i think it's pretty cool. to buy one that's long been dominated by men. but this is a women only event they want to break the stereotype. that's my kindle and i monkeyed over children partner at home called friends you haven't seen for a while get on your motorbike and head to petra lads to do something that's just for you. for years ago if they were called founded what's now europe's biggest women only motorbike festival petra lets. her aim was to get my senses onto aren't into the scene but the next they have a license and come by motorbike at home. and not having an impact on the market

since 2011 the number of women with motorbike licenses in germany alone has risen by around a quarter to almost 5000000 and. still more than twice as many men have mark to bike license as the industry remains very male centric. it's difficult when you go into a store i wanted something for me with different sizes and i was kind of intimidated there only guys in the store there guys they don't like even talk to you or if i wonder always with my friends. to introduce themselves to my friends but they don't even like shake my hand that's been in my home to see all awareness is growing and as a target group were taken more seriously but there's still a long way to go before the motorbike market gets more female friendly especially in terms of clothing or nothing since when should you click. in the past women will

all. i didn't just use just decoration to sell most to buy. but that's changing slowly the industry is taking note women bikers are a force to be reckoned with. steph i've gotten so kind we didn't have any female role models in the past showing us that it was totally normal for women to ride motorbikes do mechanical work and go on longer trips by themselves so there was no one inspiring us but we're changing that now i want us and. if they were caught neck to top a role model her father she began writing a motorbike 10 years ago so she could join him on the legendary route 66 in the us . and we're told it's a fun i didn't really have much of a liar to ride a motorbike before but i love challenges and i really adventurous i'm like to

travel. so that's why i got my license and took that trip with my father. these days she's passionate about motor bikes but they're still just a hobby writing a motorbike is about having fun and living life to the full. the finn the. sitting in that car it's like you have a picture frame arranged you. but with a motorbike you're in the picture right in the middle there's no frame but you're looking at it from your right in the middle and that's a different feeling. a feeling that shared by a growing number of women that petra let's event is all about networking and creating community it's also a safe space where women can build their confidence. it's neighbor it and. i live in the here and now for me it's just important that the scene. growing and

that there's an interest now that more women become aware of it because it's such a cool thing that it's not one when you're on a road it's just you and your motorbike it's time for yourself overstay says month visits to these women are born to be wild the global motorcycle market is riding high with some $100000000000.00 euros in 2018 it's expected to keep growing and that for some part to women. well it's not just women in germany who are confronted with cliches japan is one of the richest and most technologically advanced economies in the world but society there is still very traditional it has the 3rd biggest gender pay gap among members of the o.e.c.d. the organization for economic cooperation and development only women in south korea at the studio paid less on average compared to men i know i'm half japanese hof german i visit japan often and when ever i see my japanese on she always asked me

when am i finally getting married you know essential meeting a woman and all and you know even 30 yet. it's ridiculous and many people this think i'm not female enough that i'm too emancipated male female roles are still firmly entrenched in japan but i met one woman there who is trying to question gender stereotypes with a very unusual product try this on for size. most . of the big day in recent years we've seen the concept of bras for men emerge many people online for example find the idea strange or gross. believe me but i think people should be able to wear whatever they want whether they are men or women. just because it feels comfortable or they like it we are

starting this brand to enable that. in mom but i want to tell you. i'm a super tiny 29 years old and i'm in the process of launching a gender neutral underwear brand that i. knew i was thinking i think typical japanese underwear stores don't offer that much variety there's a lot of floral lace pink ones i'd like to have a place that offers simpler more neutral designs which are more comfortable to wear

. when talking about gender or sexuality in japan i feel like i'm being choked and. there's no direct or physical violence involved but you can speak about it and that's distressing i think that's very typical of japan. i initially thought the bronze would be mostly for women but i found out that many large and then worrying about their breasts showing. up among them are some men don't want their nipples to show and i realized that the only reason why many men don't buy bras is simply because they're scared of what others might think and i

can tell you. a vast amount of hours i have the body of a woman i thought when i wear this the whole doesn't bother me. and many men prefer it that way so we chose the design purposely we thought why not leave it that way so that anyone could wear it if they want to read a. little. more because we want our products to be available internationally they will be on sale online. and we're also collaborating with a japanese department store chain to sell them there as well.

the problem is the way women are perceived inch of her in startups that have just gone public women hold less than 5 or 10 percent of any important position inch of her and we have a term. it's for when a woman gets married and therefore stops working at a company managing and parenting go together and then see. as the ultimate goal and source of happiness for women many people here still think that way. since cory like i don't think we're going for a niche market here maybe it's too simplistic but focusing on male female customers limits i think a market is just going to double. up . people's perceptions can change but i think

that can happen quickly it's our goal that people won't be looked at strangely just for wearing what they like that's what we want to present top audits without gender bias and change the way people perceive these things. i just went to the addresses to get ready for my fair share a wash cut and blow dry costs 55 euros for me but for you it would only been 29 euros that's pretty good i don't buy it there are things in lots of parks that you get as a woman ladies nights free drinks free cocktails dating apps are cheaper for women well they've got to get our interest somehow but overall you guys definitely have a better deal a german study shows how false all gender specific services are more expensive for women even things like having your clothes washed and i and men only pay more 9 percent of the cases the study looked at only 41 percent of services where the same

price as and if you look at the average price difference women end up paying quite a lot more than men searching euros $80.00 in comparison to men for the same products and services just targeted specifically at women when made it more it's only 7 and a half years more ok i'm starting to feel bad see. here's a colleague kristin take on gender cliches and gender. good i hope for women coke 0 for men. calorie free coke was commonly associated with women. so as the years went by a separate sugar free version was created for the stronger sex. but about cafe for women because we like to hang out over a good coffee for men there's mcdonald's a quick simple meal is going to go there because we already have to divide

everything into pink and blue just to sell more. in marketing and of the vijender marketing targets male and female consumers differently the danger is that it reinforces stereotypes and traditional roles. machines cookbooks ion's vacuum cleaners last year a german supermarket chain launched a mother's day campaign that was so sexist it backfired. is that of course men and women are different and it would be nonsense to develop sanitary products for men for instance you need to toiletries have to be divided into pink and blue. is it really necessary for items that everyone uses to look different for men and for women it is.

better man gender marketing sometimes even invents a necessary product supposedly for women for example a ladies' electric screwdriver or him girl. does it as well it's smaller and has simple to operate buttons because apparently we're weaker and less intelligent. as women have emancipated themselves the. discovered. only be exploited if we women go along with it. products are never. designed for. that you would you buy a lady's electric screwdriver well i'm not the strongest as you can see but just like christina out of principle i definitely would not buy it well you know what

sales went through the roof pretty interesting stuff so pink and cuddly for goals blue and robust for boys is that dictated by a law of nature or something no actually not far from it it's a fairly modern invention in fact in the 19th century children's clothes were often white or left on bleached that way they could be washed at a high temperature without they call a fading and i was surprised to find out that pink and red were actually colors seen as very masculine because it's strong colors and recall the red garments worn by kids while gals will blue because that was seen as more delicate and it was associated with the virgin mary but you try telling that to a screaming 5 year old. or the pacifier for a little princess blue for boys even when they're babies they're slaying dragons where do these gender stereotypes come from.

the advertising industry that's where girls wear pink and like dolls. they never wear blue. that's for boys. marketing professionals peddle stereotypes that marcus for our entire lives. these conditioned gender roles can make us sick that's what he has picked out says he's editor in chief at pink's thinks it's not very friendly i see some progress and it's actually were nice we just want people to realize that pink isn't just for girls and blue for boys gender roles of something we can play with we shouldn't pigeonhole children we should help them figure out their identity and let them do things their own way. pick out has 4 children. their mother works in a different city during the week he shoulders all the parenting himself. he's one

of 5 members of the pink stinks team it's financed by donations. completely run of the mill german city let's take a wander around the main shopping street and see what sort of gender stereotyping we can discover in the shop windows. we don't have to look far. enough apparently only girls in pink get their ears pierced and seriously how many parents would buy a little boy suitcase with a picture of a unicorn not many boys get the blue ones with the puppies. i have a daughter and she had a pink bicycle and i have a son who's 18 months younger than he now needs a bike too but even though he could just have the pink one because that's still in perfect condition i'd buy him a new one a blue one so i've been sold to items when i really only needed one. that's like you could just buy a green bike that's one solution sure then we come across this poster the slogan is

practice makes perfect the city's construction industry is looking for trainees. it would have been nice if this campaign and aimed for more diversity there's a shortage of skilled workers these days and they could have featured a few women but not for me it's a job for women too of course it is. more examples of gender stereotyping can be found on the pinks things website. users are invited to send in agree just examples of sexist advertising is that it's sexism when it's a case of discrimination based on gender and when we men constantly convey the message that we aren't capable of looking after our children and when we convey to women that they're expected to be sexually available all the time and to take care of the household and look after the kids not because they can not because they want to but because they're women and they're for. it's that job that's gender based discrimination. it's high time to smash gender stereotypes.

let's just let boys and girls be whatever they want to be. and as we just saw with the construction industry and gender stereotyping also affects the professions that we choose but let's move away from europe for a moment and take a look at a very different gender specific product one with cultural and religious roots to head off head scarves can be very controversial and that's despite europe's long history of covering up women's heads men as well men and women up until the middle of the last century wouldn't leave home without a hat on their head but some people see the headscarf now as a symbol of women's oppression of sexism and in a few islamic countries women are required to cover their heads by law but many muslim women say that for them wearing a headscarf is a liberating

a way of stopping themselves from being reduced to a looks or a way of expressing themselves one of them is this next indonesian entrepreneur the aging the starry business model based on creating head scuffs for working with slim women. every time i. hear. that it's getting more like. a need to keep. cheery is an ancient sport and one recommended by the prophet mohammed. jang lestari says her faith is very important to her both in her private and her professional life. she's an entrepreneur based in jakarta. 8 years ago she founded his joke an online shop for muslim fashion she sees the hit

job as a symbol of her religious beliefs and also of empowerment. and when i work i've films that i'm difficult to fly and the appropriate heat up the border the office at that time and there is no big brands in indonesia and so on in the other hand there's a lot of big. international brand and they try to make this he just be here and why not in a nation of people with their own. marketing to this biggest population was a little bit of in the world this part off economic empowerment to. and so she set about building up a homegrown fashion marketplace to fill that gap. 20 years ago religious symbols were less ubiquitous in indonesia. but these days conservative islam is increasingly popular and the market for more

distress is growing indonesia is home to some $200000000.00 muslims that's around 90 percent of the population. lestari started wearing the hijab when she was 14 against her mother's will today she's turned a fusion of faith and fashion into a successful business plan in the past it tended to be mainly the older generation who will veils today modest clothing expresses not only muslim identity but is also a style statement this event for his club members has drawn several instagram influencers he joked it's kind of fredricka everybody is. very very. easy to find. egypt now. he just collaborates with $200.00 indonesian designing from buying to marketing and sales the whole operation is coordinated in the company headquarters in jakarta. lestari currently has

a staff of $120.00. young business coming knew she wanted to work in a field she knew well and that was fashion traditional muslim dress generally involves keeping the body covered except for the face and hands the fabrics mustn't contain gelatine because that's a pork product the whole process has to be hell out of itself and the. islamic. our watches are mostly in faith here it's not only about how you wear our laws but how we also. like concious about how we made it so we have to be very careful about this was the you know will of the. produce our own clothes. how you can impact our environment being. less starry is one of the few women in the indonesian startup scene she has 2

children and has sometimes encountered investors who doubt that a young mother is capable of running a business she often works from home because it's so much more convenient it's important to her it's a pioneer a family friendly team oriented management style. if i want to be responsive it will make this company into rolling and sustainable i think because i'm woman i'm not i'm not feeling that i'm the boss everything that we're here. and i cannot do anything without my team and i'm not positioning myself as a boss but pushing myself a year with. these days she also has stuff in london working towards establishing each up in europe to helping indonesian style modest fashion.

well if i end up having a boy and a girl i'm going to buy doles and skateboards for both of them and my bicycles are only going to be great good luck with that there's no pressure on me i'm married to a man sorry. q. well art that you've enjoyed our show gender marketing it's stimulating stuff yes thanks for joining us and remember you can see any of those reports again on the made web site see you again next time you next. a few. feet.

from.

this woman is defining the regime a. fatwah must move has been searching for her husband and son for years both might be victims of syria's secret service now there's a ray of hope suspected henchmen of us on our own trial in germany body some goods only. going to be observed a match monday doubling the conflict in march by mr obama secured an open ended right to rule by decree in order he said to fight the coronavirus pandemic my guest this week from budapest this fall i should vacate a hunger many people of the ruling feel best party is the government being honest about his motives or is this new law just. the latest move to cement the oath oratory of lewd conflicts of. 90 minutes from d.w. .

climate change. the strain ability to. environmental projects we give globalization affect biodiversity species conservation exploitation equality. human rights displacement polls show the global impact of local action. global 3000. long d.w. . every day. for us and for our planet. the ideas is on its way to bring you more conservation. how do we make cities screamer how can we protect animals and their habitats what to do with all our waste. we can

make a difference by choosing reforestation over the florist recycling over disposable smart new solutions oberstein said in our homes the earth is truly unique and we know that their uniqueness is what allows us to live and survive. why do you assume the environmental soon to global 3000 on t w and almost. this is the the view news live from berlin moment 5000000 recorded cases and 300000

deaths the coronavirus pandemic mocks a grim new milestone the world health organization where cases are surging and when the 2nd wave his likely to come also coming off. parts of india and bangladesh devastated after being hit by one of the most powerful psycho's in years and the coronavirus is complicating efforts to assess the damage and bring relief. also on the show.