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tv   Shift  Deutsche Welle  May 31, 2020 8:15pm-8:31pm CEST

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watching the. tape for you at the top of the hour remember you can keep up to date with all the latest news on the website that's. dot com and follow us on twitter and instagram us d w i'm going out of live from here and old news team thanks for. staying up to date don't miss our highlights. program online d.w. dot com highlights. the musician. but can you conquer the major issues of our society. seasonal founder
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sally. bianca could call your city its modern day heroes in asia inspirational people who take on the challenges of the world with their unique idea of. the price of food with the entrepreneurial mind you look at those 2 problems and move from one solution to the new season of founders valley. starts june 13th on t.w. . the internet has revolutionized the way becomes your music sign up to a streaming service and you can listen to all your favorite tunes on the go wherever you are many artists have even begun playing shows in computer games or staging virtual concerts how is all this changing the music industry today on ship .
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almost $300000000.00 people stream music via spotify each month that gives the market leader a detailed picture of uses listening habits today music lovers can also enjoy streaming music videos and concerts in their homes and on their mobile devices and these services are rapidly growing in popularity computer game developers giving a platform to others as well and spring us rep a travesty showcase the brand new trek live in fort myers a hugely popular multiplayer game. is the big moment given recent hip hop fans have been waiting for you would virtual travel scott since it's a multiplayer game for you to perform live in for the 112000000 players the largest crowds ever to attend a virtual concert like this. the gaming and music industries and burgeoning crossover that attracts 2 tragic groups and one
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many games now feature cool soundtracks unique dance moves and virtual in game concerts. i'm sure someone with. his own streaming platforms like apple music these and spotify dominate the music market today raking in huge sums of money and only a tiny fraction of that goes to the artists on some platforms they earn less than one cent per stream to make a decent living they need hundreds of thousands of plays for example an artist would be $80000.00 plays on the napster streaming path from just to the u.s. national minimum wage roughly 1000 $400.00 u.s. $1.20 place would be needed on apple music and over 300001 spotify and amazon. can use asians make a living learn about their stuff but it's not all black and white view that we met
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up with german bear who say despite the downsides there are benefits to spotify. the and ethnic have been with folk pop. for 11 years their albums feature german english and arabic lyrics and have made it into german charts at 1st they didn't want them his account spotify. $45.00 spotify definitely exploits musicians and it's you have an almost nothing 3 streams. it's not even enough for major artists to get by. making an album is a lot of work and costs a lot to record. some at 1st we didn't really like the idea of making your music available for free and people would. have played all over europe winning them and the oil fanbase today their music is
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on spotify after all with success their latest single happy from the new album has already been streamed half a 1000000 times about 250000 fans listen to their tunes each month to ask what users can discover your music on spotify even if you don't belong to a record label. and if you music get streamed a lot and recommended to other people then you might feature a playlist that's what swayed their opinion from the market and. the current music is available on other streaming platforms too but 90 percent of their listeners come from spotify since signing up in 2015 look at harris music has been streamed about 25000000 times in 78 different countries streaming platform. meanwhile also changing the way artists create music. give them to us an overwhelming choice of music now if you get bored of a song you skip it's
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a good start the scourges artists from producing elaborate 10 minute tracks with 3 minutes solos and long intros so yes and people are adapting to that. on average songs have become shorter over the years in 2000 the u.s. top 100 singles tended to be 4 minutes long but in 2018 the average length for just 3 and a half minutes why in part because of the 32nd rule applied by spotify and other streaming platforms it means only receive money if the song has been streamed half a minute or more this is changing how artists craft songs long gone are the days when songs have long winded intros for example for more on that here's chris of a clash of berlin school of popular. hard to get on my over one hits today follow with different formula from take just a beaver's love yourself the song jumps right in with lyrics from the get go.
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physical target and the listener knows exactly what the tracks about. the same time for an intro. the 1st few bars of a song are crucial they determine whether the listener sticks with it also gets to the next the vast competition for music has given many listeners a short attention span and so the 1st 30 seconds. i need just 20 seconds to never listen to the whole song. all. the music industry started making money from streaming services in 2510 years later streaming about phones we're already making 2600000000 euros in revenue and since 2018 streaming has become the biggest source of income for the music industry last year it made up 50. 6 percent of global music revenue that's why artists are under pressure to make their music available online play lists are also
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a crucial part of these major streaming platforms if an artist is featured on one it can seriously boost their streaming figures and revenue but who curator these play lists. popular music on spotify is promoted on playlists drives up streaming figures even further. algorithms define who makes it as an artist today. so there's a listen only to retain popular songs this is based on certain metrics. a song will move up a playlist the more it can stream. but there are other play lists with the structure is more important songs are added in a way that achieves the rights of musical aren't. companies have begun to help artists get those songs on to play this to market them like replace the network now owned by sound cloud musicians are now less dependent on music labels but even more
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so uncensored algorithms. this is something that pub professor marcus klein i criticize this. fortunately these days producing music is less about creating and more about calculation because i'll agree to miscalculate how many people like what and when they listen to. the it will music production is becoming much more of those numbers and less about cultivating a future for society because their shaft. 'd is pop music no longer a revolutionary force well despite the criticism digitalisation is providing new scope for creativity like the video sharing app ticked off some artists even have a global hit song because of thick fog if their song features on one of the popular to talk challenge are like then that's x. all told rolled. with the get up all of viral sensations. streaming services and
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social media platforms represent a great new way for fans and musicians to connect especially during times of social distancing. we have a spring turbulent time with $26.00 or $27.00 concerts thought of even fewer that like all bands was cancelled because it's a shame because we've just finished recording our latest album the death of michael and we were looking forward to going on tour with whites and. instead to her as a band member states to a concert on a rooftop in cologne and live streamed it for all their fans unfortunately there too been then band mates couldn't join them because of the knock down. the most important that fans get to see bands in a live context even if it's online. so i believe in can you see it's all over social media rights now. streaming is a great way for artists to stay present during lockdown james blunt recently stream
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to show from hamburg's elbert philharmonic hall. and artists like billy eilish the founding stones and green day's but it joe armstrong live stream performances from their own homes for the one who will together at home charity event to on a health care work has. in addition to their live streaming they published a music video made from 60 fan videos filmed at home in the clip has around 50000 hits on you tube. i don't want your view. the i think a military only way to stay in touch with fans these days is by live streaming concert live. after thinking footage of past gigs available online you know come. to will now take place in autumn this year provided not down. if not they'll just
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keep performing on 9. ok so digital platforms are great for musicians to connect with fans and for fans to stream as much music as they want whenever they want but there's a catch companies are collecting vast quantities of personal data professor nick cauldron of the london school of economics explains more. the way we sat or jumped in front of our record player was unknown to the record companies they were blind to that now they're not the vision of markets is today is a relation which is continuous as long as you are using the product the product will be tracking. companies constantly analyze our music listening behavior to keep us on platforms for as long as possible platforms like french streaming site. and so many users get to play they should in theory only hear music that they want to hear for the 1st we need to establish an ongoing relationship with the we have to
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learn what music to enjoy in a monday morning for example but not on a friday evening. some artists have launched exclusive online events like you as soul singer erykah badu one of my favorite artists who created an interactive concert series the idea is that fans pay a fee to watch and then have a say what happens like which song will be played next streaming has made it extremely easy for us to consume music but also harder for artists to make a living so it's on us to support musicians we care about for example by seeing their shows online or one day in real life. what do you think those know on you tube facebook and d.-w. dot com that's it from us this week so.
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it doesn't get any prettier than this but perhaps a bit cleaner. directly mine converts old timers and sick time. his company turns classic cars into a modern elektra roadster. and with a clean green sound is all these are ready to right out into the future that. particular man is never satisfied i always have to know something can only achieve artistic quality if you question. the rest of the things that international success ringback. john knowing my own has been to the hamburg ballet since 1917 train.
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devoted his life to done. in 45 t.w. . past the drama competition marketing numbers atmosphere powered by at intuition love money. fans friends fans spam and found. on you tube join us. liz liz. we are living during the most extraordinary time mr.

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