ged to back his brace and a round out the 3 nail school you know wishing do you nobody news all have move for you out the top of the hour up next to shift living in additional age in health fashion labels defined that image 3 social media staging for that i'm helen a homfray thanks to company a see very 6 by thin out every 2 seconds the person is forced to flee their home the consequences koeppen to say astra's i were documentary series displaced dick pics dramatic humanitarian crises from problem moral fuckin thing we don't have time meant the i didn't go to university to kill people i threw the it but i think having a i mean i love painful p.p. few for their lives at their future so they seek refuge or brought but what will become of course crew stream behind exit play bagel my husband went to peru because

of the crisis that i want to if he hadn't gone there now we would have died of hunger i'm gonna want to down just placed this week trip to you don't read a book that the wedding you go for new alfred ideas through instagram riot networks i having a huge impact on fashion these days influence us are as important as fasten critics and super models how is this changing of the industry that's all a topic on shift today are new for thing off as to o.t. the my outfit of the day instagram and fashion pretty much a perfect match after all instagram is all about visuals and making things look

good many people within that for self presentation have already become rich through instagram some influenzas even known worldwide fashion brands rely on instagram they use the platform for the find the image and to set new trends and some are working at a high of pace than ever before until recently fast fashion brands like h. and m. a primary had the quickest turnover they needed just 4 weeks to get a new look into their stores this is now much too slow for fashion brands they rely on algorithms designed exactly the close down it was want. these days it doesn't take long before left training on instagram gets picked up by retail is speed is of the highest importance for ultra fast fashion brands like bill who almost got it from the u.k. . and it would have cost question on vito ultra fast fashion brands are very good at copying the latest looks from celebrities and influencers and can get

a design produced and ready for purchase in just one to 2 weeks i'm with. us and fast fashion brands can you please wait until i wear this in real life before you're knock it off kim kadesh and post last year under this photo ultra fast fashion brand misguided chose not to you've only got a few days before this drops online they oncet and tect kim kadesh and she didn't think that was funny so at the comedy and one more than 2400000 euros in damages was that bad news for the brand or good advertising of fast fashion is pretty smart here's how they bring an online trend to your closet in 2 weeks. retailers were quick to adopt fishel intelligence for trend monitor they used image recognition algorithms to analyze the clothes people post i. signs up to $150.00 attributes which. what the algorithm does is very similar to what i'm doing right now

i'm scrolling through the feed and looking at pictures the difference is that the algorithm is much faster. and i can categorize and assign many more actual beats to the pictures to then sort the clothes into clear trends. trends. let's say flower dresses are trending then a small test collection is produced and the dresses are shown in several variations based on the orders and their on line shops retailers can quickly learn what these aspects mean that it's become less expensive to produce in the u.k. . and pies in what's with. that ultra fast fashion doesn't have physical stores and shopping with long lines at the cash register for huge mountains of clothes in a warehouse they only produce what is ordered online in small batches as needed some ultra fast fashion brands can offer up to $100.00 new items of clothing on line per day. be enough progress there's definitely

a demand for constantly evolving collection us especially among the groups of buyers these websites are targeting this is a very young customer group who are active on social media and there it's very important to constantly show new looks. but come on buying you things every day there's no way this environmentally sustainable. trends are necessarily transients but consumers constantly buying new items damages the environment according to a recent survey 33 percent of women in the u.k. consider an item of clothing wearing it twice almost practically new pieces get thrown away and donation contain is often overflowing. the retail industry is responsible for more carbon emissions that all. international flights and maritime shipping combined. produced more resources like used to energy chemicals. a clear reason to dislike brands fueling this trend.

on the other hand some british fashion companies manufacture domestically instead of thousands of kilometers away because they need short quick supply chains that's an advantage. as is the fact that fashion is often only produced on the month so there's little stock that has to be disposed of when it isn't. it's not always clear exactly why something becomes a social media trend take the amazon cold this winter cold for sale on amazon or stop. it was so popular that he got his own instagram account people made little models of it out of play dough and pie crusts a huge triumph for the label brands define the image on social networks and attract customers attention including mine i barely even notice old school advertising like

billboards anymore no surprise right. traditional advertising has become less important for fashion companies online marketing already accounts for more than half of their media budget and the proportion is said to increase more than martin fashion brands have to present themselves on social media with stories with influences the have to be relatable and create experiences that generates added value for other. fashion brands become quasi lifestyle consultants and retain customers through beauty to torrijos and other topics. or they create a hash tag community where customers show how they wear the brand. some fashion companies even have their own moderators who regularly meet stars to talk to them about this and that fashion becomes a minor matter here. is that over then i think that. traditional luxury brands initially struggled with this type of customer loyalty. a

vase or the stay in the past part of luxury brands like prada good to the level was that they wanted to be very exclusive they've opened up now. look at gucci it's sharing its brand and brand identity and this is led to high is so and also to a high level of enthusiasm especially among younger target groups. gucci has even had me in competitions to promote a watch to big advantage of social media is of the brands are independent from advertising networks or t.v. stations and can communicate directly with their customers. treating the customer like a friend there's a lot of work for marketing teams friendships need to be maintained and large fashion brands influencers for this millions of people follow them is what. influencers their choices shape trends which is why many get paid by brands to

promote products unlike stuff commercials in. fencers aim to come across as giving tips to friends. kylie jenner and kim cardassian are masters at the skill each has more than $150000000.00 instagram followers. i reach that huge is attractive for companies but that's not the only reason why influencer marketing is booming. friend community brand communities like the brand or labels seem close it influences share their experiences both good and bad and that creates a sense of emotional proximity trust and credibility how. it an influencer fair and hamburg companies here are looking for new ways to reach customers by triggering emotions through social media. to influence if affords you sort of follow an influencer through their day they may have similar challenges in beautiful moments to you especially for teens younger influencers go to school just like other people

do maybe they have their 1st boyfriend or girlfriend at the same as everyone knows that creates a bond that isn't as present with a salesman it's one for quite honestly guys. almost like a real friend but there are also refreshing the different instagram or like the high peace grandpa there are lawyers i've run his grandson janick diefenbaker dresses him in luxury street fair and post pictures on instagram with over 700000 followers janet's insurance or grandpa also get sponsored. but even non real people can become influencers. is an avatar created by the u.s. startup broad with over 1000000 instagram followers her feet looks uncannily similar to other teen girls profiles avatar mccullough well known labels like calvin klein and ambush and never s'posed the perfect promoter. an integral part of the scene micro influenzas they don't have millions of followers like carly kim

campbell and go oh. important for companies because the mix of brands in everyday life on their streams makes them more relatable to their father was to keep users on the platform longer instagram now also offers shopping directly through the app . being able to shop without having to leave the app that's the idea behind instagram checkout. users can buy clothes handbags and shoes they see on instagram directly in the app payment is by credit card pay pal data such as their shipping address can be saved to a few to purchase is and the platform keeps you updated regarding the status of. instagram checkout has been available in the u.s. since march 29th the base of vision included gren such as burberry and prada it does a nike as well as sarah and. to date instagram shopping is available in $77.00

countries products with a price tag if the user clicks to buy products and browse that opens which closes up to the purchase is completed so that the user is back on the street. for instagram the goal is clear the more time you use a spend on the platform the more detail they use the profiles meaning personalized ads can be sold at a higher price for users is mainly about the convenience of browsing and shopping online without having to change platform but fashion conscious people can be pressured by instagram and if you're buying a new local every 2 weeks you're not only hurting your wallet but also the environment some brands are offering green options the norwegian label collings launched an entirely virtual collection which means customers can get a picture of themselves in a perfectly tailored outfit without the outfit having to be made. and saves

resources what you spend. money on a virtual jacket and what do you think about the fast fashion let us know that's all for me for the day see you next time. come up. what keeps us in shape what makes us see kentucky. my name is dr carson the cut i talked to medical experts. watch them at work. and they discuss what you can do to improve your health. state use and let's all try to stay. good shape next discipline. the

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