drama competition drives marketing numbers here. and technicians hate. crimes files. over. to go off on you tube joining us. here. it's not much fun hitting the stores at the moment and if it was for me but it just got more stressful having to wear a mask keeping a distance from everyone else plus online shopping is proving more popular than

ever and that's spell disaster of a so many shops and businesses thousands have already had to close down others are fighting to survive consumerism and the coronavirus out topic a made news business magazine truth ashton fans for that a pandemic stop them from getting hold of their favorite designers like his creations the global clothing industry is forecast to see revenues of close to one trillion 571000000000 euros this year a figure that already allows for a coronavirus related full of just under 2 percent we talked to germany's. about the crisis she sees it as a chance to try out new things and to rethink old habits how many things do we actually need what will be unnecessary in the future how are our habits changing theories are both surprising and inspiring. for me it's not less is more it's different as more. they have

to forget to shorten this one of germany's top designed as following in the footsteps of her. she says the fashion world can't go on a statistic and in times of coronavirus what we wear on our top half is more important than. tell me about your topic or to get. upset i had to this is an abstract flowering meadow so the hippie nature trend tops are really in at the moment because of all the video conferencing video conference during the coronavirus pandemic we've all experienced how it feels to suddenly be working from home on. the top half has become compared to the bottom out. things have changed. more discussion taking on a new meaning when it becomes less important more. is among us a visit to the fashion is still very important because you want to show who you are

be different from the rest and have fun dressing up. but in terms of necessity it's definitely slipped to the lower end on a scale of $1.00 to $10.00. and while everyone's been at home. they've probably realised what a full wardrobe they actually have as it does so i think little or spending money on things they really need for things that give them joy joy to mom and so far yet to york has launched 2 women's collections spring summer and autumn winter. the fashion industry that's often no longer enough it wants new creations faster and faster. think should that be fewer collections you want to. call survive and there's a huge pressure of job produced goods but that pressure is never. it just streams back through different channels. and i don't think it can continue to work like

this not in the long run. so we've basically created a customer who's just waiting for the price to go down in sales. and then it's never really explained why the real price is what it is this has to be really learned or you get the textiles cost someone so much because they're certified recycled verifiably fairtrade the costs need to be transparent. and still cost. yes so your doesn't produce herself instead she creates designs for lots of different companies she originally studied industry and design and many other products besides closing has been sold under her name like jewelry but she was. great years and sunglasses. and even entire houses. was high so what does the future look like to you as a designer. computer design. spade computer design

gaming aesthetics virtual reality these are certainly things that everyone is involved in right now the board just and it means lurid colors the kind of artificial look and interesting design solutions and things that aren't typically human looking to push i wouldn't be surprised if we suddenly had weird shoulder pads back in fashion having ones that you could talk into to call someone on your side that somehow new to the from your book to something will things change oh well we just carry on as before. clubbers i would focus of i think we'll reach a point where certain things will only be available in a certain way so those of having the option to do things one way or another will be taken away from us at some point in the future they cannot. be the coronavirus pandemic is forcing us in the direction of accelerating change it's not that it's changed everything that everything had already changed we just haven't noticed it

yet mocked. shopping malls were all the rage not so long ago a huge range of goods on offer and the pleasure of strolling around the artificial creation of an old style high street. there was suddenly so many of them that's when they reached saturation point and that's when shoppers got bored then the coronavirus hit and it hit hot g.l.d. milan filed this report for us. at 1st glance this could almost be any shopping day times the customers are here in this mall in central berlin messed up and socially distant the real difference is that fewer people are eager to spend thousands of businesses in germany are fighting for survival and stores and malls special challenges. so here's the proposition malls for business. have large tenant like of this one that attract

a lot of traffic now that mall or stores that depend on the topic that. it means that shoppers might be able to find them too so i find her stores a thought that means the smaller stores as well. and suffering they are but that started even before the pandemic years of growing dominance of online retail rising rents and changing consumer tastes have proved disastrous for this business model it makes me think of the aphorism either you sell something no one else has or you sell it in a way that nobody else does most haven't managed to do either retail consultant to research life tells me more. i mean deutsche. is specially in germany lots of malls space rent has come from the made price segment and they're often only the same i mean consumers want me saying they want more experiences they want more quality conscious and sustainable collections. uses it that's

a challenge for shopping malls if a crisis has pushed them to change all the innovations they already needed now has to occur to much faster pace so the crisis is a catalyst for a change in shopping. to say you know what's happening. but easier said than done for now the reminders that we are in a special time abound here i find myself wondering whether i really want to try on clothes or eat at the foot. court or whether i can even afford to spend unnecessarily after all if i really needed anything i could order it from the comfort of my home. so those who want to save shopping culture will tell you the only way to do with us the only way to keep it being swallowed up by online retail is so we can have really into making shopping an experience so that means that more activities more restaurants more event about the obviously harder to do in the middle of a pandemic few people know that better than personal shopper andrea lack of balance

. you have to you have to take. the full you hear him talk. my job is that the and we have the right things in i was shopping bags and the decision what is the right thing didn't change so i do my job. they're good perfect. the fun factor. yeah sure in former times i've picked them up and we love the law and we hang around and we talk to the shop clients and we lost and now everything is with it. so you cannot touch the people and it's different really different you know your professional shop or it's like you see a lot of shops and what is also happening to the shop at the same time you understand a lot of people who have

a lot of money right on one hand i say hey it's not about stopping at all it's about buying the right stuff this is what i always pray pray pray don't buy buy buy buy it's just a little but the good things and now people even stop buying the good things so it's going down. and we have to support our no could be nurse if we don't do so i mean look at the small when 300 meters and you saw. 5 florida it doesn't matter if it's frankfurt this or of cologne hamburg and they live from the small faults. and. it's a pity it was close to tears when i talk about this because this is also my life i don't talk about my job right now i talk about my personal life with my family where we go we go out for dinner shopping. everything down i.

what should be here indeed it's not just about rethinking malls but the whole culture of consumption oaky thing i learned from andrea is that mindless shopping didn't make sense then and it makes even less sense now but i don't want to leave empty handed either this store used to allow customers to come in and taste the different teas on offer something you can't really do as an online shopper but now in the pandemic the motto is no troy just buy. unfortunately not as many have come as we hoped but that's understandable i hope that customers will soon say wow i can go to the store again and try everything out and shop in person. and. she's not the only one waiting and hoping for customers to return but her account i myself will probably come back to the mall i'll be spending less but perhaps more mindful of your needs not wants on

quality not quantity and stores here will have to change too or risk disappearing altogether. so people shopping habits are changing but if we didn't get out and buy stuff production would take a huge hit the economy would plunge governments are always promoting domestic consumption to ensure their economies stand on solid ground and on just relying on demand from abroad for their exports so does consumerism exist soley to serve the needs of capitalism or the people. what is consumerism. shopping till you drop more more often and always looking for the next kick this also applies do intend to both approaches music films and sex. consumer behavior reveals your socio economic status you are what you buy i consume

therefore i am. for economist adam smith consumption was the sole and purpose of all production in the 18th century goods were mass produced in factories for the 1st time ordinary people could not buy nice things textiles jewelry cosmetics it was a consumer revolution. in the 19th centuries advertising pillars and electric signs promised a luxury for all in countries including germany france and the us. the 1st department stores opened temples of consumerism. after the 2nd world war consumer spending drove the so-called economic miracle. cars refrigerators and washing machines became why the affordable. but consumerism is a downside depleting the planet's resources and destroying the environment. excessive consumerism is dangerous and activates the brain's pleasure center but

can lead to shopping addiction and chronic debt getting caught in the consumption trap. criticism of consumerism beginning the 1960 s. . consuming less and sharing goods with others instead of owning them today the sharing economy is growing more and more popular with young people. the internet has also changed consumer behavior algorithms revealed what customers want websites offer only certain items and manipulate desires. in spite of these excesses consumption is and remains the most important factor for economic growth when buying power grows so does the economy especially during times of crisis analysts focus on the consumer confidence index which measures people's spending mood and consuming the front even of consumerism itself doesn't make you happy in

the long run. if you suddenly found yourself a 1000000 euros richer what would you do with the money buy an expensive watch dine on champagne and caviar. many equate wealth with luxury but what is luxury it's not such a clear concept and it doesn't mean the same things to all people laughing goods and luxury don't have to go hand it at showing off in a fancy car is not the same as reveling in something exquisite that is what luxury is all about. snazzy cars fancy leather goods heaps of silver on the dining table that's not necessarily what luxury is really. for me luxury means slowing down. luxury isn't enjoying the moment and not thinking about anything else luxury has to do

with quality of life. this is luxury holiday sunshine the heat. this campsite.