leipsic slipped a 3rd well leverkusen leap frog lad back into the final champions league spot in the bottom half heard of berlin move ahead of dusseldorf bremen and pad a born haven't but from the relegation zone you're watching news from berlin of course up next shift living in the digital age we'll take a look at the challenges women face breaking into the tech industry and don't forget you can stay up to date on our website that's d.w. dot com more news as always at the top of the hour i'm michael okwu thanks for watching t.w. . with different languages we fight for different things that's fine but we all speak up for freedom freedom of speech and freedom of press. giving freedom of choice global news that matters t.w. made for minds. on

a mission. to save the. comics started in $1039.00 since then they've created a vast empire of superheroes who also have human weaknesses. creators have had their share of clashes the moving story of a comic giant marvel stores march 10th. female tech entrepreneurs have a hard time finding investors as do female entrepreneurs in general in 2018 for example only 2 percent of all u.s. venture capital went to startups run by women why is that and how can we change it i would topic today on shift.

jennifer morgan is cosi all of the german tech company as a peek sheryl sandberg has operations at facebook and so wasn't just can't manage is you 23 female exceptions in an industry dominated by men too bad especially considering that. i mean used to be seen as a typical job for women in the u.s. in the forty's they played a big role in pioneering digital technology but today far less women work in tech only 14 percent of tech startups worldwide were created by women they found less developed less and because of that their creativity goes on used for the market do women face bigger challenges here's what these leaders have to say. if money is different we need more female role models come to think of it there's hardly any successful female entrepreneurs that i can look up to on it's like in all areas of life. even though without a role model or someone to live up to it's just hard for young people to find their

way come and see and it's easy for them to get discouraged. on the 1st meeting with let's say investors big c.e.o.'s of companies that they don't take you seriously so you're like they're like oh are you here to hear this do you mean founder trying to do something big to do or not be taken seriously because i'm woman i'm not i'm not feeling that i'm the boss i was saying that we're here. and i cannot do anything without my team. that's not the only reason female decision makers are vital for the tech industry they are also an onside resource as consumers did you know that women drive some 70 percent of all consumer purchasing at malls and they're not they are the ones who decide which technology to buy for their households and families so companies want to create successful tech products should look more to their female target audience and that

works best when women are made part of the development process. it's easy. startups with a balanced ratio of men and women are more effective and efficient teams reach decisions faster meetings don't drag on as long and products are aimed at a broader target group that's especially important in the tech world where men are mostly considered the prime consumers. hiring more women also pays off financially startups with a large share of female staff are often more successful for investors that means more return. startups run by men generate $0.31 return for every day. invested well female let's start ups generated more than double that according to studies in the us. the numbers show that women create far more sustainable startups. and their failure rates are lower. i hope these numbers get out to the

wider public and we can put this whole thing behind us. stats show that tech companies tend to be especially successful with females in key decision making roles so why do may have taken from those tend to capture capital more easily than women. and business one mattah things many investors still have age old prejudice there is probably unconscious bias in their decision making most of the times the capital givers are men and they feel that male founders are more competent many female founders find themselves confronted with an equated stereotypes. to often the investors they face still believe that men are better leaders that they're more likely to be more successful and that men generate better business ideas. it's not true men just are better salespersons and can present themselves better than women to women are often way to awful but that's not all margaret thinks

another reason why women have such a disadvantage in the tech industry lies in our past tech as much as a topic for women as it is for men but i think that has to do maybe it with upbringing and how we were educated the technical topics i'm more of a male domain than a female domain. the result women have to fight harder for venture capital for their start ups and they granted less take made us take deals in $2800.00 for example main run startups a quiet billions in investments while female run startups. didn't get a fraction of that what causes such a big investment gap. researchers found. treated differently even when they pitch. studies show when pitching their new

ideas to investors prospective female founders are often treated differently than their male counterparts gender stereotypes are partly to blame for behavioral scientists don accounts can demonstrate this simply based on the questions investors ask. her research shows investors ask male entrepreneurs more questions on how to grow their startup they're curious about things like the prospects of their business idea how they plan to generate more revenue or what their long term vision is. female entrepreneurs on the other hand are expected to explain how they plan to avoid failure they need to show how much they know about their competitors how they plan to protect themselves from risk or how high their costs are but not only male venture capitalists displayed bias in their line of questioning. i expected female vcs to be eve similarly to

male b c's meaning that male b c's would favor male entrepreneurs with promotion questions and female vcs would do the same for female entrepreneurs but instead all v.c. is to split the same implicit gender bias the sort of questions asked had a huge impact on how much money b c's opted to invest in new startups if any at all. those startups who are asked for john minutely promotion questions went on to raise 7 times as much funding. when pitching their ideas to investors. recommends that. question. in the defensive when asked about potential risk. respond with positive arguments emphasize possible growth in or how to avoid loss so it is a lot harder for female phonos to acquire capital the good news is that lots of networks now aimed at supporting women in tech with coaching know how and resources

to help women get their ideas off the ground. mark to rock used to work in finance and witness discrimination against women firsthand that's why she created the international women in sustainable finance network. we want to break the glass ceiling that obviously exists in the financial world it's a chance it's as always been and we wanted to create a safe a frame for women to get together within the financial worlds women in sustainable finance brings together women currently founding or running businesses and initiative by women for women full of discussion rounds and lectures. but not all male colleagues are supportive one the feedback was from my male colleagues who said oh this is just a chit chat group it's just women meeting and drinking coffee. to avoid more

comments like that in the future and to encourage more women to start their own tech businesses martha rah thinks society should fundamentally revisit the way it sees women. but of course the os successful female tech found was one of them as far from senegal she program to a very 1st website when she was just 16 and since then she has led various tech companies in 201614 to one of africa's most promising young entrepreneurs but she too has experienced gender discrimination. the printer is has occurred so many towns that you have you know this question is a remember we asked so tonight are you single i'm going to make the rules you know better than you on the long run and that is very i actually took 6 but function mocked up bob rose to the top anyway she founded and now leads jango a social tech incubated that invests in and supports african startups africa has

plenty of startup hobson but not enough jobs by 2050 an estimated 20000000 new jobs will be needed every year for men and women. put them out actually also making it on the agenda keynes of course it's a good reason enough to try to be fair and balanced but are you actually want to make it to business because we're actually missing probably hundreds of billions gooders of g.d.p. . because we are lacking actually entrepreneurs something. about herself proved that investing in female run startups can be very lucrative she helped start and run the regional branches of junior and african e-commerce platform in cote d'ivoire and nigeria. is considered the african equivalent to amazon and is active in 14 different countries more than 80000 companies sell their products on

this platform it's a huge success and given africa's projected population growth many more such innovative business ideas will be needed to create enough jobs but many young entrepreneurs flax seed capital to get the ball rolling africa itself is suffering from a very strong competitor as a geographic you have so many private equity guys you have so many institutions and i mention funds but you don't have enough venture capital so i'm looking there are a couple and the only being willing to venture almost accident. contest is really something critical. that's why she hopes. can also get global investors to support africa startup scene. and to back more female entrepreneurs the world. we're going through her. so do we latest figures show things are slowly improving for women in the tech industry

it seems that women's networks and related projects are starting to pay off even so many obstacles remain i think that companies most benefit a lot from more diversity in the workforce and how do we get there as long as we haunted with the cliché that men have better business ideas when a female quota held what do you think that is no for example here. and i want to let a woman have the last word with a message to all new potential female leaders out there see you soon bye bye. my 1st of this they're. my 2nd davis go for it and the 3rd to this persistence and stamina this is watching needs in order to be successful.

eco africa. the mothers of the elephant that's what these women can use kilometers wildlife conservancy called them so. they look after the elephants as they would their own children they're trying to protect these animals from orchards and to see that scarce resources are distributed responsibly to animals and people. africa. next on detail. every saturday at 12 pm a church in the heart of balance is with people. to come for the noon song. at the special service some of the city's singers perform choral music.

spiritual celebration song. 35 w. . what secrets lie behind. discover new adventures in 360 degree. and explore fascinating world heritage sites. w world heritage 360 get happen now. hello and welcome to eco africa the environment's show a couple duction of channels television nigeria and then t.v. uganda my name is now out and i'm in the fossil park in lagos nigeria joining me

from uganda is my colleague sandra well for me too i am sandra teen of the earth here in complex uganda and the father.