Skip to main content

tv   Shift  Deutsche Welle  February 29, 2020 10:15pm-10:31pm CET

10:15 pm
this is the news from berlin i'm anthony held up next living in the digital age with a look at the popular social media app to talk more news coming at the top of the al don't forget the web site's there for all the latest around the clock that's day w dot com for now thanks watch. free to any surprises. coming. from some point in the footsteps of the great. concerns. the fleet street. for a time you want. to marry my life. to.
10:16 pm
germany. where exactly. i am learning a lot our culture history. details travel extremely well at. the shooting stopped to talk is currently the most downloaded social f. what type of videos work on to talk how can you make money with it and how open is the chinese app i want topics today on shift. today to take stock has been downloaded more than 1600000000 times worldwide and 44 percent of those downloads were in 2019 the at the successful in all major markets europe the us india and under the name do you in also in china it success is
10:17 pm
largely due to its dedication to farm especially take the challenge as a crowd jesus. now look at me. is the success of the popular lip sync up music ali and 2017 the chinese tech grew by dance but musical before one. according to reports that's more than $900.00. by dance develop the app. you can see the similarity. picked up is brimming with clips of stunts jokes and friends having fun all of sinking these days the app off his move and dance videos over music still plays the leading role. vice president of content strategy yasmine a kind of in move an online video agency says anyone can go viral if the content is well made to talk talk
10:18 pm
a short snack size content that's entertaining that's distractions that makes you feel good it's the perfect diversion during those moments when you don't have that much time but want to consume something. perfect up be that challenges like this emotive dance are especially popular antic talk videos with challenge hashtags often go viral mean says it isn't surprising challenge challenges are well known engage with them and people of always like comparing their performance to someone else's we want to prove ourselves to grow our audience or increasing gauge meant the nice thing about challenges is that you don't do them alone others join the wave and the best case the wave moves on to other countries. take talk failure isn't shameful especially funny failed attempts are posted regularly instagram celebrates perfection but tick-tock is also present their full effect that's brought the young platform praiseful being an anxiety free space for
10:19 pm
creativity. there's a lot of user generated content and a lot of it has been made because of the respect of content creators passion this doesn't have. that's a glossy consumerism sleekness it looks more authentic which connects people in a completely different way people want to follow others and the more genuine someone seems the more all consume their content. is also really for informative content as long as the tone is light us doctors provide info on the coronavirus as in germany mr lawyer is getting views with this format one minute in which he answers users questions with flair of course. countless media outlets post on tech talk including straight bro news programs like the german target. uses do more than react to the concept of sharing your copy scary. they make take the clips users love content creators like that king and baby are real from the united states
10:20 pm
or you're not from india entertain millions they pose creative funny and sometimes elaborately produced videos. tips and tricks for tick-tock using popular hashtags sounds and challenges for. a real mansion baby ariel even made it onto times most influential internet personalities list in 20172018 these days she's working as a singer and actress. michael penn's from germany has 7500000 followers on tick tock. does it have very low oil that's hardly any criticism or only constructive criticism and considering most users are 1213 or 14 that's really impressive. spend several days making one of his videos and seems to have understood what works.
10:21 pm
what punch does is to really make content that fits the platform to make sure every line fits perfectly. unlike the german rep that unintentionally became a take talk hit thousands of takes of users sample his song overdosing their clips . this guy on instagram message me and said hey your song overdose is going viral on tick tocks i didn't want to talk was so i downloaded the app and saw wow 30000 videos have my song in them and then like a 1000 labels contacted me and my song passed the 1000000 play mark on spotify but if i could. wear the insects or hairdresser videos overdoes seems to work with many context. showing you can tailor songs for tiktaalik a good song needs
10:22 pm
a shorter crispin track drums and strong banks. but i think you can use any song to create any vibe on take i wouldn't say i make my songs for that specifically. about if i hear a beat i like out take it and write something. and now has a record deal and is actively using take talk to promote his music and the. stars are born on take talk but they don't dominate the platform yet like they do or instagram that's because tick tocks algorithm evaluates each video individually we've got less of who posted it so in. theory everyone has an equal chance at 15 seconds of fame tick-tock has an estimated 800000000 active monthly users worldwide on average but younger than users on other social networks and it goes without saying that take talk is extremely attractive for brands. in germany tick-tock
10:23 pm
still has relatively little advertising compared to other social media platforms but the ad industry is becoming aware of the potential. reach and creators are seeing the possibilities and the brands are seeing the possibilities so we're at the threshold where product placement and product presentation is being integrated into the continent with. companies can buy space and appear for instance when you launch the tick tock. advertising videos also that here in the users feed like this fast food chain ad the hash tag breakdowns is supposed to encourage participation meanwhile unboxing videos are also being posted. and the american influence is that king found this clever way of promoting a food delivery service. nobody actually wants to see advertising run the call that branded content still has
10:24 pm
a very strong entertainment factor which makes it easier to consume. challenges like this one for an american movie are currently the most popular form of advertising on take part they help launch companies such as the german common effect get millions of users to engage with their brand. companies are also posting entertaining content on their own channels. but they might also have a completely branded channel let's say if you have a creator that's a great fit for a product then that to make collaborate. money also flows directly from fans to influences in some countries. users can send money through the platform for ticks off the increasing interaction means more advertising revenue in 29000 take up was able to increase its revenue by fold more than 160000000 euros picked up a focal length individuals use it data as this could be valuable in the future yes
10:25 pm
not trying courage is privacy awareness also actual media. i think that's the biggest problem platforms lack of awareness and transparency versus the lack of awareness and caution of users and this is true for all platforms not just protect talk although the fact is from china does add another layer we also have to hold facebook and instagram to account. facebook and instagram users have pretty much all the responsibility for safeguarding their privacy on take talk so it's definitely worth taking a look at the privacy settings specially for parents whose children use the platform not least because the s.p.d. says it musically was criticised for cyber grooming tick-tock says international user data is saved in the united states and backed up in singapore. the new york times tick-tock head. of china's president xi jinping personally asked him to delete the video or disclose user data his answer was i turned him down but
10:26 pm
recently the account of american for rose a temporary release suspended the video 1st had gone viral on take part in which she cleverly come of last her criticism on the situation of the week has a muslim minority in china in to make up to tauriel and that's not the only indication that chinese authorities have a say in what does and doesn't go on to talk. several recent press stories warn that tech talk suppresses certain content including criticism of the chinese government. among those researching a journalist because coover and marcus closer from the german news website knits politico dot com with the help of a covert insiders source they've been able to shed light on how the company controls content. picked up reportedly classifies unwanted content into different categories such as videos of political demonstrations there are also regional
10:27 pm
differences so that for instance clips dealing with homosexuality are kept from going viral in muslim regions. but. what's interesting is that limiting the visibility of certain content on take part is not so much about deleting it as it is about limiting the reach of certain posts . by people to beck and. it's clumsy to just delete a video immediately noticed that as a user and see it is censorship but here i just think something isn't going viral that is not getting clicked on peaked at around 600 clicks the. creator tries making something out as well as after the source told its creators do take note when something isn't popular and try making different content instead what or under in the take that says its goal is to create a positive environment for creativity free from bullying and hateful comments that
10:28 pm
sounds good but tick tocks methods are questionable for instance it limited the reach of videos of these able people saying this was to protect them but this also kept these users best visible and china content is censored much more the chinese version of the app called do you is separated from the rest of the world by a fire walk users in china offer the extra features they can use face recognition to. videos with a specific person or skin outfits and all of the same style online do you use take talk does the fact that it's a chinese at a thank you trust levels and what do you think of it limiting critical content let us know on you tube or facebook c.e.o. so in. all. our clothes our lifestyle choices and the fashion
10:29 pm
statement but they are way smarter and pollute the environment be killed for goodness sake designers who are into lazy new patterns with garments made from plastic paper lays down the snow tomorrow. cut and eco friendly africa. next to you. hundreds. fighting against an army of 500000. in the kashmir conflict the indian military maintains an overwhelming presence. but the anger of the local residents is rising. more and more young people are becoming running a line. to me on the route of kashmir. in 30 minutes monte w.
10:30 pm
. good. when shopping for clothes it's con sometimes be hard to the site they are often so many choices bought about the process for fabric production to a finished piece of clothing come home a terrible impact on the environment it is time for us to have a rethink on to make the textile business more sustainable walk into the.

28 Views

info Stream Only

Uploaded by TV Archive on