discomfort. subscribe. documentary. society has a complicated relationship with drugs cocaine or heroin use generally frowned upon by caffeine and alcohol are deemed mostly acceptable clearly the standard shifts depending on what we're talking about but there is one almost universal truth when it comes to drugs that there's money to be made from the business of drugs that's

our topic on today's edition of made. let's start with one drug whose image has undergone a major make over in the last years cannabis in fact just recently the united nations commission on narcotic drugs removed marijuana from its most dangerous drugs category now it took them just 59 years to make that move but it's one that could trigger more research into cannabis is medicinal properties for this next story we take you to denmark where our reporter max sanda managed a rare visit to a cannabis production facility. but they have colorful names like. pink kush or delays but what's grown in these greenhouses near the danish town of wooden won't end up in amsterdam coffee shops this is medicinal cannabis for an up and coming european market. it all started here just

a few greenhouses down the road much speed as a family business is scandinavians largest producer of tomatoes and cucumbers now he's branched out into cannabis what drives him creating a product that can help people. for me personally was a personal story for living your boy who had seizures and simply no miss and didn't help him and out of this race in his presence border illegal cannabis. and he tried that and offered 20 minutes she just ups. and that was really what triggered me to look into this because i knew i could do some of the some of those we had in this climate we can transfer to a mill that is a look at it as well as it has decades of experience planting tomatoes in denmark's harsh climate he's channeling all this expertise into his new product on the climate on the way you meet it's here below to control all these things we really

really good at controlling that's the same you can use both 'd in the tomatoes and just look at this in partnership with the canadian business all right incorporated peasant found at the joint venture or rural nordic since then the mother company has acquired 100 percent of the shares. we're about to see what it's really like to grow medicine all cannabis here in denmark medical director marianna news and takes us with her into the facility. the plants growing and processed here are not ready for market just get the only to undergo a series of tests before they reach pharmacy shelves or hospital patients. to show that you are in control and you are able to control every single step in your productions so you are able to control your whole process and also trace back what you have done in your process if something goes wrong after roughly 2 and

a half years of preparation aurora is just a few steps away from being certified nielsen tells us. that makes aurora one of the 1st movers in this markets denmark offers fertile ground for this budding business a danish government trial program is making it possible for companies to grow sell and export medicinal cannabis but reservations remain and that's something dr tina hawse of knows all too well she uses cannabis products to treat chronic pain sufferers and terminally ill patients it's because doctors not only my body check all the records of it. and we are trained. in evidence based medicine and this is that like it in space it's like clinical beast this means there is little knowledge from studies on medicinal cannabis most comes from one of the one experience with patients like linda he's been suffering from severe headaches since a car accident now he travels here from sweden once

a month. so 2 years ago. and it was from the. mind my going to come home today it's from the home it's. just it's fun to work at . the systems like these are invaluable to aurora and other businesses that hope denmark's trail program will be expanded or inspire similar schemes elsewhere in europe since market entry comes at a high price and laws differ across the continent competition is rare but not speak doesn't believe this is about to change we were among the pious so we set up offices in most european capitals to make sure that we also try to push. the market in the right direction it's still a long struggle about that we see in france and u.k. try the same is starting now and actually the number of patients coming in the top 3 is accelerating quite fast. and this is what they've been preparing for all along

production capacities at this site are far from exhausted and then additional facility nearby is under construction ready to take on the european market. the dose makes the poison that's a saying attributed to paracelsus a 16th century physician noone as the father of toxicology but with cannabis it's the active ingredient that counts are we talking about t.h.c. or c.b.d. in china not knowing the difference can land you behind bars our correspondent mathias has this report. being done to your 3 percent is comforting and fresh but you know you go once you smell it you feel energized and when the wind blows from over there the air is just full of the scent of cannabis it's

a very special fragrance you can show me. he lives in a small village in you know on china's southwestern border province he's one of china's 1st cannabis farmers. the world market for a can of the dial products is estimated at $1700000000.00 euros a year analysts expected to grow almost 20 fold over the next 10 years. the 1st year i planted 20 had tears but we've gradually increased the area for cattle. now i'm already planning 40 had tears of my land with cannabis it's much more profitable than other crops. but we're in china we're being const milking marijuana can get you a lifetime entry into a drug offenders database and possession of large amounts of hard drugs can get you executed. should reach. our country has

a very strict drug prohibition policy. which. the police and the n.t. narcotics agency closely monitor in licens the whole process of growing and processing cannabis. china wants to be a major player in the global cannabis market without producing a single gram of marijuana here's how the female cannabis flowers contain 2 main substances one this can of a dial or c.b.d. c.b.d. is what china wants it's believed to have medicinal benefits but it's not intoxicating the other is tetrahydrocannabinol or t.h.c. that's the one that gets you high and that china does not want their. business is entirely legal as long as the only plants government approved low

t.h.c. scenes and he can. only sell his crop to a licensed company. michael huang as an investor in cannabis products he's one of china's 1st cannabis entrepreneurs. people still can see their kind of this is some. industry so you know my family friends and even those legal in here and they tell me some priest do not get involved with chalk business. china has a long and painful history with narcotic drugs in the 19th century britain forced china to open its borders to opium imports into your new none people still remember how heroin from the golden triangle flooded the province the region is still one of the world's major heroin suppliers and you non shares a long border with it. in the ironic but not without a reason you none is now the 1st province in china to allow cannabis production. go

she is a former narcotics detective and now a top advisor to the government on drug policy. it's always since you none is on the drug border with the golden triangle the province was the frontline where drugs came into the country is that when all the decades of fighting against drugs the authorities in you know have gained a lot of experience and built up a powerful anti narcotics agency. michael hwang's business is entirely under the control of that agency he distributes the seeds to the farmers and buys the harvest then his company extracts the c.b.d. from the crop we're on our way to his factory but he gets a message from the police telling him he's not allowed to bring a foreigner to his own factory so far china and i will government steal one to one piece in the tree to grow slowly and don't get too much attention from around the world. so that is the one.

outside the factory the authorities have built the police station. the officers monitor all wrong materials coming in and processed goods going out the extraction of c.b.d. is the most sensitive step because it also yields a small amount of the forbidden stumped and t.h.c. . police have instant surveillance cameras in the production line so they can make sure the t.h.c. is destroyed. regulate your body on the scent that i mean this then they function that kind of piece and they also want to or support the industry so actually even though we get this chippewa shorey procedure i mean why we have a really good relationship. most of michael wants output goes abroad but chinese customers are also slowly discovering c.v.t. products. cosmetics is one of the newly emerging companies in the market they make

lotions creams and face masks containing the soothing and anti inflammatory substance. but if you look for the term c.b.d. on their packaging you won't find it because officially c.b.d. does not exist in china. that the government has not fully open the market to these products so many companies don't dare to go into this business but we've discovered that there is a workaround in the official list of pharmaceutical substances there is something called hemp leaf extract and that is legal and many businesses haven't realized that yet but we decided to go ahead with it no more because it will. it's a grey area and many c.b.d. products are still to bu in china the only permitted use for c.b.d. or hampel effects tracked is in cosmetics its use in food products and pharmaceuticals is strictly prohibited but as c.b.d.

blooms in other countries. chinese customers are also slowly catching on. long sea balance calculation is simple there's plenty of potential for growth in a country of 1400000000 and even a small share of the market represents a large number of customers. while mary wanna grows in social acceptability and even legality that change hasn't come for cocaine anyone who's seen popular television shows like norco's and el chapo is familiar with blood soaked tales of drug cartels made powerful by corruption and violence and by billions of dollars in profits here's a look at the anatomy of narco capitalism. how does the global cocaine trade work. pablo escobar was once the world's most famous drug lord. until his death in 1903 he headed the notorious made a huge drug cartel. it was

a huge supplier of cocaine to the u.s. but that was almost a modest operation compared to today's global complex of criminal gangs which supply $90000000.00 users worldwide. they produce more than $700.00 tons of cocaine a year with total estimated sales of 1000000000 euros. trade methods barely differ from the global trade in legal goods. they require manufacturing facilities a logistical network for distribution and a sales network to supply the drug to end consumers. the coca plant is cultivated in colombia bolivia and peru the raw material for cocaine in. its leaves are softened in kerosene than filtered resulting in coca paste. as many as 40 different chemicals are used to refine the substance into pure cocaine.

cocaine the estimated value. in the producer countries is $2500.00 euros a kilo that's 2 year olds 50 grams. the finished product is transferred via brazil or mexico as well as southern and western africa and then smuggled primarily to north america and europe. it's carried in vehicles as varied as many subs aircraft containers and cargo ships. and couriers who smuggle smaller amounts across borders. the logistical effort and the high risk factor drive the price up on top of that the price also has to cover losses for complications bribes for politicians and authorities as well as outlay for hit men. by the time it's reached its destination market the cocaine now cost up to $60000.00 euros per keep up. but it still has some way to

go until it reaches the end consumer. in europe a network of wholesaler sells it to some contractors who then sell it on to small time dealers. to boost profit margins the cocaine is stretched or cut at every stage of the supply chain using baking powder pain medication even warming powder for animals. depending on the level of purity a kilo can now cost as much as 150000 euros the war against the illegal cocaine trade is a losing battle it's merely a question of supply and demand. the failed war against drugs is one of the arguments for decriminalization the idea is that the regulated sale of drugs but decimate the illegal trade and bring in revenue how big a market would that be well look at one drug that's perfectly legal in many places alcohol sales are expected to reach $1.00 trillion dollars by 2024 but the

social costs of alcoholism have many wondering if there should be more rules governing alcohol like with regard to advertising. i mean some 3000000 people a year die as a result of their alcohol consumption. are you able to create advertising for an alcoholic beverages with a clear conscience i am. this into this it's obviously tragic it's terrible awful but this is the fault of advertising if someone uses alcohol as a form of escape a way to escape reality or for entirely personal reasons reasons of fate is advertising responsible for that is the theme. this. time has been helping clients promote alcohol as an advertising executive for 30 years. the more advertising people see for alcoholic beverages the more they consume there are

indications that people do drink more that there is a connection does that ever trouble you. i'd love to see that study as far as i'm aware it's not the case that people drink more if they've seen more advertising. you know many are going to be let's compare it to smoking guns and. there are plenty of studies that show that neither the number of smokers or the amount they smoke dropped went to back all advertising was banned for public. the fact is the greater the restrictions on tobacco advertising in a country the lower the number of smokers. there's some criticism that advertising tends to target younger people because they'll continue to consume alcoholic beverages for the rest of their lives but. never will it depends to a certain extent on which brand we're working for. some products are designed to

appeal to a younger clientele in india festivals and the like those who go to festivals and carnivals people who go out together for the evening once. regulations prohibit the advertising industry from encouraging excessive alcohol consumption. we would never do that anyway and every responsible producer of alcoholic beverages sticks to that rule there are exceptions no doubt about it but the advertising industry's regulatory council reacts quickly and it goes away very very quickly but there are indeed some black sheep just the drinks industry often sponsors music festival another contentious issue. because it can you be sure you are also attracting the attention of minors is going to he'll she's in no of course we can't be sure of that and something on the system. and when i handle the sponsoring at

a festival my message is reach every one of the festival investments and. that could be 16 to 30 year olds or 45 year olds depending on whoever chooses to attend the economy also i can't rule it out but i can ensure our message is not specifically aimed at them by making the appropriate choice of models. that means not hiring models younger than 18 or any who look younger than that but there's still some grey area this woman could be under-age but she still appears on an instagram account generated by logan stein's agency. that shouldn't happen if you found an example of someone who looks under-age on a post for any of our agencies clients i'd be extremely surprised to be both explain. this once once or. she's $22.00 so she meets all the legal requirements for hiring influencers for

influence on. as i can see no moral reason for refusing to produce advertising for the alcohol industry. and we've saved the one drug for last it's so common it's so easy to forget how dangerous it actually is the cigarette tobacco smoke contains more than $7000.00 chemicals including 70 known to cause cancer in the last decade or so is cigarettes have been tallit as a less damaging way to smoke but doubts are growing. that was my 1st a cigarette and as a nonsmoker i have to say it didn't taste bad atoll mango flavor but isa carets any healthier than the conventional options. and how big is the industry. if you believe the commercials you can have all the fun of smoking without any of

the risks. the marketing strategy initially paid off the demand for each cigarettes . grew rapidly. in germany sales increased 5 fold from 18000000 euros in 2012 to 550000000 just 6 years later but since last year sales have dropped off significantly that's when it emerged that dozens of people have died in the u.s. and canada after using cigarettes for the industry the deaths posed a major challenge 'd. we saw a drop in sales of 5060 or 70 percent among some retailers because of the concern among customers. studies by u.s. health authorities suggested many of the deaths were linked to vaporing oils containing t.h.c. the psycho active ingredient in cannabis so called joint questions remain but it's

still a lucrative industry the united states is the biggest market with sales set to reach 5 and a half 1000000000 euros this year the u.k. is in 2nd place and germany is set to reach 876000000 but not everywhere is open for business abandoned in 41 countries including brazil turkey and india here the laureus particularly strict those caught selling vaporing devices can face up to one year in prison the government says it's just trying to protect young people from getting hooked on a new form of smoking but say the decision makes no sense. from the. started improving what. doctors warn against downplaying the health risks linked to cigarettes.

information. you think. a lobby that the oncologist has criticised for years. but not a cigarette so dangerous they need to be banned i asked katz and of the german cancer research center. there are definitely fewer harmful substances in the vapor of the cigarettes than into bacco smoke that's not difficult to bacco smoke is a cocktail of thousands of substances. biggest concern is that the long term health effects have yet to be studied. this is what happens if you use these products several times a day over the course of months and years and we just don't know that yet.

but one thing's clear the choice of sweet tasty flavors could encourage young people in particular to take up the habit and so germany is among those toughening up it's. the government here has opted to ban online advertising for cigarettes starting next year. retailers fear that could hit the industry hard. from 2024 billboard advertising will be banned too so you won't see posters or anything anywhere and we think that's a big mistake. marketing the cigarettes is becoming more difficult worldwide and thus to my question of whether there are any healthier than conventional smoking methods there's no real clarity. especially since i still don't know the long term health effects one thing at least there aren't any cigarette butts but there's still not for me i'd rather remain a nonsmoker. but sometimes making healthier choices

doesn't come easy the struggle against. addiction is real reach out and talk to someone there's help to be found and that's it for made this week thanks for watching and stay safe.

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