with different languages we fight a different thing that's fine let me pick up for freedom freedom of speech and freedom of. giving freedom of choice global news that matters d. w. made for mines. pigs in tight airless cages cows that don't know the taste of fresh grass chickens that never go outdoors that's the sad reality of factory farming the production of ever cheaper meat comes at the expense of the animals well being sheep meat from poorly treated animals comes at the consumers expense too after all how can we ensure that

the quality of animal products is good if the industry is all about reducing costs the cost of meat that's our topic today on made in germany the business magazine. it's good to have you with us consumers have long viewed meat as a mere commodity without connecting it to the lives of the animals it comes from certainly applies to industrial poor production which favors scale over animal welfare and that means that pig farms to cram the animals into tight enclosures with no room to move around naturally researchers are getting a better understanding of pigs just how smart sensitive even sociable they are these discoveries in turn are helping drive consumer preferences and driving demand for better or humane production methods let's take a look at a farm that tries to raise happy picks. these pigs need an unusually large amount of straw that's because of the enlightened approach taken by farmer gabriella miller of x. mine. instead of viewing her animals purely as future food she treats them as

living beings and places value on how they feel. she posts daily to social media with stories from her free range enclosure she believes that the set up appeals to consumers her pigs are not crammed into a single pan as is the case with conventional pig farming but are free to roam as a result the animals don't gain weight as quickly so rearing them takes longer and costs more money but the farmers determined to give the animals a decent life and her 2000 or so pigs seem to appreciate it. dan closet and if we had basically created an activity area for the pigs with twice the amount of space that and that costs more money the animals can choose whether to go outside go to the straw area or to the shower area which has a slated floor or maybe go to the resting area where they can choose where they'd

like to go the whole day long also. the farmer fences off her enclosure to protect her pigs from the african swine fever virus which is often transmitted by wild boar a few kilometers away and this farm run by year on any of us also has around 2000 pigs he uses a system of containment doors and foot baths for protection. has on most pig farms in germany his animals are housed in a conventional pen that means there caged in 247 a set up that animal welfare campaigners criticize. but halo's has other concerns right now since the outbreak of the african swine fever his livestock are worth around 20 euro cents less per kilo. the company you know it's pretty easy to calculate if an average farmer in this region has 7 or 800 pigs that quickly adds up to a loss of 15 or 20000 euros i'm from one day to the next on the run. their

prices falling because countries in asia are currently no longer importing german pork because of the african swine fever and alarming development for young arrows and marketing expert but hartman chosen germans tend to eat only certain parts of the pig which is why farmers here benefited from preferences that asian consumers have. the. different markets complemented each other wonderfully and germans primarily econ fry parts like pork up that's meat from the neck of the law any more pork chops. and a cutlet. and asians tend to eat more of the fatty parts fit as well as parts with cartilage like the ears feet and tail fins john so much in demand here. and he gets in on this if that's going to become extremely difficult to find buyers for

those parts in europe and other countries. if it is the taj. so giving it also she's. got the money had already designed an alternative marketing strategy for the pigs in her animal friendly enclosure and now during the coronavirus crisis that's paid off. runs of meat cutting plant that processes 80 pigs a week from the milkman farm it's a more complicated operation than at conventional large scale meat factories. in this case it's not just the prime cuts that are being sold there's also demand for a wide variety of sausage concoctions. the resulting meat products are then sold throughout the country by south again cutting out the dip. tendency on overseas export products. still some parts are hard to sell even in traditionally poor congress germany. a backup food fight of all things yes not so with heads and

pork belly we're doing ok there's bacon and jelly loves us. but only to a certain capacity. then dust was a pig's trotters tails and ears that's where we just don't have enough buyers we can't get rid of them one night funding they spent in the schools. but that's only a minor setback while conventional pig farms are absolutely depended on asian markets gabriella miller is still doing ok sales wise plus the price for her pigs has remained stable. as a visit from the if it's in terms of the fish and see it we're somewhere between conventional and organic and there's a big interest in this among farmers not just with this system here all animal friendly concepts in germany are seeing a major run among farmers. and those concepts are also in demand among

retailers low price meat products are now off the menu at this supermarket the only pork on offer at the meat counter comes from farms like months. it's 30 percent more expensive than conventional pork for supermarkets it's a risk but they too see something beyond the immediate profits. we now have a different approach to selling meat our staff feels that way too because it's something you can better identify with. the fielder's. accordance with may well have lost some customers who prefer budget meat from conventional farming. going to the gulf but we've also seen an increase in new customers coming from further afield and close. around $55000000.00 pigs are slaughtered every year in germany so far only a tiny portion of those his rear to an animal friendly farms but. is confident that

their number will soon grow. the meat was a crucial element of humankind's early diet a long lasting source of energy there is costing tens of and therefore rarely on the dinner table today it's a staple of our meals and we expected to be as cheap as possible where comes from these days that's anyone's guess so how do we get to this point here's a brief look back at the history of meat. creates markets where does our appetite for animals come from. meat was highly valued by our ancestors the energy rich food even played a role in human evolution. as the human brain grew larger strategies weapons in the twenty's for obtaining meat improved. at 1st our ancestors a carcasses then they hunted mammoths bats wild boar the more prey the bigger the groups they could sustain. the formation of large cities or shit in local

slaughterhouses different kinds of but just formed guilds and open markets. then came the industrial revolution in 1965 chicago opened its 1st meat packing plants in which entire herds of cattle were slaughtered and processed on assembly lines. the meat packing industry went global after world war 2 and meat consumption doubled meet once a sign of prosperity became an affordable commodity. in 2019 more pork was exported from the e.u. than anywhere else in the world with germany and spain at the top brazil and australia lead in beef exports. thanks to subsidies the e.u. and the us have flooded world markets with cheap chicken countries like ghana can't keep up and have largely stopped producing domestic chicken meat. nowadays it's hard to figure out where the meat and also markets comes from it's bread fed

slaughtered and processed in different countries according to where it's cheapest animal welfare is usually disregarded. scandals over rotten meat horse meat in the sagna low wages and the damage done to the environment by mass meat production have harmed meats image. although nowadays our brain gets enough nutrients from other foods while white meat consumption isn't going down but maybe the meat of the future will come from the. uk. well test tube taco meat may not sounds especially appealing but there is indeed a growing variety of meat substitutes that are carving their way into the market and with meat hardly a luxury anymore avoiding animal products has actually become a trend in many countries it's not just concerns over animal welfare they're driving the switch to begin diets but worries about the impact of animal products on our health and the environment. it's no secret the food industry is

a climate killer producing more than a quarter of all c o 2 emissions worldwide that's more than the emissions of cars planes and ships combined. farming accounts for 70 percent of all consumption of fresh water and 50 percent of all habitable land is used by the agriculture industry if we see our food system and our food and our products are being produced and soon we feel the need to use more or less. the meat industry is one of the worst for the climate. cattle produce methane is a greenhouse gas which is $28.00 times more potent than c o 2. but not only the climate is suffering. animal welfare also falls victim talk craving for meat. and that's why the international n.g.o.s provenge has made it one of their goals to reduce the consumption of animal

products. so that. it's become more and more clear how much these animals which we call livestock suffer. sickly these are animals that are bred under the worst conditions with the sole purpose of becoming meat on our way to bring in. the world's population is forecast to grow to almost 10000000000 by 2050. and more people means more food in fact up to 60 percent more food might be needed that's not good news for our planet but there are environmentally friendly alternatives by 5 this in shaft for example researchers at oxford university have calculated that a plant based diet and specifically the c o 2 footprint of a plant based diet could be reduced by 73 percent. helping out.

and the message seems to be catching on meat consumption in the global north has been declining for years one reason is the development of meat alternatives it's a market that's been growing steadily in western countries the n.-g. o. hopes that by 2040 the consumption of animal products will drop by 50 percent. then you're found if you look at how fast the market is growing especially for vegan and plant based on the alternatives then maybe we're not so far away from this goal anymore if i had to make many consumers are now giving more thought to what they buy they're paying more attention to the ecological and ethical effects their choices have. 'd but many people still crave the taste of meat and have a hard time giving it up that's where meat alternatives come in. the traditional german meat processing company who picked up on the trend early on the company has

been focusing on meat substitutes since 2015 success. food and want you will be in the live for the 1st time we sold more alternative products than meat and sausages. and demand seems to be growing all the time. that my studio and you look at studies and predictions about the world market and the german market then you see the german market is about 215000000 euros oil the prognosis for 2030 years that will be at almost 30000000000 euros by then. it seems like we may well be in the midst of a food revolution. one of the biggest winners would of course be the climate but animal welfare and our own health would benefit from the chain. to. the world

health organization want in 2015 the processed meat and red meat could be linked to certain cancers. but what about these meat substitutes are they really healthy. on the whole these products have a lot of benefits studies have shown that red meat is quite problematic and it appears to be linked to a higher risk of colorectal cancer especially eat a lot of it in general and you need to pay attention to the ingredients used in these alternative products sometimes they use quite a few additives stabilizers most of fires flavorings sometimes even flavor enhancer . so consumers need to take a close look at the meat alternatives on offer but we know that cutting back on meat would bring many benefits to our health animal welfare and the environment it's

time to rethink the way we eat and change is in our hands. so there's the case for substitute meat but of course livestock animals are raised for more than just their flash take leather perhaps one of the biggest animal products out there of course there already is fake leather usually made of plastics or we're about to show you is an alternative form from indonesia it's not made of plastic it's not even made of plants it comes from a fungus. mushrooms are the main ingredient in the. shoe. leather look at this are not from an animal but rather mycelium component of fungi mycelium has properties similar to real less toxic chemicals are not needed to produce small companies around the world have begun to use this. the material is breathable flexible. competitor animal and my spell of memory is having

a really huge advantage in environmental impact for example we consume less water we don't have to kill animals can move 1st of all farming so we can save some space and it's also it's really last carbon emission. mushrooms mixed with sawdust to generate the light fabric. after just a few days the tightly woven mycelium membrane forms on the outside of the blocks it can then be harvested and 10. this requires just a fraction of those who need it in traditional liver production less than 110th. this has caught the attention of shoe retainer you. know that their industry is one of the biggest contributor for carbon emission and we see that as as long as we keep selling forward whether where and as the cells grow we keep damaging the

environment and it came materialization that we need to find the so sustainable solution. with the mushroom shoes can compete with real leather in terms of longevity remains to be seen costs for fungal leather shoes are higher than for those made of traditional lever. but the reason a guru is optimistic his order books are filled up through the year 2027. or a clever alternative there now the report mentioned the problem of water consumption and other making the traditional animal other uses 10 times more water than the production of that fake leather from mushrooms according to some estimates the cost in water for a q. of coffee is a whopping $19000.00 leaders a similar alfre a queue of cotton why is that farm crops use up water through irrigation of course but agriculture and processing also. contaminates water supplies that then can't be

used and most of us are aware of this level of water usage because we simply don't see it but the hidden or virtual water behind our products is just as real as the water we drink. what is virtual water. let's take genes as an example it takes around 8000 liters of water to make one pair that's $53.00 bathtubs full how come growing the cotton uses most of the water it's a very thirsty plant if the rains fail cotton fields have to be irrigated. and if the cotton is to be spun into jeans it also needs coloring rinsing and bleaching that pollutes a lot of water. virtual water is the unseen water that goes into the manufacturing of our product. nearly 900000 liters for one kilo of coffee 184 liters for a kilo of tomatoes and about 15000 liters for one kilo of beef. in

a country with adequate natural water resources high consumption isn't a problem unless of course a lot of it gets polluted but in many regions water is scarce or supplies have been depleted by producing certain goods the water level in the aral sea has dropped 18 meters because of irrigation in cotton fields it's turned parts of was back you start into a salty toxic waste land. tomatoes are cultivated in the parched reaches of southern spain using water piped into enormous greenhouses. and in brazil where there's a shortage of drinking water the country's huge coffee plantations are never short of a drop coffee is a major export for brazil. europeans import beans water guzzling goods and by extension all the virtual water needed to produce them seen from this perspective someone living in germany uses free 1900 liters of water a day slightly over the global average but cooking showering and laundry make up

only a small part of that most water used here is a virtual water hidden in the products around us. well from the invisible water in our products to something else we don't notice in our farmed fruits pest control what was once exclusively chemical based has been getting a 2nd look in many countries as concerns grow about insect die offs the effects of pesticides and runoff and groundwater and the health of the consumer it's enough to make your head buzz or at least rethink your approach to pest control methods and that's exactly what happened to one bug killer in germany it made him redesign his family business. i can sleep well if i put warnings on my products. my uncle skeptical. because i worry about my future if it's come before congress this fall come out it's.

like his father before him. house makes household insecticides the family run firm have been operating in the same way for decades until these 2 artists called its purpose into question. and something made me rethink and look at insert exactly. right house and the artists joined forces they organized an event to raise awareness for insects and their preservation. the village residents ended up collecting 992 flies one lucky specimen eva one a prize the fly erica was treated to an all expenses paid spot weekend with her

owner's flight included. all day and we've been out and about with erica not one person has given us funny looks or called us a bit loopy and. the event prompted hums dietrich wrecked house to put his company's future on the line he's invested around 2000000 euros in the conservation of insects and other small creatures. the project also includes setting up green groups to compensate for the animals his products have killed. the roof of his headquarters. has also become a home for insects. by products kill insects makers but i don't see a contradiction in making insecticides one of the same time helping insects. from killer to save really or is this just a marketing ploy because these days products that can boast environmentally

friendly credentials tend to sell better. because this can marketing guns and then this isn't about marketing i want to see the market we're just seen in the mornings on my product. each product has a big label about the dangers involved for them because while i'm still houses now introduced alternatives that he feels more comfortable with such as this live trap for fruit flies. the insect is attracted to the side of a nick and then trapped in the cylinder to escape unharmed. and i asked him is already going for this product because it's not obvious why i should say fruit flies. his company has seen turnover drop by 25 percent his profits have fallen even more so wouldn't simply selling the phone be the

logical business move. because selling would mean surrender and giving up responsibility of being a from out of congress and the only benefit my rise was going to carry on with insecticides carted out as a him yourself by starting a business and i have the leverage to generate awareness and show this transformation is possible so the sadness of the times for months on the biggest threat cast is keen to demonstrate his commitment to that message as he piles up the company car park to create a new insect oasis thanks but he can't say for sure when his own metamorphosis will be complete. it. not your average bug killer there but maybe a sign of the times more and more consumers are taking a 2nd look at how they interact with animals whether the ones on their plates or buzzing in their backyard that's it for us today it made thanks for watching and i hope to see you again sir.

the folks. passed to silence the. banks it is threatening frank and languages family business like many english farmers business depends on european and spirits. without a free trade agreement with the e.u. that consumer can't be over just like the future of farmers in their seat any time his town. focused on europe. and 30 minutes on w. bored bored bored.

the fight against the coronavirus pandemic of. weirdos science stand. what the new findings have researchers. and information and backgrounds of. the corona updates have covered 19 special. monday to friday on d w. s of the morning. i can't sleep because you know war

isn't love. in the us war sworn. to slow the world. there's no use no love a good for the word good. doesn't. workers either her. parents lose. her couldn't sleep. her use.

this is t w news coming to you live from berlin germany ratios to keep coronavirus infections under control as the case load surges daily interactions have jumped to more than 11000 and german health ministry says police tested positive for cocaine 19 our correspondent has the latest also coming up protesters push for democracy in thailand the prime minister has lifted emergency measures designed to curb the wave of protests but demonstrators say they'll keep up their demands for reform forgiving.