self-determination. i don't want anyone to tell me when the right really hits come in know how women are striving to reform very slowly away from traditional prejudices for. women to. start september 24th on t w. is this what the future of transportation looks like probably not and it's not a time soon but when today's inventors and visionaries look at the streets sidewalks highways and even agricultural land of the present they see vehicles that could soon be dusty exhibits in museums or in the midst of change and that's our theme today are made from a to b.

the mobility of the future it's good to have you with us well they're among the most popular passenger vehicles of the present s.u.v.s what began as a bare bones military vehicle the sport utility vehicle or s.u.v. is now one of the most popular set of wheels on the road today's versions may be better engineer than their predecessors they are still expensive large and not very economical critics say they clog up traffic and pollute the air they are huge earner for the automobile industry just why are s.u.v.s so popular what is it that fascinates so many drivers my colleague malta wrote a column on when to take a look. big. big. all of the world's people are crazy about s.u.v.s. being used as

a state that signifies. just the greatest feeling of driving around in the flesh. are the problems that they cause. they know you're. trying to. so let's get into gear and check what's behind the hype why is the world so obsessed with s.u.v.s. 40 percent of all passenger vehicles sold worldwide are some form of s.u.v. that's more than twice as much as just 10 years ago it isn't. in india and the e.u. one in 3 new vehicles is an s.u.v. in china it's even more and in the us it's almost one in 2 from a producer perspective it makes a lot of sense to produce a car that looked like s.u.v.s because they're able to extract higher margins high

profit margins then it will be not much more expensive to produce manufacture but they will be able. like prices like 40 percent higher. companies profit from the s.u.v. hype but that's only one side of the story because they wouldn't build them if people wouldn't buy them like crazy. ok the car shrink when the s.u.v. boom started in the us he helped major car companies sell more of the. as a marketing consultant and if you ask him the secret as to why people are so attracted to s.u.v.s is rooted in our brain. to put it very very simply our brain is made up of 3 different brains the cortex the limbic system and the reptilian brain constantly talk to each other but each of them has

a different job. the cortex is responsible for wrestle thinking it helps us make decisions solve problems crunch numbers everything that's kind of complicated the limbic system is all about emotions. and the interior and brain isn't charge of our most basic instincts that make sure we have breathing controls our sex drive and our fight or flight response s.u.v. is red julia in the. car bible and reproduction i'm stronger and more powerful than you i mean if you come with a little car and i have a b. s.u.v. and we crash. you're going to die and i'm just going to have to clean a little bit my issue with the media projecting this image that the world as never being so dangerous all 7 point one magnitude earthquake has hit southern california

as massive tropical cyclone triggered a tsunami militants have attacked the stock exchange building you want to be honest all car when those around you know you want to be an s.u.v. that. the road building people. is not. s.u.v.s appeal to our most basic instincts and skull make us targets exactly those but of course s.u.v. drivers would never admit that they're just following their primal urges they give a more rational justification. if you look at surveys as to why people are buying s.u.v.s many will say because they're safer and yes if you're in an s.u.v. and you crash with another car you're less likely to die. but s.u.v.s have a pretty high center of gravity and that makes them prone to rolling over which is actually really dangerous and also kind of obvious. they know the reality is that

the higher you are the more chance you have to roll over is more dangerous to have but it doesn't matter the rate you know brian so you feel stronger when you're on top of might be something like a lamb straight so by the time most cars get taller imagine you're in a smaller car in fact big and you see all those higher car taller cars than you might be incentivized to get the color car to just give it right in and be like intimidated by other people try it. people who drive s.u.v.s want to feel safe even if that means putting others a driscoll the front bumper of many s.u.v.s for example are so high that today. i'm more likely to suffer serious had or upper body injuries in a crash so s.u.v. drivers are gaining something here at the expense of others and that's not just the case for road safety. boarding more s.u.v.s in the fleet which means

you have much leverage than the small cars and therefore they are higher yet the are all still plenty fuel i need them plenty more then you have to do it. the growing number of s.u.v.s as in fact the 2nd biggest cause for the rise in c o 2 emissions since 2010 ahead of heavy industry and aviation. emissions from other types of passenger vehicles actually went down over the same period. and all this is not really news to us we know s.u.v.s are bad for the environment but it's just too easy for us to brush aside these concerns. our cortex thinks about abstract and complicated things that way in the future like climate change and how we can prevent it our emotional limbic system however is more of

a live in the moment kind of person it's like self-less you that brand new s.u.v. looks and wants to drive often it now and this instant gratification will often outweigh the distant an abstract concerns like climate change to tell me that the environment is going to be bad in 1520 years that will reconnect with me i've been there in 15 years so you know so we have to make people realize. that was used today and what they can experience today as some consequences for that day. and people around the world are realizing that more and more about that still doesn't stop more and more people from buying s.u.v.s. and up to all that you want to do you have to come up with the time to go i mean you have to talk about completing the damage it's. going to should be sensible. i thought

there was a time when you didn't just. need to have all factored into taking direction and the like more efficient engines more electricity growth also more cars. and also shorter distances. we are in the villain creature sound we capable of rational thinking and yet why it's 2 like the very things that are bad for us. all right if cars can be seen as an extension of their owners egos what should we surmise about those who want to ride smaller more efficient electric like this little guy created out of sheer utility and definitely not sex appeal we sent our reporter to switzerland to talk to a man whose vision of the future is much more practical and emotional. 0 emission it's no accident no traffic jams then getting from a to b.

will be safe healthy and relaxed maybe. i'll give it a try. this is a prototype. peter clip and there is testing it he teaches at the university of some garden in switzerland his work focuses on the future of mobility. how are you driving such a tiny car there's only room for 2 the range is small so why doesn't it because that's the future. 'd but i think we need them ability revolution i think they can and micro mobility the more intelligent use of cars cities and space is the only way to preserve mobility. what do tiny cars contribute to that. you know only occupies one 3rd of a standard parking space that's one aspect of another is that it's electrically

powered so it's more sustainable i don't average car occupancy no days as $1.00 people out and they can spend 93 percent of the time just standing around so this car is perfectly adequate for getting about in town. were bought instead if the whole thing would not have a better more ecological product although i think he likes are an alternative but i live in the countryside so i have a long ride into town but what i see the future is intermodal and that is i'll take public transport sometimes take the car to transport stuff or go out with my children because electric scooters and other new things will come along they'll be a whole range of mobility solutions and tiny cars a one element. like mine i am not perfect but. as for drives like a toy car. so how will we be getting

around a few years from now we're going to get one example so i want to go to berlin in the future we'll have apps on our full on the. platforms where you enter your priorities efficiency cost sustainability. when and where you will get corresponding recommendations including an itinerary. that my smartphone will tell me where i have to go and when and which means of transport i'll be using refined it will deal with payments as well leading. them to says we should do away with combustion engines in cars and use shared cars rather than own one. i have the impression that it's still a long way off people want to own their own cars and keep the cars they've bought for as long as possible 1015 or 20 years and they run on gasoline something that is your vision simply unrealistic if we don't always be some private only shot of cars

but it's unthinkable to go to the entire planet with private cars even with everybody owning their own and i go far in terms of climate protection out of the question. with. the coronavirus pandemic has seen people shift away from often crowded trains and buses and use their cars more but clearly been there is a champion of public transport as part of the mix is his vision already obsolete. the industry was already going through a process of transformation to a covert 19 has led to a slump in sales so the question and change and reinvent itself just has increased dramatically. in the sense a lecture of mobility can be fun it doesn't mean doing without all the good stuff as many people still seem to think he. says there's no way around it you.

or i and of cars will look different in the future chances are they will also sound different a lot of us probably don't give it much thought but the noises a car makes matter not just for the gear heads love the sound of an engine revving for everyday safety if you can't hear it you might not know it's coming and that's why sound is being programmed into electric cars which are otherwise almost silent finding the right sound that's an art. for sound design there's combustion engine noises are as complex as symphony. and they provide the basis for developing artificial motor sounds for electric cars at present they sound like this. in between will consider the mating call of a static. country or a tiger whatever is not the chirping of a sparrow. office mature sound like that does something to

a driver men are said to meet at your bellowing noise that signifies the. time of greatest does this buzzing sound zen india doesn't have such an immediate and powerful impact on which room but it could come to signify another kind of power that's expressive in its own right the power to the challenge is to develop that power for electric cars. to move unity. disempower. car dealer benyamin dad it says a timid buzz just doesn't do it for him he loves the full throated growl and roar of $500.00 horsepower. feel good does it not matter too that's just part of it for many people with like the big engine big sound great sound like soft.