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tv   Made in Germany  Deutsche Welle  May 7, 2020 8:30am-9:00am CEST

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what makes them worse and it's. going to disappear. down our part of our. stores many w. . hat. exactly what area of technology more you protection. snap chat pinterest instagram vi and twitter you know the big ones i'm surprised you didn't say facebook. that's for old people like me perish.
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facebook is for old people at which. also known as generation y. certainly don't mince words but what do they want and how do they get it millennial at work that's our focus today on made welcome millennial people born in the eighty's and ninety's and they have their own ideas about the world of work it's about self-determination or originality and goals they set themselves but one could think millennial it's all spoilt for choice or they don't see the woods for the trees depends on your point of view i guess luckily we have our very own generation y. here at a d w so why not let them speak for themselves my colleague. can fill us in. goes to university all to australia. chase my dreams.
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all the money where once a pension plan pension pension plan. all one big policy let's be honest let's be honest. all of. us will call them for friends i am a millennial. generation y. we expect a lot from ourselves and from life in general and that's how we're changing the work world we want to feel passionate about work do something meaningful and work as flexibly as possible. why does it matter when i do my research as long as i meet my deadline. and yes i want to have fun in my job. and my boss has to play along because he needs me.
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i can explain the incentives for him. i think it's going to be big. and seriously who else should be high at the age pyramid and germany has flipped upside down already there are fewer young workers than older ones and many of them are even retiring their businesses need. urgently that means we can make demands and least in places where there are a few 1000000 you'll see many opportunities like right here and the prosperity a bubble. in other places. in africa you make up to one of the population sizes much product.
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compared to that i have easy over here but i worry about all kinds of things real 1st world problems. i mean this report about an environmental project in mexico. that flew over the. but maybe that's what my generation is just one big contradiction i still like it at the end of the day i think we've got plenty of things right and change is definitely the way forward at the moment. so how can change the world this next guy's berlin based startup it's all about to doing things differently from complete a lack of company structure to cute corporate social responsibility co-founder of i do not sila also consults big firms on how to do the same and could be on the cusp of a new movement. this man stunt sells condoms that are meant to be good for the planet and fifa they create it's. people
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occupying time around. power. and his co-founder say it's what young people want and the type of place they want to work. the 37 year old explained his message for corporations to make the company have a major problem with what millennial and you need them as a workforce so basically i tell them you will be more successful and you will keep your employees and they will be happier if you invest more in purpose and sustainability. of his company's profits and reinvested in sustainable projects. either we just own the whole world collapses and women are living on it or would change something to go in and check out how it works. you want to spread it yeah. so for the franchise program next year. i don't
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want to use a company who can change the world best thing to 30 people say. oh. a startup that doesn't want to grow. fine or no unocal in terms of the millions of euros. there's no c.e.o. just project leaders you choose your own fate approved by the team select your own title. i got to say i want to talk about this in private if i can find the meeting room. this looks very suspicious yes always looking. i know this is i came in it's a very good thing that was you be told people got to go when they want to do their own hours. if you know in the best of moods when you get up in the morning you know turn up you know you said on. because more productive then when you're you know what if you're always it. was an. idea. you know that you live probably
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quit or it so you're going to studies like 50 percent or already in their heads but of course if the pay bills so they stay in the job i'm still grappling with the concept yeah i have the chance to not come here but that gives you the opportunity to choose. then you have the chance to say no and that gives you also. say yes for me it's freedom. and my creativity is bay better yet actually. let's see how budget must next project turns out. an event called on if you see kay the world harsh language but as he says the world's in a mess. we invited a lot of experts and. cool people and so from now on it's it's not up to us or our team it's up to the people and what they do are the 2 of them step out of your.
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head and you're you'll approach just letting go of my personal yes like but i'm pretty happy that we don't have so many waldemar so in the team because i drive my team crazy. so no set agenda no sponsors but solutions from every possible say. like the banks. put your money where your mind is the i did to shift money towards positive change because normal banks finance whole lot of destructive industries could be called paul could be nuclear power weapons industry whatever fashion activists say people are overwhelmed when it comes to trying to shop for responsibly. meat company taking responsibility. and law that regulate that and they had enough to make. right. here's how to get politics right. germany we learned all about economy and of
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course not everything that you can go through 13 years of school without knowing how laws that make. it back to economics college musses that's which change needs to start. if the old days it was very difficult to phone the company you know on you know days it's much easier we see today people almost everybody can do it. so could changing the world be easier than i thought. some people already came to me and said like well i have an idea and this is this guy said that thing and i already texted my co-founder starts happening because you see so many people doing something and it's just a good movement we thought of a little think tank with 3040 people and 2500 people showed up so we're already having plans now what are we going to do is like bigger 10000 people how we can scale that and scale that's knowledge exchange yes something's happening.
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i was never really a fan of millennial but tonight i'm surrounded by them and surrounded by amazing ideas and motivation and i visit maybe also my own business. but are definitely on a mission on. the world. so ben is on a mission i guess it's never too late to embrace millenniums and their philosophy of life and that includes a breaking with traditions social media platforms have been able to tie a new career past mr schmidt a german you tube star who is ending big bucks with his videos. alexander berman does a parody. band interviews even with chancellor merkel and he likes to play around. he's
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something of a star on you tube where he goes by the name of alexey baxi. he also does advertising videos on you tube in this case for an electronics retail chain. his fame helps it promote new products. has been living off his you tube activities for 10 years now. and it has nothing really special about being a you tube or on the platform offers opportunities that you just don't have say at a publishing house or a broadcaster where you have the usual constraints such as an editor in chief who can say either yes or no on you tube you publish whatever you like for my generation it's quite normal to say this is what i have to say and i'm going to publish it just the way it is that. it helps to look good and come across as authentic that's the capital of you tube stars when they showcase
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a product tend to believe what they say but isn't there a temptation to talk only about things that will sell well and generate higher revenues. if you do exactly that but i don't i look for things that interest me there's an advertiser wants me to come on board. but i still try to have fun or even do something but short films music is something comes of it that's great if not i'll just get on with my own stuff. burma's work for fox bargain and other big brands major companies have spent millions using you tube as for advertising in germany but perhaps too much so says this public relations consultant or anything of that. that's another one all the use of you tube or marketing has been inflationary and it's set to decline somewhat that's because companies and influencers want to prevent a loss of authenticity there won't be an ad hidden in every youtube video fire when
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every other one or every 3rd video put in far fewer perspective. the trend was towards exclusive marketing partnerships with an exclusive m r. isn't for young people boom is 30 is his time up soon. it's up by yahoo dot i used to think so if you asked me this 2 years ago i'd have said yes you have to stay useful and perky. but now i would say the viewers are getting older too don't force it on relax that's the way to go this is a. game you tube pays burm $250.00 for every 100000 clicks on his channel estimates put his earnings at $10000.00 a month plus money for the advertising he does it. and having fun while making a living could be worse couldn't it but new technologies don't always come easy to
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everyone electricians bakers and other skilled trades people are struggling to adapt to the modern world it means mastering lots of high tech luckily there are young people who can point their employers in the right direction. trades people are adopting digital technology with varying degrees of enthusiasm and at different speeds some mccain others wary we understand we still like to have a hard copy of pure form of you know you're going to a kid's in an expression he's getting help from some young and tech savvy people. i would say many people don't know much and don't appreciate how much can be done with it. of course some business owners are into tech and forge ahead
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modernizing their operations such as to who runs a chain of pity series the attorneys it was at a show digitalize ation is great if the boss knows what he's doing. then the staff don't need to do all that much eventually they have to get on board and then they really like it must sing off boss colleges and universities can help with bringing high tech to manual trades and crafts students do internships in companies and promote change if they're lucky they then get offered a job. there's several things i'm not really up to speed yet i know in general terms what has to be done but we need young folk to help us with all the innovations especially 3 d. printing i don't know much about that so. we're looking at 3 companies and their efforts to modernize. come to morrow is a showjumper he's been training hard and building up his shoulder muscles so now
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his saddle needs adjusting for that he has to be measured with a device like this. all with bendy strips that recalled the curvature of his back. tomba is testing a new method scanning the horse to generate a 3 d. model sometimes that works well but not if the beast is too hairy. don't like it if you tell them to shave their horse's mane when it is possible to get good data they're sent to a computer and on to a special machine designed and paid and. this is a horseback simulation tool it recreates exactly the shape as measured so we can make a saddle to fit this model. of these with one can here and here we can see how the back curves the exact angle and make sure the fitting cushions between the saddle and the back are just the right shape and thickness across their own past sattler
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is a craft that goes back thousands of years it takes great skill and lots of practice to master it new digital technologies are now making their mark 3 d. printing makes it easy to create custom facing cushions for example the next step is for each saddle to be custom made for a particular horse engineers from the university of justin are helping develop their relevant systems. the things are changing fast so i think within the next 5 or 6 years we'll be able to offer custom made trees that's the solid base of a saddle to suit any horse and rider then demand will rise so definitely because the potential market is huge and so every horse is different as is every rider it would be great to serve that market and practically needed to be dealers volatile as a. digitalisation
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is also changing the work of the electricians. it's less and less about straightforward wiring and installation and more and more about setting up smart homes it requires a lot of expertise to deal with a complex which is in programming. but the upside is that profit margins are high for high end set ups and they are smart home like this cost 728-0000 euros a standard installation 222-5001. took still runs his business in a pretty analog fashion with lots of paperwork. he still orders components the old fashioned way. code i could do it online but it's quicker this way. but he might be about to change his mind about some of adenauer has developed an online tool for the building trades that seems pretty persuasive. it bundles
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project details plans measurement data photos work schedules and more and it can be accessed from anywhere office or building site turkey is testing a b. to version. you phones and i'm impressed so it's easy to use and it'll save us a lot of work would have. to be assuming i has already set up an internet for his pity series integrating the tills the office and the bakery he can base decisions about what to make on sales data is a cousin of the tools are getting smarter and smarter i can see every sale on every cash register for an entire week. the 30 refrigerated units are also networked if one stops working the system sends out a warning. much of the bookkeeping is already computerized next will be payroll for the 100 members of staff who also want to name squares used to have 4 or 5 people
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in the office and they were busy now my assistant and i do the work just the 2 of us and everything runs smoothly i get a few but i also want to see here we can see the orders right here. recipes a nutritional data stored in the software. special orders are entered into the system and sent to the bakery so the staff then know exactly what to do. and that's where the human skills come into play baking a perfect cake still involves plenty of t.l.c. on the part of the pastry chefs. breaking with conventions requires courage in some countries more than in others us look at what ernie is challenging traditional attitudes with gender neutral underwear q a director met the young designer it to pan.
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my boss and many of the girls on the band because i did it good. for my forehead don't offer me to go c'mon sally hang the big man up i better put it in the bowl. with the one that got the money cause impacts of the. body is even saying it's a big it's a monkey it's a coyote it's impossible to conceive a skilful my animal and i really only pay for this ice steak and i am not done with the model but on the orchids i get the months. doesn't the mile long for the nascar days in one incident is this goes along with the 10 minute time out but on the on the way out of it are the ones i mean it's.
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been almost a year to about these. so please click on the. funny come about is. good to see a lot more get out at me on the phone yesterday on the same things i normally do on mock the morning though i'm not big on my parents. knowing their prices in the us i think they think i can buy those from took them off that they could usually find it in the back for a good bit of more to get that he took sticking up for the people like the christening. to go simple. to understand.
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lawson but out it was all it was a ball call more about what not but more about in this case the whole set up it all is i guess it was a good boss and a hollow nick it took them and then cyclical can you not ok boy you don't like easy day and that's going to be able to skate in the office thinking you can out of the boss a lot get what you didn't do still need an on going to come in mind of the moment then just a. ghost then this get all the money i'd get a couple call continue some money. to all my kids and then we'll bounce a jet fly did a whole body must have shot a month off to call it. misguided because they had in mind also that if i'm not on the net to hamas saying.
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it's kind of a tiny little thing is that a little bit you can say about it to be almost completely militant they did put. them on the path to make. money because. it's. not just israel things our little saying don't let me go but as my mom balled up on me i'm going to crime is from. the muslims as it was in the name of the mining. people call the politicos have it all because i believe it will keep an obstacle we have missed it for them all. to some of the. got to feel that
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a more just. play a. game on a. mission field in it is made of the money being a good chance of going on the market economy. if this is my last you know i need my united boss and again one of them again these have been days of amazing up and down the mall. possible it is a. bad i'm not. in a little cup again me thinking i'll settle it glad i'm going with it and. that's normal because the lot can i mean i said almost normal comment on what. symbols on the beach at a mess hall could be could be on the whole amy all so dead and all want to. do with it. and that's all for made this week i hope there was some interesting
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takeaways for you no matter which generation you belong to thanks for watching.
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honey levy survived the nazis the persecution and the holocaust for non jewish friends in berlin helped her she remain very close to her rescuers all her life the german resistance memorial center in berlin commemorates these unsung heroes and their courageous engagement for humanity some clues on europe. in 30 minutes on d w. the
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global corona crisis you can find more information online at e.w. dot com and on t.w. social media channels. i was issued when i arrived here i slept with 6 people in a room as the 9th in the. it was hard i was fair. i even got white hair and. learning the german language head me a lot this gives me a little but you need me to entrust the flavor you want to know their story lines her writing and reliable information for margaret.
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maher always symbol of a long conflict in the philippines between the muslims and the christian population . as fighters occupied the city center in 2000 the president due to some response was. this is not the kind of freedom that we. how did morality become a gateway to islamist terror. an exclusive report from a destroyed city. in the sights of i.r.s. starts may 20th on t.w. .
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this is news coming to you live from berlin germany gets back to business but within limits officials clear the way for restaurants shops of all sizes and schools to reopen a chance by going back to wars that are spike in new corona virus infections could lead to lock down again also coming up a gas leak at a chemical plant on india's east coast kills it least.