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tv   Made in Germany  Deutsche Welle  May 7, 2020 3:30pm-4:00pm CEST

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all of the. street art books or cd or even hoarders know more delusional mush will enjoy them. from the law to their final resting place the russians g.w. documentary. exactly what area of technology more you permission to snap chat pen trysts to instagram by twitter you know the big ones i was surprised to see facebook. but the old people like my parish. i mean. facebook is for old people at which 1000000 meals also known as generation
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y. certainly don't mince words but what do they want and how do they get it millennial to work that's our focus today on made welcome millennial people born in the eighty's and ninety's and they have their own ideas about the world of work it's about self-determination originality and goals they set themselves that one could think millennial all spoilt for choice or they don't see the woods for the trees depends on your point of view i guess luckily we have our very own generation y. here at a d w so why not let them speak for themselves my colleague. can fill us in. that goes to university all to a strip. chase my dreams. for the money he wants of pension plan pension pension plan. all one big party let's be honest let's be
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honest i'm all for self-fulfillment and the small called the footprints i am a millennial. that's us generation y. we expect the looks from our selves and from life in general and that's how we're changing the work world we want to feel passionate about work do something meaningful and work as flexibly as possible. why does it matter where when i do my research as long as i meet my deadline. and yes i want to have fun in my job. and my boss has to play along because he needs me.
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i can explain the incentives for him. i think it's going to be big. and seriously who else should be higher the age pyramid in germany has flipped upside down already there are fewer young workers than older ones and many of them are even retiring their businesses need. urgently that means we can make demands and least in places where there are a few 1000000 you'll see many opportunities like right here in the prosperity a bubble. in other places. in africa you make up to one 3rd of the population. is much. easier over here but still i worry about all kinds of things real 1st world problems i mean this report about an environmental project in mexico. but flew
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over the. but maybe that's what my generation is just one big contradiction i still like it at the end of the day i think we've got plenty of things right and change is definitely the way forward at the moment. so how can change the world this next guy's been in based startup it's all about doing things differently from complete a lack of company structure too cute to corporate social responsibility co-founder . also consults big firms on how to do the same and could be on the cusp of a new movement. this man stone house sells condoms that are meant to be good for the planet and fifa they create it's. people occupying time far out. loud. and his co-founder say
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it's what young people want and the type of place they want to work. the 37 year old explained his message for corporations to make company have a major problem with what millennial can and you need them as a workforce so basically i tell them you will be more successful and you will keep your employees and they will be happier if you invest more in purpose and sustainability. of his company's profits and reinvested in sustainable projects. either we just or the whole world collapses and we're live in atlanta right now because we change something we go in and check out how it works. we want to spread it you know. so we're running a franchise program next year. i don't wonder you are a company you can change the world 1st thing trying to save people. on. stuff that doesn't want to grow. fine or nor unocal in
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terms of the millions of euros. there's no c.e.o. just project leaders choose your own party approved by the team select your own title. i got to say i want to talk about this in private if i can find a meeting room. this looks very suspicious yes always the populist. i know this is it as i came in it's very good that was you be told people dot com go when they want to do their own hours. if you know in the best of moods when you get up in the morning you know turn up you know you sit on. because more productive then when you're you know what if you always end. up with an. idea. you know that they've probably quit or it so you're going to studies like 50 percent are already there at the 1st if the pay bills so they stay in the job i'm
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still grappling with the concept yeah i have the chance to not come here but that gives you the opportunity to choose and then you have a chance to say no and that gives you also to say i guess for me it's freedom. and my creativity is bay better yet actually. let's see how fond of must next project turns out. an event called on if you see kate the world harsh language but is he says the world's in a mess. we invited a lot of experts and. cool people and from now on and it's not up to us or our team it's up to the people and what they do on the plea to open up part of your. material approach to just letting go of my personal yes like but i'm pretty happy that we don't have so many waldemar so in the team 1st i'd write my team crazy. so
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no set agenda no sponsors but solutions from every possible sector. like the banks. put your money where your mind is the i did to shift money towards positive change because normal banks finance whole lot of destructive industries could be called paul could be nuclear power weapons industry whatever fashion activists say people are overwhelmed when it comes to trying to shop responsibly. the economy taking responsibility. and law that regulate that and they had enough to make. right. here's how to get politics right. to me we learn all about economy and of course not everything that you can go through 13 years of school without knowing how laws are made. it back to economics
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bottom us is that switch change needs to start. if the old days it was very difficult to phone the company you know on you know days it's much easier to say to people almost everybody could do it. could changing the world be easier than i thought. some people already came to me and said like well i have an idea and this is this guy said that thing and i already texted my co-founder starts happening because you see so many people doing something and it's just a good movement we thought of a little think tank with 3040 people and 2500 people showed up so we're already having plans now what are we going to do is like figure 10000 people how we can scale that and scale that's knowledge exchange yes something's happening. i was never really a fan of millennial but tonight i'm surrounded by them and surrounded by amazing
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ideas and motivation and i've been should be also my own business. but i definitely on a mission on. the world. so ben is on a mission i guess it's never too late to embrace millennial and their philosophy of life and that includes breaking with the traditions social media platforms have been able to entire new career paths mr schmidt a german you tube star who is ending big bucks with his videos. alexander berman does parodies. band interviews even with chancellor merkel and he likes to play around. he's something of a star on you tube where he goes by the name of alexey baxi. he also does
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advertising videos on you tube in this case for an electronics retail chain. his fame helps to promote new products. burm has been living off his you tube activities for 10 years now. i mean it was nothing really special about being a you tuber on the platform offers opportunities that you just don't have say at a publishing house or a broadcaster where you have the usual constraints such as an editor in chief who can say either yes or no on you tube you publish whatever you like for my generation it's quite normal to say this is what i have to say and i'm going to publish it just the way it is. it helps to look good and come across as authentic that's the capital of you tube stars when they showcase a product viewers tend to believe what they say but isn't there a temptation to talk only about things that will sell well and generate higher revenues. if you do exactly that but i don't i look for things that
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interest me you have an advertiser wants me to come on board fine. but i still try to have fun or even do something banal short films music or if something comes of it that's great if not i'll just get on with my own stuff much less. has worked for fox bargain and other big brands of major companies have spent millions using you tube as for advertising in germany but perhaps too much so says this public relations consultant it our anything about. the use of you tube or marketing has been inflationary and it's set to decline somewhat that's because companies in influencers want to prevent a loss of authenticity there won't be an ad hidden in every youtube video morning every other one or every 3rd video but in far fewer perspective. the trend was
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towards exclusive marketing partnerships. exclusive m r. isn't for young people boom is 30 is his time up soon. it's up pyaar of about i used to think so if you'd asked me this 2 years ago i'd have said yes you have to stay useful and perky. but now i would say lot of us are getting older too don't force it on relax that's the way to go with it in you tube pays burm $250.00 for every 100000 clicks on his channel estimates put his earnings at $10000.00 a month plus money for the advertising he does pull it. off having fun while making a living could be worse couldn't it but new technologies don't always come easy to everyone electricians bakers and other skilled tradespeople are struggling to adapt to the modern world it means mastering lots of high tech luckily there are young
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people who can point their employers in the right direction. tradespeople are adopting digital technology with varying degrees of enthusiasm and at different speeds some mccain others wary we understand or we still like to have a hard copy of pure form of you know you're going to our kids in an expression he's getting help from some young and tech savvy people. i would say many people don't know much and don't appreciate how much can be done with it. of course some business owners are into tech and forge ahead modernizing their operations such as to who runs a chain of pity series the attorneys it was at
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a show digitalisation is great of the boss knows what he's doing. and the staff don't need to do all that much eventually they have to get on board and then they really like it and nothing off. colleges and universities can help with bringing high tech to manual trades and crafts students do internships in companies and promote change if they're lucky they then get offered a job. serving if i'm not really up to speed yet i know in general terms what has to be done but we need young folk to help us with all the innovations especially 3 d. printing i don't know much about that so. we're looking at 3 companies and their efforts to modernize. content morrow is a showjumper he's been training hard and building up his shoulder muscles so now his saddle needs adjusting for that he has to be measured with a device like this. all with bendy strips that record the curvature of his back.
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is testing a new method scanning the holes to generate a 3 d. model sometimes that works well but not if the beast is too hairy. owners don't like it if you tell them to shave their horses mane. when it is possible to get good data they're sent to a computer and onto a special machine designed and paid and to buy the stock the guitar this is a horseback simulation tool it recreates exactly the shape as measured so we can make a saddle to fit this model. in some of these but when come here and here we can see how the back curves the exact angle and make sure the fitting cushions between the saddle and the back or just the right shape and thickness across it on past saddler is a craft that goes back thousands of years it takes great skill and lots of practice
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to master it new digital technologies are now making their mark 3 d. printing makes it easy to create custom fitting creations for example the next step is for each saddle to be custom made for a particular horse engineers from the university of justin are helping develop their relevant systems the things are changing fast so i think within the next 5 or 6 years we'll be able to offer custom made trees that's the solid base of a saddle to suit any horse and rider then demand will rise and fall to definitely cause the potential market is huge and so every horse is different as is every rider it would be great to serve that market and needed to begin this volatile. digitalisation is also changing the work of the electricians. it's less and less about straightforward wiring and installation and more and more about setting up
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smart homes it requires a lot of expertise to deal with a complex which is in programming. but the upside is that profit margins are high for high end set ups. and i are smart home like this cost 728-0000 euros a standard installation 222-5001. took still runs his business in a pretty analog fashion with lots of paperwork. he still orders components the old fashioned way. code i could do it online but it's quicker this way. but he might be about to change his mind that some of adenauer has developed an online tool for the building trades that seems pretty persuasive it bundles project details plans measurement data photos work schedules and more and it can be accessed from anywhere office or building site turkey is testing
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a beat or version. of i'm impressed so it's easy to use and it'll save us a lot of work. to be assuming a has already set up an internet for his patisseries integrating the tills the office and the bakery he can base decisions about what to make on sales data is a cousin of the tools are getting smarter and smarter i can see every sale on every cash register for an entire week. the 30 refrigerated units are also networked if one stops working the system sends out a warning. much of the bookkeeping is already computerized next will be payroll for the 100 members of staff who was one of the names quite used to have 4 or 5 people in the office and they were busy now my assistant and i do the work just the 2 of us and everything runs smoothly i get a few bible says and i follow you see here we can see the orders right here.
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the recipe is a nutritional data stored in the software. special orders are entered into the system and sent to the bakery so the staff then know exactly what to do. and that's where the human skills come into play baking a perfect cake still involves plenty of t.l.c. on the part of the pastry chefs. breaking with conventions requires courage in some countries more than in others as a couple tourney is challenging traditional attitudes with gender neutral underwear q a director met the young designer. most women in the us army and the other big big. bull market or when they don't offer
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men the money to go c'mon saudi head in the big man why didn't they live in the scandal. with the one that got the money calls them back so the law. is even saying. it's a it's a failure it's impossible that this is a skillful. haliday on the face of this i think i am not the best model but on the look at the months. old and ask how this management inside this goes in the long haul $10000000.00 come out a month on both on the way out of it on the ones that. the
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new home was a lot these are all. quickly to be. fully come off this piece because it most closely along with the other me on the high yesterday on the same design wrongly demat them or even though i'm not giving up on michael's. own day i saw him not to ask anything so i think i took him by both home took them on the condition invited him to consummate them all to give it a more didn't get that he took sticking up for you giving the people here like the christening that closely to go sibyl.
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lawson but out it was all it was a false call more about not the more the dumbest people shouted out all this was a look there wasn't a problem like it took them in big cyclical can you not ok for you don't want to see a day when the could be about scale in the office trying to get out of that box a lot keep what you didn't seal and even on the ranking of the kind i'm going to bed i share. in this get all the money i did a couple call it to meet some money you all call me took all my clothes and then would not say yes why did the whole buy you must have thought of motown and bob i'll call it. misguided because they had in mind also that if i didn't feel nothing . and i have a high the only thing is that until a day you can say about it today i'm going to stay the course of this. to the end
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of the model but the bottom line. is that. there is. no death is all things i will say no to this to feel that as i am more along the way i'm going to be to call long this wasn't a deposit in a mining company gotta call the belief i have it i missed it will keep almost an obstacle we have missed it for them all it came to nothing. the typical bit is that they wanted to. play a body in the game on a. mission if you don't think it is
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a major. tenets of going on a comment or think something wrong call it this is my last year i made mine about the process and again one of them again i'm all b.s. i think they even let you know about all. this and. that i'm not. in a little cup again me thinking i'll settle. in. that's no one of the lot when i'm in it i said i was almost a minimum. game boy on the beach at a mates who could be a good name is it all so damn high bacon. a. bit . and that's all for mate this week i hope there was some interesting takeaways for you no matter which generation you belong to thanks for watching.
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enters the conflict zone with tim sebastian it's not as if science is having the morning for a long time about a post i make but the politicians didn't seem to take much notice fell lack of preparation is now becoming my guest this week from brussels is the european commission of the home of fast food off your hands and for you at least you'll get it so wrong conflict zone. in 30 minutes on d w. n
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above the use out there by a long it's not easy to go to another country you know nothing about half of them do this because we can't stay on venezuela i'm not i don't know the point that the cost of global news that matters d.w. made for mines hey listen up. that's one video game music sounded like 30 years ago. today's tracks take the experience to another level a science to him talk composer nobu way might soon. featured him many know his music is bound to give you clues drops sounds good. video game music on d w. inform. loaded. language courses. video and audio.
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this is d w news live from birth it germany gets back to business but within limits officials clear the way for restaurants shops and schools to reopen hot sauce on the wall instead a spike in new coronavirus infections would mean another locked up. also coming up . a gas leak at other chemical plant in india kills at least 11 people strong.