Skip to main content

tv   Shift  Deutsche Welle  August 30, 2020 11:15am-11:31am CEST

11:15 am
that'll give you access to all the latest news from around the world as well as push notifications for any breaking news if you're a part of the story you can also use the data to see his photos and videos of what's happening where you are. watching the news from the that there is a buzz more news on the web site and t w dot com you can also follow us on twitter and instagram don't forget and our text technology series shift is up next section for that. i'm not laughing at the germans because sometimes sound plays and nothing with the can have anything to deep into the jam a culture of. predicting is granma day out to you because it's all that who know time rachel join me you need to get something done.
11:16 am
a meal time to complete the 2nd season the only good chance it's still about the environment it's still about society and it's still about us but all the planets on the brink response and circle leading experts in the 50 pounds to cherry pick up your sleeve the only real sense of. the pandemic is hitting businesses except for amazon the american e-commerce dime has doubled its quarterly profit compared to last year what does amazon's market dominance mean as cost the most and how does it affect e-commerce in general on topic today on ship.
11:17 am
in the midst of the ongoing coronavirus crisis online shopping has been booming the reasons appear to be obvious many people around the world voiding shops prefer to shop from home the following products where is specially popular during the 1st weeks of the crisis in germany had sets. on an increase of more than 900 percent that makes sense as germans are known to be hardworking and had sense simply by working from home more efficient free weights an increase of 2740 percent for that little bit of exercise between work calls so saw an increase in online demand of close to 3000 percent the current boom in online shopping has especially benefited one company amazon the american financial analyst tom ford says covert 19 has been amazon's growth hormone what does amazon do so much better than other businesses that's what we asked the economist from cologne she says is based on
11:18 am
several factors. amazon takes a different approach from other companies where the customer is 100 percent the sole focus and their strategies are consistently geared towards customers and their needs that's what makes them so successful in the amazon success is based on several factors the seemingly never ending choice on its website there are about 300000000 products for sale price many products are really quite cheap and delivery is often cost free. availability amazon delivers right to your doorstep and usually the very next day. claims exchanging or returning something is pretty simple amazon is becoming increasingly integrated into everyday life i can listen to my music there i can watch movies and t.v. series there are many many connecting points. one shortcoming however is being increasingly criticized. the control of. 3rd party suppliers.
11:19 am
with products of counterfeit quality the company tries to make the sellers responsible. reach. despite some bad apples usually on amazon the customer is always right sounds great but what consequences do retailers and producers face when almost everything is. today over 50 percent of all online products directly on amazon this is hitting small and medium sized businesses especially they are dependent on participating in amazon's expensive shipping program to remain competitive on the platform. created the marketplace for amazon today he consults other companies on how to successfully sell products that . your products show up in. your product version. so that's one example where. you basically have to accept that if you want to.
11:20 am
you're going to have to use the shipping program to be amazon has. its own products on its platform in 2009 company found a. company amazon based this brand sells everyday products often at bargain prices and the rate is constant. very long term perspective they're prepared. and their own individual sales. to keep coming back this company has a clear advantage over amazon's marketplace that gives them access to the competition to this online amazon identified best and use that knowledge for advertising their own products. they're also persistent claims that. successful products. stacey mitchell represents small and medium sized
11:21 am
businesses and they find against amazon there's a company called green design that makes laptops stand they have done very well on amazon in great customer reviews and then. created and exactly. the amazon marketplace can cut both ways it grows companies access to a growing number of potential customers also collects huge amounts of data for its own purposes. products labeled as best sellers or the deal of the day most successful the same goes for real supermarkets too for vendors the so-called buy boxes on amazon equally important small check boxes on the website shopping screen that a low cost a must to place products directly into the shopping cart but the algorithm that determines which seller gets a box is kept secret what we do know is that pricing reviews and distance between product and customer all influence how sellers are ranked but the most promising
11:22 am
key to success is f b a f b n means fulfillment by amazon vendors that agrees with this the 0 which essentially means pay more for amazon services have how your chances of scoring a buy books stacey mitchell has been monitoring amazon for 10 years and it's consistently causing more discomfort 3 critical remarks from their point of view. it's amazon's marketplace and the rules of who can sell their on what terms they can sell who gets to see their products how pricing works are set by amazon it would be as though wal-mart you know not only came into your town and opened up a big store but also bought up all of their commercial real estate and suddenly any business that wanted to open and competing with wal-mart would have to rent from wal-mart and wal-mart could decide whether they got a storefront or not and how much they paid and you know so it's a monopolization it's on another level.
11:23 am
what is true is that amazon actually benefits from counterfeits amazon and uses than and as leverage against suppliers so we saw this a few years ago with the shoe company birkenstock they had been complaining to amazon because there were lot of counterfeit birkenstocks on the site and they could not get amazon to do anything about it and eventually amazon said oh yeah you have to sell us your full line issues on the terms that we want and then we'll clean up the counterfeits. those that do find a way. may find if they're successful or 2 or 3 years in the actually begin to build up a bit of a business doing it and hire people and wows really works well once they sort of
11:24 am
get to a certain size a certain amount of say oh it is though amazon kind of notices them at that point and then it starts to get harder suddenly there are more fees and it becomes more and more costly and more and more difficult to be successful the most successful or kompany is on amazon the more expensive it gets for them to use the platform to sell that sounds like a pretty bad deal for individuals alice can we as customers do something about it yes but the alternatives usually require a little work one example checking office directly on manufacturer's web sites usually that's cheaper than you think and it even might be beneficial for your warranty they also platforms but icons of climate change and sell products which are free of plastic or make sure to use carbon neutral delivery global e-commerce business truly profitable which is why other tech giants and now trying to catch up google wants to focus on expanding its e-commerce business and is currently testing
11:25 am
a new app shop and the app shows short clips of influenzas presenting products which can then be directly audit shops target audience is instagram uses so far it's mostly been about beauty products facebook has just introduced shopping on his platform to. increase its paper produces greeting cards for part of a growing trend amongst small american companies from iran to business from charleston south carolina uses antique printing presses to mint the carts and the new online shop and facebook to sell them. introduced only in shops to facebook and instagram during the current crisis he says it's to help retail. as receive some of the financial losses suffered during the pandemic this is going to make up for all of that lost business but it can help and for lots of small businesses during this period this is the difference between staying afloat or going on over 160000000
11:26 am
small businesses use facebook's infrastructure to advertise products and services they use posts to embed links to their products at 1st the users had to leave the up and buy products directly on the retailers websites but not anymore. meets paper is one of just a few small businesses and though to test the new e-commerce features jamie now do the owner loves it. from like amazon and sellers who don't need to rely on an expensive shipping program. setting up shops is free no programming skills required . the we want people to handwrite words of love instagram's i mean it's really. kind of helped us and telling that story so as we looked at their e-commerce features that were coming out. you know it was like wow this completely reduces the friction of going to a separate website once your credit card is registered you can use it's on all apps
11:27 am
across the platform it's convenient and it increases how long you stay on the site institute for local self-reliance fears that facebook is using this as a backdoor to collect data on consumer behavior the whole business model is based on data stacey mitchell says he is using this moment of desperation to position facebook in that market facebook may in a moment be offering a little bit of competition for amazon another way or small business is to get to market but you know we should remember that facebook itself is looking looking to corner the market dominating the market is key facebook introduced the new shops feature amazon is offering an all inclusive experience and apple has been excluding troubles themselves from the i o. s. universe who can stop the big 4 heads of state as well as small time online sellers
11:28 am
regularly complain about the dominance but then nothing happens that might be about to change though in the us home to these tech giants opposition is growing the big 4 tech executives came under strong scrutiny in an anti-trust comedy hearing in the u.s. house of representatives whether it's through self preference ng predatory pricing or crying used to buy additional products the dot of platforms have wielded their power in destructive harmful ways in order to expand that spot on the bigger question is whether the u.s. will take action which means working against the interests of big american companies what do you think do companies that dominate the market like amazon need to be broken up or is the modern sad regulatory it is not what you. think on facebook on g.w. dot com and if you want to know more about amazon's founder jeff bezos make sure to check out our you tube channel that's it for me goodbye and your next time.
11:29 am
good shape. it's a constant companion. and it makes us ill. headaches dizziness and tonight is just some illnesses that can be caused by not. listening. and what can we do about it. in good shape. next on the t w. e l told by germany's until train race track for speedsters is a dream come true full color enthusiasm dynaco a gives it a heavy foot test. no speed limit no problem.
11:30 am
what does a crash researcher think or read. 16 d.w. happiness is for everyone schumann penises are very different from primates you know we have a totally ridiculous size view nature david and this is climate change crisis sex happiness and please books you get smarter for free get over your books are new to. the limitless. oh. please stop. ok wouldn't it be great if you could silence noise just
11:31 am
like that we all know this only works on t.v. let's face it if i would sit here every single day i would presume.

17 Views

info Stream Only

Uploaded by TV Archive on