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ultimately. it's about environment so about society it's still about a little planet on the brink circling the league that's. only good if. the internet has revolutionized the way becomes you music sign up to a streaming service and you can listen to all your favorite tunes on the go wherever you are many artists have even begun playing shows in computer games or staging virtual concerts how is all this changing the music industry today on shift .

almost $300000000.00 people stream music via spotify each month that gives the market leader a detailed picture of uses listening habits today music lovers can also enjoy streaming music videos and concerts in their homes and on their mobile devices and these services are rapidly growing in popularity computer game developers giving a platform to artists as well and spring you as robert robert scott showcased the brand he was tracked live in fort myers a hugely popular multiplayer game. is the big moment given recent hip hop fans have been waiting for you would virtual travel scott says it's a multiplayer game for us to perform live in for the more than 12000000 players the largest crowd ever to attend a virtual concert like this. the gaming the music industry's crossover the tracks to try to get groups in one many games now

feature cool soundtracks unique dance moves and virtual in game concerts because china i'm just someone with. streaming platforms like apple music these and spotify dominate the music market today raking in huge sums of money and only a tiny fraction of that goes to the artists on some platforms they earn less than $1.00 cent per stream to make a decent living they need hundreds of thousands of plays for example an artist would be $80000.00 plays on the napster streaming path from just to the u.s. national minimum wage roughly 1400 u.s. $1.20 players would be needed on apple music and over 300001 spotify and amazon. can use issues make a living like that it's tough but it's not all black and white never we met up with a german band who say despite the downsides. benefits to spotify.

and mit have been with folk pop. for 11 years their albums feature german english and arabic lyrics and have made it into german charts at 1st they didn't want them here as it can spot a. $45.00 is that spotify definitely exploits musicians and it's you had almost nothing 3 streams. it's not even enough for major artists to go by. making an album is a lot of work and costs a lot to record. so it 1st we didn't really like the idea of making your music available for free on putin's all. right. i have played over here at winning them and loyal fan base today their music is on

spotify after all with success their latest single happy from the new album has only been streamed half a 1000000 times about 250000 fans listen to their tunes each month to ask what users can discover your music on spotify even if you don't belong to a record label. and if you music get streamed a lot and recommended to other people then you might feature your playlist that's what swayed their opinion some of them and welcome. their current music is available on other streaming platforms too but 90 percent of their listeners come from spotify since signing up in 2015 hours music has been streamed about $25000000.00 times in $78.00 different countries streaming platform. meanwhile also changing the way artists create music. and keep them as an overwhelming choice of music now if you get bored of the song you skip it i guess that discourages artists

from producing elaborate 10 minute tracks with 3 minutes solos and long intros so yes on the people who are adapting to that. on average songs have become shorter over the years in 2000 the u.s. top 100 singles tended to be over 4 minutes long but in 2018 the average length for just 3 and a half minutes why in part because of the 32nd rule applied by spotify and other streaming platforms it means only receive money if the song has been streamed half a minute or more this is changing how artists craft songs long gone are the days when songs have long winded intros for example for more on that here's chris of a blast of bourbon school of popular it's hard to get my over one hits today following a different formula one to take just a beaver's love yourself the song jumps right in with lyrics from the get go. physical target and the listener knows exactly what the tracks about. the same

time for an intro. the 1st few bars of a song are crucial they determine whether the listener sticks with it also gets to the next the vast competition for music has given many listeners a short attention span and so the 1st 30 seconds. i need just 20 seconds to never listen to the whole song on. the music industry started making money from streaming services in 2510 years later screaming about phones we're already making 2600000000 euros in revenue and since 2018 streaming has become the biggest source of income for the music industry last year it made up 50. 6 percent of global music revenue that's why artists are under pressure to make their music available online play lists are also

a crucial part of these major streaming platforms if an artist is featured on one it can seriously boost their streaming figures and revenue but who curator these play lists. popular music on spotify is promoted on playlists which drives up streaming thinkers even further. algorithms define who makes it as an artist today . so this play lists only contain popular songs this is based on certain metrics. a song on the flop and a playlist the more it's streamed. but there are other play lists with a structure is more important songs are added in a way that achieves the rights of musical aren't. companies have begun to help artists get those songs on to play them to market them like. now owned by sound cloud musicians are now less dependent on music labels but even more so uncertain algorithms. this is something that pop professor marcus klein i criticize

this. quite some time fortunately these days producing music is less about creating and more about calculation because our grievance calculate how many people like what and when they listen to. the it will music production is becoming much more of those numbers and less about cultivating a future for society because their shelf. 'd is pop music no longer a revolutionary force well despite the criticism digitalisation is providing new scope for creativity like the video sharing app ticked off some artists even have a global hit song because of tech thought if their song features on one of the popular to talk talent or like them that's x. were all told wrong with the get up off viral sensations. streaming services and social media platforms represent

a great new way for fans and musicians to connect especially now during times of social distancing. we have a spring tour planned. with $26.00 or $27.00 concerts on these acts for the confusion of it like all bands the tour was cancelled because it's a shame because we've just finished recording our latest album that is going to be looking forward to going on tour with its and. instead to go after her as a band member staged a concert on a rooftop in cologne live streamed it for all their fans and fortunately they tube and then bandmates couldn't join them because of the knock down. the show most important that funds get to see bands in a live context even if it's online. so i believe in can you see it's all over social media right now. streaming is a great way for artists to stay present during lockdown james blunt recently stream

to show from hamburg's elbert philharmonic home. and artists like billy eilish the rolling stones and green days but it joe armstrong lifestream performances from their own homes for the one will together at home charity event on the health care work has. in addition to their live streaming the publish to music video made from 60 found videos filmed at home the clip has around 50000 hits on you tube. so. i think a military only way to stay in touch with fans these days is by live streaming concerts. after thinking for the past gigs available online you know come. to will now take place in autumn this year provided not down. if not they'll just

keep performing on 9. ok so digital platforms are great for musicians to connect with fans and for fans to stream as much music as they want whenever they want but there's a catch companies are collecting vast quantities of personal data professor nick cauldron of the london school of economics explains more. the way we sat or jumped in front of our record player was unknown to the record companies they were blind to that now they're not the vision the market is today is a relation which is continuous as long as you are using the product the product will be tracking you. companies constantly analyze our music listening behavior to keep us on platforms for as long as possible platforms like french streaming site. many users get to play they should in theory only hear music that they want to hear for the 1st we need to establish an ongoing relationship with them we have to learn

what music to enjoy in a monday morning for example but not on a friday evening. some artists have launched exclusive online events like you as soul singer erykah badu one of my favorite artists who created an interactive concert series the idea is that fans pay a fee to watch and then have a say what happens like which song will be played next streaming has made it extremely easy for us to consume music but also harder for artists to make a living so it's on us to support musicians we care about for example posting their shows online or one day in real life. what do you think those now on you tube facebook and d w dot com that's it from us this week. it

doesn't get any prettier than this one perhaps a bit cleaner. to gleam unconverted all time in sick time and his company turns classic cars into modern electronic roadsters and the clean green sound is all these are ready to ride out into the future read. next d.w. . when the water rises cities will sink into the sea. entire stretches of land will be abandoned. and the water has to. be

stopped it's happening faster than anticipated. and massive great players are supposed to prevent flooding but they only delay the inevitable. how will we live in the future. 66 me lies in the sea levels starts to slip on d w. i i. we are living during the most extraordinary time in history. or

will go fully electric. to. read the model and mobility.