still. there are so many different walks of life. some form. of glory for all of them come straight from the heart it's for see you before you in the morning dealers in the marsh fork in from home. from the ruins of the road to their final resting place the russians d.w. documentary. about. just what do you hear music kids playing a neighbor drilling raindrops hammering against the window your own heartbeat the

world we live in is noisy sound is everywhere even in business in fact sound is business and that's our topic today on mate good to have you with us if you live like me next to a busy road you'll know the frustration of having to cope with noisy costs passing by night and day but maybe just maybe they'll be a time when all those noisy engines will be replaced by electric vehicles but what sounds like a blessing could actually be a curse because electric vehicles last so quiet. and cyclists contour them coming and that's dangerous and that is why the e.u. is requiring an acoustic warning device leaving it to design us to come up with a fake yet authentic sound. for sound designers combustion engine noises are as complex as symphonies. and they provide the basis for developing artificial motor sounds for electric cars

at present they sound like this. in between we're going to sit at the mating call of a stag. this country or a tiger or whatever is not the chirping of a sparrow. through the office mature sound like that does something to a driver men are said to meet bellowing noise that signifies the. time of greatest does this buzzing sound zen india doesn't have such an immediate and powerful impact and moved on but it could come to signify another kind of power that's expressive in its own right and of power. the challenge is to develop that power for electric cars to shaun's we elect to move iti it. disempower. car dealer benyamin dad it says

a timid buzz just doesn't do it for him he loves the full throated growl and roar of $500.00 horsepower. 52 that's just part of it for many people with. the big engine big sound great sound like a soft that means performance passion fun behind the wheel when everything good and exciting about driving as you head into the sunset in your sports car to move on and going for it. but how can a letter vehicles be fitted with a truly authentic sounding fake sound. in this we're going 151617 kilometers an hour the noise is minimal i'm going to tweak the sound quality. i've just boosted the higher frequencies. a new e.u. regulations says new electric cars will have to be equipped with an acoustic

vehicle alerting system which makes a sound at low speed entering reversing the. it's not that the e.u. wants to make the world sound better and cooler for us all it's about safety you have to be able to hear if an electric car is just 10 meters away heading at you or 20 kilometers an hour. and the sound has to be distinctive and easy to hear fish kind of. sound design or just want to shape the experience of those inside the car as well as outside it's also about branding. the spot i'm 50 years ago most eighty's had a special distinctive sound and it had to do with the substance of the cars the sound was authentic just like it also came to stand for stability and safety those times are over now you can fake everything so you keep wondering does anything actually sound like what it really is is. driving pleasure

reliability safety all that has to be suggested by the sound of a car. there's a lot of research being done in this area and what they always find is that people customers car buyers what a car does sound like a car that's part of the culture that's what they've learned this was cool to bagel ounces. so when an electric car sets off in the future it might sound something like this. but sound designers think that won't be the last word in the matter they 1st see further developments. going to see when mom of the next generation won't care about cars making sounds like combustion engines once there are only electric cars on the streets they want

to expect any extra added sounds that just won't matter. so we can start over with fresh ideas. why shouldn't a chorus sound like a flying saucer for example or anything else one might care to dream up. we could all get rather interesting. i still consider the sound. well sound is everywhere and affects us whether we realize it or not i mean it sounds pleasant and soothing like birds singing. laughter. and of course iraq sling wind. now others off far far less appealing sounds like silverware scratching across a tall slim plate screeching across

a block of thought or the relentless noise of traffic. well for better or worse was surrounded by sound so let's find out more about how it affects us. setting the tone how sounds affect us. what's that noise it's a faulty washing machine out is never switched off they can perceive frequencies between 20 and 20000 hertz even when we're sleeping that can alert us to potential dangers. high pitched sounds. like chalk squeaking on a blackboard put our teeth on edge where as the lapping of waves is coming. business also seeks to exploit the powers of sound music influences are subconsciously triggering emotions but it is good music also good business. we tend to linger longer in department stores and are likely to buy more if we hear

slow peaceful sounds but not every type of music has that effect the music has to appeal to us personally ambience apparently we're more likely to buy french wine if we hear french music playing. according to another study we spend an average of 6 euros $75.00 on wine when we had classical music while will only pay an average of $1.00 euro $95.00 pop music is playing but we don't buy more bottles. complaining sounds people rubbing their hands together or drumming on tin cans accompanied by whispering voices. some people say any s.m.r. videos on you tube calm them down all make their scalps feel all tingly. some fast food outlets or do it yourself schools have already used these kinds of videos in advertising campaigns. and by the way research

a say dairy cows produce 7.5 percent more milk when beethoven is played to them than when no music is played. whereas popular music for example seems to cut normal yields by some 2.5 percent. another study indicated that sounds can even change the way swiss and the target ages choose exposed to hip hop was judged to be the funkiest. funky cheese thanks to hip hop music who would have thought so sound can be used to guide our behavior manipulate our consumption and maybe even make us more productive and sound can wholesome be used for people sensation a case in point is the brain tangle known as a s m are all autonomous sensory rhydian response that is apparently triggered by certain audio visual content and some are videos are huge on the internet and it's a trend that shows no sign of slowing down.

more than 13000000 videos that revolve around one thing. listening they sound more stands for autonomous sensory meridian response it's that pleasant scalp and spine tingling sensation that he has a more videos try to stimulate more than 260 year uploaded each day many viewers say they find them relaxing. this is 34 year old you tube or dennis holder in his videos mostly eats. guys. to preach this earth. hoodlums previous business and comedy you tube channels didn't really take off. with 2 but even on camera got him a following his videos last roughly 20 minutes people watch him eat to help them fall asleep that's about it for 20. 20 years ago i couldn't have imagined that you

could watch other people eating and find it relaxing because most people watch it to relax sometimes i find this combination a bit bizarre because eating noisily is still frowned upon in the western world that's why i find it bizarre but really funny that's why i'm sticking with it. they are more videos have been around since 2010 but search inquiries have tripled since 2015. believes interest will continue to rise his top videos have over 90000 views clips that show him eating german classics like sausages are most popular and they help him stand out from the crowd. you could see it in the you tube analytics many nooses scriber is find out about me because of sausages here in germany we're famous for our sausages and i've already had comments like wow your sausages must be made of plastic they make such

a snapping noise. but it's not. the advertising industry has discovered a s.m.r. videos as a marketing tool firms like kentucky fried chicken. and german hardware store chain horn use them some last up to 40 minutes. in the world of a.s.m. our food videos solids don't tend to go down such a treat hearty fatty fare as the real click bait total stand which has been out for 2 and a half years has 17000 subscribers and no us counterpart has reached out to web if you want your channel to grow on you tube cooperation is pretty important i made a video with someone from the us. she has around 700000 followers and obviously some of them will end up viewing other videos of mine look at your i do

with. denis hodell has acquired hundreds of extra followers through the collaboration he hopes he'll be able to make a living from his channel. next. us guys. sleep. don't sleep just yet sound and music half long driven technical innovation one of the latest and most popular online platforms this take talk video sharing app can be the gateway to success for musicians but it also collects a lot of user data still nothing stands and the way of progress. that with many snippets like these take the music world into

a spin but. be at a lousy 2 music videos and. singing you can do anything with this. with almost 740000000 downloads and 2900. is now the world's 2nd most popular. work. for talented musicians it offers a huge opportunity like a 24 year old rapper from braman his song over those went viral on the platform. the guy contacted me instagram and said hey your song overdose when we could leave viral on take talk talk wasn't really on my radar so i don't load it and saw 30000 videos with my song i got thousands of inquiry some labels and it broke the 1000000 mark on spotify.

to. 600000000 views on take talk and 6000000 plays on spotify. by universal music now he's hoping to match these numbers with his new song. i used to release something every 2 or 3 weeks because it didn't really need to be perfect. when i finished a song i just wanted to get it out there 2 or 3 weeks later come out with the next thing. but now i. focus on quality and that takes a lot more time than. only a handful of other artists have achieved similar famers like learn ask x. with old town road. brown with a get up so there are. they all went viral on tick tock and became stars.

i really would have liked to talk to someone at a big music label like warner or sony because surely they must be looking at tic toc to increase their digital sales no one buy c.d.'s anymore but sadly they weren't really open to discuss their strategies so instead i asked around in the german music industry association. when you play or peers on the market it's often a small startup that finds a new and exciting way of distributing music then people meet and talk about it. everyone wants to be the 1st to really grasp what it's about companies get very interested in it. and then the market has to agree on a price because music has a value and a price and for music companies digital earnings have become their most important source of revenue. and that's why they're defending it.

and using industry 1st started making money from streaming in 2005 and profits continue to grow 10 years later turnover had reached 2600000000 euros by 2018 it was earning almost as much as all other music formats put together. digitalisation isn't something that he would cheat once and for all and then say so that's done we've gone digital it's an ongoing process we live in a world where people are now thinking about how to link virtual reality and music. more expand the possibilities of music listening there are still many avenues to explore. for the moment the latest digital craze take talk seems. that's despite cases of political censorship and fears about chinese government access to user data. there are actually 2 versions of to talk and one is

only for china it's called the subject even stricter censorship. in the rest of the world take talks only testing its streaming service in india and indonesia in 6 days it had more than 100000 downloads but doesn't want to produce his music specifically for digital platforms. of course you can create songs made for tick talk with a short and snappy intro or heart. beats but i think you can get any song across on tech talk. i don't tailor my songs to words when i hear a beat i like i take it and make a song out of it. it's

that simple nowadays i wonder what beat the idea would have done with a tool like. but then again the music they composed was meant to be played in concert halls designed to carry the sound all the way up to the gallery but one thing is still true today the right sound makes all the difference. of busy more with stores than shoppers and they make plenty of noise. pretty loud in general and there's room. it's too loud too much sound as reflected for me it feels overwhelming. to look noisy listens for a living the physicist advises builders an architect on all things acoustic for example on how to lower noise levels. in a historical context people always interpret noise or trouble right something's

going on behind us or is coming or a volcano is erupting it causes an instinct to flee to kick in when it's really noisy we have these associations with pressure with a stressful situation. to rick airport in switzerland it's pretty noisy at least for the people who live nearby but inside all is calm and quiet acoustics were taken into account in the airport's design the key concept is isolation there are several layers of glass built in here one after the other and taken together they provide a very high level of sound proofing inside you really aren't subjected to any adverse effects from the noise levels you'd hear outside. but what about the more than 30000000 people who stream through the airport every year surely they make a lot of noise. the ceiling is clad with sheets of metal and some of them are perforated those perforations allow the sound waves to be absorbed. in.

the quiet atmosphere pay solve the more comfortable passengers feel the more likely they are to open their wallets. and like many other factors in airport planning acoustics play an important role in security. we have a loud speaker system that 1st and foremost has to issue clearly understandable announcements this device here represents the human ear. or. how well colonel ounce meant to be heard there are ways to measure it and operating permits for an airport is only issued when it meets criteria set down in what's called the speech transmission index. in airports the goal we shoot for is 70 percent when you measure here you see that the value actually exceeds that by a little bit to give. serious airport is just one of noise projects he's also been

involved in planning cutter's national museum as well as a stadium in brazil and a concept house in israel. the field of acoustics is booming demand for expertise is on the rise still in. this i think that how a room is perceived has grown an overall importance in the last few years visual characteristics still have to be harmonious there's no question that still an architect's primary business but air quality temperature and acoustics are also now key aspects of room design. this is especially true when music is involved. in the past the stations had to calculate complex models a concept. but today computer

programs can tell them what a performance will sound like from any seat in the audience before construction even begins. to militarize will become a simulation programs that are used everywhere by acoustics experts nowadays have been around since the 1990 s. and they are certainly used by architects in planning large scale project but in many other cases for example in planning restaurants the acoustic aspects are still largely unexplored acoustic. and so there's plenty left to do in the world of acoustic design. our resident wise enough to guess it is important to take a true break during the working day and he demonstrates the benefits by heading to a tranquil refuge far from the office. can you take care of their size and their ass. that's you sure i can. conference time.

like we'll take a look at their us i called you back here this needs doing this has to be finished asap. they all want something and now i take care of it i mean. what's this ride i come back. kind of too early i only had breakfast standing as usual. and after a soon as one things down and all those waiting that's how it is all day long you need a break but not in the lunchroom you contradicts that. on that and this thing turn it off really off go off line get out of the

office away from your colleague scott side kind of call. yourself 3. cents your body be present. so i am being grounded for a moment that sign. that you can do that anywhere. you know you say the company will collapse. no it won't but you will if you never stop. take a break. the whole day has been like this i don't know why it's not my fault. a bit of peace and quiet away from the office excellent advice well that's all for now from me and the rest of the my team thanks for watching.

listen. that's what video game music sounded like 30 years ago. today's tracks take the experience to another level back a sense to him talk composer nobuo uematsu. featured in many well known

his music is bound to give you clues bumps sounds good. in 15 minutes on t.w. . but do i know when i'm. exposing injustice global news that matters to me from heinz. been told it is for me. it's for. beethoven it's for help. and beethoven is for. beethoven is for everyone. beethoven 2020 vision the 50th anniversary here on d

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frankfurt airport city managed by from a bought. this is the dublin years live from berlin a grim warning from the u.s. government's top infectious diseases experts at the anthony fall she wants of needless suffering and death and deeper economic damage to the country relapses its antique ovid lockdown too soon also on the program the afghan president orders the military to restart offensive operations.