our crisis masters he said and they'll get through this one somehow. i want you to be news live from berlin a reminder you can get all the latest news and headlines on the coronavirus 247 on our website that's t w dot com or you can follow us on twitter at d w news i'm called asked i'll be back with more news at the top the hour. how does a virus spread. why do we have it and when will all be. introduced 3 of the topics covered and a weekly radio show is called spectrum if you would like any information on the coronavirus or any other science topic you should really check out our podcast you can get it where ever you get your podcast you can also find us and. science.

i mean nothing. well i guess sometimes i am but i stand up and with him even to have anything to think into the german culture of. new didn't seem to take his grandmother there he goes it's all about who they know i'm rachel join me for me to get from the gulf coast take to. shift special the world of influencers and what matters to them. apart from showcasing themselves on social media influencers also present all kinds of products how does influencer marketing work why are companies setting their hopes on it and look all these must influence or harm. and influence if someone who's this is opposition to launch online reached was specific topic this could be disaster in sports diagnosis on any topic they have established themselves in as well known personas. it only from social media as. being an influencer has become

a proper job and growing numbers of influencers can live off that. agencies like advertising in a specialized influencer marketing they match social media stars up with companies for them influencers are attractive because they can make advertising look like a recommendation among friends. consumers dislike being interrupted at suspenseful scenes in movies just to see ads or to be sold the newest backing a clean or loan more it's difficult for a company to say my products the best. as to the credibility of such a statement increases influences are people who have established credibility in a certain area with great reach that goal credibility perhaps like a reporter working on a specific topic they can therefore present brands more efficiently than the company itself it seemed like these 3 from the blogger collective the modern man the magic fox to williams and sandra ross to talk about clothing assess arrays and

fitness products as inspiration for their fans. going to be speaking i don't see myself as a salesman or anything like that i started this because i enjoy sharing my fashion my taste in style i start to think of myself as someone who spiers others and shows them his favorite outfits get. oftentimes when i'm walking on the street people will come up to me and say hey i didn't know what to wear and i looked at your photos and found the right outfit which ones that i was more than photos on the shoulder not just altered confirmed. that's what we provide inspiration ideas it doesn't have to be the same product a customer might go to a shop and say i'd like a checkered shirt red and white in a pair of black pants i saw that in a photo and thought it was really cool for 2 of the 3 influencers say they only present products that they themselves like but they also let agencies connect them and producers pay them almost every snapshot no matter how random it is an

encouragement for consuming sneakers photo filters or sports cars labeled as advertisements. it only appears relaxed and casual on the screen. constantly taking photos editing posing posting being present at all times. in other words increasing market value coming across as authentic is not that easy . my no hope this is now really become my primary work. it is full time. every day i spend 8 to 12 hours on my business. and the next photo shoot today it's about presenting a jacket for a fashion brand. the influencers here are models photographers and writers they're constantly producing new content for instagram or their blog if you're not being

clicked then you won't be booked. i always hype beast grandpa his grandson. aka yagi pics of grandpa wearing expensive brands to instagram so it's not all just about earning a couple of bucks. right . but most importantly. between grandson and. photo shoots special. from my grandpa means a lot to me you can have a lot of fun with them i'm also glad that you do this together and he's up for it and enjoys it and makes me happy when he dies so sick damn i'm envious. grandpa pictures are popular on social media on instagram their joint account has

more than 800000 followers. with his trendy clothes and laid back 74 year old has become a fashion influence. on the market i was skeptical at 1st but at some point i really felt like it and i'm now there's no turning it i. just wanted to see what his grandpa looked like in hip clothes surprisingly cool he thought so he uploaded his 1st photo in january 27th but the rest is history. one message is that no matter how old you are. you can wear whatever you like long as you feel comfortable in other people's opinions are important. they were both surprised by their rapid success. several times a week to provide new styles to their fans. what's the recipe for their

success. doing it that's the big difference. this is the fact that there are special brands brands that are sold out quickly or close that many people nobody gets just a select few. on top of that it's a graph. that it's just that little bit more special. by the close online but labels also send them sneakers and t. shirts for their photos she. has acquired a taste for the time. he started wearing the style more often even. when the pair were invited to a sneaker fair in amsterdam the sneaker fans immediately recognized. that i don't really feel like a celebrity just normal like always and. for j. and gramps that's what it calls his grandpa on instagram it's going really well.

i'd like to continue this as a hobby if i can make money doing it great i don't mind if not it's a nice time. my future's already secured. his grandson says changed since the 1st used to be more introverted now he's active and he feels younger. to use their instagram accounts found on the street. styles from berlin streets they pose in clothes that other people no longer want. to present the newest outfits for a joint instagram account because you know at 1st glance the clothes look like they're from the t.v. but it's quite the contrary the clothes all come from bad instructions.

issued wouldn't always on target shoes were found in croke park on sunday it wasn't i've had these pants for a while. i found them and i think these are the blouses from the jacket is from courts but. the clothes aren't taken directly off the street they're from these to give away boxes from berliners to berliners and you know. that you have been talking the consumption craze for years they really buy new clothes and. they're still dressed in trendy styles with clothes off the street all sweat. it is not about money we have the money it's really about consumption why do i need to buy something new if i have enough already. or if there are other ways of getting new clothes we don't buy any new clothes for my husband and daughter anymore. with found on the street and i'm sure enough to showcase their street looks on instagram. their account criticizes the brand craze

and compulsion to buy. the already have more than $50000.00 followers. and you me until i tell. you the courage of people to be a bit more courageous and to have fun with fashion. and as i say fashion is for everyone. typically. people put boxes on the street containing things they no longer need clothes shoes books official. this way of disposing of things is not allowed but. often find real gems among the throw. was delighted me up welcome. to really nice things made of silk for example. it's surprisingly good quality. and i think it's really good that people don't throw their things away with put them in these boxes instead so that others can keep on using them. and

don't just take those out of the boxes but they also give things back even if that can be difficult sometimes. includes existed long before social media one founding father of fashion blogs was mateo's trucks. painted colorfully trendy and sometimes flashy in the 16th century his cartoons were crime was a unique source for fashion during the renaissance. once upon a time there was a young man. who wore the trendiest clothes of the 16th century. 500 years before instagram and facebook but here spots left his outfits to posterity. for fashion booklet can be seen in a museum in germany. i'm sick it's

a unique creation there's nothing comparable in the whole world in terms of art and cost in history it's a really significant historical record. for about 40 years to painters would regularly create portraits with water colors on parchment. it's a fashion diary from the 16th century. started his fashion blog and his influence or prime shortly after vocational training. his job main accounting for the wealthy merchant. at his brother's wedding 22 years of age. here 4 different outfits for mourning his father died he usually likes colorful things a vest made of silk satin from rouge flashy outfits were of particular importance when the emperor was in town. posing in trendy clothing

that was already a thing during the renaissance here all black is his wedding outfit his wife barbara liked it they had 3 children. the last portrait to pick some of the age of 63. todd must have been a great accountant from this and to me that's quite a modest an uneventful job on my father's and wondered what kind of person would he be today. took the eye off. we believe he'd be an instagram star. and a 522 years of age he'd be the oldest one. refrigerants

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