europe and the end of world war 2. 1945 brought an end to the destruction suffering and deaths. and it marked a new beginning of european cooperation. d.w. celebrates the 75th anniversary of the end of the 2nd world war in her mates on t.w. . exactly in one area of technology are you permission to snap chat pen trysts to instagram find twitter you know the big one i'm surprised you didn't say facebook.

that's where old people like my parents. let me. facebook is for old people out. 1000000 year olds also known as generation y. certainly don't mince words but what do they want and how do they get it millennial to work that's our focus today on made welcome millennial people born in the eighty's and ninety's and they have their own ideas about the world of work it's about self-determination origin ality and goals they set themselves that one could think millennial a spoilt for choice or they don't see the woods for the trees depends on your point of view i guess luckily we have our very own generation y. here at a d w so why not let them speak for themselves my colleague. can fill us in.

should i go to university 1st of all to australia chase my dreams. for the money where wants a pension plan pension pension plan. all one big party let's be honest let's be honest i was all for self-fulfillment and a small carbon footprint i am a millennial. that's us generation y. . we expect a lot from my selves and from life in general and that's how we're changing the work world we want to feel passionate about work do something meaningful and work as flexibly as possible. why does it matter when i do my research as long as i meet my deadline. and yes i want to have fun in my job.

and my boss has to play along because he needs me. i can explain the incentives for him. i think it's going to be big. and seriously who else should be higher the age pyramid in germany has flipped upside down already there are fewer young wilkinson older ones and many of them even retiring though businesses need. urgently that means we can make them months and least in places where there are a few 1000000 euros and many opportunities like right here in the prosperity bubble . and other places. in africa make up to one of the population. as much

a product of the social. compact i have of easy over here but i worry about all kinds of things real 1st world problems i mean this reports about an environmental project in mexico. but flew over the. but maybe that's what my generation is just one big contradiction i still like it at the end of the day i think we've got plenty of things right and change is definitely the way forward at the moment. so how can millennial change the world this next guy's berlin based startup is all about to doing things differently from complete a lack of company structure to cute corporate social responsibility co-founder of ultimate sila also consults big firms on how to do the same and could be on the cusp of a new movement in physical and mental. this men stuff

sells condoms that are meant to be good for the planet and fit for they create it's . people occupying. power. and his co-founder say it's what young people want and the type of place they want to work. the 37 year old explained his message for corporations to make company have a major problem with what millennial and you need them as a workforce so basically i tell them you will be more successful and you will keep your employees and they will be happier if you invest more in purpose and sustainability. half his company's profits are reinvested in sustainable projects. either we just or the whole world collapses or limited or living on it or we change something we go in and check out how it works.

we want to spread the idea. so for freshers program next year. i don't mean for a company that can change the world best thing by 2 thirds of people. following. a startup that doesn't want to grow up to. find more nor unocal in terms of the millions of euros. there's no c.e.o. just project leaders you choose your own approved by the team select your own title . to say i want to talk about this in private if i can find the meeting room. this looks very suspicious yes always looking. i know this is i came in the spirit that was here he told people dot com go when they want to do their own hours. if you know in the best moves when you get up in the morning you

know turn up you know you said on. because you're more productive then when you're you know what if you're always in. with an. idea. you know that they've probably quit already so you're going to studies like 50 percent or already there has to pay bills so they're still in the job i'm still grappling with the concept yeah i have the chance to not come here but that you see the opportunity to choose and then you have the chance to say no and that gives you all say to say yes for me it's freedom. and my creativity is bay better yet actually. let's see how funded must next project turns out. an event called on if you see kay the world's harsh language but as he says the world's in a mess. we invited a lot of experts and. cool people and from now on and so it's not up to us or our

team it's up to the people and what they do with the 2 of them is that part of your . material approach to just letting go of my personal yes like but i'm pretty happy that we don't have so many waldemar so in the team because i drive my team frazey. so no set agenda no sponsors but solutions from every possible say. like the banks. put your money where your mind is the i did to shift money towards positive change because normal banks finance old and destructive industries could be called paul walker nuclear power weapons industry whatever fashion activists say people are overwhelmed when it comes to trying to shop responsibly. economy take responsibility. and law that regulate that and they had enough

to make. right. here's how to get politics right. germany we learn all about economy and of course not everything that you can go through 13 years of school without knowing how laws are made. but back to economics bottom us is that's where change needs to start. if the old days it was very difficult to phone the company you know on you know days it's much easier to say to people almost everybody could do it. so could changing the world be easier than i thought . some people already came to me and said like well i have an idea and this is this guy said that thing and i already texted my co-founder starts happening because you see so many people doing something and it's just a good movement we thought of a little think tank with 3040 people and 2500 people showed up so we're already

having plans now what are we going to do is like bigger 10000 people or we can scale that scale that's knowledge exchange just something's happening. i was never really a fan of millennial but tonight i'm surrounded by them and surrounded by amazing ideas and motivation and i visit maybe also my own business. but i'm definitely on a mission to see on. the world. so ben is on a mission i guess it's never too late to embrace millenniums and their philosophy of life and that includes breaking with the traditions social media platforms have been able to tie a new career past mr schmidt a german you tube star who is and big bucks with his videos. alexander berman does parodies. band interviews even with chancellor merkel

and he likes to play around. he's something of a star on you tube where he goes by the name of alexey baxi. he also does advertising videos on you tube in this case for an electronics retail chain. his fame helps it promote new products. burm has been living off his you tube activities for 10 years now. there's nothing really special about being a you tuber on the platform offers opportunities that you just don't have say at a publishing house or a broadcaster where you have the usual constraints such as an editor in chief who can say either yes or no on you tube you publish whatever you like for my generation it's quite normal to say this is what i have to say and i'm going to publish it just the way it is. it helps to look good and come across

as authentic that's the capital of you tube stars when they showcase a product viewers tend to believe what they say but isn't there a temptation to talk only about things that will sell well and generate higher revenues with magnitude if you do exactly that but i don't i look for things that interest me in a given advertiser wants me to come on board fine. but i still try to have fun or even do something but short films music is something comes of it that's great if not i'll just get on with my own stuff. has worked for fox bargain and other big brands major companies have spent millions using you tube as for advertising in germany but perhaps too much so says this public relations consultant it our anything about. the use of you tube or marketing

has been inflationary and it's set to decline somewhat that's because companies in influencers want to prevent a loss of authenticity there won't be an ad hidden in every youtube video 5 or in every other one or every 3rd video but in far fewer perspective. the trend was towards exclusive marketing partnerships with an exclusive m r. isn't for young people boom is 30 is his time up soon. it's a biography of a doctor i used to think so if you'd asked me this 2 years ago i'd have said yes you have to stay youthful and perky. but now i would say lot of us are getting older too don't force it on relax that's the way to go with it and game you to pay sperm $250.00 for every $100000.00 clicks on his channel estimates put his things at $10000.00 a month plus money for the advertising he does pull it. off

having fun while making a living could be worse couldn't it but new technologies don't always come easy to everyone electricians bakers and other skilled trades people are struggling to adapt to the modern world it means mastering lots of high tech luckily there are young people who can point their employers in the right direction. tradespeople are adopting digital technology with varying degrees of enthusiasm and at different speeds some mccain others wary we understand or we still like to have a hard copy of pure form of you know you're going to our kids on an excursion he's getting help from some young and tech savvy people. i would say many people

don't know much and don't appreciate how much can be done with it. of course some business owners are into tech and forge ahead modernizing their operations such as to who runs a chain of pity series the attorneys it was at a show digitalisation is great of the boss knows what he's doing. and the staff don't need to do all that much eventually they have to get on board and then they really like it must sing off boss colleges and universities can help with bringing high tech to manual trades and crafts students do internships in companies and promote change if they're lucky they then get offered a job. because i'm not really up to speed yet i know in general terms what has to be done but we need young folk to help us with all the innovations especially 3 d. printing i don't know much about that so. we're looking at 3 companies and their

efforts to modernize. contemn are as a showjumper he's been training hard and building up his shoulder muscles so now his saddle needs adjusting for that he has to be measured with a device like this. all with bendy strips that record the curvature of his back. is testing a new method scanning the horse to generate a 3 d. model sometimes it works well but not if the beast is too hairy. owners don't like it if you tell them to shave their horse's mane. when it is possible to get good data they're sent to a computer and on to a special machine designed and paid by. this is a horseback simulation tool it recreates exactly the shape as measured so we can make a saddle to fit this model. in some of these with one come here and here we can see

how the back curves the exact angle and make sure the fitting cushions between the saddle and the back of a just the right shape and thickness across it on past saddler is a craft that goes back thousands of years it takes great skill and lots of practice to master it new digital technologies are now making their mark 3 d. printing makes it easy to create custom fitting creations for example the next step is for each saddle to be custom made for a particular horse engineers from the university of justin are helping develop their relevant systems the things are changing fast so if i think within the next 5 or 6 years we'll be able to offer custom made trees that's the solid base of a saddle to suit any horse and rider then demand will rise and fall to definitely because the potential market is huge and so every horse is different as is every rider it will be great to serve that market and needed to be in this volatile as

a. digitalisation is also changing the work of electricians. it's less and less about straightforward wiring and installation and more and more about setting up smart homes it requires a lot of expertise to deal with a complex which is in programming. but the upside is that profit margins are high for high end set ups. and i are smarter i'm like this costs 728-0000 euros a standard installation 222-5001. took still runs his business in a pretty analog fashion with lots of paperwork. he still orders components field fashioned way. code i could do it online but it's quicker this way. but he might be about to change his mind if you will that's one of adenauer has

developed an online tool for the building trades that seems pretty persuasive it bundles project details plans measurement data photos work schedules and more and it can be accessed from anywhere office or building site took his testing and beat a version. of i'm impressed so it's easy to use and it'll save us a lot of work. to be assuming a has already set up an internet for his patisseries integrating the tills the office and the bakery he can base decisions about what to make on sales data is a cousin of what tools are getting smarter and smarter i can see every sale on every cash register for an entire week. the 30 refrigerated units are also networked if one stops working the system sends out

a warning. much of the bookkeeping is already computerized next will be payroll for the 100 members of staff who was one of the names quite used to have 4 or 5 people in the office and they were busy now my assistant and i do the work just the 2 of us and everything runs smoothly i guess if you live also and i have to see here we can see the orders right here. recipes and nutritional data stored in the software. special orders are entered into the system and sent to the bakery so the staff then know exactly what to do. and that's where the human skills come into play baking a perfect cake still involves plenty of t.l.c. on the part of the pastry chefs. breaking with conventions requires courage in some countries more than in others also got woodturning is challenging

traditional attitudes with gender neutral underwear q a director met the young designer japan. muslim in the doesn't mean that kind of a big hit. and pull my horn had done to him and the money to go c'mon sorry paying the big man but i'd better put it in the schedule. with the one that got the money calls him back so that. he's in this saying. it's a monkey it's a failure it's impossible that this is a skillful. another nail in the face of the highest stakes i am not the one that the model but i will tell you the months.

old and nothing but this one incident was this close in the long. 10 minute out of the long ball on the way out of it are the ones that have. been homeless for a while the things i call. quickly come to a bit funny come off in this it seems a good response is long yes i let me on the phone yesterday on the same thing as i normally do on lot the more you know i'm not giving up on like the past. own day i was in the dark side of things i think i took him. home took them on the condition invited them all could have more didn't get that he took sticking up for killing

the people in the christening that this will go a simple good can understand them. lawson that it was a call more about not being more about this cable stuff it all in fact it was a big buzz and a problem look at who took them and then cyclical can you not ok well you don't like it if they so that's going to be about skate in the office thinking you can out of that boss a lot keep what you didn't do still and you're not going to kind of mind the game and then just a just and then in this get all the most money i did a couple call it to me some money. to all my goods and then the boss said yes well i did a whole body must have shot a month off. it. misguided the rhythm and also the design of all of these

mythical nothing in. the. beginning is that a little bit you can say about it today it's going to be really close and they did have. a lot of appeal to me. this is going. to cost me a. lot to say is a. little saving those the field of it i am more involved because i am going to be so much. in this wasn't as it was in the into. the paul they need to

look at myself beautiful because i missed them all. the last couple. of them all needed some of the. got to feel that a more little. play applied to a moment of. getting a bit in a meeting of the morning i get some sleep from the comedy commission and head call it a big deal i make mine about a 1000000000 pounds and again one of them again more news if you weren't enough of them all if you don't think it is a. bad. image . fallen in the cup again me thinking and said i'm just getting tired of it. that's no more of the law pyramid i said almost on the minimum. symbols on the beach at a mate's all could be good they own the whole amy all so dead type. forget.

what it. and that's all for made this week i hope there was some interesting takeaways for you no matter which generation you belong to thanks for watching.

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alex world the 3 part documentary starts may 8th on t.w. . play. this is the w. news live from berlin relaxing restrictions germany is set to announce further loosening off its pandemic lockdown chancellor angela merkel is about to give a press briefing which will bring to you live people who are weary after weeks of restrictions on daily life the decision making power on exactly what can we open and when will now ally lonsdale with state got.