it kind of can because of the un thanks and all that so it's like and so what's a process that superrich say the final decision on whether or not to break dancing will be at the 2024 olympics is expected to come later this year in december. you're watching news coming up next it's shift and a look at the digital side of the fashion industry in the meantime all the latest headlines available 247 on our website that's deep dot com i'm comment on more news at the top of the. earth. home to movements of species. a home worth saving and. yes those are big changes and most start with small steps global indios tell stories of creative people and innovative projects around the

world. news that could turn the clinton used to mean a few solutions and reforestation. interactive content teaching the next generation the lesson but mental protection. using all channels available to school people to change connection and more determined to build something new for the next generation globally is the environment series of global 3000 on d w and online. where do you go for new ideas to instagram right. networks are having a shoot impact on fashion these days influence us as important as fashion critics and supermodels how is this changing in the industry that's all a topic on shift today.

his tech 000 t.d. my outfit of the day instagram and fashion pretty much a perfect match after all instagram is all about visuals and making things look good many people with a neck for self presentation have already become rich through instagram some influencers even known worldwide fashion brands rely on instagram they use the platform to define the image and to set new trends and some are working at a higher pace than ever before until recently fast fashion brands like h. and m. a primary had the quickest turnover they need to just 4 weeks to get a new look into their stores this is now much too slow for ultra fast fashion brands they rely on algorithms designed exactly the clothes 1000000000 euros want. these days it doesn't take long before he left training on instagram gets picked up by retail his speed is about highest importance for ultra fast fashion brands like who own misguided from the u.k.

. fast question on be ultra fast fashion brands are very good at copying the latest looks from celebrities and influencers and can get a design produced and ready for purchase in just one to 2 weeks i'm with. us and fast fashion brands can you please wait until i wear this in real life before your knock it off came kadesh and post last year under this photo ultra fast fashion brand misguided chose not to you've only got a few days before this drops online they oncet and tacked him kadesh and she didn't think that was funny at the comedy and won more than 2400000 euros in damages was that bad news for the brand or good at the ties or ultra fast fashion is pretty smart here's how they bring an online trend to your closet in 2 weeks. retailers were quick to adopt fishel intelligence for trend monitoring data used image recognition algorithms to analyze the close people post the ai assigned. 150

attributes her image. what the algorithm does is very similar to what i'm doing right now. i'm scrolling through the feed and looking at pictures the difference is that the algorithm is much faster. and i can categorize and assign many more actual beats to the pictures to then sort the clothes into clear trends. trends. let's say flower just as heartrending then a small test collection is produced and the tresses are shown in several variations based on the orders and their on line shops retailers can quickly learn what sells . so these days the clothes are mostly made and europe thanks to digitalize supply chain and short distances there's no need to store large companies can now produce on short notice. if you put one factor is that having things produced in asia has gotten more expensive and another out of it is that if

you want to play the ultra fast fashion game you'd have to have items flown in by plane. taken together these aspects mean that it's become less expensive to produce in the u.k. . in. ultra fast fashion doesn't have physical stores and shopping mall long lines at the cash register or huge mountains of clothes in a warehouse they only produce what is ordered online in small batches as needed some ultra fast fashion brands can offer up to $100.00 new items of clothing online per day. enough progress there's definitely a demand for constantly evolving collection was especially among the groups of buyers these websites are targeting this is a very young customer group who are active on social media and they're it's very important to constantly show new looks. but come on buying new things

every day. there's no way this environmentally sustainable. fashion trends are necessarily transients but consumers constantly buying new items damages the environment according to a recent survey 33 percent of women in the u.k. consider an item of clothing up to wearing it twice. practically new pieces get thrown away and to a nation containing overflowing. the retail industry is responsible for more carbon emissions that all international flights and maritime shipping combined to. produce more resources are used to energy to chemicals. a clear reason to dislike brands fueling this trend but on the other hand some british ultra fast fashion companies manufacture domestically instead of thousands of kilometers away because they need short quick supply chains that's an advantage. as

is the fact that a culture of fast fashion is often only produced on demand so there's little stock that has to be disposed of when it. is not always clear exactly why something becomes a social media trend take the amazon cold this winter cold for sale on amazon or stop in 2019 it was so popular that he got his own instagram account people even made little models of it out of play dough and pie crusts a huge triumph for the label brands define the image on social networks and attract customers attention including mine i barely even notice old school advertising like billboards anymore no surprise right. traditional advertising has become less important for fashion companies online marketing already accounts for more than half of their media budget and the proportion is said to increase more than martin fashion brands have to present themselves on social media with stories with influences the have to be relatable and create experiences that generates added

value for other. fashion brands become quasi lifestyle consultants and retain customers through beauty to torrijos and other topics. or they create a hash tag community where customers show how they wear the brand. some fashion companies even have their own moderators who regularly meet stars to talk to them about this and that fashion becomes a minor matter here. is that over the night i think that. traditional luxury brands initially struggled with this type of customer loyalty. vos in the past part of luxury brands like prada gucci or level was that they wanted to be very exclusive they've opened up now. look at gucci it's sharing its brand and brand identity and this is led to highest sales and also to

a high level of enthusiasm especially among younger target groups. gucci has even had mean competitions to promote a watch the big advantage of social media is that the brands are independent from advertising networks or t.v. stations and can communicate directly with their customers. treating the customer like a friend is a lot of work for marketing teams friendships need to be maintained and large fashion brands use influencers for this millions of people follow them is what. influencers their choices shape trends which is why many get paid by brands to promote products of commercials in. fencers aim to come across as giving tips to friends. kylie jenner and kim cardassian are masters at the skill each has more than $115000000.00 instagram followers. are reached that huge is

attractive for companies but that's not the only reason why influencer marketing is booming. friend community brand communities like the brand or labels in influences share their experiences both good and bad and that creates a sense of emotional proximity trust and credibility how. it an influencer fair and hamburg companies here are looking for new ways to reach customers by triggering emotions through social media. to influence that if affords you sort of follow an influencer through their day they may have similar challenges and beautiful moments to you especially for teams younger influencers go to school just like other people do maybe they have their 1st boyfriend or girlfriend at the same as everyone knows that creates a bond that isn't as present with a salesman it's one for quite honestly guys almost like a real friend but there are also refreshing the different instagram or it's like the high peace grandpa there are lawyers. his grandson janet diefenbaker dresses

him and luxury street for and post pictures on instagram with over 7 100000 followers influence or grandpa also get sponsors. but even non real people can become influencers. is an avatar created by the u.s. startup broad with over 1000000 instagram followers her feed looks uncannily similar to other teen girls profiles avatar mccullough tom's well known labels like calvin klein and ambush and never spose the perfect promoter. an integral part of the scene michael influenzas they don't have millions of followers like carly kim campbell and co. important for companies because the mix of brands in everyday life on their streams makes them more relatable to their father was to keep users on the platform longer instagram now also offers shopping directly through the app.

being able to shop without having to leave the app that's the idea behind instagram checkout. uses can buy clothes it's handbags and shoes things on instagram directly in the app payment is by credit card pay pal data such as your sipping address can be saved for future purchases and the platform keeps you updated regarding the status of. instagram checkout has been available in the u.s. since march 29th the base of vision included brands such as burberry and prada it does nike as well as and. to date instagram shopping is available in $77.00 countries products with a price tag if the user clicks to buy products and browse that opens which closes up to the purchase is completed so that the user is back on the stream. for instagram the goal is clear the more time users spend on the platform the more

detail they use of profiles meaning personalized ads can be sold at a higher price for users is mainly about the convenience of browsing and shopping online without having to change platform but fashion conscious people can be pressured by instagram and if you're buying a new look every 2 weeks you're not only hurting your wallet but also the environment some brands are offering green options the norwegian label collings launched an entirely virtual collection which means customers can get a picture of themselves in a perfectly tailored outfit without the outfit having to be made it goes through them instagram and saves resources what you spend. money on a version jacket and what do you think about fast fashion let us know that's all for me for today see him next time by.

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