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joint. starts july 27th. hashtags online petitions and social media campaigns these days more and more protest takes place online especially on social media but can a simple click really make a difference i want to be today on shit. back in the day raising awareness on an issue and reaching society more broadly required making the headlines with the spectacular media stunts today thanks to the internet anyone can express their opinion and share it with the world just one single post

can reach a massive audience mark respected our founder of the german web portal net's politic dog sees this as a huge opportunity or it's a tiger balm and i now adays you really only need 3 people at most to get a protest started on social media feeds i think it's millions of people hold up our banner one person and you're all set and done. is it really that simple finding the right moment to target the right social media platform with the right hashtag is that all you need to start a worldwide can pain how and when does a singular event spark an entire process movement online and how does it spread across the globe let's take a look at the black lives made of movement that's currently receiving overwhelming global support it was sparked by a video that showed the violent arrest of george floyd that led to his death the video went viral and the hash tag last matter was used about 3700000 times

a day the following weeks but the movement had started 8 years ago. this is the facebook post that started. it was a reaction to the could george zimmerman 2012 the security guard had frankly shot trayvon martin on a black teenager the killing inspired the activist police to an emotional response to fellow campaign up to. commented with the hash tag. and the movement was born. we developed black lives matter as a response both in love for black people but also response and rage for the ways in which our system has treated black people for centuries. activists joined them and together they started a twitter and tumblr account here they encouraged others to share their experiences of racism and police violence on facebook twitter and instagram they used images rife with symbolic meaning the hash tag black lives matter was often combined with

other hashtags to reach more people and the following year it was used about 17000 times a day. by the hash tag always helps so because many people can rally around it but it improves visibility and most importantly it sends out a message like a slogan. black lives matter is a great hash tag and it's also a great slogan they can be chanted on the streets. in may 2020 george florence black and was killed in a violent arist video documenting the brutality went viral and sparked outrage since then protests have been taking place on and off line the demands put forth by black lives matter even reached from platforms like i believe we all that are right now blacks have a much bigger matter celebrities are also supporting the cause online under the

hash tag share the mike now selena gomez and hillary clinton amongst others have lent their social media profiles to black lives to give them. more than black people to show up for black lives that in fact when we when we free black people when we really deal with the issues that plague black communities we set the ground for everybody else to get a little bit more free. even if they're still a long way to go but. draw attention to the issue of racism around the world and has led to some changes in several areas in the tech industry for example i think operations are fine tuning their vocabulary to be rid of such terms of blacklist for the white list but let's back up a little if there's an issue i'm really passionate about how can a spring into action to start my own campaign here 3 expert tips.

is any protest needs a certain momentum when you're lacking momentum if current events or social inequalities haven't led enough people to believe that this kind of protest is useful in this particular situation then you're pretty much on your own. and shipments in july no doc. or no humans are not without a moving story and without communication skills in general it's hard to bring a message across and even harder to start a large movement by. a long at this year any motional tale encapsulates a message in a totally different way than just the facts and can capture an audience of us funks factitious on. most people i have to be visible on all outlets and you see all the opportunities

they offer men. i need to be on instagram with visual elements and on twitter with hash tags in short statements and with needs you ever wanted was a cool. dodge the tricky part is finding the best strategy for each platform to reach more people mobilize them and just get my message across. in 5 minute teams at once but here but even if you've got all the necessary ingredients for a successful online campaign that doesn't guarantee it will work on the campaigns also require an engaged audience there are different levels to this step one noticing or reading a post on social media that catches your eye step to liking then sharing the post with france which basically makes you part of the movement already the next steps are posting something about the issue itself starting a group of platform and finally taking to the streets on the issue successful

campaigns often have into linking online and offline nativities that mesh together smoothly as the need to have movement showed it can also take some time to catch on a round the world how many times toronto and i'm the founder of the mitsu movement . we found it me too over a decade ago to support young women of color in the community we live who are survivors of sexual violence. to movement started in 2006 and was originally a local outreach project in the u.s. only in 2017 did me also become a hash tag as charges of sexual abuse were leveled against hollywood producer harvey weinstein actress alyssa milano had cooled upon others on twitter to share the hash tag me too if they too had experienced sexual violence then alyssa milano and to run a burger joint forces and a new global movement was born. since the expansion are explosion of me to

2017 we have a unique opportunity to expand our platform and continue a national conversation around sexual violence in this country and countries around the world need to start a trend in more than 85 countries it helped uncover many other cases of sexual abuse and spark to banks around the world harvey weinstein was sentenced to 23 years in prison for pressure and the criminal sexual act. but it's quite clear from the online movement to bring about such change in such a short amount of time symbolic awareness campaigns in the real world can improve their reach where the mass demonstrations on climate change. posters about racism. or projecting images onto the statue of christ in rio de janeiro to want others about the coronavirus. protesting on the streets remains important online you're subject to the constraints of each specific social media platform and the interests

of profit driven. and we are all for facebook when we use a bank to create a page for our campaign in a completely dependent on facebook they can ban us any time and we don't know to what extent our issue is perhaps being repressed only to. to the streets and we are protected by the right to protest and to freedom of expression. by mine and i suppose. that might be true for a nation like germany that is governed by the rule of law but in other parts of the world it's a different story there the internet can become an important safe space. we're in an arms race for surveillance technology 10 tools for digital self-defense among the. myth of visit if you put in the effort and know how to stop you can still cover your digital footprints and make it hard to track your online and off of. many people rely on and in order to voice their opinion or raise an issue.

take hong kong for instance the chinese special administrative region has seen a shop lies in protest offending democratic rights it's a risky undertaking as the number of protests committed has been steadily decreasing activists could be in prison for life interested they use social media to share plans and information and use encrypted messages such as telegram to cover their digital tracks but the new security law has put activists even more in harm's way. and. i think very always be the purpose of the law is to change. the rule of law to rule of fear so every day when people. wake up they have to think what should i say today should i come out tomorrow. in other countries protesting on the streets is hottest you know this social media

can offer a safe space for activism. only mission and a rainy living exxon launched a campaign my stealthy freedom in protest against iran's law obliging women to wear hijab she posted a photo of his so. on facebook with out one soon many iranian women followed her lead. there is a war in iraq about my life. they have guns and bullets we have facebook to church instagram and our social media they cannot keep silent that's something that i never knew. how to sing on social media can also help people facing completely different struggles the campaign any action raises awareness to people with the chronic fatigue syndrome and many who suffer from pains and sudden feelings of exhaustion and me is still quite unknown so patients are often wrongly diagnosed in some cases even as having

a psychological condition they'd written patients are turning to social media to raise attention to their plight with the hashtags immediate action and not enough for me they're demanding more funding for research on the disease is. posting a video photo of yourself holding a piece of paper with a message on it as plain as that may sound it can still make a difference even if that difference simply means raising awareness for a certain issue but can online protests also lead to real change or does the movement then need to shift into the real world with demonstrations for example what do you think what issues have you fought for online or out on the streets that is not on facebook you tube or d w dot com that's it for me today see you out there soon.

saeco india. greenhow means more than having lots of fun designing the materials the energy source all have to be sustainable up cycling also reduces the climate. impacts of. living an eco friendly life can be inspiring going green looks good to eco. d.w. . stay up to date don't miss our highlights. program on line d.w. dot com highlights. hi i'm neal i'm good goalkeeping the 2nd season of only. it's back environment so

about society it's still about us but all the planets on the brain destroyed several leading experts in the field bouncing around to try. again just to give only real sense. our energy needs are shooting up every day heat electricity and water are all things we can do without at home but producing these utilities and its carbon dioxide and contributes greatly.