plus ago from their living rooms. now watching data values up next fall garia has become a magnet for chinese tourists to to it's famous you know get that's coming up and out documentary or news check out our website www dot com we'll have more headlines at the top of the hour i'm rebecca reaches in about and thanks very much. a visionary and a pragmatist a good diplomat who always gets straight to the point. the good to institute outgoing director. close to tell a man from the last cultural diplomatic. starts november 16th on a d w. yogurt

is considered a health food and it's growing in popularity the latest research suggests that yogurt to me even cure diseases documents and it's widely believed that yogurt has a positive effect on help cool the need for food incident he was reaching lots of yogurt supports the cleansing process new body. removing toxins to prolong your life will go. the year ning for a longer life has unleashed a yogurt boom in china sales of yogurt drinks have skyrocketed are ready to order. go into a junction that's why every year abel garion mountain village sees large numbers of chinese tourists for the yogurt festival in munchie lofty the life expectancy here is high and. over it is said to be the key.

china's biggest city shanghai is home to 24000000 people. most chinese are lactose intolerant and can't drink milk yogurt however is almost lactose free which is why it's become so popular. on chinese television the shanghai based state run dairy advertises yogurt from the bulgarian village of munchy lofty citing its life prolonging affects residents here live to a ripe old age and bush and cheney could shoot you can see. almost every big supermarket in china carries the yogurt drink with the villages named for the

chinese munchie lufti means good health and longevity there is no proof but many here believe in it i really like that sperm i know it comes from a place where people grow exceptionally old and i want to go there. are you know the thing about long life is on every carter our amazing present from. the taste of this ya get. this state run bright dairy in shanghai makes hundreds of millions of dollars each year from its munchie loft c.e.o. going to loan. us. more and more chinese people are travelling to bulgaria mainly for yogurt. get a gun on a slab of our mixer only yogurt from fresh milk the thirty's. 6 year old lives 1300

meters above sea level in the ruki mountains one of the most remote regions of bulgaria where she's a housewife and mother. and while the yogurt slowly matures get a gun does her homework practicing chinese. or yes. or sure no sure. why. she's been learning the language for about 2 year olds. spent the many complicated symbols in me a real challenge. last a while but also the strengths an intonation are completely different from bulgaria knocked at the edge of the north. does the world vision's us that. almost everyone in ghana gonna spillage is now learning chinese because of the

rising number of visitors to munch a loft see they're. just out of the hope that everything works out well according to plan. because the yogurt festival is the best advertisement we could hope for to attract the chinese here some a sale to. get a ghana and the other villagers are already well into their preparations in a few days the 3 day mum she left see yogurt festival will begin and everyone here wants a repeat of the previous year's successes was come to get a gun as husband and her daughter also attend to her son's around. the clock next time i want to dance to but we're all hoping to not chinese visitors because they bring money i'd love to i think

a bed and breakfast and stop playing housewife to. get a gun a once the village to make a good impression so that the number of chinese visitors continues to grow boosting the wealth and prosperity of the village she too would like to do more business with the chinese tourists i was awful to look fish adat he needs to play lots of air into the guys their hard work for her sing for the chinese guests interesting isn't it. the guide on a back pipe made from an inside out go tide is the most traditional of all bulgarian instruments munchie last see wants to impress its guests was. that. i. shine east tourists begin arriving in the bulgarian village before the start of the festival they're mainly here for one thing like 2 bacillus book

erika's the famous bulgarian yogurt culture but why is the yogurt from here so popular in china. get agana knows exactly why and so does her neighbors story and shook it off. and i story on how you look for a good price 1. what are you up to today oh reading and sending letters short. story and shocker of has been living in monte love scene for 94 years and is semi famous several camera teams have already visited the city and yes star was showed to troubleshoot they come from australia new zealand brazil romania grace if you haven't looked at that people from all over want to come visit me. but most of his is a chinese food. they're the ones who come in my stuff and it's almost too many

but i'm grateful for them. just their interest in how i live. my life goes and i tell them everything. is dumpster corbisiero i'm just going on is just one of many people over 90 in munchie left see the chinese want to know exactly why he and the others grow so although there are. those rules children who are doing so well here because we so much. we can't survive here without your record whether from the house milk sheep's milk or goats milk i'm 94 and i can't live without milk and especially the young that's made from it. that's why i've been alive so long. breath. researchers in bavaria are investigating whether yogurt really can prolonging life.

this is the microbiology department at the technical university of munich professor's eclipse she is researching the effects of fungal and bacteria on food including yogurt. to make the yogurt bacteria visible he dilutes a sample of the bulgarian yogurt with water and places it under the microscope at $1000.00 times magnification he can see the bacteria that turns milk into yogurt including lactobacillus bulgaria because but it's not alone here. to look to but soon as the lactobacillus garlic has forms long thread like cells from here to here this is a single cell in sign for they can sometimes be curved to like here to here from here to here this is a young cell gains on this is quite different to strap the cockeye whose single cells are small and spherical. i. potent silt the former produces substances

that the latter needs and the latter produces substances that the former needs so they symbiotically help each other grow in box 2. together the 2 strains of bacteria ferment the milk and turn it into yogurt cluck till basilisk okereke this can be made visible to the naked eye using specially prepared petri dishes and this in guns these are very tiny colonies do so each one contains maybe one to 10000000 lactobacillus belgarath has what's most we call hoose. yogurt is also booming in germany average joe good consumption has risen in recent years to 16.8 kilograms per capita per year. and yogurt is now more popular than milk according to a survey by germany's dairy association fruit yogurt is more popular here than plain yogurt. last year the

industry produced a turnover of around 500000000 euros on yogurt and yogurt products lactobacillus will garak has is less common in germany many dairies prefer other yogurt bacteria because they produce less acid and a milder yogurt. in munchie last seen the residents are quite used to hosting chinese yogurt fans. and. that's also why regular chinese classes are held in the town hong the course is paid for by the state owned chinese yogurt producer bright dairy from shanghai. every thursday a professor comes from the bulgaria. in capital sofia to explain the structure of

chinese characters and the different intonations and their meanings oh yeah. yeah yeah i'm gary and. yeah of course i come from bulgaria was that. i mean i was we were doing this because of the yogurt festival. where the chinese dairy is paying for the cools for our village. you know the main reason is so that we can talk to the chinese people when they attend the festival. will visit as it is. but not everyone in the town is thrilled about the rise of tourism get gamez good friend stuck on the steps tova is more skeptical she's a forestry engineer and she does take an interest in the chinese language calligraphy and culture but she's afraid the rush of visitors will change the

village too rapidly. oh no. they use a good image to make money but their own product is a far cry from our traditional yogurt so they get the yogurt culture in the name from us but we head off the lot to get anything in return. the chinese don't care about the villages development says dunka she thinks their only goal is marketing they simply took the bacteria and copied the yogurt. regeneration going on that is especially critical of the chinese t.v. commercials because they advertise the bulgarian yogurt to contain a secret ingredient which is deceptive to euros addressing those over most of the us on that bullshit are you the water cycle question go is one junction sign.

this is also why residents are increasingly critical of the chinese investors that have political reservations like peter arnell of. the 94 year old was a miner during the communist days and still recalls the bulgarian communists lack of conscience. he and 93 year old sheena clay are staff supports in her efforts to achieve sustainable tourism the elders fear above all renewed communist influence in the village. news huge cooked up out of deals rhetoric over the. the communist party their works just like are only used to. party publicly punishes anyone who opposes it they have a small time criminals instead of putting from in prison with the leadership is not held accountable only the little fish go to prison the same as here but the big ones don't you know the necker cube pick you have the impression that clearly say

the economists and that they think of the community that it was the for the premier . it is the same time they do dishonest femurs they should rule could they fear the chinese are bringing back ideas that bulgarian start they'd left behind i mean the backward to say stomach most not a loss to learn yet what i hear from the people who. time and again is that they would like to see the village receive financial support that is not tied to political interests. but we're a small village we don't have a big budget and their mom say it's easy to win over with money though she's get this it is quick to the last year of. the chinese state run jerry makes hundreds of millions of dollars a year with the yogurt but hardly any of that money actually reaches munching on. much she loved to see has

a long history the romans and the thrashin settled here and the village is located at the entrance to an important mountain pass. the village experienced its strongest growth under the bulgarian communists workers were needed for a zinc and lead mine and some lived in one chill off to see the miners wives looked after the cattle and produced yogurt for extra income. is the villages yoker queen she lovingly takes care of her cow malenka every day has her own recipe for success. as a v.c. that god of the quality depends entirely on the milk that it will and that in time depends largely on the feed i just give my cow grass from the mountain sides for. seeker recalls the 1st time a delegation arrived from china 10 years ago they wanted to know exactly how the yogurt production worked here. and if anyone knew the secrets to bulgaria and

yogurt it was seeker last year she received 1st prize for the best yogurt at the yogurt festival. she makes her yogurt the traditional way after heating the milk to 45 degrees celcius she waits for it to cool and then mixes it with the living lactobacillus bulgaria's bacteria from a mature yogurt it feeds on the lactose in milk. c can now lets the mixture rest for 5 to 6 hours. meanwhile she takes care of the animals. seeka and her husband raised jersey cows they don't need any concentrated feed and that's what makes their milk and the yogurt so special. there is no industrial yogurt production in the village and traditional production at home is

on the decline since most of the yogurt farmers prefer to work with chinese tourists it's more lucrative. that would double the yoga has turned out great i'm going to share it with everyone again we are you know it's all to my cow malenka and the good feed it's very important for the fact content and that's what makes the yogurt so delicious out at the golf course. on the outskirts of sofia the bulgarian dairy harmonica produces yogurt from organic callison are. here almost only lactobacillus book erika's is used to produce the yogurt the bacteria owes its name to the fact that it was discovered in bulgaria over 100 years ago gary a is considered the birthplace of yogurt. to my bias have is responsible for

quality assurance here because of their fear of the future has forced the market so that all the stuff the problematic properties of yogurt protect us from affection us by stimulating very mean sister. also the luck to us of bacteria break the really fat proteins and carbohydrates in the overt. so they can be absorbed more easily by the human body but. harmonica sells 30 metric tons of yogurt a month bulgaria has the highest per capita yogurt consumption worldwide and organically produced yogurt is becoming increasingly popular fermentation is the biological process that creates the yogurt and here most of that takes place in the pot the added bacteria feed on the lactose and produce acids that give the yogurt its flavor it makes the milk thicker and more digestible and increases its shelf

life. the part of the credits this election contains hardly any lottos which is milk sugars and yogurt the lactose has basically been pre-digested so luck though some tolerance people don't usually have any trouble with experiment. is that la donna is a professor at the institute of microbiology at the bulgarian academy of sciences in sofia she has been investigating the effects of lactobacillus bulgari because for over 20 years there are many. theories as to how yogurt originated she says but the one thing that is certain is that yogurt is several 1000 years old and it was actually invented to preserve milk any health benefits were incidental. so that it important visual reason why our digestive system is called a 2nd brain is 70 to 80 percent of the human immune system is controlled there and he and joe good with lactobacillus pagara post directly strengthens the immune

system. and it increases your body's ability to fight off germs. settle down over is convinced that yogurt can even have a healing effect and help to prevent ailments such as high blood pressure colon cancer and diabetes she's been researching the topic for many years. preparations are underway for the yogurt festival in munchie lucky. residents set up stands in the village square they'll celebrate for 3 days with several 1000 visitors expected more than 100 kilograms of yogurt have been ordered. and they are seek wants to impress the guests of honor from china with a new stage for the dance performances she discusses the final details with

performance. i certainly focused on how do you like the new bana it's very nice the colors are cheerful so it's very big this year. totaled everything in previous years we've had a few 1000 visitors some of them chinese and the 3 days the rough 56 or 7000 people this time i hope it will be even more so as the poverty i love the expectations are high the number of chinese visitors has been a big talking point in the village for days and everyone's hoping for good business from the tourists including the owner of the village store. that has it going what you have an offer for the chinese do you have something special to sell. rice. rise do you expect to sell more products from the chinese or here of course.

you always so will this time of year yes exactly. the 1st chinese guests have finally arrived these employees from shanghai based bright derry are joined by the 1st arrivals of the delegation from the chinese communist party the. last checks to see that the equipment works and all the structures are in place as planned nothing should be left to chance. to get ghana is already checking out the 1st rosa stands. but it's our. people are always going to buy food and not just you know get just look at the high quality meat and sausage we have here we have everything you can. stop us.

this year again ghana has a task from the mayor she supposed to find out at dinner with the chinese how their collaboration could be further expanded speaking chinese with her cell phone as an aid to me she was. saying. was that i. just. i don't know what will happen now i'm quite nervous i hope they understand. i'm supposed to ask them what their plans are for i village and with continue investing i hope i get answers. i. establish in contact proves more difficult than expected the chinese are too busy enjoying their dinner together but she finds a way in. what do you like i mean what do you like to

eat. one day so i just hope. it's a for all you know whole bottle yeah. i'll. start with hahaha yeah yeah i guess i've met her attempts to make conversation didn't quite go to plan and she's left feeling a little disheartened also out of the loop the singles that out of school and what they even understood me down know if it's gold status i asked a few things in chinese when the play across the little branches went really that satisfying of the down the football 2nd and i in the old movie theater the performers are going through the final rehearsals for the hot oh well gary as national dance stank on loves this circle dance which she knows from her childhood propaganda shows used to

be staged here by the bulgarian communist party. that madame says coach i hope all the tourists are from china this year i'd like visitors who are really interested in a traditionalist and how we live in this region of the country and not know how to go on that. the next day the time has finally arrived the great yogurt festival munchie last see can begin. i. was. everyone is here including the political delegation from china representatives of the state run derry the chinese ambassador from sofia with his bodyguard and the heads of the advertising campaign for the moment you last see brand. there's another interesting connection between the 2 countries 70 years ago book area was

the 2nd country after the u.s.s.r. to form diplomatic relations with china. made. years circleville welcomes the guests with sweet cup bread and honey the months the preparation are to finally payoff she hopes the chinese will be the ones to give their village a real economic prospects. and of course there is traditional bulgarian yogurt everywhere and it's dozens of variations. even gilbert queen sica is testing the goods she likes to mingle with the guests. and may robinson not i really hope a lot of people will come to the festival this year. and i hope for many more eye

for the coming is. this the route of the market because it's good for a village. they. always have the chinese are pretty likable they always smile and they stop at every stall even though they don't understand a word of bulgaria. what i mean is the mainland i think there needs to be a long term investment to create jobs. a 2 or 3 day to respect stuff isn't enough the 15. 3. it doesn't give people a lasting ok moldovan a double pole mimicking the whole of the mess and because. it's time for the bulgarian dance performances the whole village has been rehearsing for months there's real competition between the groups and clubs to see who wins over the chinese i think that doesn't cause

a buzz i just what do you find that what you that camel gossett that's what got the middle of us sir. this is. the chinese have also brought a famous dancer from shanghai as their contribution to the cultural exchange. was. also here is chinese blogger outside time who has 1300000 followers in china she's visiting munchie love to see it for the 1st time and reporting for her yogurt blog in shanghai while me. in china is very femoris. so i think i think there was me wasn't too clear yeah

and i want to sleep. or card just the original yeah but it's all about star actor leo how run the face of the yogurt drink she does and work for him who come here for her. white. face my mind of. the day. or can i say just for the fish. for bass i come here. take some. firewood already. i will read. everything in one she love to see becomes a backdrop during the festival residents pose for videos and photos that will

appear in chinese advertising next year the chinese took back a few jars of the bulgarian yogurt culture after their 1st visit. in 2009 and have since been producing the launch of the tse yogurt drink in shanghai with chinese cows and chinese milk the pictures are taken every year during the 3 day festival to help promote the yogurt in china. entrepreneur of china shell quitting is in charge he sells yogurt cultures in china. yeah. there is a well known company china. of course we're also providing advertising from want to see. when china benefit from the healthy products and benefits from being promoted and becoming even better known all that. it's a win win situation. this is also why one of the most important points on the

agenda is a visit to the mountainside just behind the village with the path of longevity i don't know. if this is or has come here to investigate a mystery of the yogurt for themselves in a display of gratitude the chinese ambassador and deputy party secretary even plant a tree of friendship it stands for a shared yogurt tradition that will continue to grow thanks to the close bond between munchie love sea and shanghai get to ghana grabs the chance for another conversation. along the path of longevity signs explain in 3 languages the secret of man children see residents benefit not only from the yogurt but also the clean air and clear water from the mountain springs. during the event people also exchange marketing tips and discuss the sale strategies the chinese used back home. and get

a ghana finally manages to chat to someone laggard side side is very interested in bulgaria and its inhabitants. yes. various different. different people. and i just my. in our country everybody was works hard and. i busy every day i like the atmosphere as most people and all of them and the breakfast restaurant oh yeah i love you for that yes. the yogurt festival has convinced sides high that there's a lot to discover here along with the many photos to prove they were here visitors also get a certificate confirming they've been on the path of longevity in the village where

the yogurt originally comes from and it's said that once you've been here you do live longer. scientists at the max planck institute in dresden have also been studying the health impact of lactobacillus bulgaria because for many years. professor to move us courts chalion is the leading expert in the active ingredients that the bacteria produce in his yogurt. was reckless and. is a real miracle i think. there's a strong friendship between us and this bacteria. but i think it could also open up new worlds we could use the substances to boost the health of people or even animals. bicycling later on and 50 different from the sea. to that end professor cortes charlie as team has researched the effects on

mitochondria the power plants of the cells the mitochondria play a decisive role in the. development of ailments such as parkinson's disease have hard for me talk on camera so helped mitochondrial dysfunction is the primary cause of parkinson's disease. and so by preserving the mitochondria you can prevent parkinson's and many other diseases on the i'm absolutely sure of it out into so far beneath. the smallest. to understand the precise effects of lactobacillus yogurt the metabolic process is simulated on thread worms . the worms have a fluorescence gene built into their gastro intestinal tract increased activity of the mitochondria and the cells can then be detected through this florescence. the bulgarian yogurt culture lactobacillus book erika's produces de lactate and

glycolic acid the researchers explained that this slows the process of mitochondria dying off in the nerve cells. and then that is to show how it's those it transpired that precisely these molecules glycolic acid and deal lactate these are absolutely necessary for these fundamental processes. and once we understood that the processes were related to the mitochondria we were very excited and conducted further research i started for sure. but to develop a medication from it the dose of the substances from the yogurt must be standardized the researchers in dresden test how human cells react to these kinds of experimental drugs they use miniature human brains called organize. the miniature brains are grown from real human nerve cells in a nutrient medium. they're used in preparation for clinical trials the

miniature human brains enable side effects and risks to be better assessed which accelerates. drug development. at the same time the scientists in dresden are working on developing what's known as a functional food meant to help promote good health lactobacillus bulgari because it's said to produce its own beneficial substances in high quantities and naturally . however only in 5 to 10 years will we find out whether these experiments with the bulgarian yogurt truly result in a medication that's how long the research is projected to take. for nutritional scientists like dr much of this research appears very promising but attempts to put it into practice in the past have often run into a wall. this guy from import your there's no court on there once was

a probiotic yogurt from a well known food hall in a fracture claim and which made precisely one advertising claim money it was said to promote healthy gut is almost if you don't feel the claim had to be removed in the end. because the european food safety authority argued that the effect could not be proven. and i know several studies attempted to prove it and so from. ific there it's very difficult to prove the effects of her as a normal day to day life talks. but scientists do agree on one thing yogurt is easier to digest than milk because during fermentation over 90 percent of the lactose in the yogurt is broken down and discarded shite munting that's why yogurt products are considered to be more beneficial in terms of your well beings would be in and perhaps your healthy

lifestyle for the we don't know exactly. if someone is lactose intolerant they can certainly eat yogurt but not drink milk and we sleep. like milk yogurt contains lots of unsaturated fatty acids and counseling for bone growth which is what makes it such an appealing alternative to milk. the festival in launching let's see hasn't been as lucrative as the villagers hoped there are some chinese guests but they are pouring in this year as they usually do . instead of thousands only about $100.00 chinese visitors have come to the remote village this year it's bad for business but still a much loved opportunity to share the villages traditions and connection with china . and there's one more very important item left on the agenda get a ghana and her friends down to have been waiting for. this all afternoon. that i

have the pleasure of presenting the participants in this year's chinese course they will now receive their official diploma. i. think the certificate is presented by the deputy secretary of the chinese communist party in shanghai g. xing fang who is also a board member of the state run dairy get agana and spanker are now official languages and yogurt ambassadors for china. so government i'm happy and proud that we've got the official poppy hind us the nerves have subsided now i have the diploma in my hands to the crowd i'm back and next year that was years without that yeah i'm going to keep doing the course i look forward to it and it will be fun i'll be back on the course 200108 little bit of. the

village community can't help but be a bit disappointed as the giant rush from china already come to an end get a gun as hopes have been damaged she won't be opening a bed and breakfast with her family at least not this year i mean we don't really need the rush of chinese visitors. whatever happens with who paid. but in the end it's good no matter how many chinese scholars i what about her friends stanko she was skeptical from the start and was rather hoping to see the number of chinese tourists decline. even larger than. i feel a bit differently now local officials as well as the ministry of tourism and other authorities here may actually need to promote tourism better that will be a real help we need information and welcome center for our guests i would actually like to have more than just

a website. promoting. it in all the many myths that. mr stanton now feels that tourism and the preservation of her village community can go hand in hand she wants to try to bring together tradition and maternity in part by presenting bokhari and customs. 7 7 7 'd and another dream bonds the 2 of them together beyond their yogurt business they have long planned to go on a big trip to china and visit shanghai beijing and the great hall this will enable them to better understand what the chinese love so much about the bulgarian yogurt and how their village can benefit in the long term. dance performance was right. thanks that's nice of you and one place i absolutely want to

perform this china when we get that together. was a good look at the festival goes on late into the night even the lack of chinese visitors can sour the mood here in the vulgarian privilege of munchy loft see. these works of art are made using stamps not precious. impeccably captured by frederico. artists with extraordinary technique. creates a perfect combination of tunes time. 30

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