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tv   Shift  Deutsche Welle  March 1, 2020 7:15pm-7:31pm CET

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push notifications for any breaking news and if you're part of the news story you can also use the data to send us photos and videos of what's happening. what's in the news from the up next the shift episode looking at the puppy the tick tock at the content and the cash flow more news coming at the top of the hour and don't forget you can get all the latest around the clock on the website that's dot com for now but i think now thanks watch. every journey begins with the 1st step and every language with the 1st word published in the. rico is in germany to learn german why not learn with him simple online on your mobile and free to south d w z e learning course nikos fi german made easy. they're on a mission. to save the. comics
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started in $1039.00 since then they've created a vast empire of superheroes who also have human weaknesses. and their creators have had their share of clashes the moving story of a comic giant marvel stores in march 10th. of. the shootings the tick-tock is currently the most downloaded social f. what type of videos work on to talk how can you make money with it and how open is the chinese app i want to be today on shift. today to take stock has been downloaded more than 1600000000 times worldwide and 44 percent of those downloads were in 2019 the at the successful in all major markets europe the us india and under the name do gin also in china it success is
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largely due to its dedication to farm especially the tick tock challenge as crowd jesus. now look at me. is the success of the popular lip sync up music ali and 2017 the chinese tech grew by dance but musical before one. according to reports that's more than $900.00. by dance develop the app. you can see the similarity. to talk is brimming with clips of stunts jokes and friends having fun all live thinking these days the app offers more than dance videos although music still plays the leading role. vice president of content strategy yasmine a kind activity move an online video agency says anyone can go viral if their
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content is well made to talk talk a short snack sized content that's entertaining that's distractions that makes you feel good it's the perfect diversion during those moments when you don't have that much time but want to consume something. perfect. challenges like this emotive dance are especially popular antic talk videos with challenge hashtags often go viral mean says it isn't surprising. challenges are well known engagement system and people have always liked comparing their performance to someone else's we want to prove ourselves to grow our audience or increasing gauge meant the nice thing about challenges is that you don't do them alone others join the wave and in the best case the wave moves on to other countries. on tech talk failure isn't shameful especially funny failed attempts are posted regularly instagram celebrates perfection but tick-tock is also present there for
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a fact that's brought the young platform praiseful being an anxiety free space for creativity. there is a lot of user generated content and a lot of it has been made because of the respect of content creators passion this doesn't have. that's a glossy consumerism sleekness it looks more authentic which connects people in a completely different way people want to follow others and the more genuine someone seems the more all consume their content. is also really for informative content as long as the tone is light us doctors provide info on the coronavirus out in germany mr lawyer is getting views with this format one minute long in which he answers users questions with flair of course. countless media outlets post on tech talk including straight bro news programs like the german target. uses to more than react to concept the past sharing here copying scary. they make take the clips users love content creators like zack king and baby aureole from the united states
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or you're not from india entertain millions they post creative funny and sometimes elaborately produced videos. tips and tricks will take talk using popular hashtags sounds and challenges for. a real martin baby ariel even made it onto times most influential internet personalities list in 20172018 these days she's working as a singer and actress. plans from germany has 7500000 followers on tick tock. does it have very low oil that's hardly any criticism or any constructive criticism and considering most users are 1213 or 14 that's really impressive. spend several days making one of his videos and seems to have understood what works on tick tock.
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what punch does is to really make content that fits the platform to make sure every line fits perfectly. unlike the german rep that unintentionally became a take talk hit thousands of ticked up users sample his song overdose in their clips. this guy on instagram messaged me and said hey your song overdose is going viral on tick tocks i didn't want to talk was so i downloaded the app and saw wow 30000 videos have my song in them and then like a 1000 labels contacted me and my song passed the 1000000 play mark on spotify but if i could. wear the insect or hairdresser videos overdoes seems to work with many context.
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showing you can tailor songs for tiktaalik a good song needs a short chrispin truck drums and strong bangs. but i think you can use any song to create any vibe on take talk i wouldn't say i make my songs for that specifically. about if i hear a b. time like owl take it and write something. now has a record deal and is actively using take talk to promote his music. stars are born on take stock but they don't dominate the platform yet like they do or instagram that's because tick tocks algorithm evaluates each video individually we've got less of who posted it so in. theory everyone has an equal chance at 15 seconds. tick tock has an estimated 800000000 active monthly users worldwide on average but younger than users on other social networks and it goes without saying that take talk is extremely attractive for brands. in germany tick-tock still has relatively
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little advertising compared to other social media platforms but the ad industry is becoming aware of the ups potential. reach and creators are seeing the possibilities and the brands are seeing the possibilities so we're at the threshold where product placement and product presentation is being integrated into the content with. companies can buy space and appear for instance when you launch the tick tock. advertising videos also that here in the users feed like this fast food chain the hash tag brick dance is supposed to encourage participation meanwhile unboxing videos are also being posted. and the american influence is that king found this clever way of promoting a food delivery service.
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nobody actually wants to see advertising run the call that branded content still has a very strong entertainment factor which makes it easier to consume. challenges like this one for an american movie are currently the most popular form of advertising on to talk they help launch companies such as the german common effects really get millions of users to engage with their brand. companies are also posting entertaining content on their own channels. but they might also have a completely branded channel let's say if you have a creator that's a great fit for a product then that to make. money also flows directly from fans to influences in some countries. users can send money through the platform put excel creasing into action means more advertising revenue in 29000 and then take up was able to increase its revenue by phone to more than 160000000.
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individuals use it data as this could be valuable in the future yes in a kind courage as policy awareness on all social media. i think that's the biggest problem platforms lack of awareness and transparency versus the lack of awareness and caution of users and this is true for all platforms not just protect talk all the facts from china does add another layer we also have to hold facebook and instagram to account. new. instagram users bear pretty much all the responsibility for safeguarding their privacy on take talk so it's definitely worth taking a look at the privacy settings specially for parents whose children use the platform not least because the previous as it musically was criticised for cyber grooming tick-tock says international user data is saved in the united states and backed up in singapore. the new york times tick-tock head. of china's president xi jinping personally asked him to delete
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a video or disclose user data his answer was i turn him down but recently the account of american for rose a temporary release suspended a video 1st had gone viral on take part in which she cleverly come of last of criticism on the situation of the wiggers a muslim minority in china into make up to tauriel and that's not the only indication that chinese authorities have a say in what does and doesn't go on to talk. several recent press stories warn that tech talk suppresses certain content including criticism of the chinese government. among those researching tech journalist to screw over and marcus closer from the german news website knits politico dot com with the help of a covert inside a source they've been able to shed light on how the company controls content. to talk reportedly classifies unwanted content into different categories such as videos of political demonstrations there are also regional differences so that for
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instance clips dealing with homosexuality are kept from going viral in muslim regions. this. but. what's interesting is that limiting the visibility of certain content on take it out is not so much about deleting it as it is about limiting the reach of certain posts. by people to beck and. it's clumsy to just delete a video immediately noticed that as a user and see it is censorship but here i just think something isn't going viral you know it's not getting clicked on but it peaked at around 600 clicks the. creator tries making something out as well as after the source told its creators do take note when something isn't popular and try making different content instead. or under in the take that says its goal is to create a positive environment for creativity free from bullying and hateful comments that
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sounds good but techniques methods are questionable for instance it limited the reach of videos of these able people saying this was to protect them but this also kept these users best visible and china content is censored much more the chinese version of the app called do you know is separated from the rest of the world by a fire wall users in china offer the extra features they can use face recognition to. videos with a specific person or skin outfits and all of the same style online do you use take talk does the fact that it's a chinese epithet your trust levels and what do you think of it limiting critical content let us know on you tube or facebook c.e.o. suing.
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hi guys it's mom when they hear on the racetrack with a porsche cayman she changes. the perfect place to test those high powered vehicles . flashing but is it somehow a bit behind the times like her mobility in sports cars of coal so it's a nervous question red. w. . have fun in fawning play. the capital city of north korea is reinventing itself but only a few people can enjoy the benefits of. an insidious reward system coerces people into loyalty towards the regime and. those who don't make it into the fun metropolis live in poverty. have fun in pyongyang. 45
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minutes on d w. coach a bit of a fluke and. to link to news from africa and the world or link to exceptional stories and discussions flu news and easy to our website deputed comes to pick up join us on facebook c w africa. please. please. we are living during the most extraordinary time the street play by sports will go from being a. pedant that read the other one mobility show.

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