just a reminder of the top story we're following for you around a 1000 people have protested against coronavirus restrictions he in the german capital beilin the demonstrators say the measures in place limit their freedom police arrested more than 100 people. you're watching data over the news way back with more news headlines in 45 minutes until then you can stay out today on our web site at state dot com and also show media channels at daytona the news i'm rebecca it is thanks for watching. ruins are always a. symbol of a long conflict in the philippines. between the muslim and the christian population . players fighters occupied the city center until now 17 president to churches response was. different will never again

put a hole in. the reconquest turned into tragedy this is not the kind of freedom that we want. how did we become a geek way to islamist terror. an exclusive report from a destroyed city. philippines in the sights of our yes starts may 20th on d w. where do you go for new altered ideas to instagram right social networks are having a shoot impact on fashion these days influences are as important as fashion critics and supermodels how is this changing in the industry that's all a topic on shift today.

as to ot deep my outfit of the day instagram and fashion pretty much a perfect match after all instagram is all about visuals and making things look good many people within that for self presentation have already become rich through instagram some influencers even known worldwide fashion brands rely on instagram they use the platform to define the image and to set new trends and some are working at a higher pace than ever before until recently fast fashion brands like h. and m. a primary had the quickest turnover they need to just 4 weeks to get a new look into their stores this is now much too slow for fashion brands they rely on algorithms to design exactly the clothes 1000000000 euros want. these days it doesn't take long before he left training on instagram gets picked up by retail is speed is about highest importance of fast fashion brands like the who own misguided family you. asked question on be ultra fast fashion brands are

very good at copying the latest looks from celebrities and influencers and can get a design produced and ready for purchase in just one to 2 weeks. with viable who 1st like inside us and fast fashion brands can you please wait until i wear this in real life before your knock it off came kadesh in post last year under this photo ultra fast fashion brand misguided chose not to you've only got a few days before this drops online they oncet and tact kim kardashian she didn't think that was funny so at the comedy and one more than 2400000 euros in damages was that bad news for the brand or good advertising ultra fast fashion is pretty smart here's how they bring in online trend to your closet in under 2 weeks. retailers were quick to adopt fishel intelligence for trend monitoring data used image recognition algorithms to analyze the clothes people post i assign. to 150

attributes her image. what the algorithm does is very similar to what i'm doing right now i'm scrolling through the feed and looking at pictures the difference is that the algorithm is much faster. and i can categorize and assign many more actual beats to the pictures to then sort the clothes into clear trends. trends. let's say flower dresses are trending and a small test collection is produced and the dresses are shown in several variations based on the orders and their on line shops retailers can quickly learn what sells . so these days the clothes are mostly made in europe thanks to digitalize supply chain and short distances there's no need to store large companies can now produce on short notice. if you put one factor is that having things produced in asia has gotten more expensive. another out of it is

that if you want to play the ultra fast fashion game you'd have to have items flown in by plane. taken together these aspects mean that it's become less expensive to produce in the u.k. . highs in. ultra fast fashion doesn't have physical stores and shopping malls long lines at the cash register or shoots mountains of clothes in a warehouse they only produce what is ordered online in small batches as needed some ultra fast fashion brands can offer up to $100.00 new items of clothing on line per day. there is definitely a demand for constantly evolving collection was especially among the groups of buyers these websites are targeting this is a very young customer group who are active on social media and there it's very important to constantly show new looks looks like. but come on buying you things

every day. there's no way this environmentally sustainable. fashion trends are necessarily transients but consumers constantly buying new items damages the environment according to a recent survey 33 percent of women in the u.k. consider an item of clothing wearing it twice almost practically new pieces get thrown away and donation contain is often overflowing. the retail industry is responsible for more carbon emissions that all international flights and maritime shipping combined to. produce more resources are used to energy chemicals. a clear reason to dislike brands fueling this trend. but on the other hand some british ultra fast fashion companies manufacture domestically instead of thousands of kilometers away because they need short quick supply chains that's an advantage as is the fact that

a culture of fast fashion is often only produced on demand so there is little stock surplus that has to be disposed up when it. is not always clear exactly why something becomes a social media trend take the amazon cold this winter cold for sale on amazon or stopped in 2019 it was so popular that he got his own instagram account people didn't made little models of it out of play dough and pie crusts a huge triumph for the label brands define the image on social networks and attract customers attention including mine i barely even notice old school advertising like billboards anymore no surprise right. traditional advertising has become less important for fashion companies online marketing already accounts for more than half of their media budget and the proportion is said to increase more than martin fashion brands have to present themselves on social media with stories with influences the have to be relatable and create experiences that generate added

value for others. fashion brands become quasi lifestyle consultants and retain customers through beauty to torrijos and other topics. or they create a hash tag community where customers show how they wear the brand. some fashion companies even have their own moderators who regularly meet stars to talk to them about this and that fashion becomes a minor matter here. is that over then i think that. traditional luxury brands initially struggled with this type of customer loyalty. avast in the past part of luxury brands like prada. was that they wanted to be very exclusive they've opened up now. look at gucci it's sharing its brand and brand identity and this is led to highest sales and also to

a high level of enthusiasm especially among younger target groups. gucci has even had competitions to promote a watch to big advantage of social media is that the brands are independent from advertising networks or t.v. stations and can communicate directly with their customers. treating the customer like a friend is a lot of work for marketing teams friendships need to be maintained and large fashion brands use influencers for this millions of people follow them is what. influencers their choices shape trends which is why many get paid by brands to promote products unlike stuff commercials influencers aim to come across as giving tips to friends. kylie jenner and kim cardassian are masters at the skill each has more than $150000000.00 instagram followers. i reach that huge is attractive for companies but that's not the only reason why influencer marketing is

booming. friend community brand communities like the brand or labels in influences share their experiences both good and bad and that creates a sense of emotional proximity trust and credibility how. it an influencer fair and hamburg companies here are looking for new ways to reach customers by triggering emotions through social media. their influence if affords you sort of follow an influencer through their day they may have similar challenges and beautiful moments to you especially for teams younger influencers go to school just like other people do maybe they have their 1st boyfriend or girlfriend at the same as everyone knows that creates a bond that isn't as present with a salesman it's one for quite honestly guys. almost like a real friend but there are also refreshing lee different instagram years like the high peace grandpa there are laurie's brum his grandson janet diefenbaker dresses

him in luxury street fair and post pictures on instagram with over 700000 followers next insurance or grandpa also get sponsored. but even non real people can become influencers. is an avatar created by the us startup broad with over one. 1000000 instagram followers her feet looks uncannily similar to other teen girls profiles avatar mccullough well known labels like calvin klein and ambush and never spoke the perfect promoter. an integral part of the scene micro influencers they don't have millions of followers like carly kim campbell and co but they are important for companies because the mix of brands in everyday life on their streams makes them more relatable to their followers to keep views on the platform longer instagram now also offers shopping directly through the app. being able to

shop without having to leave the app that's the idea behind instagram checkout. uses can buy clothes handbags and shoes they see on instagram directly in the app payment is by credit card so pay pal data such as your shipping address can be saved for future purchases and the platform keeps you updated regarding the status of. instagram checkout has been available in the u.s. since march 29th the base of vision included brands such as burberry and prada adidas and nike as well as. to date instagram shopping is available in $77.00 countries products with a price tag if the user clicks to buy a product and browse that opens which closes after the purchase is completed so that the user is back on the stream. for instagram the goal is clear the more time you use

a spend on the platform the more detail they use the profiles meaning personalized ads can be sold at a higher price for users is mainly about the convenience of browsing and shopping online without having to change platform but fashion conscious people can be pressured by instagram and if you're buying a new local every 2 weeks you're not only hurting your wallet. but also on the environment some brands are offering green options the norwegian label collings launched an entirely virtual collection which means customers can get a picture of themselves in a perfectly tailored outfit without the outfit ever having to be made it will split a mensa gram and saves resources what you spend money on a version jacket and what do you think about us a fast fashion let us know that's all for me for the day see you next time by.

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