edelstein i'll be back again at the top of the hour with another news update for you in the meantime you can always get more news and information on our web site just go to www dot com thanks for watching. earth a home for saving global india's told stories of creative people and innovative projects around the world ideas to protect the climate and boost green energy solutions by global india's mean by a new series of global 3000 on d w and online is

a human race destroying itself. we are ruining the basic elements of our existence or using too much water and were colluding. water is life. going to go more supplies will last for ever but they won't. know. when the rain stops starts march 20th on w. . the shootings the tick talk is currently the most downloaded social f. what type of videos work on to talk how can you make money with it and how open is the chinese app i want topic today on shift. today to take stock has been downloaded more than 1.6 pills. in times world wide

and 44 percent of those downloads were in 2019 the epis acceptable in all major markets europe the us india and under the name do again also in china its success is largely due to its dedication to fun especially take the challenge as crowd pieces. now look at me. is the success of the popular lip sync up music ali and 2017 the chinese tech grew by dance but musical before one of those according to reports that's more than $900.00. 5 to develop the app. you can see the similarity. ticked up is brimming with clips of stunts jokes and friends having fun or lip sinking these days the app offers more than dance videos over music still plays the leading role. vice president of content strategy yes been

a kind of move an online video agency says anyone can go viral if the content is well made to talk talk a short snack size content that's entertaining that's distractions that makes you feel good it's the perfect diversion during those moments when you don't have that much time but want to consume something. perfect up. challenges like this emotive dance are especially popular antic talk videos with challenge hashtags often go viral mean says it isn't surprising challenge challenges are well known engagement system and people have always like comparing their performance to someone else's we want to prove ourselves to grow our audience or increasing gauge meant the nice thing about challenges is that you don't do them alone others join the wave and the best case the wave moves on to other countries. on tech talk failure isn't shameful especially funny failed attempts are posted regularly

instagram celebrates perfection but tick-tock is also present their full effect that's brought the young platform praiseful being an anxiety free space for creativity. there's a lot of user generated content and a lot of it has been made because of the respect of content creators passionless doesn't have. that's a glossy consumerism sleekness it looks more authentic which connects people in a completely different way people want to follow others and the more genuine someone seems the more all consume their content. is also really for informative content as long as the tone is light us doctors provide info on the coronavirus ads in germany mr lawyer is gaining views with his format one minute in which he answers users questions with flair of course. countless media outlets post on tech talk including straight bro news programs like the german target. uses to more than react to concept of hostile sharing you're copying scary. they victim clips

users love content creators like zack king and baby ariel from the united states or here not from india entertain millions they post creative funny and sometimes elaborately produced videos. come on. the pole tips and tricks for tick-tock using popular hashtags sounds and challenges for. the real martin baby ariel even made it onto times most influential internet personalities list in 20172018 these days she's working as a singer and actress. from germany has 7500000 followers on tick tock. does it have very low oil that's hardly any criticism or only constructive criticism and considering most users are 1213 or 14 that's really impressive. spend several days making one of his videos

and seems to have understood what works on tick tock. what punch does is to really make content that fits the platform to make sure every line fits perfectly. unlike the german rep that unintentionally became a take thought hit thousands of took thought he uses some pull his song overdose in the clips. this guy on instagram message me and said hey your song overdose is going viral on tick tocks i didn't want to talk was so i downloaded the app and saw wow 30000 videos have my song in them and then like a 1000 labels contacted me and my song passed the 1000000 play mark on spotify but if i could. wear the insect or hairdresser videos overdoes seems to work with many context.

showing you can tailor songs for tiktaalik a good song needs a shorter crispin track drums and strong bangs. but i think you can use any song to create any vibe on take talk i wouldn't say i make my songs for that specifically. about if i hear a b. time like i'll take it and write something. now has a record deal and is actively using tick talk to promote his music and the. stars are born on take stock but they don't dominate the platform yet like they do or instagram that's because tick tocks algorithm evaluates each video individually we've got a list of who posted it so in. theory everyone has an equal chance at 15 seconds off a tick tock has an estimated $800000000.00 active monthly users worldwide on average

they are younger than users on the other social networks and it goes without saying that take talk is extremely attractive for brands. in germany tick-tock still has relatively little advertising compared to other social media platforms but the ad industry is becoming aware of the ups potential. reach and creators are seeing the possibilities and the brands are seeing the possibilities so we're at the threshold where product placement and product presentations is being integrated into the content with. companies can buy space and appear for instance when you launch the tick-tock. advertising videos also that here in the users feed like this fast food chain at the hash tag breakdowns is supposed to encourage participation meanwhile unboxing videos are also being posted. and the american influence is that king found this clever way of promoting

a food delivery service. nobody actually wants to see advertising run the branded content still has a very strong entertainment factor which makes it easier to consume. challenges like this one for an american movie are currently the most popular form of advertising on tech talk they help launch companies such as the german common effect try to get millions of users to engage with their brand. companies are also posting entertaining content on their own channels. but they might also have a completely branded channel let's say if you have a creator that's a great fit for a product then that to make. money also flows directly from fans to influences in some countries. users can send money through the platform put itself in the increasing interaction means more advertising revenue in 29000 take

up was able to increase its revenue by more than 160000000 euros picked up a book length individuals using data as this could be valuable in the future yes not trying courage his privacy when this whole social media. i think that's the biggest problem platforms lack of awareness and transparency versus the lack of awareness and caution of users and this is true for all platforms not just protect talk all the facts from china does add another layer we also have to hold facebook and instagram to account. that new. instagram users bear pretty much all the responsibility for safeguarding their privacy on take talk so it's definitely worth taking a look at the privacy settings specially for parents whose children use the platform not least because the previous as it musically was criticized for cyber grooming tick-tock says international user data is saved in the united states and

backed up in singapore. the new york times asked to talk head. of china's president xi jinping personally asked him to delete the video or disclose user data his answer was i turned him down but recently the account of american for rosa was temporarily suspended a video of her said going viral on take part in which she cleverly come of last of criticism on the situation of the wiggers a muslim minority in china in to make up to tauriel and that's not the only indication the chinese authorities have a say in what does and doesn't go on take talk. several recent press stories warn that tech talk suppresses certain content including criticism of the chinese government. among those researching tech journalist her skirt and marcus close up from the german news website net's politico dot com with the help of a covert insiders source they've been able to shed light on how the company controls content. to talk reportedly classifies unwanted content into different

categories such as videos of political demonstrations there are also regional differences so that for instance clips dealing with homosexuality are kept from going viral in muslim regions. this. but. what's interesting is that limiting the visibility of certain content on take it out is not so much about deleting it as it is about limiting the reach of certain posts. by people to beck and. it's clumsy to just delete a video immediately noticed that as a user and see it is censorship but here i just think something isn't going viral you know it's not getting clicked on the peak to the around 600 clicks the. creator tries making something out. after the source told its creators do take note when something isn't popular and try making different content instead what or under

in the take that says its goal is to create a positive environment for creativity free from bullying and hateful comments that sounds good but tic-tacs methods are questionable for instance it limited the reach of videos of these able people saying this was to protect them but this also kept these users visible and china content is censored much more the chinese version of the app called do you is separated from the rest of the world by a fire wall users in china offer the extra features they can use face recognition to. and videos with a specific person or skin outfits and all of the same style online do you use take talk does the fact that it's a chinese abba thank you trust levels and what do you think of it limiting critical content that has no on you tube or facebook c.e.o. suing.

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