tv Made in Germany Deutsche Welle August 27, 2020 8:30am-9:01am CEST
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more popular than ever and that spell disaster has so many shops and businesses thousands have already had to close down others are fighting to survive consumerism and the coronavirus topical made business magazine. true fashion fans or that a pandemic stopped them from getting hold of their favorite designers like his creations the global clothing industry's full revenues of close to one trillion 571000000000 euros this year a figure that already allows for a coronavirus related full of just under 2 percent we talked to germany's. about the crisis she sees it as a chance to try out new things and to rethink old habits how many things do we actually neat what will be unnecessary in the future how it's changing theories are both surprising and inspiring. for me it's not less is more it's different as more on.
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this one of germany's top designers following in the footsteps of. she says the fashion world can't go on. in times of coronavirus what we wear on our top half is more important than our. bus home tell me about your job and want to get. up so i had to this is an abstract flowering meadow the hippie nature trend tops are really in at the moment because of all the video conferencing video conference during the coronavirus pandemic we've all experienced how it feels to suddenly be working from home on. the top half has become compared to the bottom out. things have changed. more discussion taking on a new meaning become less important more. among. fashion is still very important because you want to show who you are be different from the
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rest and have fun dressing up. but in terms of necessity it's definitely slipped to the lower end on a scale of $1.00 to $10.00. and while everyone's been at home. they've probably realised what a full wardrobe they actually have as it does so i think little are spending money on things they really need to or things that give them joy to mom. so far yet to york has launched 2 women's collections spring summer and autumn winter. but for the fashion industry that's often no longer enough it wants new creations faster and faster. to. think should that be fewer collections you want to. call survive and there's a huge pressure job produced goods but that pressure is never. it just streams back through different channels. and i don't think it could continue to work like this
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not in the long run. so we've basically created a customer who's just waiting for the price to go down in sales. and it's never really explained why the real price is what it is this has to be really learned or good the textiles cost someone so much because they're certified recycled at the verifiably fair trade the costs need to be transparent zones of your tetons and their cost. yes so your doesn't produce herself instead she creates designs for lots of different companies she richly studied industry and design and many other products besides closing have been sold under her name like jewelry. radios. sunglasses. beds and even entire houses. hi so what does the future look like to you as a designer. computer design. space computer design
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gaming aesthetics virtual reality these are certainly things that everyone is involved in right now the door didn't just and it means lurid colors the kind of artificial doctor and interesting design solutions and things 'd that aren't typically human looking to push i wouldn't be surprised if we suddenly had we're shoulder pads back in fashion having ones that you could talk into to call someone on your side that somehow new to the from your book to something will things change oh well we just carry on as before. i think we'll reach a point where certain things will only be available in a certain way so having the option to do things one way or another will be taken away from us at some point in the future because. the coronavirus pandemic is forcing us in the direction of accelerating change it's not that it's changed everything that everything had already changed we just hadn't noticed
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against mocked. shopping malls were all the rage not so long ago the huge range of goods on offer in the pleasure of strolling around the artificial creation of an old style high street. it was suddenly so many of them that's when they reach saturation point and that's when shoppers got bored then the coronavirus hit and it hit hot. filed this report for us. at 1st glance this could almost be any shopping day times the customers are here in the small and central perlin stop and socially distance the real difference is that fewer people are eager to spend thousands of businesses in germany are fighting for survival and stores and malls special challenges. so here's the proposition malls are businesses more probably hadn't like of this one that attract
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a lot of foot traffic now smaller stores depend on the foot traffic that anchor stores that track it means that shoppers might be able to find them too so i find a thought that means the smaller stores as well. and suffering they are but that started even before the pandemic years of growing dominance of online retail rising rents and changing consumer tastes have proved disastrous for this business model it makes me think of the aphorism either you sell something no one else has or you sell it in a way that nobody else does most haven't managed to do either retail consultant to research life tells me more. i mean deutsche. specially in germany notes of more space rent has come from the middle price segment and there often are the same to me consumers on this new saying they want more experiences they want more quality conscious and sustainable collections to pieces that's that's the
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challenge for shopping malls but the crisis has pushed them to. change all the innovations they already needed now has to occur at a much faster pace say the crisis is a catalyst for change in shopping malls offices you know but i don't know. but easier said than done for now the reminders that we are in a special time abound here i find myself wondering whether i really want to try on clothes or eat at the food court or whether i can even afford to spend unnecessarily after all if i really needed anything i could order it from the comfort of my home. so those who want to save shopping culture will tell you the only way to do with us the only way to keep it being swallowed up by online retail is so we can have really into making shopping an experience so that means that more activities more restaurants more event about the obviously harder to do in the
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middle of a pandemic few people know that better than personal shopper andrea lack of balance . you have to work you have to take. the full experience of. my job is that the and we have the right things in i was hopping back and the decision what is the right thing didn't change so i do my job. very good perfect. the fun factor. yeah sure in former times i pick them up and we laugh the lawyer we hang around on and we talk to the stop clients and we lost and now everything is with it. so you cannot touch the people and it's there for a really different you know your professional shop for it's like you see a lot of thoughts and what is also happening to the shop at the same time you
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understand a lot of people who have a lot of money on one hand i say it's not about shopping at all it's about buying the. right stuff this is what i always pray pray pray don't buy buy buy buy it's just a little but the good thing. now people even stop buying the go forward it's going. down and we have to support our little could mean earth. if we don't do with so i mean look at this mall when 200 meter and 5 fought for already it doesn't matter if it's frankfurt or figure of cologne. and they live from the small faults. and. it's a pity it was close to tears when i talk about this because this is also my life i don't talk about my it's all right now i talk about my personal life with my family where we go we go out for dinner shopping everything die.
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here indeed it's not just about rethinking moles but the whole culture of consumption o'keeffe thing i learned from andrea is that mindless shopping didn't make sense then and it makes even less sense now but i don't want to leave empty handed either this store used to allow customers to come in and taste the different teas on offer something you can't really do as an online shopper but now in the pandemic the motto is no troy just buy. unfortunately not as many have come as we hoped but that's understandable i hope that customers will soon say wow i can go to the store again and try everything out and show up in person. she's not the only one waiting and hoping for customers to return but some won't or can't i myself will probably come back to the mall i'll be spending less but perhaps more mindful of your needs not
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wants on quality not quantity and stores here will have to change. or risk disappearing altogether. so people shopping habits are changing but if we didn't get out and buy stuff production would take a huge hit the economy would plunge governments are always promoting domestic consumption to ensure their economies stand on solid ground and odd just reliant on demand from abroad for their exports so does consumerism exist soley to serve the needs of capitalism or the people. what is consumerism. shopping to you dropped more more often and always looking for the next kick. this also applies to intelligible such as music films and sex. consumer behavior reveals here socio economic status you are what you buy i consume
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therefore i am. for economist adam smith consumption was the sole and purpose of all production in the 18th century goods were mass produced in factories for the 1st time ordinary people could now buy nice things textiles jewelry cosmetics it was a consumer revolution. in the 19th centuries advertising pillars and electric signs promised a luxury for all in countries including germany france and the us. the 1st department stores opened temples of consumerism. after the 2nd world war consumer spending programs so bold economic miracle. cars refrigerators and washing machines became widely affordable. but consumerism is a downside depleting the planet's resources and destroying the environment. excessive consumerism is dangerous and activates the brain's pleasure center but
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can lead to shopping addiction and chronic debt getting caught in the consumption trap. criticism of consumerism began in the 1960 s. . consuming less and sharing goods with others instead of owning them today the sharing economy is growing more and more popular with young people. the internet has also changed consumer behavior algorithms revealed what customers want websites offer only certain items and manipulate desires. in spite of these excesses consumption is and remains the most important factor for economic growth when buying power grows so does the economy especially during times of crisis analysts focus on the consumer confidence index which measures people's spending mood and consuming. even if consumerism itself doesn't make you happy in the long
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run. if you suddenly found yourself a 1000000 euros richer what would you do with the money buy an expensive watch dine on champagne and caviar many equate wealth with luxury but what is luxury it's not such a clear concept and it doesn't mean the same things to all people like for goods and luxury don't have to go had it at showing off in a fancy car is not the same as reveling in something exquisite that is what luxury is all about. snazzy cars fancy leather goods heaps of silver on the dining table that's not necessarily what luxury is really about. options for me luxury means slowing down. looks like you're using enjoying the moment and not thinking about anything else looking
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luxury has to do with quality of life that's an issue this is luxury holiday sunshine the heat. at this campsite everybody appears to be having a good time. but i want to quiz a philosophy professor who's written a book about the elusive concept lumbered fusing is this luxury for example. in everyday speech one might well apply the terms comfort or luxury to the experience of camping it's relaxing it feels good to be out in nature it might be a kind of luxury but i think that involves a blurring of concepts a loss of specificity that's not a crime we understand what's meant. pleasure or enjoyment is not the same as luxury . and luxury doesn't have to involve luxury goods which are extremely big business . big industry was growing rapidly at least until the pandemic hit. last year
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global revenues are estimated to have been 280000000000 euros. l.v.n. nature is the world's biggest luxury goods group by far with revenues of more than 53000000000 euros in 2019 there are a lot of rich people out that able and often willing to spend a fortune there are more than $2600.00 billionaires most of the world's super rich are from europe be united states and asia. and some like to flaunt their wealth. doesn't. that's what we. all showing all of you drive your flashy car in order to demonstrate your social standing you cruise around to let others see you cruising around it's a way of presenting yourself to the world which is what. is it just about showing off or is there more to it what is a luxury to respond a curated an exhibition devoted to the history of luxury in post-war germany. the
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stuff onto the bounce question i'm asking luxury something very personal and individual everybody sees it differently yes but it does have to do with excess and exorbitant and in that regard it also has a lot to do with society because every society defines and redefines the boundaries of what counts as excessive all the time i don't know why also and that involves historical and social conditions. because a shaft of. this coat is made of zillions of swan down feathers millennia dietrich 1st worked in 1957 it took an incredible amount of work to make that says he is what luxury is about. even luxury is when there's been an exorbitant effort undertaken in the knowledge that it is indeed exorbitant but it's a distinct phenomenon in knowingly wanting to beyond reasonable price $106.00. a gifted experience bond mixes
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a drink. as well as the cocktail is a very good example. you can enjoy it simply because it tastes good but you can also drink it precisely because it took a lot of effort because of the subtlety of the composition. and out of volves knowledge judgment appreciation would lovers of luxury are often connoisseurs. whether or not the contented people are chilling at the campsite or connoisseurs who knows for some at least. this is the lap of luxury. for a committed artist creating is not a luxury but a necessity centuries ago artists were heavily dependent on wealthy patrons nowadays most artists or for themselves like kenyan photographer would to imitate the restrictions of movement imposed on nairobi left him with 2 choices stop
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working or adapt it chose the latter and has created gripping new pictures without even leaving the house. when working from home it's important to not get distracted by the background noise. photographer and father of 22 i'm a big guy has perfected this and it's not the only thing he's had to adapt to since because. i used to be able to go out shoots get the motives that they needed think up ideas good just to do over have and then we got home and they realize now what do i do i'm just home i didn't do anything patrice because i didn't want to then i found that i think it's about time that i just started shooting myself. in the place that i am but being a one man team and working in a limited space is not easy. yet this forced
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seclusion is what has inspired my latest series creating isolation. you can be somewhere big but to a limited imagination you still do work but he's takes like 2 meters squared or you can be in a toyota scrap books but your imagination makes it feel like you're creating from everywhere in the world for 7 days of creating i limited myself to treating in the bathroom for me and this was also a challenge legacy of what can i do in the bathroom and it just keeps creating from the bottom and i made i was able to make 7 pieces. kenya has enforced strict measures friendship 1st case of covert 1000 was detected in the country young creative's and business owners have been the worst affected economically and while the government has channeled money to creatives it simply hasn't been enough. money
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to a has been lucky his digital series on social media has opened up new avenues of work for him. there the president make this period was different to for different people different people only expected to be a little soft for this lot of but i think it's been better and i'm really grateful for just the people to which ever did i don't think i did this so that you become a new income while instrument but somehow it still ended up being a new direction in many ways to make money. before the pandemic were to a made all his work from his studio so this is the 1st time he's back since february. come back. here for more. things so if you wish. to argue in our region. he. didn't.
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do. shit especially. in what would be one of our. my you walk where. it's like how much is too too much. because. i was still just in this situation. but every single time i don't think i'm not under it. was work before called it was primarily focused on capturing african cities. but for now he must contend with working from this corner of his house where he continues to make thought provoking work work which captures the duality and certainty and spirit of our time. well talking about leaving home it was easy journey not down to get used to wearing track pants or not even getting out of my
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pajamas showering but don't tell. you know use very own style guru and cysts it's vital to maintain a sense of decorum at all times. when thinking about legs recently slaves of the halle. the sun's out here and it's getting warmer and more and more men seem to be partial to shorts let me show you what i mean a word of warning though sensitive viewers might find the following pictures upsetting. even in my own department d w business. shorts can be very comfy and airy and look quite sporty when you're on holiday. but in professional circumstances in the office on the job not allowed for borton
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and no not even for you guys in the i t. department i'm sorry let me show you why. corporate assets to consume of $60000000000.00 euros a month since the start of the program in october 24th it's been more than $1.00 trillion euros money have you actually listened to what i was saying are you taking me seriously see what i mean there are exceptions. but that is prez day he's from the sports department completely different set of rules than. and be he's creds he can pull it off. but you and i are most definitely not no. so if you want to avoid clothes that make you sweat in something go for some light wool all linen for example but. stay cool and still show you mean business so the long and short of it go short on
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promise fulfilled. and focused on europe. 30 minutes on google you. or. i was issued when i arrived here i slept with 6 people in a room. it was hard i was fair. i even got white hairs that. manning the gym language head. this gives me and they go but you need to entrap the face you want to know their story my kids her fighting and reliable information for migrants. didn't beethoven invent jazz did you did don't want to do. it is it is
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a dotted 60 mobile might he be the true king the throttle body. so many rubber bands of stolen beethoven surely it would of course the subconscious always one thing is clear the beethoven just mildly popular. i see a sure shot i feel sure. but how would the mood sound without the biggest composer of all time i consciously begin to imagine a world class one player senlis on a musical journey of discovery. along with lp told in september 16th on t.w. .
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