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tv   Shift  Deutsche Welle  March 30, 2020 10:15am-10:31am CEST

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i've been asking for free workouts here in the studio we'll see if we get those eventually if you're watching news from berlin bill for against on our website be at all the latest news and information about the coronavirus endemic that's d w dot com you can follow us on twitter as well at news i'm called i'll be back with more news at the top you. what do you say what do you get for $0.50. 50 that. did not mean that you could just keep stinking coffee. did you know it cost $0.50 to feed one hungry child for one full day. to day 51 day. game oh.
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that's all with the sheridan you could share your children with just $0.50 and a tap on your smartphone together we can hunger trees double the. shift special the world of influencers and what matters to them. apart from showcasing themselves on social media influencers also present all kinds of products how does influencer marketing work why are companies setting their hopes on it and what qualities must that influencer ha. and influence if someone has this is listed launch online reached about specific topic this could be disaster in sports diets on any topic they have established themselves in as well known personas in depends. from social media as. being an influencer has become
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a proper job and growing numbers of influencers can live off the. agencies like advertising in a specialized in influence or marketing they match social media stars up with companies for them influencers are attractive because they can make advertising look like a recommendation among friends. consumers dislike being interrupted at suspenseful scenes in movies just to see ads or to be sold the newest vacuum cleaner or loan more. it's difficult for a company to say my part of the best. he says the credibility of such a statement increases influences are people who have established credibility in a certain area with great reach the credibility perhaps like reports or working on a specific topic they can therefore present brands more efficiently than the company itself it seemed like these 3 from the blogger collective the modern man the magic fox. and sandra rasa talk about clothing assess arrays and fitness
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products as inspiration for their fans. going to me it's nation city speaking i don't see myself as a salesman or anything like that i started this because i enjoy sharing my fashion my taste in style i start to think of myself as someone who inspires others and shows them his favorite outfits get. often times when i'm walking on the street people come up to me and say hey i didn't know what to wear and i looked at your photos and found the right outfit which was on since all the knobs men and photos on your shoulder with confirmed. that's what we provide inspiration ideas it doesn't have to be the same product a customer might go to a shop and say i'd like a checkered shirt red and white in a pair of black pants i saw that in a photo and thought it was really cool for 2 or 3 influencers say they only present products that they themselves like but they also let agencies connect them and
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producers pay them almost every snapshot no matter how random it seems is an encouragement for consuming sneakers photo filters for sports cars labeled as advertisement. it only appears relaxed and casual on the screen. constantly taking photos editing posing posting being present at all times. in other words increasing market value coming across as authentic is not that easy . my no hope this is now really become my primary work. it is full time. every day i spend 8 to 12 hours on my business. and off to the next photo shoot today it's about presenting a jacket for a fashion brand. influencers here are models photographers and writers they're constantly producing new content for instagram or their blog if you're not being
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clicked then you won't be booked. out. the hype beast grandpa his grandson. aka yagi pics of grandpa wearing expensive brands to instagram so it's not all just about earning a couple of bucks. the right. but most importantly close relationship between grandson and grandpa. it's a special. means a lot to me or you can have a lot of fun with them i'm also glad that you do this together and he's up for it and enjoys it and makes me happy when he dies so sick damn i'm envious. grandpa pictures are popular on social media on instagram their joint account has
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more than 800000 followers. with his trendy clothes and laid back 74 year old has become a fashion influence. on the market i was skeptical at 1st but at some point i really felt like it and i know now there's no turning it i. just wanted to see what his grandpa looked like in hip clothes surprisingly cool thought so he uploaded his 1st photo in january 27th but the rest is history. one message is that no matter how old you are matter how old you feel you can wear whatever you like long as you feel comfortable in other people's opinions are important. they were both surprised by their rapid success. several times a week to provide new styles to their fans. what's the recipe for their
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success. looks good doing it that's the big difference. this the fact that there are special brands brands that are sold out quickly or close that many people nobody gets just a select few. and then on top of that it's a graph from mine that it's just that little bit more special. by the close online but labels also send them sneakers and t. shirts for their photo shoots. has acquired a taste for the times. he started wearing the style more often even on a daily basis. when the pair were invited to a sneaker fair in amsterdam the sneaker fans immediately recognized. that they don't really feel like a celebrity just normal like always and. for j.d. and gramps that's what it calls his grandpa on instagram it's going really well.
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and i'd like to continue this as a hobby if i can make money doing it great i don't mind if not it's a nice time with my grandpa. my future's already secured. his grandson says changed since the 1st photo shoot used to be more introverted now he's open and active and he feels younger. and green a pop he is there instagram accounts found on the street. from berlin streets they pose in clothes that other people no longer want. presents the newest outfits for a joint instagram account with kareena at 1st glance the clothes look like they're from a plenty but it's quite the contrary the clothes all come from that instruments.
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issued wooden i was on top the shoes were found in croke park on sunday it wasn't i've had these pants for a while. i found them and i think these are the blouses from the jacket as from courts but. the clothes aren't taken directly off the street they're from the used to give away boxes from berliners to berliners and you know. that you have been talking the consumption craze for years they really buy new clothes if you know they're still dressed in trendy starts with clothes off the street elsewhere. ok got it it's not about money we have the money it's really about consumption why do i need to buy something new if i have enough already. or if there are other ways of getting new clothes how come we don't buy any new clothes for my husband and daughter anymore. with film in the street and i'm kareena showcase their street looks on instagram. their account criticizes the brand craze
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and compulsion to buy. they already have more than $50000.00 followers. on you me until i tell. you and courage and people to be a bit more courageous and to have fun with fashion. and as i say fashion is for everyone. typical. people put boxes on the street containing things they no longer need clothes shoes books a fish. this way of disposing of things is not allowed but. often find real gems among the throw. was delighted me up welcome. to really nice things made of silk for example. it's surprisingly good quality. in print and i think it's really good that people don't throw their things away but put them in these boxes instead so that others can keep on using them. and don't just
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take those out of the boxes but they also give things back in effect can be difficult sometimes. influencers existed long before social media one founding father fashion blogs was materials trucks. painted colorfully trendy and sometimes flashy in the 16th century these cartoons were crying was a unique source for fashion during the renaissance. once upon a time there was a young man. who wore the trendiest clothes of the 16th century. 500 years before instagram and facebook let's hear shots left his outfit to posterity. his client a sign or fashion booklet can be seen in a museum in germany. i'm sick it's
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a unique creation there's nothing comparable in the whole world in terms of art and cost in history it's a really significant historical record. for about 40 years to painters would regularly create portraits with watercolors on parchment but it's a fashion diary from the 16th century. which he started his fashion blog and his influence or prime shortly after vocational training. his job main account for the wealthy merchant. at his brother's wedding 22 years of age. here 4 different outfits for mourning his father had died he usually likes colorful things a vest made of silk satin from. flashy outfits were of particular importance when the emperor was in town. posing in trendy clothing that
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was already a thing during the renaissance here all black is his wedding outfit his wife barbara liked it they had 3 children. the last portrait depicts some of the age of 63 was a toggle must have been a great accountant and to me that's quite a modest an uneventful job on my frozen wonders what kind of person would he be today. took the eye off. we believe he'd be an instagram star. and a 522 years of age he'd be the oldest one. just .
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what keeps us in shape what makes us see. my name is dr carson because i talk to medical experts. watch them at work. and then discuss what you can do to go ahead. stay tuned and let's try to stay. choking on clay. a world without plastic trash by 2030 small calico has promised to populate. our object with. coca-cola is also fine thing some regulations aimed to protecting the environment. must stick tied. in 45 minutes on d. w. . good morning to you as it is on its way to bring you more conservation. how
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do we make signals green earth how can we protect habitat so we can make a difference global ideas ornamental syriza came close to $3000.00 on g.w. and all mine. well come to in good shape coming up. to exercise or not to exercise there is no question of 4th or wrecked c.-a and unhealthy fixation on healthy eating. and fertility treatments new advances in reproductive medicine. and here's your host dr custom hello and welcome to in good.

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