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tv   Plastic Tide  Deutsche Welle  March 30, 2020 8:15pm-9:01pm CEST

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knees carefully to wash their hands and a lot more spots are going global on the iranian t.v. channels and online platforms appears almost more getting now into the group. stuff and here's the last conflict. that wash your hands before you eat those cookies cookie monster watching the news i'll be back at the top of the hour with more moments of the sea of the. sex. go beyond. going to school to. learn all about the stories that matter to. come to this. point every takes. no running no such
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a good note that. you made for mines. all film begins in hawaii in the middle of the pacific ocean in spite of the island's remote location it is also foreman victim to the epidemic of the 20th century plastic. on. plastic pollution is littering beaches and endangering sefton spaces of animals no matter how remote or out of reach. but. in this new bar a tree in the north of the occupied ago scientists study marine animals not plastic at least in theory. no idea what
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that. but it's certainly plastic. jessica perelman is a biologist accustomed to finding plastic in fish stomachs she has started a very unique connection casually often plastic bags and this was all coiled up in the stomach when i found it had no idea what it wasn't all that it just did you react when you find this in the storm and i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of we were just you know a shock to think that that these fish are are really ingesting this i mean. doug disbelief the scientist has found plastic in an unlikely specimen known as the long fish. the young which
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was not expecting such a surprising discovery when she began how this pieces. fish live at a depth of about 200 to 400 metres and they're clearly coming in contact with plastic and it appears that plastic is is truly a deeper problem that we might have imagined. even swimming at these depths the long sit fish manages to swallow trivial plastic objects and i mean occasionally you might find out a brand name such as this dishonest bottle label. what is this so this is a label from a water bottle dishonored bottle clearly and found amongst the lancet. this is a rather. bizarre design as a pretty well known. bottled water company. you know finding finding level
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such as this and the sonics makes it that easy to determine where you know where it may have originated. this is always more to things than just which. is much more than just water in the bottle. in fact the sun is one of the world's best selling water plants. and if you're not familiar with me you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in china. dozens of other brands just sunny is part of the coca-cola company and sprite 2 there is also minute maid powerade and of course from one of the company's
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flagship brands. every year the group sells more than 120000000000 bottles across the globe that's almost cool cars and bottles a 2nd and this mass production is creating a devastating mass pollution. in january 2800 the multinational made a bold announcement by 2030 the brand is promising a world without waste. and it's james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular corner we need to create value for that there's absolutely doable a world without waste thanks to our limited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away
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. coca-cola and plastic have a long standing relationship and one that is full of surprises. to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the genea . i got back my sentence you nice to meet you yeah really welcome to the virginia coming out as it were going to find out i was right there i doubt when i have the driver's god that i wanted to run and yeah. but elmo is. historian. he's the author of a book about coca-cola a best seller it retraces the multinationals then time environmentalists strategy
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particularly from the sixty's on woods when past it began to revolutionize consumer society we begin to see massive amounts of litter piling up around the country. coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with the organization called keep america beautiful . what you hear keep america beautiful you think like wow this sounds like an organization started by a bunch of kind of bearded environmentalist or at least that's what i thought. you know because you see the sign everywhere in the united states is still a very present organization but it was founded surprisingly by the beverage brewing in canning and packaging industries right the idea was that let's tell consumers
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there are the bad ones they're the litterbug 30 throwing us away industry shouldn't be blamed for all this waste. and so this native american looking like a character from an old weston makes the keep america beautiful a huge success some people. are bright. with natural beauty was one speech. and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man unless the camera up towards the crying and ian's face and there's a tear in the snare it comes on the screen and says. people start pollution people can stop right and it's this message of. consumers are the problem right not us industry but consumers are.
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since the success of this ad but in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. trying to stand how coca-cola is recycling its reliable old consumer guilt technique we have to go to their son i not to the chateau but to an event that has been held at the town. it is an important conference with several elected officials from all over europe and they're here to speak about the plan and then set their talents to conclude the
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meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derek robertson is a fan of soda. and listen closely some of his slip ups are extremely telling. and i have to be clear walking out on the finishing and saw a dolphin piloting the plane then yes i guess. as it does here we use yeah it was a fire she could be but it was blown to pieces out thinking at least that if i could hear was easy emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american prank. i assume that you were drinking coke or this morning is
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the single use bottled plastic of the problem today i passed it on plastic packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they always lead to form a function as important as hiring again as individuals dispose of these packages so there coca-cola for example one of the. packaging what they want to be able to get a fiery say clare's that air what you don't want to say and then fire according to the head of an association which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinational we asked the question a few minutes later who is financing your targets are. going to some us are cut out of nobody's ever. heard you were you doing here i don't know i mean i'm asking you these are legit in jersey question right see my organization in scotland is my
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digital ok i'm fundamentally so tame committed to that will i volunteer my saying ok i want an option for the scottish government was fortunate as qualities and they hire experts and some companies and some companies are like. that i only tell one more that i can call mcdonald's bring us starbucks and most of it or some big brand names. we had to insist since the sixty's coca-cola has been paving the way for other multinationals. but what if the soda giant really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple collect the used bottles to make new ones out of them.
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coca-cola promises to put 50 percent recycled plastic in its bottles by 2030 and that's on a global scale that. is absolutely doable there's a model there for the china's a lot of parts of the world on how to crack. value out of plastic and get it we used to. of course that would be great news. but with all that we have learned about the company's strategies we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic begins take the year 2008 for example in its report on sustainable development coca-cola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015.
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for a long time we sought to find any trace of this in the report from 2015. the company never clearly states whether or not that promise was kept we end up finding a single figure 12.4 percent at 1st glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look 12.4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. to decrypt the soda giants dog and we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. and then bush is a specialist in ocean pollution and she's going to explain how the multinational
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twists words and statistics. their best to the plastic that coca-cola calls are new a ball is made from plants such as corn starch division so they label it as plant bottle with a green bottle logo and a leaf. supply that no matter the type of plastic the impact is the same is wired to divest back to you in a. renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics so it's not 12.4 percent recycled plastic not 7 veges no it doesn't mean that we have written proof from coca-cola explaining to us in an e-mail that in reality they only use 7 percent recycled plastic set in spite of the fact that their goal for 2015 was 25 percent that is that frankly objective underneath does
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a difference and we are clearly very far from the target from the end years point of view coca-cola is recycling targets off 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. companies that use enormous amounts of plastic see recycling as a solution that they can sell to the public. later the problem is that recycling is not the whole solution the fact. i thought we have reached such a high level of complex plastic production that recycling cannot serve as the only solution it's just not possible for full sized. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained
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confidential but they were published anonymously on the internet a few months ago amidst the massive information this document caught our attention it's dated from 2016 and signed by the coca-cola as a law being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca cola's interests. in the next we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under $12.00. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fightback these are all the european measures that coca-cola has decided to fight against for lobbying.
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and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game all well aware of this. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always self by a pin up girl instead it was served in a dos bottle with a deposit. so once and the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. the
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system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientists recommendations. would you like to know how coke decided to get rid of the return of old bottled the company has attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states and i'm going to go to richard nice to me it's nearly thank you very much for coming us to the center thank you thank you very much. and this gentleman is called our send down a crook he was with the american environmentalists agency for many years he's also the 1st engineer in the world to investigate the ecological impact of coca-cola bottles that does
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a fair imitation that there are smaller. typical coke bottles about this from this big green translucent always glass. always flawless. and donna is referring to the beginning of the seventy's. that was when the. coca-cola company began to show an interest in plastic and to reach out to ems. what they wanted to know is if you take into account all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of glass bottles to that of any 1000000 cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes
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$15.00 trips before it is discard is the ecological container proposed also. thanks to this report the coca-cola company knows full well at the start of the seventy's that return apple gloss pollutes significantly less than plastic. but the company would never publicly shad this information. we put this together for them and they didn't publish it you know why. they were not interested in him to have everything the public seed of the total picture. why because they want to keep it in keep it quiet as to which way they were going to go . this is a new life way plastic to lease a golf i watch them slowly introducing the plastic bottles serialised that 10 eco plastic bottles play list and one glass bottle. with this
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advert for its new plastic bottle released in 1975 coca-cola various asked and honest report once and for all. it's life's tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on would plastic devastates beaches. and the 1st ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation
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that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want as the reason behind this because ultimately it means it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this way. let's recap in front of the cameras coca-cola and c.e.o. promise is not a world without waste that's our objective. but behind the scenes the american company is doing everything in its power to ask you any alternatives to plastic
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like the returnable bottle i think obviously. after months of negotiations with the american multinational we have a meeting at the headquarters of coca-cola france for an interview. the vice president of the company michael goldsman has travelled from the united states to on so our questions will he has worked for coca-cola for 21 years he's in charge of global policy and environmental sustainability and he's a french speaking. good apostle test of what's the percentage of recycled plastic that coca-cola is currently putting in its bottles worldwide. the global scale we still have a lot of work to do and we are at 7 percent didn't reach your goal because dosing in 2008 is that the coca-cola group had been aiming to put 25 percent recycled plastic into that bottles by 2015 it's now 2018 and with very few. from that target
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the proportion of recycled plastic is just 7 percent how and why did that happen. because it was very difficult and you're right we didn't reach our goals we are aware of that and we know that a margin for improving our performance with our new strategy we believe that we can get there. early on it i've got we can agree you're very far away. i agree that we have a long way to go but we just launched this strategy in january that we're now only in july. so coca-cola has been working on a real policy or at least that's what you've been saying since january 28th seen on the m p cable that we've been involved in collection and recycling systems in lots of countries we invested in france in 2012 so it's nothing new for us but yes our new strategy was launched in january 28th on the need to be discrete let's go get have you seen this document we yes but it doesn't reflect our current strategy is
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your sales it's a coca-cola document of your 2 old documents that you do years old from 201622 years old and that is our new strategy was launched in january of this document reflects neither our current strategy know our current policies. just in just one question so it's a fear christoper still your lobbyist in brussels where yes so has she read made this trot has changed yes it's changed give us the new chapter. knows i don't have a chart to give you all those authorization so you've changed radically in 2 years you were fighting against this measure back then now you were all for it what was the turning point on a on community or in contact with 3rd parties all the time we're communicating all the time and we are regularly real evaluate our policy more know pretty t.k.o. we came to the decision that now is the time to really invest your the actions we've carried out on the ground really demonstrate that we're sincere. and that
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we're convinced that we can do it on a call thank you konkona fair. on the one hand you tell me yes we were sincere but we didn't succeed and then on the other hand you have this strategy that should have remained a secret. so i have doubts about your sincerity when you look at it as there is if i was a dog lover that you're allowed to have doubts i ask both you and your public to look at our actions from now on look at what we plan to do and to use that to judge us and sarah take on this as well. before judging their actions let's take a little trip to. the unforgettable turn the need. we travel to tanzania a country in east africa known for its incredible landscapes unspoiled beaches and the best so far is in africa.
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however what this promotional film does not specify is that tanzania is also the incredible land of coca-cola. here everyone waits for red and white buses hoops alongside reginald white walls and in the playgrounds children play around red and white the logo is everywhere so after a while you will stop noticing it. the good news is that in this country you can still find coke bottles made out of reusable glass but this will all soon be over. what the american company is doing in tanzania what it did in the united states 50 years ago replacing the glass ball. those with plastic ones.
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guts what is going on behind these walls inside one of the poor coca-cola factories in tanzania. all guide is james malibu the manager of the new production line a production line which only makes plastic bottles today they're producing bottles of phantom one of the numerous brands inside the coca-cola group. everything is automated and the equipment is brand new the bottles of filled behind this window.
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and they're going to talk about buying. their dog. as the 6300 in the book will return in the long haul i've been. in $86340.00 bottles in 2 and a half hours that's a lot of plastic we did the calculations that 10 bottles a 2nd and that's only on mom the production line in one of the factories in the country. 5 years ago this factory only fabricated glass bottles but on the day of our visit the production line for glass bottles is almost at a complete standstill. because they want to
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kill the think there were. apart from plastic allergy be aware you are. doing it but up for it apart from virtue on every move into so flustered to set himself up to do for her sake i'm going to. the aesthetic perhaps but the choice of plastic is essentially a money. glass bottle down to kill the very time of the book. but for me i don't care about the retard. only cares if push came from what our guide is trying to say is that plastic doesn't seem to be a problem for the environment in tanzania so it's come back to business every 2 hours now i think of the business perspective of the politicos of the source that they defend being recycled now that our factory visit is finished we can finally show you the wonders of the forgettable tanzania.
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unforgettable town that only. here are the real results of coca-cola this famous recycling business and just by looking at the waste collectors we were told about it's clear that the recycling business is 1st and foremost a poverty economy. is 50 years old and has 3 children that she is raising by herself just. to feed her family she collects plastic on the beach. but no the best i have for the most sought after items are models that look like this even the ones made out of hard plastic they're always on the phone and but i
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can. like a mix of bottles of. coke up the phone i haven't found many yet but i do have. evidentially death sunny is also leaving its mark in tanzania. by working 8 hours a day much i can collect up to 20 kilos or bottles at $250.00 shillings a kilo that's $0.10 she earns less than 2 new writers and that's on a good day. someone i do this to earn a bit of money by the but i don't believe for a 2nd visit you can make a living from it you know that i'm going to still that is i spend a lot of time doing it and as the past few years have been difficult the prices have dropped a lot and i need to conduct a sabbatical. why the price is down to less because there's too much plastic.
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too much plastic and too many people like mata who collect empty bottles just to scrape by. to bear witness to the most unsustainable side of this savage recycling economy we head to the largest ship in the land dar es salaam the economic capital of the country. every time a truck arrives to unload waste it's the same frenzy.
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i thought not the full got rid of the plastic bags and plastic bottles like i might like these ones. if you will but it's not for these times of darkness the ones that are clean are transparent and made out of hard plastic what was your board and where better but you really have to search for them because they're not easy to find they you not sure got them. at h. the model move has already spent 2 years rifling through waste in such a plastic that's more than enough to know that there is only one moved to the recycling business here and need the strongest to make it. all go where it was at where exhausted but were prisoners of the system being imposed the prices and once one of us accept them we all have to go along with it.
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it's time to clean the windscreen and head elsewhere. we go to the people who dictate the war on the new market for recycled plastic. we find them in the suburbs of paris and. these are the companies who buy plastic bottles this one is the largest in the country. before coming here we never would have imagined filming anything quite like this. a mountain of empty plastic bottles that you have to climb with 70 kilograms on
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your head. at 1st we are almost fascinated by this blue mountain and the incessant coming and going of climbers all smaller than their loads. but then we talk to the workers. what's the biggest problem here is the sound. i swear it's the sound. of. you can't imagine how dirty it gets we have to gather everything with our bare hands. at the foot of the mountain these workers begin their final sorting session
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they put the colored bottles and plastic bags to one side. they put the clear bottles into large bags these bottles then go through these machines to be reduced to small pieces before they can be recycled. and. until very recently the company exported this plastic to china the largest buyer of recycled. plastic in the world this is what the side manager is about to explain to us. yesterday when i was working and asking for collectors tell me about this on the price went down a few months ago the way down why's that be my tool by this time we told. him back in the west bank we have radically recalled because there was no knowledge you know my kid. in 2017 china announced that it no longer
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wanted to be the world's largest rubbish bin and that they would stop importing used plastic from january 28th. this decision to the collapse that the recycled plastic market or precarious business and an economy that rests entirely on the backs of the most vulnerable. back at the coca-cola headquarters we speak to michael goldsman the vice president of the company again travel will take it because i'd like to show you a few clips from the last country we filmed and take a look. this is tons of have you ever been there we yes i caught up to 6 years ago coca-cola didn't sell
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a single plastic bottle in tanzania you only saw glass bottles they were on a deposit scheme and now the coca-cola factories in tanzania mainly making plastic bottles list why was that decision right. because no matter because of the consumer count as i explained to you there are advantages and disadvantages to all types of packaging from the consumer is also interested in the portability of a drink be they do not he was at that so it's the consumers fault that you change to plastic also matter it was our choice to respond to the demands of the consumer but that means that we also have a responsibility to put certain systems in place which we plan to do now to ensure these bottles are collected at a very disabled thing in adversity that you change from gas to plastic 6 years ago why didn't you put the collection system in place then what matters is that we're doing it now and in a fair you know what matters is that you didn't do it for 6 years best if you change to plastic without the necessary collection of recycling systems in place.
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today we have a new strategy and a new policy we want to build and create a circular economy economy circular the body of the economy by circular economy us centrally mean the recycling business as a whole. i want you to listen to a few statements want to show you what the recycling business currently looks like in tanzania. gaddy. i'm doing this to earn a bit of money but i don't believe for a 2nd that you can make a living from this. what do you think not. value all of the parts bottles still have value after they've been used to upgrade a v. v cover where you when you see these clips do you not think coca-cola made a mistake in tanzania and. i do like looking at various clips and their body guards which we are aware of the concern about plastic and we're currently putting a system in place that responds to that concern for you as you can you tell me what you've actually put in place in tanzania as
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a motive you actually invested water to develop to stop scenes like this. but i haven't launched the project yet we have plans to support me on that it also no investment. we haven't invested in i think yet we're in the process of bringing the same model that we created in south africa to tanzania but we have to come back to it in a year to see what we've lived on the ground. over world without waste those are the words of your c.e.o. do you really believe that a world without plastic is possible. you know i don't see a world without plastic why i see the advantages of plastic it's portability it's carbon you're a part of it we're conscious of the negative affects and that's why we need to put certain systems in place to manage it correctly q 4 metal plus the system for sure i collect them all with coca-cola you can still taste the feeling in plastic bottles 0 waste does not mean 0 plastic and the promise of
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a circular economy is very far away to conclude our investigation a single statistic will suffice during the length of this film nearly 13000000 bottles of plastic will have been sold by the coca-cola group throughout the world . bank. a dirty business worth billions of euros time as much of the rubbish used to make incomes come tottenham's here the book is 20 and under huge plantations the starvation wages in extremely unhealthy conditions again the german manufacturer is not in flames because if your observed pressure all the way down to the fox.
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concept of. 30 minutes on d. w. . the global corona traces you can find more information online at e.w. dot com and on t.w. social media channels. i was issued when i arrived here i slept with 6 people in a room. it was hard i was fair. i even got white hair. learning the german language head now a lot this gives me
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a great opportunity to interact would say you want to know their story the migrants her fighting and reliable information for margaret. this is g w news weidner from berlin to. night the coronavirus pandemic a minister aid groups say that greece's overcrowded migrant camps should be evacuated they warn an outbreak on the island of lesbos would be catastrophic also coming up tonight for millions of india the fear of starvation greater than the fear of infections workers who've lost their jobs trying to get home and
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a mass exodus from the cities is this a pandemic a perfect storm plus a.

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