lewis was an inspiration to many including former president barack obama the current white house has ordered flags to be flown at half mast but has been reserved in its comments lewis was a harsh critic of president donald trump. but across the country people are mourning a man who had till the end of his life fought strongly but peacefully against injustice. you're watching news you have more information on all our stories on our web site at state dot com i'm a decorated facing. a lot of people for over lunch and home the force and. this war. on.

television is for me. it. is for. beethoven is for. beethoven 2020. 5th anniversary here on d w. tax online petitions and social media campaigns these days more and more protests takes place online especially on social media but can a simple click really make a difference i want topic today on shit. back in the day raising awareness on an issue and reaching society more broadly

required making the headlines with spectacular media stunts today thanks to the internet anyone can express their opinion and share it with the world just one single post can reach a massive audience michael specter dogg. founder of the german web portal net's politic dog sees this as a huge opportunity or it's a tiger balm and now a days you really only need 3 people at most to get a protest started on social media feeds millions of people hold up a banner one person and you're all set. is it really that simple finding the right moment to target the right social media platform with the right hashtag is that all you need to start a worldwide comparing how and when does a singular event spark an entire process movement online and how does it spread across the globe let's take a look at the black lives made of movement that's currently receiving overwhelming global support it was sparked by

a video that showed the violent arrest of george floyd that led to his death the video went viral and the hash tag matter was used about 3700000 times a day the following weeks but the movement had started 8 years ago. this is the facebook post that started. it was a reaction to the george zimmerman 2012 security guard had frankly shot trayvon martin and black teenager the killing inspired the activist police to an emotional response to a fellow campaign up commented with the hash tag matter and the movement was born. we developed black lives matter as a response both in love for black people but also response and rage for the ways in which our system has treated black people. activists ople too many and together they started to twitter and tumblr account here they encouraged

others to share their experiences of racism and police violence on facebook twitter and instagram they used images rife with symbolic meaning the hash tag black lives matter was often combined with other hashtags to reach more people. in the following years it was used about 17000 times a day. by the hash tag always helps because many people can rally around it but it improves visibility and most importantly it sends out a message like a slogan lives black lives matter is a great hash tag and it's also a great slogan they can be chanted on the streets. in may 2020 george floor each block and was killed in a violent terrorist video documenting the brutality went viral and sparked outrage since then protests have been taking place on and off line the demands put forth by

black lives matter even reached from platforms like i believe we all that are right now blacks have a much bigger matter. celebrities are also supporting the cause online and the hash tag share the mike now selena gomez and hillary clinton amongst others have lent their social media profiles to black lives matter to get their message reach. more than black people show up for black lives that impact when we when we free black people when we really deal with the issues that plague black communities we set the ground for everybody else to get a little bit more free. even if they're still a long way to go black lives matter draw attention to the issue of racism around the world and has led to some changes in several areas in the tech industry for example i t corporations are fine tuning their vocabulary to be rid of such terms of blacklist the white list but let's back up a little if there's an issue i'm really passionate about how can a spring into action to stop my own campaign here 3 expert tips.

thus if any protest needs a certain momentum when you're lacking momentum if current events or social inequalities haven't led enough people to believe that this kind of protest is useful in this particular situation then you're pretty much on your own. and shipments. or no you want to know without a moving story and without communication skills in general it's hard to bring a message across and even harder to start a large movement by. saving at any motional tale in capsulated a message in a totally different way than just the facts and can capture an audience of us funks factitious wonder.

don't most people i have to be visible on all outlets and you see all the opportunities they offer you know i need to be on instagram with visual elements and on twitter with hash tags and short statement someone needs you have a deep water cooler. the tricky part is finding the best strategy for each platform to reach more people mobilize them and just get my message across it will be easier for many teams at once but here but even if you've got all the necessary ingredients for a successful online campaign that doesn't guarantee it will work on the campaigns also require an engaged audience there are different levels to this step one noticing or reading a post on social media that catches your eye step to liking then sharing the post with friends which basically makes you part of the movement already the next steps

are posting something about the issue yourself starting a group of platform and finally taking to the streets on the issue successful campaigns often have interlinking online and offline nativities that mess together smoothly as the need to have movement showed it can also take some time to catch on the around the world how many times to run a bird and i'm the founder of the me too movement. we found that me too over a decade a girl to support young women of color in the community we live who are survivors of sexual violence. to movement started in 2006 and was originally a local outreach project in the u.s. only in 2017 did may also become a hash tag as charges of sexual abuse were leveled against hollywood producer harvey weinstein actress alyssa milano had called upon others on twitter to share the hash tag me to see if they too had experienced sexual violence then alyssa

milano and to run a burger joint forces and a new global movement was born. since the expansion are explosion of me to 2017 we have a unique opportunity to expand our platform and continue a national conversation around sexual violence in this country and countries around the world need to start a trend in more than 85 countries it helped uncover many other cases of sexual abuse and spot to banks around the world harvey weinstein was sentenced to 23 years in prison for grace and the criminal sexual act. but it's quite clear from the online movement to bring about such change in such a short amount of time symbolic awareness campaigns in the real world can improve their reach where the mass demonstrations of climate change. post is about racism. or projecting images onto the statue prost in rio de janeiro to warn others about

the coronavirus. protesting on the streets remains important online you're subject to the constraints of each specific social media platform and the interests of profit driven. off facebook when we use it thanks to create a paid for our campaign in a completely dependent on facebook. any time and we don't know to what extent our issue is perhaps being repressed when we do. to the streets then we are protected by the right to protest and to freedom of expression question especially a minus i suppose. that might be true for a nation like germany that is governed by the rule of law but in other parts of the world it's a different story there the internet can become an important safe space and. we're in an arms race for surveillance technology 10 tools for digital self-defense among the. middle of busy if you put in the effort and know how to you can still

cover your digital footprints and make it hard to track your online enough. many people rely on this in order to voice their opinion or raise an issue. take hong kong for instance the chinese special administrative region has seen a shop lies in protests defending democratic rights it's a risky undertaking as the number of protests committed has been steadily decreasing activists could be in prison for life interested they use social media to share plans and information and use encrypted messages such as telegram to cover their digital tracks but the new security law has put activists even or in harm's way. i think very almost be the purpose of the law is to change. the rule of law to rule of fear so every day when people.

wake up they have to think what should i say today should i come out tomorrow you. know the country is protesting on the streets is hottest you know this social media can offer a safe space for activism. only misha and the rainy live in exxon launched the campaign my stilton freedom in protest against iran's law obliging women to wear hijab she posted a photo of his so. on facebook with out one soon many iranian women followed her lead. there is a war in iran about my lifestyle. they have guns and bullets we have facebook to church instagram and our social media they cannot keep silent that's something that i never use. protesting on social media can also help people facing completely different struggles the campaign any action raises awareness to people with the chronic fatigue syndrome any who suffer from pains and sudden

feelings of exhaustion and me is still quite unknown so patients are often wrongly diagnosed in some cases even as having a psychological condition bedridden patients are turning to social media to raise attention to their plight with the hashtags immediate action and not enough for me they're demanding more funding for research on the disease is. posting a video or photo of yourself holding a piece of paper with a message on it as plain as that may sound it can still make a difference even if that difference simply means raising awareness for a certain issue but can online protests also lead to real change or does the movement then need to shift into the real world with demonstrations for example what do you think what issues have you fought for online or out on the streets that is not on facebook you tube or d.w. dot com that's it for me today see you out there soon.

in good shape. there's no cure for a child. that's how can one lead a normal life with a potentially deadly virus they are working on a vaccine and better therapeutic drugs. maybe a new phone to defeat the virus from to. talk to head to the leading edge. it should. read. a race against time with an eco friendly potshot. me electric a console as each google. challenge. champion

is. read. 60. percent drama competition rivalry marketing numbers atmosphere power fight at intuition love hate money. fans friends fans and fans all. on you tube. hello and welcome to in good shape as always directly from berlin this is rare in 19021 of the 1st persons in germany was diagnosed with hiv that's the wires which causes aids back in those days this disease was not treatable and it caused

a lot of fear thanks to medical progress and doctors like me a lot has changed and improved some.