tv Made in Germany Deutsche Welle June 4, 2020 8:30am-9:01am CEST
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plan to be abandoned. in the water. to be stopped it's happening faster than anticipated. massive bring us are supposed to prevent flooding but they only delay the inevitable. how will we live in the future. 66 me using sea levels starts to live on g.w. . what's that they're just laying in the pan it's not neat that much is certain but is it tasty and healthy it's probably best to try to out for yourself because times
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are changing growing wheat consumption is harmful to the environment and the climate and some say future we may well be eating meat to that is neat free it's crunch time for the food industry welcome to mate now a number of startups wild wide have caught the eye of investors with their plans to feed the planet instead of neat from the farm they're growing it in laps or designing substitutes that pretty secretive about it old because they hope that their innovative food products could soon be worth billions my colleague ben for sued and managed to get this exclusive look at a startup attempts in spain. feeding the world is on everyone's lips scientists say the planet's doomed if we keep eating meat. a viable alternative could transform the way we use our resources.
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industry is closely watching to see who will solve this 1000000000 euro question. the high stakes mean secrecy at the startups developing a substitute many wouldn't let us film but the founder of nova meets in barcelona offered to show me his printable steak it's not real meat but just to be shown he says it tastes just like it as an avid meat eater i'm going to take a lot of convincing. so how long is this going to take this one in this process is going to take around 10 minutes 10 minutes this process creates special michael filaments and this microfilm is try to mimic corey sambo what is actually. moscow's in story for the chickens. is it exactly the same. as the muscle tissue that you would get into the tissue up in a man is very complex is created in a year's very organized way and so. in our case with.
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so we found that. there was able to order these micro fibers as if they were muscular fibers the white mimic meat why why not create something totally new is there is a lot of people in our society they're looking for an alternative to meat but still would like to avoid sacrificing meat so having a salty that is bent based itself is safe and is it that they stop meat is what the big part of the pollution was. dry and you right because how easy is it to. it's on the state. and we have to make it real which is the hard part to created sure the structure. it's quite easy but the 3 needs it's it sounds quite complicated all in all and it's not even meet the end of the day what's the advantage when we think about the
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way we are producing meat that it's quite complex know how we have to go of the crop that will feed. then they probably have to manage to convert that protein from the crop so that cow that's for me that's complex. that's not that complex because we are taking natural ingredients. from vegetables and we are just combining the right ones and putting that together with the printer. the powdered protein makes from bryce and p.s. is cheap the test machine costs 5000 euros the bigger one for mass production would be half a 1000000 number meats raised a big chunk of funds but won't reveal how much the savings on grazing and slaughtering livestock is immense.
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once you really have a different start ups are different companies bringing this to the supermarket you will lead a price which we go lower than actual meat and one of the savings for the environment because it is quite energy intensive and we use something at room temperature and now we've got much pressure we don't control and the unit you see in the machine is quite simple and we believe you could be more efficient also in terms of energy costs so all in all how much less energy and water should be around 90 percent more efficient in terms of both or less wire less water required and less greenhouse gas and. the big taste test well it's only a little piece of steak but it's the prototype. while. it's surprising it's not you don't think of plants immediately think that it's a meat but you read. my 1st 3 d. printed steak. and survived you ate my pieces oh sorry.
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i was hungry in filming on. the 1st step and we think it's special in some way so hopefully we'll talk again next year and see if we really get to the next level do you think you can make me a big steak next year i'm sure it is that is will be there. at least one on the ground and something that can feel your stomach. here but we don't stop there was about you the boys had better get to work investors are waiting and i'm not the only hungry one the population is exploding. we keep ripping up forests to plant the crops we need to feed the animals that end up on our plates. planet is in peril . now let's face it eating meat every day is not exactly a happy to that's representative of every person on the planet there are many
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vegetarians and vegans out there some for religious reasons others for the health of the climate what is best for our planet here are some facts and figures. abstain from meat and save the world forget batman superheroes are vegetarians they're really doing something to help the environment right whether classic vegetarian vegan or fruitarian more and more people all over the world are giving up meat. vegetarianism has even become a status symbol in many countries but are they really making a difference. let's look at the data. livestock farming has a terrible carbon footprint look at that 1000000000 cattle worldwide. raising them produces vast clouds of greenhouse gases twice as much as is a myth and by planes globally. and the industry also uses an
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amends amount of water around 3000 liters of h 2 o. go into the production of a single beefsteak enough to take a shower every day for 3 months. and raising animals for meat takes up a lot of space if we all stopped eating it tomorrow it would free up an estimated 30000000 square kilometers. that's an area roughly the size of africa. in all those ways meat really is terrible for the environment but it's also relative for example by not a condo that's been shipped half way around the world is worse for the environment than buying your steak from a local farmer not least due to the transport involved. so it really makes the most sense to ask where is my food coming from.
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local free range animals fed largely on grass hovan rich the soil with their manure . and that's good for the environment. oh my goodness even claim that free range cattle could actually help slow global warming. water consumption in every area of agriculture depends largely on the farming methods being employed in the arid regions of chile for example where many avocados are produced it takes around 320 liters of water to produce a single fruit that's not exactly what when packed agriculture. in other words to make a difference you should eat things that are in season and that come from your region so consume less meat and when you do eat it check its origins maybe it's time to come up with another category of environmental hero no less me to tarry on.
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ok so been a vegetarian for some 30 years now doesn't automatically make me an environmental hero but it makes me a pretty atypical german people here simply love their meat and sausages and that's part of their staple diet but here to change is coming even major fast food chains famous or notorious for their burgers and are changing their ways it has been a slow process but it is picking up pace still if you look at a typical german christine you might think the switch to meet lists will be quite a challenge. around and sizzling straight off the grill. and orwell smokes this is the way the germans like their meat and they do like their meat. pleasures approach to meat is part of our food our nutrition that's the way it's always been the.
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germans consume almost 60 kilograms of me to gear on average that's considerably higher than the world average of $34.00 kilos. but even in the land of the curry vorse things are changing. consumers are chewing over the idea of going meat looks to back animal rights environmental protection and elf take this green food truck at a farmer's market in fribourg it's sausages are oddly angular they're made of tofu . and this man is sampling them for professional reasons he's head of sales for the company that makes the tofu. stops on losses and i think it's a general trend actually plant based diet is a mega trend more and more people especially young people are getting on the bandwagon that some call it a gret effect and people are questioning their consumption habits and plan proteins are big opportunity and we see that in the rising hunger for total spike. real
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diggins make up just one percent of the population in germany the proportion of vegetarians is somewhat higher between 6 and 10 percent but the biggest change is in a 3rd of the population who say they intend to eat less meat. this is a new target group for traditionally meat centric fast food chains mcdonald's for instance which has nearly $38000.00 outlets worldwide launched a new product in germany this year. alongside the $40000.00 tons of meat that the hamburger. giant processes every year in germany alone it now offers of the ginsburg or as part of the standard menu. it's fried separately for meat products so it is officially begun. what does it consist of we wanted to know. emphasis and pick
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it's a pattern based on saw in wheat that looks very meat like and has a relatively meat like taste a lot in fashion which seems i suppose customers have asked for it 10 years ago talk to them i could have made it sooner. today the stage seems to be set for meat that isn't meat. and that has turned soit from the villain of the piece to a star among crop plants. it's so protein rich that it's far too valuable to be used as animal fodder. here soybeans are being milked for use in tofu. in the next step will be heated and pressed to create a mass that can be seized and informed into any shape. and i'm thinking of vietnam obviously a boy in the beginning our company developed our own tofu sausages to allow people
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to make an association with something they already knew that if you want to make it easier for them to switch. to fixing. things now it's important for us to develop foods are distinctive and speaking i can stand a spike. but does a plant based substitute even have to look like meat that's still a debate among vegetarians and it was back when typhoon tofu was founded more than 30 years ago the family run business now produces 100 tonnes of tofu every week. that's far less than it could given the current jump in demand. put it certified organic tofu is made to a large extent by hand and tofu is still a nice product in germany unlike in other regions of the world. also it's a sod this just moved along on kind of major as the motherland or the mother continent for all kinds of soy products that people i know from feed and tofu is one of the
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many varieties and sight seeing tofu has been eaten for centuries there so it pretty much has the status of a food staple fish and it's often combined with animal products tofu and fish or tofu and meat are a matter of course in asia it's in austin said president bush. in fact the meat portion in asia is getting bigger and bigger in china for example there's a direct correlation between meat consumption and economic growth the more money people make the more meat is on the table chinese per capita meat consumption has already surpassed that of germans. as a result german pig growers are exporting their surpluses to china while it's home there are more and more flexitarian are semi vegetarians because new things are. i don't eat much meat. maybe once or twice a week i would not touch more farmers over. less meat
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a small but potentially healthy development for individual consumers and the global climate. to think that when i ate out i used to have to explain that chicken or fish does not fit into a vegetarian diet. at times have changed now one of the big players joining the club is nestle a conglomerate is investing in meats replacement products on a grand scale we caught up with christiane adams marketing director off nationalists vegetarian and vegan unit to find out more. this needs and this lady's controversial it has lots of brands and makes a huge range of products and from what was a supermarket here in frankfurt only sell stuff made by nestle now it's getting into being in foods has that going to go to. criticism of nestlé has focused on various issues including its use of scarce water
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resources and its indirect involvement in the clearing of tropical rain forests. it doesn't cut down trees itself but it does buy lots of palm oil from plantations on the land. the swiss giant wants to be seen as benevolent not a force of evil that is perhaps one reason for its new concentration on plant based foods christian adams is the public face of garden gourmet nestle's vegetarian and vegan unit it has recently developed soit based mince meat. so i think. we already saw a boom in alternatives to meet several years ago but then it faded do you think it'll be different this time of the critical because the quality of the product is much better now back then when you say a tofu sausage at a grow party it didn't taste of much on the consistency wasn't so great either.
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it's not today's products but it's for example really not so different from their meaty counterparts. we kind of people will accept them. like the 1st few days. it's very salty. that's good. but it's still not like meat. nestle spent years developing its vegan mince burgers and meatballs it's an investment it hopes will pay off. i was doesn't cost as much as ments visit in part because it's more in germany the recommended retail price for a 200 gram pack is 3 euros 49 depending on the quality mince meat costs between 6 and 8 euros a kilo so yes it is a bit more expensive. for many nestlé is still one of the major bad eggs of the food industry to spread so coffee pods and drinks bottles generate baster amounts
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of plastic waste 1700000 times in 2017 how is that compatible with nestle is efforts to be seen as a force for good. this is often times in which people associate begin with eco friendly and good for the climate leslie still makes lots of products that aren't so green. how do you deal with this image problem in this beautiful little field. that. mr schneider recently said that nestle is committed to 0 net. greenhouse gas emissions by 2050 all parts of the group and to do better for the sake of the environment of course that is quite a challenge to our hatta brand does still sell meat but the trend is certainly towards plant based products that is started often to be tarnished. by does not use its was the idea behind the garden to create some distance from the nestle brand for marketing purposes. it's no secret that it belongs to nestle itself
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so on the website and on the packaging. yes and. some people who aren't exactly fond of knowsley probably won't buy the products but ultimately it's the quality of the product that will determine long term whether they sell or not we're going to know. this company canteen already serves the meatless meat. major players in the food industry such as nestlé could do a lot for the climate if they thoroughly change their ways but time is short on the changes needed are great. and as in many sectors it's rarely the big players that initiate change it's the small ones the young ones those who think outside the box and come up with new ideas in short startups they tend to be attuned to what people like to buy and eat and that can be quite lucrative and that is why a 1000000000 base company is investing and startups to bring about what it calls
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the food revolution. german can be manufacturing cost use that started a venture capital fund in downtown berlin the family owned firm hope scotches green food will encourage hip sustainable nutrition trends and make money at the same time as a. mango coconut milk here a banana i've got a vase or a lemon juice or all the powder i'm cold pressed not to pasteurize by heating the innovation in the sector is the pressure and so here's the world's 1st getting ready to eat out c bowl. the manager of the fund to spin a vegetarian since childhood funds food projects that she believes are forward looking and environmentally friendly bacon chips without pork or hemp bars and she's prepared to invest between 200002 1000000 euros and this market may sound but especially for investors from the tech side the taste has to be top class in
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the food sector if the taste isn't great you won't get customers coming back for more sometimes we get companies with great ideas that take plant based issues or meat alternative seriously but then the product doesn't taste good right and. announcement just gets a growing market sales of vegan and vegetarian products are rising significantly in germany 28000 the market was worth over 1200000000 euros. cultures green food has so far invested in 8 startups among the firms they've invested in is the porridge maker. have had to actually came across profited by accident they had a pop up store in the main train station and i walked past it on a sunday and tried it and found the taste fantastic i got talking to the founders and learned about their concept but we ended up investing because it was the 1st
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healthy. breakfast to go on the market yes. it marked in 2014 on a schubert opened berlin's 1st pargeter bar with 2 friends they wanted to offer something different from the bakery chains and i thought it's always easier to sell something with meat a breakfast with ham will sell people want that but there are enough existing concepts that offer it already we don't have to. $40000.00 portions of powerage across hoffer counters counters every month odes fruit and nuts are challenging meats dominance. when we started we renovated a small kebab shop that we scraped all the fat off the walls and said let's start our part business after a few months we took part in an accelerator program run by german rail they were looking for startups to make train stations more appealing it was mostly tech firms with a few food companies we were one of them and they were impressed by our part we operated
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a pup location in berlin's main station for 6 weeks and it went incredibly well for . their concept is simple take fields that have been in europe for centuries and add different toppings and fruits. when under schubert and her co-founders were given the cash injection from conscious green food they made the leap to become a chain. there paul ridge can now be bought in 5 german cities and 2 more will follow in 2019 this poses new challenges for the berlin startup. it's more difficult because we're reaching many more people image quality assurance is more complicated so as packaging we're mainly a take away business. sustainability and packaging is a bit of a contradiction of pick and although you could bring your own container and get it filled up with named these questions keep coming up and we try to find the right
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answers and keep on growing. you know if it's of us but not also by the hand so that. the good food is now a trend in german cities this shows where most begin foodstuffs are being rolled out 15 percent of global market launches take place in germany closely followed by the united kingdom in the united states in spain in france it's only 4 percent so a market for wealthy countries but there's more to it if any witnesses i wish there was wider awareness of the relationship between nutrition and the environment but such an important point and we need to become more aware of it but i believe we're just at the beginning especially in germany as a bit of one in the united states people are already 2 years further along in terms of consciousness but confession a sofa. germany may be catching up fast but for the time being sustainable food trends remain a nice market for young and well heeled urban foodies. well maybe one
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that's facing a challenge in la. susana. and 30 minutes models of. the global corona crisis you can find more information online at e.w. dot com and on t.w. social media channels. north didn't what do they dream of at night living. as cleaners they see the face of horror. their job censoring for the social media industry. in manila there are thousands. of
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so-called content monitors day for day they scream terrifying images from online platforms. up to 20000 times a day the risk job for starvation wage. the strain is enormous. the cleaners are sworn to secrecy they are not allowed to talk about their work. and no one asks how many are doing. i think. i need to stop or something won't. do social networks have any social responsibility at all. the cleaners social media's shadow industry starts to need on g.w. .
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this is deja vu news live from berlin a massive battle out for europe's biggest economy the deal comes after marathon talks within the governing coalition the package is meant to course of the economic blow dealt to germany by the end demick lockdowns also coming up. 3 more police officers charged in the death of george floyd and the prime suspect faces.
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