greed for power and profit plummeted an entire continent into chaos and violence. this is the journey back into the history of slavery. our documentary series slavery routes starts march 9th d.w. . back in my childhood and my dad would take pictures of the family holiday for example carefully choosing and framing the scene and taking no more than one picture of any given situation then we had to wait for a couple weeks to get the finished prints back from the lab today we snap pics of anything and everything we can put ourselves in the for granted seconds later the

world can see it on instagram or facebook the selfie has become the predominant motif on instagram culture for lead the self marketing seems to have taken over at least the generation of the under forty's it's all about me me me these days personal branding that's all topic today here on late today especially for young people it seems to be about follow up count the more people you reach the better your brand and celebrities are leading the way footballer cristiana ronaldo for example is the world leader 200000000 people follow his triumphs and travails on instagram 2nd place ariana grande day with 174000000 followers and on the 3rd duane a very rock johnson with 168000000 you and i are probably way below that but don't despair there's hope even for people like you and me. influence therefore i am. you can earn pretty good money as an influencer.

although an influencer made leader somewhat unrealistic distance. sometimes i can't believe i've got this far mind i have a big ego. it can be tough work being an influencer updating the world on your every blink of an eye as a business with this month's what does bother me sometimes is having to share details about my private life. but it's part of my job. i'm the kind of person who prefers not to have everyone knowing everything about family gatherings and things like that. not everyone needs to know about them. but if i don't post anything they say everything ok lou no where if you've been. and that kind of bugs me but it's part of the business and i have to live with it. a new day is dawning in berlin i deal lighting conditions for tomas cocker reiko

his photos of reflected scenes have earned him more than 700000 followers on instagram. and. think well he sure sometimes i feel like i'm successful in my days are cooler than many other people's. but when i get up it's usually still dark and i already have to think about where to go to feed my instagram account. like most successful influencers 18 year old luna farina has a manager to take care of commercial deals advertisers are also big fans of influencers someone like the italian german singer can give them direct access to half a 1000000 potential customers will cut you for this influence influencing starts to be lucrative when you reach 6 figures in terms of followers. it's nice flight it's one of the if you took on every partner you could see 6 figure earnings every month

but you have to make sure the partners fit your image so pos. influencing it's also paid off for photographer thomas crocker is a coke although he's reluctant to say just how well his most important client is many of the small car makers his fame and followers are a prime vehicle for promoting new models but. there's a lot of pressure if you feel uninspired and tired of everything and const on the side of berlin. to be honest that happens a lot after so many years living and photographing here with about a minute but i still go out and take the same picture for the 20th time in a slightly different light to get something new out of it so the pressure really comes from me the signal is. born and bred in berlin he turned hobby photography into a profession

a decade ago. luna from reno wants to make it as a pop star with a record label music videos with high production values are a key promotional tool but hits can also attract hackers last year her you tube channel was hijacked. when hackers crack a you tube channel their immediate aim is to deny access to the administrators. then they are able to do what they want. their own videos and links to partner companies pop and that means the more web site visits they can't the more money they earn so the. they are exploiting the influencers reach by this influence is also.

just. it's been. i don't exactly need a recording contract right now because things are going well. but i definitely want one look into the future thank you sista curity you get to work with more people in the same musical zone as yourself and that's a lot different. i think that would be great. now. but even influencers are aware that it won't be a never ending gravy train. so you get tense and. had a lot of worries about making a living at the beginning of my career which wasn't all that long ago but at the moment i hope the question is always at the back of your mind like what if i go 3 or 4 months that finding a client sooner or later you'll face the problem of paying your rent or your bills . and you have to learn to manage things the author of that really took

a long time for me to learn that it was a lot of the bought we could get out which would push us. for now they're both living the dream and can't imagine a future without their social media channels. it looks almost as if these influencers are replacing traditional advertising platforms nowadays anyone can create their own brands on the internet in fact they themselves become the trademark when did the idea of making something or someone into a brand actually start well here's a brief look at the history of branding but watch out it's not for the squeamish. there was a time when marks were burned into the skin of slaves criminals and prostitutes. romans marked a runaway slaves with f g

d 4 food groups in france convicts on galleys were marked with g.a.o.l. and prostitutes with the flirty lead. nowadays there's personal branding people do it to themselves it is voluntary and physically painless it is a business strategy a way to market yourself and a key marketplace for that is the internet social media channels such as facebook twitter linked in instagram and you tube hear anybody can try to do it you don't need a fancy education but it might take some skill to protect strong opinions captivating ideas a commanding presence and to network with relevant counterparts coming across as authentic is set to help. as a brand one can try to influence trends offer insights or sell things. tom peters a writer on business management coined the term personal branding in 1997 brand you

has become a slogan and it appears to be trending. last year brian k.g. made $26000000.00 on you tube to become the platform's top earner he's about 8 years old what he does in his videos is review toys. steve jobs not only helped make apple a brand to die for some say he also perfected his own personal brand though he never said as much himself an original thinker a media star and a storyteller with the trademark look jeans sneakers the turtleneck. just said marketing is really important in the new digital economy but it can be stressful the competition online is fierce. but you don't have to be an influencer to benefit from a bit of social marketing even if you're working in a regular job you can play

a part in your organization success online and maybe collect a few brownie points with the boss and that's not the only way you can boost your career our reporter checked in with a personal branding expert for some advice. oh how do i turn myself into a brand will they could set you can tell me. them about what you brought a photographer along with and yes it will go on all the social media channels what could be better than great photos showing me in action is a brand consultant consulting with people so what. i found only gets you through an internet search she is one of lots of people who offer personal branding services she certainly succeeded in creating her own distinctive brand. from i'd like a website like yours what do i have to do with it off among the thumbs and 5 what's your name why do you think you need to create

a personal brand and what do you want to achieve and i think any ideas something. why do i have to know that. because i'm building a good brand starts with self reflection. and that means taking the time to think hard about yourself thing you have 30 years of work experience if you start thinking about this in the workshop i think we'll need at least today in the distance by a target site that cost let's get down to brass tacks. he would sign a few $200.00 euros an hour plus tax and that time 16 hours that's what i charge that i got $3200.00 for a personal branding workshop plus tax and how exactly does one a lot of money this is not it's a lot of money and that's just the beginning after that you have to maintain your website. has branded people in many walks of life to text therapists

veterinarians. so i could hire you to help turn me into a brand and a market victim when i develop a personal brand i do it is a team with my client doesn't just happen abracadabra it's like journalism of me have to dig a bit deeper or more. can you do for me what should my site say. what would visitors to your site get out of it who is your target audience how often should you blog not develop the content and the magic word is authenticity. i have to look deep inside myself and find out what i really want. to finish my sentence now i'm scared of. you have to have content before you can share it. in my case that's my experience as a journalist now i want to train others. says i should start on the professional networking platform linked in i want one who takes a long time to set up yes that's how i earn my money.

and i even have my 1st connection on linked in only cuts and she created the post about our interview on her page that networking works. but here is someone who's turned himself into a well kind of a brat my colleague. in today's episode the barefooted warrior for self-improvement takes a closer look at the self love that goes along with self. be. on the wall who's the fairest stuff them all. experiences oh i'm so special so desirable i just nuff myself even me. i'm the best the best of all. and if so

handsome make me a man myself mine is a great. yes such mandalas photos i'm so for the gentle folk who have to post them everywhere now of course that. the finance system is social media star saunas social media beauty is true and i. miss everybody has to see this i will post it everywhere that. i don't get it why isn't anyone calling me someone like me should be getting calls all the time. do you want an honest answer that's all but if you insist you better believe self centered on narcissist noni and isolated.

if you happen to meet a narcissist run away fast they are incapable of love. about the show but i'm still the 1st of the malls. now you may not. you ready for the beautiful world of the influence of social media heroes and self marketers because self love is not enough you have to be good looking well groomed clever and quirky just an all round stuff and that's a problem because most of us don't have that built in star appeal but don't despair a little bit of self-improvement goes a long way the whole industry as sprung up around it our reports are multiple of our common has tried out some of what's on offer for self optimization. too

much to do too little time that's just everyday life for most of us but apparently it doesn't have to be that way. i was less stressed. and in less time be more productive. really just a question of using the right absent life facts to find out my life to the max for one week. point. welcome to the 5 am club exclusive circle of high achievers who are up before 6 in the morning. do this every day see some politicians swear by the power of a morning. while the rest of the world the still asleep they make time to focus on themselves they may read exercise.

drink a glass of lemon water take 20 grateful breaths. but to be very honest at this time of day no matter what i do it just feels wrong. all week. this is nothing. but there must be something out there that can help me productivity exercise classes audio books and books. programs the self-improvement industry keeps coming up with ideas on the best way to optimize. in the u.s. alone it generates $10000000000.00 a year. is predicted to growing the. discover the key idea from the world's best nonfiction book no time to read a book with

a blink you can supposedly finish one in just 15 minutes well of course not the entire book but at least a condensed version of the most important passages text ordeal. within a week i have read 6 books all of them self-help titles which i probably wouldn't have picked up otherwise. love books i love reading and i thought this was just another way to destroy that experience and it's not something different it's a quick way to take in information it gives you a chance to get a glimpse of new ideas and if you like them you can still buy the book and. one of the books was about what's called the pommel doro technique it's simple if you focus on a specific task for 25 minutes know what cept no emails no social media and then. you get to take

a 5 minute break. it works it keeps me focused it kind of puts the. most important thing right now focusing on this. but what works well in home doesn't necessarily work in the office some distractions you can filter out yourself and others you just have to deal with. so am i on track to reach productivity haven't how can i optimize myself even more i've decided to ask someone who should know beilin based productivity coach onto one last. say we have a car and we want the car to be faster how we're going to do that we're going to change to will's probably not with the 1st thing we're going to do he's upgrade the engine and it's the same way as wanting to be more productive it's not about using an app or that hack about perhaps doing more sports or sleeping better at the core

of it it's about training the mind to enter deeper states of awareness. and. yes there's also an app for that headspace you meditate because it's helping the goal is to be more balanced more focused more productive it already has more than $30000000.00 uses. i think headspace brings those tools to a wider range of people thing it's only the 1st step. and if the mind gets distracted we'll bring it back so was this the most productive week of my life. well i got up at 530 every day read 6 books was more focused and meditate didn't even ngs but tomorrow i'm definitely going to sleep in. well while is still sleeping traditional brand big continues apace makers of

products can't just rely on word of mouth recommendations by influencers no matter how influential they may be they still strive to find something that will make their product unique and immediately recognizable and one property that can do that is a very simple one cala companies actually protect colors associated with their brands with a trademark and infringements can trigger lawsuits there's a lot of money at stake nearly a blue is the face of the brand. it has stood for its values since 1925 trust closeness and care this kind of mental association a certain color a particular product is of real importance to the manufacturer marketing expert on seizures says the value of a brand has everything to do with the positive attitude of consumers as well as regards navia you couldn't put a number on what it's worth if you could say it's billions or millions the point is

that a brand is a social phenomenon with commercial economic implications and not the other way around. the. viewer is a social phenomenon as is the association with the shade of blue and white lettering. that's what we call an asset or brand equity though it's hard to quantify how annoyed marked does in me on most of the list. at the navy a flagship store in hamburg you can acquire not only skin and hair care products but unrelated things as well. what they all have. common is that they're all the brand shade of blue and just the great thing about such brands is that they didn't simply emerge out of nothing all thanks to advertisement that the ties in marketing can provide support but the key thing was the strategic decision to stick with glue . no sticking to its colors may have paid off for navia but other enterprises have

chosen change to achieve telecom for example for many years it was part of the past which sports yellow alexandra engelhard does brand management for deutsche telekom it was spun off when the state monopoly was privatized in 1996 the telecoms company then switched to magenta. telecom made a point of distinguishing itself from deutsche post and its characteristic yellow on aim to find a color that works for it in its own right at the company's ads featuring lots of magenta the hue is now central to the brand around the world it has registered trademarks for the color with respect to certain product groups in many countries if a competitor tries to use magenta telecoms lawyers go after it. that's how placed tied it we have to defend our right to the color if we hear of any firm using it in

a product which we have registered our trademarks we tell it to stop. if it doesn't comply it'll be a matter for the courts. competitor mobile com for example dared to use the color and lost went to the com sued trademark holders taken fraction seriously. when he pushed into 5th manages to establish an association with a certain color in the mind of the public it has to do whatever it can to defend it so right to it that's what branding is about it has to do so even if the media to write it as pathetic or laughable. defending a brand isn't always very pleasant but it certainly makes sense. company colors are an asset worth protecting. the more firm expands

into other countries the more likely it is to encounter others with the same or similar livery like spain's bunco sometime there which must go the go battle in germany against carson savings banks involving their hue of red but back to new via the company behind the brand buyers carried out a decade long dispute with uni the river over its blue. among the legal issues was whether a color alone can be a trademark or only in association with a logo or a name in late 2019 the german federal patent court decided in buyer stores favor the blue remains under trademark protection but the navia brand is about wellbeing so it probably doesn't want customers whether at its flagship store or around the world to be thinking about legal conflicts when they see the blue at the heart of the matter. and that's it for this edition off made in germany that's plenty more on our website and of course on social media.

the world has become less safe. and new arms race is looming media used to ensure international stability of the alliance is crumbling to say our security folks in germany's reputation is also tarnished how can national interests be aligned with the supranational strengthening. alliances with new threats. insisting that its own t w. is

a master of the art of confrontation this is growth of leisure and a verbal combat doesn't mean you're going to see very often fly the undisputed champion of toast political talk dawson to try to frighten people no crucified everybody on the side of peace that you enter the conflict zone and join jim sebastian as he holds the powerful to account this is a big failure which ever way you like to spin the conflict zone on the scene w. . literature invites us to see people in particular. to see how soon as the kids finds a grown up her. abductor to share work of. 3 books on youtube. he takes it personally i went

with a little bit wonderful people and stories that make the game so special. for all true fans. because more than football online. have fun in pyongyang. the capital city of north korea is reinventing itself. but only a few can enjoy the benefits for those the machine allowed. kim jong un as it introduced an insidious reward system to coerce allegiance to the regime. those who don't make it into the fun metropolis are often full and tom green. have fun in pyongyang starts february 28th on w. this

is the dumping is a live from but bernie sanders claims victory in the new hampshire primary. take this opportunity to. the people of the hampshire off for a great victory so not possible to slip the last week's picture on. the ticket also coming up. palestinian president mahmoud abbas rejects donald trump's middle east peace plan.