securing 2nd place on the grid ellison is looking to dislodge the fin from top spot in the drivers' championship. or watching w. news we'll have more headlines for you at the top of the hour in the meantime remember you can always stay up to date on our web site that steam dot com on a fairly for me and the entire team here and our land thanks for watching. every day. for us and for our planet. lead line is on its way to bring you more conservation. how do we make cities screener how can we protect animals and their habitats what to do with the worst. we can make a difference by choosing reforestation through deforestation recycling or

disposable smart new solutions for steam said you know what on earth is truly unique and we know that their uniqueness is what allows us to live and survive the ideas the environmental suit in global 3000 on g.w. and on the. house tax online petitions and social media campaigns these days more and more protests takes place online especially on social media but can a simple click really make a difference i want topic today on shit. back in the day raising awareness on an issue and reaching society more broadly required making the headlines with the spectacular media stunts today thanks to the internet anyone can express their ok. and share it with the world just one single post can

reach them massive audience mark respected our founder of the german where portal net's politic dog sees this as a huge opportunity or it's a tiger balm and now a days you really only need 3 people at most to get a protest started on social media feeds millions of people hold up a banner one person and you're all set on. is it really that simple finding the right moment to target the right social media platform with the right hashtag is that all you need to start a worldwide comparing how and when does a singular event spark an entire process movement online and how does it spread across the globe let's take a look at the black lives made of movement that's currently receiving overwhelming global support it was sparked by a video that showed the violent arrest of george floyd that led to his death the video went viral and the hash tag last matter was used about 3700000 times

a day the following weeks but the movement that started 8 years ago. this is the facebook post that started. it was a reaction to the george zimmerman and 2012 security guard had frankly shot trayvon martin and on the black teenager the killing inspired the activist police to an emotional response the follow campaign up the trees commented with the hash tag black lives matter and the movement was born. we developed black labs matter as a response both in love for black people but also response and rage for the ways in which our system has treated black people for centuries. activists able to make joined and together they started a twitter and tumblr account here they encouraged others to share their experiences of racism and police violence on facebook twitter and instagram they used images.

rife with symbolic meaning the hash tag black lives matter was often combined with other hashtags to reach more people in the following years it was used about 17000 times a day. by the hash tag always helps so because many people can rally around it but it improves visibility and most importantly it sends out a message like a slogan live black lives matter is a great hash tag of that and it's also a great slogan they can be chanted on the streets. in may 2020 george florence black and was killed in a violent terrorist video documenting the brutality went viral and sparked outrage since then protests have been taking place on and off line the demands put forth by black lives matter even reached from platforms like i believe we all matter but right now blacks have a much bigger matter. liberties are also supporting the cause online and the hash

tag share the mike now selena gomez and hillary clinton amongst others have lent their social media profiles to black lives to give them. more than black people to show up for black lives that impact when we when we free black people when we really deal with the issues that plague black communities we set the ground for everybody else to get a little bit more free. even if they're still a long way to go black lives matter draw attention to the issue of racism around the world and has led to some changes in several areas in the tech industry for example i take operations are fine tuning their vocabulary to be rid of such terms as blacklist and white list but let's back up a little if there's an issue i'm really passionate about how can a spring into action to start my own campaign here 3 expert tips.

any protest needs a certain momentum when you're lacking momentum if current events or social inequalities haven't led enough people to believe that this kind of protest is useful in this particular situation then you're pretty much on your own. and she. or no without a moving story and without communication skills in general it's hard to bring a message across and even harder to start a large movement by. say long at any motional tale encapsulates a message in a totally different way than just the facts and can capture an audience. for fictitious wonder. if. you know i have to be visible on all outlets and use all the opportunities they

offer. i need to be on instagram with a visual element and on twitter with hash tags and short statements needs. the tricky part is finding the best strategy for each platform to reach more people mobilize them to the end just get my message across. to teams at once but you. but even if you've got all the necessary ingredients for a successful online campaign that doesn't guarantee it will work on the campaigns also require an engaged audience there are different levels to this step one noticing or reading a post on social media that catches your eye step to liking then sharing the post with friends which basically makes you part of the movement already the next steps are posting something about the issue itself starting a group of platform and finally taking to the streets on the issue successful

campaigns often have into linking online and offline nativities that mesh together smoothly as the need to have movement showed it can also take some time to catch on a round the world how many times to run a barrack and i'm the founder of the me too movement. we found it me too over a decade ago to support young women of color in the community we live who are survivors of sexual violence. to movement started in 2006 and was originally a local outreach project in the u.s. only in 2017 did may also become a hash tag as charges of sexual abuse were leveled against hollywood producer harvey weinstein actress alyssa milano had called upon others on twitter to share the hash tag me to see if they too had experienced sexual violence then and listen my mana and to run a burger joint forces and a new global movement was born. since the expansion are explosion of me to

2017 we have a unique opportunity to expand our platform and continue a national conversation around sexual violence in this country and countries around the world need to start a trend in more than $85.00 countries it helped uncover many other cases of sexual abuse and spot to banks around the world harvey weinstein was sentenced to 23 years in prison for price and the criminal sexual act. but it's quite rare for an online movement to bring about such change in such a short amount of time symbolic awareness campaigns in the real world can improve their reach where the mass demonstrations on climate change. post is about racism. or projecting images onto the statue crossed in rio de janeiro to want others about the coronavirus. protesting on the streets remains important online you're subject to the constraints of each specific social media platform and their interests

profit driven. and we are all for facebook when we use events to create a paid for our campaign in a completely dependent on facebook they can ban us any time and we don't know to what extent our issue is perhaps being repressed only to. to the streets then we are protected by the right to protest and to freedom of expression. i suppose. that might be true for a nation like germany that is governed by the rule of law but in other parts of the world it's a different story there the internet can become an important safe space where. we are in an arms race for surveillance technology 10 tools for digital self-defense among the. myth of busy if you put in the effort and know how to you can still cover your digital footprints and make it hard to track your online enough of the many people rely on and in order to voice their opinion or raise an

issue need to. take hong kong for instance the chinese special administrative region has seen a shop lies in protest of pending democratic rights it's a risky undertaking as the number of protests committed has been steadily decreasing activists could be in prison for life interested they use social media to share plans and information and use encrypted messages such as telegram to cover their digital tracks but he new security law has put activists even more in harm's way. i think there are always 3 the purpose of the law is to change. the rule of law to rule of fear so every day when people. wake up they have to think what should i say today should i come out tomorrow. in other countries protesting on the streets is hottest you know this social media

can offer a safe space for activism. only mission and a rainy living exxon launched a campaign my stealthy freedom in protest against iran's law obliging women to wear hijab she posted a photo of his so. on facebook with out one soon many iranian women followed her lead. there is a war in iran about my life. they have guns and bullets we have facebook to church instagram and our social media they can not. that's something that i never. protesting on social media can also help people facing completely different struggles the campaign in me action raises awareness to people with the chronic fatigue syndrome and many who suffer from pains and sudden feelings of exhaustion and me is still quite unknown so patients are often wrongly diagnosed in some cases even as having

a psychological condition patients are turning to social media to raise attention to their plight with the hashtags immediate action and not enough for me they're demanding more funding for research on the disease. posting a video photo of yourself holding a piece of paper with a message on it as plain as that may sound it can still make a difference even if that difference simply means raising awareness for a certain issue but can online protests also lead to real change or does the movement then need to shift into the real world with demonstrations for example what do you think what issues have you fought for online or out on the street that is not on facebook you tube or d.w. dot com that's it for me today see you out there soon.

entered the conflict zone with sarah kelly my guest this week is in bad boys minister of foreign affairs and international trade cboe cecil. as a former army chief he was also the face of the military coup that 1st held and lots of power. zimbabwe ever be able to see genuine political and economic reform. conflicts. but. it's no place for young women who want to break with tradition the pharaoh islands where men men and women are meant to behave accordingly. so naturally i lose and lonely hearts slowly things are starting to change. now. 30 minutes on d w. w crime fighters are back with africa's most successful radio

drama series continues through the poetess odes are available online and of course you can share and discuss on w. africa's facebook page and other social media platforms. to mean you know. the we believe that we are at on corruption protocol but even fears of your regard to the highest levels of government why not just investigate. we have a book to take painful decisions to the decide the economy more than 2 years ago zimbabwe and its longtime rulings and p.f. party appear to be turning a corner when emerson and non-god what took office and promised a break from nearly 4 decades of robert mugabe's brutal authoritarian rule and economic mismanagement.