tv Shift Deutsche Welle September 19, 2020 8:15am-8:30am CEST
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there is faces reelection in november. you're watching news live from berlin don't forget you can get all the latest news and information around the clock our website at student dot com unexpected things which. make them from people make fun about their own economic and political problems. in mozambique we say that you have to laugh so you don't write gets home people called me. as a journalist i still call his folks in the back by the letter local to them i like to start my day by kicking all those jokes finding out what people are talking about what is moving them. my father taught me how to ask uncomfortable questions
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about my country and multiple that is why i keep going to the state my name is maggie self and i work at g.w. . the internet has revolutionized the way becomes your music sign up to a streaming service and you can listen to all your favorite tunes on the go wherever you are many artists have even begun playing shows in computer games or staging virtual concerts how is all this changing the music industry today on shipped. almost $300000000.00 people stream music via spotify each month that gives the market leader a. picture of uses listening habits today music lovers can also enjoy streaming
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music videos and concerts in their homes and on their mobile devices and these services are rapidly growing in popularity computer game developers i giving a platform to artists as well and spring us rep of travis got to showcase the brand new trek live in fort myers a hugely popular multiplayer game. is the big moment given recent hip hop fans have been waiting for ok she would virtual travel scott says it's a multiplayer game for us to perform live in front of the more than 12000000 players the largest crowd ever to attend a virtual concert like this. the gaming and music industries are measured across over the tracks to try to get groups in one many games though feature cool certain tracks unique dance moves and virtual in game concerts zinah i'm sure someone.
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on streaming platforms like apple music these and spotify dominate the music market today raking in huge sums of money and only a tiny fraction of that goes to the artists on some platforms they earn less than $1.00 cent per stream to make a decent living they need hundreds of thousands of place for example an artist would need $80000.00 plays on the napster streaming platform just to the u.s. national minimum wage roughly 1400 u.s. $1.20 players would be needed on apple music and over 300001 spotify and amazon. can use issues make a living learn about their stuff but it's not all black and white view that we met up with. who say despite the downsides there are benefits to spotify.
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and us from it have been with folk pop. for 11 years their albums feature german english and arabic lyrics and have made it into german charts at 1st they didn't want them his accounts part of. 45 spotify definitely exploits musicians and if you have an almost nothing 3 streams. it's not even enough for major artists to go by. making an album is a lot of work and costs a lot to record. some at 1st we didn't really like the idea of making your music available for free and people should. have played over here at winning them and the oil fanbase today their music is on spotify after all with success their latest single happy from the new album has
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already been streamed half a 1000000 times about 250000 fans listen to their tunes each month class but users can discover your music on spotify even if you don't belong to a record label. and if you music get streamed a lot and recommended to other people then you might feature like playlist that's what sway their opinion from them and work and. their parents music is available on other streaming platforms too but 90 percent of their listeners come from spotify since signing up in 2015 hours music has been streamed about 25000000 times in 78 different countries streaming platform. meanwhile also changing the way artists create music. give them to us an overwhelming choice of music now if you get bored of the song you skip it i guess that the scourges artist for producing elaborate 10 minute tracks with 3 minutes solos on long intros so yeah people are adapting to
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that. on average songs have become shorter over the years in 2000 the u.s. top 100 singles tended to be over 4 minutes long but in 2018 the average length for just 3 and a half minutes why in part because of the 32nd rule applied by spotify and other streaming platforms it means it is only receive money if the song has been streamed half a minute or more this is changing how artists craft songs long gone are the days when songs that long winded intros for example or more on that here's chris of a clash of berlin school of popular it's hard to go to my over one hits today follow with different formula from take just a beaver's love yourself and the song jumps right in with lyrics from the getgo. darrius and the listener knows exactly what the tracks about. the same time for an intro. the 1st few bars of
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a song are crucial they determine whether the listener sticks with it also gets to the next the vast competition for music has given many listeners a short attention span and so the 1st 30 seconds. i need just 20 seconds to know if i listen to the whole song or not. the music industry started making money from streaming services in 2510 years later streaming pad phones were already making 2600000000 euros in revenue and since 2018 streaming has become the biggest source of income for the music industry last year it made up 50. 6 percent of global music revenue that's why artists are under pressure to make their music available online play lists are also a crucial part of these major streaming platforms if an artist is featured on one it can seriously because they're streaming figures and revenue but who rates these
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playlist. popular music on spotify is promoted on playlists which drives up streaming thing is even further. algorithms define who makes it as an artist of all . play lists only contain popular songs this is based on certain metrics. a song will move up a playlist the more it can stream. but there are other play lists with the structure is more important songs are added in a way that achieves the rights of musical art. companies have begun to help artists get those songs on to play this to market them like reposed networks now owned by sound cloud musicians are now less dependent on music labels but even more so uncensored algorithms. this is something that pop professor marcus klein i criticize this. quite so fortunately these days producing music is less about
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creating and more about calculation because our grievances calculate how many people like what and when they listen to. the it will music production is becoming much more of those numbers and less about cultivating the future for society because there. 'd is pop music no longer a revolutionary force well despite the criticism digitalisation is providing new scope for creativity like the video sharing app take some artists even have a global hit song because of took thought if their song features on one of the popular to talk talons of like then that's x. we're all told. with the get out of viral sensations. streaming services and social media platforms represent a great new way for fans and musicians to connect especially during times of social distancing. we have
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a spring tour playing. with $26.00 or $27.00 concerts thought of even something like that like all bands the tour was cancelled because it's a shame because we just finished recording our latest album that at the market and we were looking forward to going on tour with it. instead to make a horror as a band member staged a concert on a rooftop in cologne and live streamed it for all their fans unfortunately there to build them band mates couldn't join them because of the knocked out. the most important but fun it's good to see bands in a live context even if it's online. so i believe in can you see it's all over social media rights now social media. streaming is a great way for artists to stay present even lock down james blunt recently stream to show from hamburg's elbert philharmonic home. and artists like benny eilish the browning stones and green day's but it joe armstrong lifestream
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performances from their own homes for the one will together at home charity event to on the health care workers. in addition to their live streaming. published a music video made from 60 fan videos filmed at home the clip has around 50000 hits on you tube. i don't want. the i think a military only way to stay in touch with fans these days is by live streaming concert life. after thought making footage of past gigs available online you know come. to will now take place in autumn this year provided not down. i know that if not they'll just keep performing on 9. ok so digital platforms are great for musicians to connect with fans and for fans to stream as much music as they want
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whenever they want but there's a catch companies are collecting vast quantities of personal data professor nick cauldron of the london school of economics explains more. the way we sat or jumped in front of our record player was unknown to the record companies they were blind to that now they're not the vision the market is today is a relation which is continuous as long as you are using the product the product will be tracking you. companies constantly analyze our music listening behavior to keep us on platforms for as long as possible platforms like french streaming site. concerning use of what's playing the should in theory only hear music that they want to hear for that's we need to establish an ongoing relationship of we have to learn what music to enjoy in a monday morning for example but not on a friday evening. some artists have launched exclusive online events like us
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soul singer erykah badu one of my favorite artists who created an interactive concert series the idea is that fans pay a fee to watch and then have a say what happens like which song will be played next streaming has made it extremely easy for us to consume music but also harder for artists to make a living so it's on us to support musicians we care about for example posting their shows online or one day in real life. what do you think those on you tube facebook and d.-w. dot com that's it from us this week see us or the.
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