for hundreds of people looking to catch a flick outside of their living rooms cinemas big screen must be viewed through a car windshield but the drive in has become a retro hit online tickets regularly sell out within 10 minutes of release. of course watching video of you news live from the next shift living in the digital age special influencer program explores the world of marketing using social media stars. thanks for watching.

shift special the world of influencers and what matters to them. apart from showcasing themselves on social media influencers also present all kinds of projects how does influencer marketing work why are companies setting their hopes on it and look all these must influence or how. and then for once there is

someone who is this is that list launch online reachable specific topic this could be disaster and sports titles any topic they have established themselves in as well known personas independently from social media as. being an influencer has become a proper job and growing numbers of influencers can live off that. agencies like advertising or specialized in influencer marketing they mash social media stars up with companies for them influencers are attractive because they can make advertising look like a recommendation among friends. consumers dislike being interrupted at suspenseful scenes in movies just to see ads or to be sold the newest vacuum cleaner or loan more. it's difficult for a company to say my part it's the best. as to the credibility of such a statement increases influences are people who have established credibility in a certain area with great reach that goal credibility perhaps like a reporter working on a specific topic they can therefore present brands more efficiently than the

company itself it seemed like these 3 from the blogger collective the modern man the magic fox to williams and sandra ross to talk about clothing assess arrays and fitness products as inspiration for their fans. going to be speaking i don't see myself as a salesman or anything like that i started this because i enjoy sharing my fashion my taste in style i start to think of myself as someone who inspires others and shows them his favorite outfits get. oftentimes when i'm walking on the street people will come up to me and say hey i didn't know what to wear and i looked at your photos and found the right outfit which was on since all the knobs men and photos on your shoulder with confirmed. that's what we provide inspiration ideas it doesn't have to be the same product a customer might go to a shop and say i'd like a checkered shirt red and white in a pair of black pants i saw that in

a photo and thought it was really cool for 2 of the 3 influencers say they only present products that they themselves like but they also let agencies connect them and producers pay them almost every snapshot no matter how random it is an encouragement for consuming sneakers photo filters or sports cars labeled as advertised. it only appears relaxed and casual on the screen. constantly taking photos editing posing posting being present at all times. in other words increasing market value coming across as authentic is not that easy . my no hope this is now really become my primary work. it is full time. every day i spend 8 to 12 hours on my business. and off to the next photo shoot today it's about presenting a jacket for

a fashion brand. influencers here are models. and writers they're constantly producing new content for instagram for their blog if you're not being clicked then you won't be booked. beast grandpa his grandson. aka yardy pics of grandpa wearing expensive brands to instagram so it's not all just about earning a couple of bucks. right . but most importantly. between grandson and grandpa. it's special. means a lot to me you can have a lot of fun with them i'm also glad that we do this together and he's up for it and enjoys it and makes me happy when your guys are sick damn i'm envious.

grandpa pictures are popular on social media on instagram their joint account has more than 800000 followers. with his trendy clothes and laid back the 74 year old has become a fashion influence. on the market i was skeptical at 1st but at some point i really felt like it and i'm now there's no turning it i. just wanted to see what it looked like in hip clothes surprisingly cool he thought his 1st photo in january 27th but the rest is history. one message is that no matter how old you are. you can wear whatever you like long as you feel comfortable in other people's opinions are important. they were both

surprised by their rapid success. several times a week to provide new styles to their fans. what's the recipe for their success. doing it that's the big difference. this is the fact that there are special brands brands that are sold out quickly or closed that many people nobody gets just a select few. on top of that it's a grant from mine that it's just that little bit more special. to close online but labels also send them sneakers and t. shirts for their photo shoots. has acquired a taste for the time. he started wearing the style more often even on a daily basis. when the pair were invited to a sneaker fair in amsterdam the sneaker fans immediately recognized.

that they don't really feel like a celebrity just normal like always and. for j. and gramps that's what caused his grandpa on instagram it's going really well. i'd like to consider this as a hobby if i can make money doing it great i don't mind if not it's a nice time with my grandpa. my future's already secured. his grandson says changed since the 1st photo shoot used to be more introverted now he's active and he feels younger. and green a pop he's there instagram accounts on the street to present says. styles from berlin streets they pose in clothes that other people no longer want. presents the newest outfits for her joint instagram account with kareena has just

launched the clothes look like they're from a petite but it's quite the contrary the clothes all come from that instruments. it wouldn't always on top the shoes were found in croke park on sunday it wasn't i've had these pants for a while. i found them and i think these are the blouses from the jacket is from courtside. the clothes aren't taken directly off the street they're from these to give away boxes from berliners to berliners and you know. the truth have been tackling the consumption craze for years they really buy new clothes even though they're still dressed in trendy starts with clothes off the street also worked. out about money we have the money it's really about consumption why do i need to buy something new if i have enough already. or if there are other ways of getting new clothes we don't buy any new clothes for my husband and daughter anymore.

with film in the street and i'm sure enough to showcase their street looks on instagram. their account criticizes the brand craze and compulsion to buy. already have more than 50000 followers. i mean me until i tell. you the courage of people to be a bit more courageous and to have fun with fashion. and as i say fashion is for everyone. typically. people put boxes on the street containing things they no longer need clothes shoes books official. this way of disposing of things is not allowed but. often find real gems among the throw. was delighted me up welcome. to really nice things made of silk for example. it's surprisingly good quality.

and i think it's really good that people don't throw their things away but put them in these boxes instead so that others can keep on using them. and don't just take those out of the boxes but they also give things back even if they can be difficult sometimes. includes existed long before social media one founding father fashion blogs was material structures. painted colorfully trendy and sometimes flashy in the 16th century his cartoons were crying was a unique source for fashion during the renaissance. once upon a time there was a young man. who wore the trendiest clothes of the 16th century. 500 years before instagram and facebook. left his outfit to posterity.

for fashion booklet can be seen in a museum in germany. it's a unique creation there's nothing comparable in the whole world in terms of art and cost in history it's a really significant historical record. for about 40 years to painters would regularly create portraits with water colors on parchment. it's a fashion diary from the 16th century. which he started his fashion blog in his influencer primer shortly after vocational training. his job for the wealthy merchant. at his brother's wedding 22 years of age. here 4 different outfits for mourning his father died he usually likes colorful things a vest made of silk satin from bruges flashy outfits were of particular importance

when the emperor was in town. posing in trendy clothing that was already a thing during the renaissance here all black is his wedding outfit his wife barbara liked it they had 3 children. the last portrait depicts and of the age of 63 was. a must have been a great accountant and to me that's quite a modest an uneventful job on my frozen wonders what kind of person would he be today. a son tipsy i hope. we believe he'd be an instagram star. and a 522 years of age he'd be the oldest one. is

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