 830 meters tall but it will soon be surpassed by one of 1000 meters tall. but why aren't things getting smaller well they are the world's smallest vehicle is just a few molecules inside it's intended to transport medicine through the bloodstream and the tool used to build it is the size of a single atom. you can also fit the world's smallest computer onto

a grain of rice that one pretty big achieved. maybe it is because research indicates that consumer habits do change from one generation to the next one has to do with a lot of different factors the price of oil for example can lead to demand for smaller more efficient cars in today's world climate change has many young people reconsidering their buying behavior we spoke to a trend who says there's a big cultural change coming consumers will actually be sizing down and companies better be ready for it. our era may have always been aiming bigger and higher and better but sometimes teeny tiny is called for. like eric miniato of wonderland in hamburg

a huge model railway and airport. talking a high is a consultant who specializes in trend research just had said to me is it still the case that in 2019 aiming for growth is still the predominant value. i think for that i was unhappy and we need to distinguish between different generations. for older people in germany a big house and a big car a status symbol of lining up and i mean i think that's part of the culture. or i believe we live in a capitalist society and we're conditioned to feel that property and hans's our own value. it's more about what i own the more time i am god if you have a bit. quieter says for the younger generation events or adventures may be more important than property while the better. for them holidays are not just for relaxing.

but you know going for younger people experiences are what count the bigger more intense the better i travel to distant places a big fancy words on things they can post on instagram and all the other social media platforms those are the new status symbols for the younger generation. yet they're also more aware of the consequences consumption and lifestyle can have on the environment and the climate ostentatious material purchases are out. many minutes the measuring what if i buy a big car for example and post about it on social media i can reckon with my friends criticising me they won't be writing wow what a fantastic but really did you have to. many products could actually be a lot smaller than they are that would save resources and reduce their environmental impact despite the climate crisis this kind of downsizing is not much in evidence except in the context of high tech. techniques the technical things are

getting smaller microelectronics for example lots of new sensor technology that can be used to enhance efficiency. but what that means is that refrigerators use much less energy than they used to and they're cheaper to run. then consumers buy bigger refrigerators. this is about the rebound effect. of people invest what they've saved thanks to energy efficiency and other things that cancel out the desired effect namely using less energy overall. and. this is hamburg's new concert hall. in miniature. tiny digital devices are proving to be attractive to many consumers eventually already in the post smartphone era much sooner we might just have a tiny device that projects its display onto our hands things are getting ever

smaller the time for them is disappearing disappear a bit. do young people get things right but older folks like me 50 or over don't they make better use of miniaturize ation do they do what we tend to do the older you get and the more you work the bigger the things you buy. in the mind than the 5 for every trend that changes the society there's a counter-trend my so we can't simply assert everything is getting bigger or getting smaller i mean we see this in many areas and that's been. playing on our phones 24 seventh's. at the same time it's become ever more important that we. for example yoga and digital detox and that we take a break from more law electronic devices in time. and that means engaging more with the analog physical world whether full scale or miniature

the real thing or toy town. but if you're into acquiring big things being rich is probably helpful being the richest the biggest the fast as is usually celebrated in our societies we can compile lists of all those records and usually marvelous humankind's achievements let's have a look at some of the world's record so we start with super sized wealth. there's a lot of money out there and much of it belongs to just a few people 10 percent of the world's population owns 83 percent of all wealth for them my yacht or a fancy car is just basic. the 2 richest men in the world are bill gates co-founder of microsoft and jeff bezos the founder and c.e.o. of amazon.

the richest woman was until recently françoise betancourt meyer's heir to the l'oreal cosmetics fortune. the rankings have been volatile of light results and his wife mackenzie got divorced and as a result of the largest known settlement in history she soared to 3rd position among wealthy women. then david koch of koch industries died and his widow julia fleischer called top spot among women. koch industries as a multinational that's involved in a wide variety of businesses including the distribution of petroleum chemicals and energy. and speaking of energy according to a study by the climate accountability institute 20 natural gas and coal companies are responsible for 35 percent of fossil fuel and cement greenhouse gas emissions

between 165 and 27 team. saudi aramco tops the table with a share of 4.38 percent. 12 of the 20 companies are state own. finally let's look at the lading social media companies. facebook. the biggest. part i'm a service. messenger and instagram. well over 6000000 accounts. among the top 5 are chinese and they are keen to expand outside their domestic market. even in the. competition is fierce for users and for profit.

vast feels open pit mines and massive container ships exemplify a trend to supersizing in many areas of economic activity a key reason is of course the search for profits which in itself as come under increasing scrutiny efforts underway to limit this seemingly endless upscaling because in farming for example growth always means increasing environmental impact to more and more people want to put limits on that they say growth is not always good. germany holding company echo say micromanages 579000 hectares of farmland in russia that's nearly 8 times the size of new york city and it's buying up more land all the time. environmentalists find this trend appalling.

prensa our agricultural corporations are getting bigger and they're using industrialised farming methods huge areas are planted with monocultures and treated with fertilizers and pesticides this type of cultivation has a devastating effect on species diversity and it pollutes the water and depletes the soil a valuable resource that won't last forever. it's europe's largest milk producer and it grows feet for its $100000.00 cows. some experts say there's no way around a large scale agriculture. language of the here between farming operations have to expand because the economy forces them to the industry has faced endless pricing pressure in recent decades and farmers can only a scape this pressure by producing more getting bigger expanding and even then they

only just make ends meet. i mean i wasn't a trucker you wouldn't want to. it's estimated that to keep up with population growth we'll need to produce 50 percent more food by 2050 than we do now could that be done without industrial farming. not a very densely populated countries like china but by enormous quantities of agricultural products on the world market. and this is only possible with correspondingly large structures including trading companies shipping logistics. the farming operations themselves since what in one touch of between a few knuckles and a lot of these sprawling fields aren't even used to grow food for humans but for animal feed 80 percent of the available land is used in the production of meat eggs and dairy products so rain forests like in brazil are being cleared for an order to

move away from large scale farming and switch to smaller areas with rotating crops that are primarily used for food production of. the world's biggest open pit copper mine is in northern chile is 4300 meters long 3000 white and more than a 1000 deep it took shape over the course of a century everything at the turkey come out to minus scaled up can lift 100 tons soon to be super size mining underground as well because there's thought to be 2300000000 tons of all down that. i found some kilometers further south on the pacific coast that's a one kilometer long pool filled with filtered sea water and heated to $26.00 degrees celsius built is no alternative to the natural beach just next to it the running costs around 300000 here i say yeah and the enormous swimming pool is

clearly a hit several other countries also have one. germany's biggest ports is the destination for many large container ships like this one which can carry 20600 containers. even bigger container ships are being built but not everyone sees the need like comeback senator for economics michelle best talk amount. of home as the reality of the reasons are easy to explain the infrastructure of the ports would have to. being rebuilt to accommodate the huge ships the key walls would need to be fortified it would be a huge infrastructural undertaking of 3 and then there's the other question what's the optimal ship size and if load of fuel or read i think many of today's shipowners have realized that the optimum capacity is actually between 14 and 18000

containers because then the ship's consumption isn't so high. there's a gun to these all the things you have to consider which is why we'll be delighted to stick with the size we have now not here yet but. the city is connected to the sea you via the river elbe over the past 2 centuries the elder was dredged several times to accommodate larger ships costing billions of euros and sparking protests from environmentalists the senator wants the current deepening operation to be the last. the city is worried that other ports will expand to welcome the new ships. in this case hamburg would lose out. so it's trying to drum up support from other european ports . in china we can't make this decision alone so we're trying to take it to a european level the world has to work together on this. and there's no end in

sight for the supersize movement there are too many benefits more convenience more financial gain and more cost effective production which is often what it takes to survive amid the current global competition. now do you also have a colleague at work who just thinks he is the greatest god's gift to mankind well. peter is such a colleague a man with the egos so big is actually visible from space and that is sometimes difficult to bear for us this colleagues and he knows that because all of is also a man with the intellectual capacity to fight his own super sized ego. being. on the wall who's the fairest off them all.

experience oh i'm so special so desirable i just love myself even me. i'm the best the best of all. and if so handsome with me i'm not myself mind it's a great. time yes such mandalas photos i'm so photogenic. i have to post them everywhere not your post. but i am a social media star and i'm sort of a social media beauty i hope this true not. everybody has to see this i will post it everywhere. i don't get it why isn't anyone calling me someone

like me should be getting calls all the time. do you want an honest answer but if you insist you are better at least self centered on narcissist noni and isolated. if you happen to meet a narcissist run away fast they are incapable of love. about a sure but i'm still the 1st of the malls. maybe. it's time we all start to rethink session with big maybe we should start mining different things the most effective energy source of the most modest man definitely

not old enough that's it for today thanks for watching and see you next week. to keep.

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