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discover who. subscribe to documentary on you tube. a job offer her knowledge. of algorithms organize my work days and write my performance what does that mean for me digital control when apps tell you how to do your job our topic today on shimmed. brave new digital workspace normal working from the comfort of home and everything you need at your fingertips through your smartphone visualization has already greatly shaped the work for. yes especially in the service industry nearly half of

the employees worldwide work in this sector in germany they make up 3 quarters what is it like to receive assignments from i phone we asked a by career. exercising outdoors receiving job requests by phone meeting friends and getting paid for it all but the life of a by career may not be quite as great as companies would like you to think only contract employees have a guaranteed income to. get their assignments through and that ensures and algorithm decides how much they will. let algorithms only consider performance criteria such as speed position and reliability they don't care about the human being behind the data self employed under these conditions of the so-called economy they fight for any short commission. university lecture a team specializes in the working conditions of the digital age. people who work

these gigs don't necessarily decide when and where they do it on. the platform instead the platform assigns them certain jobs doesn't. that stick out often find themselves at the mercy of the up of. as if they were waiting for bread crumbs that the sites algorithm tosses out for the. constantly waiting for the next job is nerve wracking and emotionally exhausting in germany unions and politicians are raising the busy in new developments in digital technology we're seeing new forms of exploitation and precarity by couriers for example they've gone without any real social safety net for a long time. doesn't sound easy but i don't want to be a by korea so that's not my problem right actually that's a bit shortsighted so-called digital. as

a broad radical changes to our working lives and is affecting more and more people according to. the should know he's been working in the sector for 20 years and has written 2 books on the subject. digital capitalism is a historical phase of capitalism in which algorithms and data take on the role that machines and resources used to play. in this digital capitalism the data corporations that specialize in data extraction dominate the market. these businesses cloak themselves as platforms. in the future experts predict that fewer workers will receive contract positions google's already proving them right not even half of the employees are under contract and the gig economy many work in precarious. in theory whenever and wherever they want but even if they're independent on paper they may still be

closely monitored one example amazon's warehouse work is known as their workday is determined by digital. warehouse workers in particular are monitored very very closely. the device they carry around with them watches every step they make and it gives them a clear instructions on where to go in the literal sense of the term which optimal paths to walk. up to it's reminiscent of the assembly line days people were reduced to performing single simple ideal movements of. digital technology to optimize those workflows must be every employee is dream but they could also use these programs to identify optimal employees and these forms of digital control limited to koori years and warehouse workers. with make management

systems as they called showing up in other sectors as well software tells me when it's time for a break to give my back a rest sounds great and if it helps to flatten out hierarchies all the better on the other hand it would also log my rockcliffe all mines in detail and how does that affect me mr dahl differences aside often the physical boss disappears and is replaced by digital technologies that are invisible to keep far closer watch these mathematical theory to these mathematical see in these mathematical theorems about a group. imagine i had a computer counting how much expensive studio time my combos cost now that's total digital control what algorithms concow and however a social skills to measure those you simply need to ask your employees rating systems in which work is evaluated one another becoming more commonplace they were inspired by the customer rating systems we used to from most major internet that

phones. i produce a brought me a cup of coffee today. would i again. on line fashion retail is the land developed design on a rating system based on coworker feedback in order to digitally track the worst performance of the company's 5000 some employees union friendly foundation examine this system this study shows that the sensation of total surveillance it creates damage to working environments and yes more and more companies are favoring digital monitoring and workers with flexible availability under these circumstances goodness can hardly defend their interests. with revealing with the kind of digital early capitalism it's as if new digital factories were popping up there's no regulation that's the kind of thing we need a process involving labor struggles and they're already happening. for example google employees are trying to organize in unions they say the company has

been blocking them and some even reports having been sucked. but the company denies this. i actually recognize many developments in this digital platform economy that we know from the history of the workers movement. the over drivers today are organized very differently and facebook groups face and they call wildcat strikes out there a kind of post-modern union movement and i think that's a positive development or i definitely welcome it. so there's still hope but many of these checks and balances already part of labor law at least in germany the large internet corporations are not too happy about them before tech giants google apple facebook and amazon or operate worldwide and set themselves above national regulation in most countries they can avoid taxes and use the monopolies to their advantage national data protection laws are just

a nuisance that. and they don't like taking responsibility for what happens all the sites they have a watertight defense is they've insisted that just into media res all that this neutral market places of course that's not really the case says. the. special about these platforms is that the ones who set them up are the rulers there they decide the rules to that and they're also the ones active in these markets they themselves created software. so. for example amazon is provider on the marketplace that it has created worldwide. so it's not just the referee it is the same time it's also a player. there are 2 main reasons why the gaffa big 4 dominate the markets one is the network effect that is as services usefulness increases disproportionately with the number of but disappoints the more the merrier then

there's the feedback effect the bigger the site the more data it can collect to optimize the system and that makes the site even more attractive to uses google and co hugely successful in securing their monopolies according to major silicon valley investor pita deal competition is full loses. there's just no way around digital capitalists is there. in india small businesses are fighting back against amazon india's powerful shopkeepers union has been trying to block amazon's entry into their 1000000000 euro market with protests as well as legal and political action the battles yet to be decided. meanwhile china simply luck to take china out with its enormous file will. put its they've been pursuing quite a radical protectionism and i have to say very successfully. in the world's largest

domestic market the chinese counterparts to silicon valley's digital corporations have been a huge success and have gathered an immense number of users. so they get this algorithmic feedback effect in a very pronounced way. the chinese model is pushing digital capitalism very hard in its vast market. the overwhelming power of big multinational tech firms hold also challenges nation states western politicians are still looking for the right approach and the e.u. has a steep and he trusts penalties american politicians like elizabeth warren or bernie sound is even calling for the internet tech giants to be broken up. that's a lofty promise and by the way 7 of the 10 most highly valued corporations worldwide tech firms apple microsoft alphabet amazon facebook the chinese

e-commerce group alibaba and tencent which owns. the market dominance it seems unshakeable except for apple and microsoft all these companies have been around for less than 25 years in just a short time they've become the biggest players in the world market and their main resources i intended they include user data and algorithms. but would really change anything if you broke up logic operations but then wouldn't you play is just take over the market and we'd be back where we stop it is a platform isn't a lot only these platforms are markets but since they're part of our digital infrastructure the classical market mechanisms no longer apply. these platforms should be treated as a public service and be a freely available infrastructure. because the india. should facebook and google be nationalized and should digital infrastructure be freely available just like roads

and rails without private corporations raking in a drain just profits would digital capitalism have to make way for digital communism. i'd say we are moving into a stormy transition radical social change has always had profound consequences for individuals the same went for the industrial revolution in time workers managed to fight for some of their rights with the digital revolution similar what do you think will be soon end up as i'm the paid click workers or will the digital revolution have positive effects on most of our lives let us know what you think on you tube facebook on the w. dot com and you're there.

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