tv Kulturzeit Deutsche Welle August 26, 2020 6:30am-7:01am CEST
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try almost. 3 hours to see the hordes of the more delicious the mush. from the lives of the law to their final resting place the russians g.w. documentary. it's not much fun hitting the stores at the moment and if it was for me but it just got more stressful having to wear a mask keeping your distance from everyone else plus online shopping is proving more popular than ever and that spell disaster to so many shops and businesses thousands have already had to close down others are fighting to survive consumerism
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and the coronavirus topic a made business magazine true fashion fans for that a pandemic stop them from getting hold of their favorite designers like his creations the global clothing industry is forecast to see revenues of close to one trillion 571000000000 euros this year a figure that already allows for a coronavirus related full of just under 2 percent we talked to germany's. about the crisis she sees it as a chance to try out new things and to rethink old habits how many things do we actually need what will be unnecessary in the future how are our habits changing. both surprising and inspiring. for me it's not less is more it's different as more on the. day after. this one of germany's top designers following in the footsteps of her father. she
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says the fashion world can't go on a statistic and in times of coronavirus what we've got on our top half is more important than ever. tell me about your job and work you know. i had to this is an abstract flowering meadow the hippie nature trend tops are really in at the moment because of all the video conferencing video conference during the coronavirus pandemic we've all experienced how it feels to suddenly be working from home on. the top half has become compared to the bottom out. things have changed. more discussion taking on a new meaning become less important more is among us a visit to. the fashion is still very important because you want to show who you are different from the rest and have fun dressing up. as but in terms of necessity it's definitely slipped to the lower end on a scale of one to 10 on the air and while everyone's been at home. they've probably
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realised what a full wardrobe they actually have as it does so i think little are spending money on things they really need or things that give them joy to mom. so far yet to your launch to women's collections spring summer and autumn winter. but for the fashion industry that's often no longer enough it wants new creations faster and faster. to. think should that be fewer collections you want to. call survive and there's a huge pressure to produce goods but that pressure is never. it just streams back through different channels. and i don't think it can continue to work like this not in the long run. so we've basically created a customer who's just waiting for the price to go down in sales.
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and it's never really explained why the real price is what it is this has to be really learned or you get the textiles cost so when so much because they're certified recycled at the verifiably fair trade the costs need to be transparent. and stare cost. get to you doesn't produce herself instead she creates designs for lots of different companies she richly studied industrial design and many other products besides closing has been sold under her name like jewelry she was. radios and sunglasses. pads and even entire houses. high so what does the future look like to you was a design a. computer design. space computer design gaming aesthetics virtual reality these are certainly things that everyone is involved in right now the door didn't just and it means lurid colors
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a kind of artificial and interesting design solutions and things 'd that aren't typically looking to push mention i wouldn't be surprised if we suddenly had weird shoulder pads back in fashion having ones that you could talk into to call someone on your side. and to the from your book to something will things change oh well we just carry on as before. i think we'll reach a point where certain things will only be available in a certain way so having the option to do things one way or another will be taken away from us at some point in the future they cannot. do the coronavirus pandemic is forcing us in the direction of accelerating change it's not that it's changed everything that everything had already changed we just hadn't noticed against mocked. shopping malls were all the
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rage not so long ago the huge range of goods on offer and the pleasure of strolling around the artificial creation of an old style high street but there was suddenly so many of them that's when they reached saturation point and that's when shop as a board then the coronavirus hit and it hit hot you know to milan filed this report for us. at 1st glance this could almost be any shopping day times the customers are here in the small and central brylin stop and socially distance the real difference is that fewer people are eager to spend thousands of businesses in germany are fighting for survival and stores and malls special challenges. so here's the proposition for businesses have large tenants like of this one that attract a lot of traffic mall or stores that depend on the traffic that anchor stores that it means that shoppers might be able to find them too so i find
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a thought that means the smaller stores as well. and suffering they are but that started even before the pandemic years of growing dominance of online retail rising rents and changing consumer tastes have proved disastrous for this business model it makes me think of the aphorism either you sell something no one else has or you sell it in a way that nobody else does most haven't managed to do either retail consultant to research life tells me more. i mean deutsche. is specially in germany notes of mole space rent has come from the middle price segment i'm better off than i the same made consumers want me saying they want more experiences they want more quality conscious and sustainable collections. he says it's that's a challenge for shopping malls but the crisis has pushed them to change all the
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innovations they already needed now has to occur to much faster pace so the crisis is a catalyst for change in shopping these offices you know that's not an easy job. but easier said than done for now the reminders that we are in a special time abound here i find myself wondering whether i really want to try on clothes or eat up the food. court or whether i can even afford to spend unnecessarily after all if i really needed anything i could order it from the comfort of my home. so those who want to save shopping culture will tell you the only way to do with us the only way to keep it being swallowed up by online retail is to lean heavily into making shopping an experience so that means that more activities more restaurants more event about the obviously harder to do in the middle of a pandemic few people know that better than personal shopper andrea lack of balance . you have to learn you have to take. the full you off.
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my job is that the and we have the right things in i was shopping bags and the decision what is the right thing didn't change so i do my job. they're good perfect. the fun factor. yasser in former times i pick them up and we love the law and we hang around and we talk to the shop clients and we lost and now everything is with it. so you cannot touch the people and it's different really different you know your professional shop for it it's like you see a lot of shots and what is also happening to the shop at the same time you understand a lot of people who have a lot of money right on one hand i say hey it's not about stopping at all it's about buying the right stuff this is what i always pray pray pray don't bye bye bye
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bye it's just a little but the good things. now people even stop buying the good things forwards going down still down and we have to support our no could be nurse if we don't do so i mean look at the small when 200 meters and you saw. 54 already you know it doesn't matter if it's frankfurt disfigure of cologne hamburg a lift from the small falls. and. it's a pretty. close to tears when i talk about this because this is also my life if i don't talk about my example right now i talk about my personal life with my family where we go we go out for dinner shopping. everything down i. what should be here indeed it's not just about rethinking malls but the whole culture of consumption okee thing i learned from andrea is that mindless shopping
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didn't make sense then and it makes even less sense now but i don't want to leave empty handed either this store used to allow customers to come in and taste the different teas on offer something you can't really do as an online shopper but now in the pandemic the motto is no troy just buy. unfortunately not as many have come as we hoped but that's understandable i hope that customers will soon say wow i can go to the store again and try everything out and shop in person. and. she's not the only one waiting and hoping for customers to return but her account i myself will probably come back to the mall i'll be spending less but perhaps more mindful of your needs not wants on quality not quantity and stores here will have to change too or risk disappearing
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altogether. so people shopping habits are changing but if we didn't get out and buy stuff production would take you to church the economy would plunge governments are always promoting domestic consumption to ensure their economies stand on solid ground and just rely on demand from abroad for their exports so does consumerism exist solely to serve the needs of capitalism or the people. what is consumerism. shopping to you dropped more more often and always looking for the next kick. this also applies to intangibles approaches music films and sex. consumer behavior reveals here socio economic status you are what you buy i consume therefore i am. for economist adam smith consumption was the sole and purpose of all production in
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the 18th century goods were mass produced in factories for the 1st time ordinary people could now buy nice things textiles jewelry cosmetics it was a consumer revolution. in the 19th centuries advertising pillars and electric signs promised a luxury for all in countries including germany france and the u.s. . the 1st department stores opened temples of consumerism. after the 2nd world war consumer spending growth with so-called economic miracle. cars refrigerators and washing machines became widely affordable. but consumerism is a downside depleting the planet's resources and destroying the environment. excessive consumerism is dangerous and activates the brain's pleasure center but can lead to shopping addiction and chronic debt getting caught in the consumption trap.
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criticism of consumerism began in the 1960 s. . consuming less and sharing goods with others instead of owning them today the sharing economy is growing more and more popular with young people. the internet has also changed consumer behavior algorithms revealed what customers want websites offer only certain items and manipulate appliances. in spite of these excesses consumption is and remains the most important factor for economic growth when buying power grows so does the economy especially during times of crisis analysts focus on the consumer confidence index which measures people's spending mood and consuming can be front even if consumerism itself doesn't make you happy in the long run. if you suddenly found herself a 1000000 euros richer what would you do with the money buy an expensive watch dine
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on champagne and caviar many equate wealth with luxury but what is luxury it's not such a clear concept and it doesn't mean the same things to all people flattering goods and luxury don't have to go headed that showing off in a fancy car is not the same as reveling in something exquisite that is what luxury is all about. snazzy cars fancy leather goods heaps of silver on the dining table that's not necessarily what luxury is really about. options for me luxury means slowing down. looks like you're using enjoying the moment and not thinking about anything else luxury has to do with quality of life that's issue this is luxury holiday sunshine the heat. at this campsite everybody appears to be having a good time. but i want to quiz
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a philosophy professor who's written a book about the elusive concept lumbered fusing is this luxury for example. just. in everyday speech one might well apply the terms comfort or luxury to the experience of camping it's relaxing it feels good to be out in nature it might be a kind of luxury but i think that involves a blurring of concepts a loss of specificity that's not a crime we understand what's meant. pleasure or enjoyment is not the same as luxury . and luxury doesn't have to involve luxury goods which are extremely big business . big industry was growing rapidly at least until the pandemic hit. last year global revenues are estimated to have been 280000000000 euros. l.v.n. nature is the world's biggest luxury goods group by far with revenues of more than
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53000000000 euros in 2019 there are a lot of rich people out there able and often willing to spend a fortune or more than $2600.00 billionaires most of the world's super rich are from europe be united states and asia. and some like to flaunt their wealth. doesn't. that's what we. all showing all of you drive your flashy car in order to demonstrate your social standing you cruise around to let others see you cruising around it's a way of presenting yourself to the world which is what. is it just about showing off or is there more to it what is a luxury to respond a curated an exhibition devoted to the history of luxury in post-war germany. the stuff on 2 fronts i watched an oscar gung luxury something very personal and individual everybody sees it differently yet but it does have to do with excess and
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exorbitant and in that regard it also has a lot to do with society because every society defines and redefines the boundaries of what counts as excessive all the time i don't know why also and that involves historical and social conditions. permitting is a shaft. this coat is made of zillions of swan down feathers by then it dietrich 1st worked in 1957 and it took an incredible amount of work to make and that says he is what luxury is about. even the luxuries when there's been an exorbitant effort undertaken in the knowledge that it is indeed exorbitant but it's a distinct phenomenon in knowingly wanting to beyond reasonable inference to. a gifted experience bombing mixes a drink. and a cocktail is a very good example. you can enjoy it simply because it tastes good but you can
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also drink it precisely because it took a lot of effort because of the subtlety of the composition. you've got involved knowledge judgment appreciation would lovers of luxury are often connoisseurs. most true. whether or not the contented people are chilling at the campsite or. who knows for some of league. this is the lap of luxury. for a committed artist creating is not a luxury but a necessity centuries ago artists were heavily dependent on wealthy patrons nowadays most artists or for themselves like kenya photographer want to imitate the restrictions of movement imposed on nairobi left him with 2 choices stop working or adapt it chose the latter and has created gripping new pictures without even leaving the house. when working from home
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it's important to not get distracted by the background noise. photographer and father of 2 to america has perfected this and it's not the only thing he has had to adapt to since because he turned to me i used to be able to go out shoots get the motives that i need to think up ideas get this to do or whatever and just then we got hold of it realise now what do i do i'm just home i didn't do anything put there it's because i do then i found that i think it's about time that i just started shooting myself. in the place that i am but being a one man team and working in the limited space is not easy. yet this forced seclusion is what has inspired me because latest series creating
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isolation. you can be somewhere big but of a limited imagination you still do work that is takes like 2 m² or you can be in a tool to get books but your imagination makes it feel like you're creating from everywhere in the world for 7 days of creating i limited myself to treat him in the bathroom for me and this was also a challenge legacy what can i do in the bathroom and it just kept creating from the bottom and i made i would make 7 pieces. kenya has enforced strict measures since the 1st case of covert 1000 was detected in the country young creative's and business owners have been the worst affected economically and while the government has channeled money to creatives it simply hasn't been enough. to a has been lucky his digital series on social media has opened up new avenues of work for him. that the president make this period was different to for different
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people different people only expected to be on what was all. this lot about it i thought to be better and i'm really grateful for just the people to know which ever did i don't think i did this so that you become a new income while instrument but somehow it still ended up being a new show and i knew we had to make money. before the pandemic were to a made all his work from the studio. this is the 1st time he's back since february . oh. good for her too good for. nothing so if you wish. to argue with. me to say she. didn't. do. shit especially.
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in whatever you want to how. might you walk. where. it's like how much more. because. i was still just in this solution for a while but i was still tired i don't think about it. much was work before called it was primarily focused on capturing african cities. but for now he must contend with working from this corner of his house where he continues to make thought provoking work work which captures the duality and certainty and spirit of all time. well talking about not leaving home it was easy journey not down to get used to wearing track pants or not even getting out of my pajamas showering but don't tell this is very own style guru insists it's vital to maintain a sense of decorum at all times. when thinking about legs
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recently and the slaves of the head when. the sun's out here and it's getting warmer and more and more men seem to be partial to shorts let me show you what i mean a word of warning though sensitive viewers might find the following pictures upsetting. even in my own department d w business. shorts can be very comfy and airy and look quite sporty when you're on holiday. but in professional circumstances in the office on the job not allowed for borton and no not even for you guys in the i t department i'm sorry let me show you why. corporate assets to the c.e.o.
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of $60000000000.00 euros a month since the start of that program in october 24th it's been more than $1.00 trillion euros money have you actually listened to what i was saying are you taking me seriously see what i mean there are exceptions. but that is chris a he's from the sports department completely different set of rules than. and be he's creds he can pull it off. but you and i are most definitely not creds no. so if you want to avoid clothes that make you sweat in something go for some light wool all linen for example about to stay cool and still show you mean business so the long and short of it go short on shorts. and. let's see if it goes long long johns in the winter i've been fizzling see you again
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. beethoven to justice did to do didn't want to do. it is just a job at 16 mobile light heat truth. many rubber bands of stolen beethoven. and of course the subconscious always one thing is clear. mandate is wildly popular. and she assures. the full sound of the biggest composers of the time i can't even begin to imagine a world class one player similar on a musical journey of discovery. without a. star september 16th to tell you.
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we are watching of all the train now in the water and the poorest of the poor in poor countries prodded rail and education they are demanding good quality education for their children the cost what it wanted also to realize that if they have to have good quality products and good quality consumers there needs look quality skilled workforce i'm very confident that in 2050 north child or no i go to build a man illiterate that is the fundamental good good buy. that is the divine guard which the nature of the god has given to us and those. who are pledging of it i had the freedom against nature of the i can just walk.
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this is news live from the land line and trump says a husband has done everything he can to protect americans during the pandemic the us 1st lady gives the keynote speech at the 2nd night of the republican national convention aiming to reveal a more caring side to president trump also coming up a 3rd night of unrest in the u.s. following the police shooting of 29 year old jacob blake hundreds of protesters defying a curfew after blix family say his injuries mean he may never work.
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