discovered the way. subscribe to the documentary on you tube. back in my childhood my dad would take pictures of the family holiday for example carefully choosing and framing the scene and taking no more than one picture of any given situation then we had to wait for a couple weeks to get the finished prints back from the lab today we snap pics of anything and everything we can put ourselves in the for granted seconds later the

world can see it on instagram or facebook the selfie has become the predominant motif on instagram culture for lead the self marketing seems to have taken over at least the generation of the under forty's it's all about me me me these days personal branding that's all topic today here on mate today especially for young people it seems to be about following account the more people you reach the better your brand and celebrities are leading the way footballer cristiana ronaldo for example is the world leader 200000000 people follow his triumphs and travails on instagram 2nd place ariana grande day with 174000000 followers and on the 3rd blind a very rock johnson with 168000000 you and i are probably way below that but don't despair there's hope even for people like you and me.

influenced therefore i am. you can earn pretty good money as an influencer. although an influencer may lead a somewhat unrelieved distance. sometimes i can't believe i've got this far none i have a big ego. it can be tough work being an influencer updating the world on your every blink of an eye as of us missed this month what does bother me sometimes is having to share details about my private life. but it's part of my job. i'm the kind of person who prefers not to have everyone knowing everything about family gatherings and things like that. not everyone needs to know about them. but if i don't post anything they say everything ok lou no where if you've been. and that kind of bugs me but it's part of the business and i have to live with it. a new day is dawning in berlin i deal lighting conditions for tomas cocker rico his

photos of reflected scenes have earned him more than 700000 followers on instagram . sure sometimes i feel like i'm successful my days are cooler than many other people's. but when i get up it's usually still dark and i already have to think about where to go to feed my instagram account. like most successful influencers 18 year old luna farina has a manager to take care of commercial deals advertisers are also big fans of influencers someone like the italian german singer can give them direct access to half a 1000000 potential customers. influencing starts to be lucrative when you reach 6 figures in terms of followers. it's nice flight it's one of the if you took on every partner you could see 6 figure earnings every month but you have to make sure

the partners fit your image for us. influencing us also paid off for photographer thomas crocker vaiko although he's reluctant to say just how well his most important client is many of the small car makers his fame and followers are a prime vehicle for promoting new models that. there's a lot of pressure if you feel uninspired and tired of everything and can't stand the sight of berlin. to be honest that happens a lot after so many years living in photographing here with about a minute but i still go out and take the same picture for the 20th time in a slightly different light to get something new out of it so the pressure really comes from me the signal is.

born and bred in berlin he turned hobby photography into a profession a decade ago. luna farina wants to make it as a pop star with a record label music videos with high production values are a key promotional tool but hits can also attract hackers last year her you tube channel was hijacked. when hackers crack a you tube channel their immediate aim is to deny access to the administrators. then they are able to do what they want their own videos and links to partner companies pop and that means the more web site visits they can't the more money they earn so the. they are exploiting the influencers reach.

it's been. i don't exactly need a recording contract right now because things are going well. but i definitely want one looking to the future thank you says the curity you get to work with more people in the same musical zone as yourself and that's a lot different. i think that would be great. now. but even influencers are aware that it will be a never ending gravy train. for you that tends to be. had a lot of worries about making a living at the beginning of my career as god which wasn't all that long ago but at the moment the question is always at the back of your mind like what if i go 3 or 4 months that finding a client sooner or later you'll face the problem of paying your rent or your bills . and you have to learn to manage things that really took

a long time for me to learn with a lot of the bought with you could get out which would push. for now they're both living the dream and can't imagine a future without their social media channels. it looks almost as if these influencers are replacing traditional advertising platforms nowadays anyone can create their own brand on the internet in fact they themselves become the trademark when did the idea of making something or someone into a brand actually start here's a brief look at the history of branding but watch out it's not for the squeamish. there was a time when marks were burned into the skin of slaves criminals and prostitutes and shinto romans marked to runaway slaves with f g v 4 food groups in france convicts

on galleys were marked with g.a.o.l. and prostitutes with the flirty lead. nowadays there's personal branding people do it to themselves it is voluntary and physically painless it is a business strategy a way to market yourself and he marketplace for that is the internet social media channels such as facebook twitter linked in instagram and you to hear anybody can try to do it you don't need a fancy education but it might take some skill to protect strong opinions captivating ideas a commanding presence and to network with relevant counterparts coming across as authentic is set to help. as a brand one can try to influence trends offer insights or sell things. tom peters a writer on business management coined the term personal branding in 1997 brand you

has become a slogan and it appears to be trending. last year ryan k.g. made $26000000.00 on you tube to become the platform's top earner he's about 8 years old what he does in his videos is review toys. steve jobs not only helped make apple a brand to die for some say he also perfected his own personal brand though he never said as much himself an original thinker a media star and a storyteller with a trademark look jeans sneakers and a turtleneck. it is said marketing is really important in the new digital economy but it can be stressful and the competition online is fierce. but you don't have to be an influencer to benefit from a bit of social marketing even if you're working in a regular job you can play

a part in your organization success online and maybe collect a few brownie points with the boss and that's not the only way you can boost your career our reporter checked in with a personal branding expert for some advice. oh how do i turn myself into a brand or they could such a can tell me. then i thought you brought a photographer along yeah it'll go on all the social media channels what could be better than great photos showing me in action as a brand consultant consulting with people so. i found out it gets you through an internet search she's one of lots of people who offer personal branding services she certainly succeeded in creating her own distinctive brand. from i'd like a website like yours what do i have to do with it off among the thumbs and who are what's your aim why do you think you need to create

a personal brand and what do you want to achieve any ideas so. why do i have to know that. because i'm building a good brand starts with self reflection. and that means taking the time to think hard about yourself the thing you have 30 years of work experience if you start thinking about this in the workshop i think we'll need at least today in the sense by a target site that cost let's get down to brass tacks. i've even sign a $200.00 euros an hour plus tax and that time 16 hours that's what i charge that i write $3200.00 for a personal branding workshop plus tax and how exactly does a lot of money it's a lot of money. and that's just the beginning after that you have to maintain your website. has branded people in many walks of life to text therapists

veterinarians. so i could hire you to help turn me into a brand and i'm not the victim when i develop a personal brand i do it as a team with my client it doesn't just happen abracadabra it's like journalism of me have to dig a bit deeper or more. can you do for me what should my site say. what would visitors to your site get out of it who is your target audience how often should you plug in i don't know what the content and the magic word is authenticity. i have to look deep inside myself and find out what i really want. i do like to finish my sentence now i'm scared. you have to have content before you can share it . in my case that's my experience as a journalist now i want to train others well it says i should start on the professional networking platform linked in don't know who takes a long time to set up yes that's how i earn my money.

and i even have my 1st connection on linked in only get sasha and she created a post about our interview on her page that networking works. but here is someone who's turned himself into a well kind of a brat my colleague. and today's episode barefooted warrior for self-improvement takes a closer look at the self love that goes along with self. be a mirror mirror on the wall who's the fairest of them all. i'm so paschal so desirable i just love myself. the best the best of all. so

handsome. myself it's a great use on at. the top yes such marvelous for. those i mean so photogenic you have to post them everywhere now you posted. this but i assume this social media star is sort of a social media beauty that you hope will scrutinize. everybody has to see this i will post it everywhere big i don't get it why isn't anyone calling me someone like me should be getting calls all the time. do you want an honest answer but if you insist you are on better bleach self centered on narcissist loan noni and isolated.

if you happen to meet a narcissist run away fast they are incapable of love. nobody assure that i'm still the 1st of the malls. now you may not feel ready for the beautiful world of the influence of social media heroes and marketers because self love is not enough you have to be good looking well groomed clever and quirky just an all round stock and that's a problem because most of us don't have that built in star appeal but don't despair a little bit of self-improvement goes a long way the whole industry as sprung up around it are reports of

a common has tried out some of what's on offer for self optimization. too much to do too little time that's just everyday life for most of us but apparently it doesn't have to be that way. i got more. i was less stressed. and in less time be more productive. really just a question of using the right absent light facts to find out my life to the max for one week. see the point. welcome to the 5 am club exclusive circle of high achievers who are up before 6 in the morning. do this every day see some politicians swear by the power of a morning routine while the rest of the world the still asleep they make time to focus on themselves they may read exercise one.

drink a glass of lemon water take 20 grateful breaths. but to be very honest at this time of day no matter what i do it just feels wrong. all week. this is nothing. but there must be something out there that can help me productivity exercise classes audio books and books. programs the self-improvement industry keeps coming up with ideas on the best way to optimize. in the u.s. alone it generates $10000000000.00 a year and the market is predicted to keep growing the link is to. discover the key ideas from the world's best nonfiction books no time to read a book with

a blink you can supposedly finish one in just 15 minutes well of course not the entire book but at least the condensed version of the most important passages text ordeal. within a week i've read 6 books all of them self-help titles which i probably wouldn't have picked up otherwise. love books i love reading and i thought this was just another way to destroy that experience and it's not something different it's a quick way to take in information it gives you a chance to get a glimpse of new ideas and if you like them you can still buy the book and. one of the books was about what's called the pommel doro technique it's simple if you focus on a specific task for 25 minutes know what sept no emails no social media and then.

you get to take a 5 minute break. it works it keeps me focused it kind of puts that where think the most important thing right now is focusing on this but what works well in home doesn't necessarily work in the office some destructions you can filter out yourself and others you just have to deal with. so am i on track to reach productivity haven't how can i optimize myself even more i've decided to someone who should know beilin based productivity coach on one last . say we have a car and we want the car to be faster how we're going to do that we're going to change the wheels probably not because the 1st thing we're going to do he's upgrade the engine and it's the same with wanting to be more productive it's not about using an app or that hack about perhaps doing more sports or sleeping better at the

core of it it's about training the mind to enter deeper states of awareness. yes there's also an app for that headspace to meditate because it's helping the goal is to be more balanced more focused more productive it already has more than $30000000.00 uses. i think headspace brings those tools to a wider range of people but i think it's only the 1st step. if it gets distracted will bring it back so was this the most productive week of my life when i got up at 530 every day read 6 books was more focused and meditate didn't even ngs but tomorrow i'm definitely going to sleep in. well while mulder is still sleeping traditional branding continues apace makers of

products can't just rely on word of mouth recommendations by influencers no matter how influential they may be they still strive to find something that will make their product unique and immediately recognizable and one property that can do that is a very simple one color companies actually protect colors associated with their brands with a trademark and infringements can trigger lawsuits there's a lot of money at stake. navy of blue is the face of the brand. it has stood for its values since 1925 trust closeness and care this kind of mental association a certain color a particular product is of real importance to the manufacturer marketing expert on seizures says the value of a brand has everything to do with the positive attitude of consumers. but as regards neither here you couldn't put a number on what it's worth if you could say it's billions or millions the point is

that a brand is a social phenomenon with commercial economic implications and not the other way around. the. viewer is a social phenomenon as is the association with a certain shade of blue and white lettering does and that's what we call an asset or brand equity though it's hard to quantify that how. much is that market does in 1000000 on most of the mist. at the navia flagship store in hamburg you can acquire not only skin and hair care products but unrelated things as well. what they all have in common is that they're all the brand shade of blue and the great thing about such brands is that they didn't simply emerge out of nothing all thanks to advertisement advertising and marketing can provide support but the key thing was the strategic decision to stick with blue you know sticking to its colors

may have paid off for navia but other enterprises have chosen change don't you telecom for example for many years it was part of the past which sports yellow alexander and a heart does brand management for deutsche telekom it was spun off when the state monopoly was privatized in 1996 the telecoms company then switched to magenta. telecom made a point of do. from deutsche post and its characteristic yellow. aim to find a color that works for it in its own right. the company's ads feature lots of magenta the hue is now central to the brand around the world it has registered trademarks for the color with respect to certain product groups in many countries if a competitor tries to use magenta telecoms lawyers go after it. that's placed we have to defend our right to the color if we hear of any firm using it in

a product for which we have registered our trademarks we tell it to stop. if it doesn't comply it'll be a matter for the courts and its. competitor mobile com for example dared to use the color and last one till the com sued trademark holders taking fractions seriously when he. manages to establish an association with a certain color in the mind of the public it has to do whatever it can to defend it so right to it that's what branding is about it has to do so even if the media to write it as pathetic or laughable. that it's defending a brand isn't always very pleasant but it certainly makes sense. stories especially interest. company colors are an asset worth protecting.

the more firm expands into other countries the more likely it is to encounter others with the same or similar livery like spain's bunco sometime their which must go the eagle battle in germany against carson savings banks involving their hue of red but back to new via the company behind the brand buyers store carried out a decade long dispute with uni lever over its blue. among the legal issues was whether a color alone can be a trademark or only in association with a logo or a name in late 2019 the german federal patent court decided in buyer stores favor the blue remains under trademark protection but the navia brand is about wellbeing so it probably doesn't want customers whether at its flagship store or around the world to be thinking about legal conflicts when they see the blue at the heart of the matter. and that's it for this edition of made in germany that's plenty more on our website and of course.

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but my recent tail is lost on. the biologist is one of the world's top crocodile researchers. in belize of central america she is campaigning to protect these endangered predators despite people's fear and prejudice global 3000 and. 90 minutes on t.w. . i think is everything challenging 1st under a muslim. so much different culture between here and there challenging for if they are. traditional business i think it was worth it for me to come to germany

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believe. the to play play . play this is news live from berlin at the united nations palestinians deliver an angry reaction of rejection of donald trump's middle east peace plan palestinian president mahmoud abbas tells the un the proposals would be a gift to the palestinians he says all being offered a fragmented swiss cheese of a state also coming up. democratic presidential hopefuls me.