in the height of climate change. for cosmic. what's in store templates what is to come for the future to. come for to make a city the multimedia insight click culture and let me push the old lance armstrong out of the lot right now climate change to fend off a story. faces much less a way from just one week. how much worse can really get.

we still have time to ask i'm going. to sort of set. up some strive for more news like this. hashtags online petitions and social media campaigns these days more and more protests takes place online especially on social media but can a simple click really make a difference i want topic today on shit. back in the day raising awareness on an issue and reaching society more broadly required making the headlines with spectacular media stunts today thanks to the internet anyone can express their open. and share it with the world just one single post can

reach a massive audience mark respected our founder of the german web portal net's politic dog sees this as a huge opportunity or it's a tiger balm and now a days you really only need 3 people at most to get a protest started on social media feeds. into people hold up a banner one person and you're all set on. is it really that simple finding the right moment to target the right social media platform with the right hashtag is that all you need to start a worldwide comparing how and when does a singular event spark an entire process movement online and how does it spread across the globe let's take a look at the black lives made of movement that's currently receiving overwhelming global support it was sparked by a video that showed the violent arrest of george floyd that led to his death the video went viral and the hash tag last matter was used about 3700000 times

a day the following weeks but the movement has started 8 years ago. this is the facebook post that started. it was a reaction to the acquittal of george zimmerman and 2012 the security guard had frankly shot trayvon martin on a black teenager the killing inspired the activist police to an emotional response the fellow campaign up patrice collins commented with the hash tag matter and the movement was born. we developed black lives matter as a response both in love for black people but also response and rage for the ways in which our system has treated black people for centuries. activists able to make joined and together they started a twitter and tumblr account here they encouraged others to share their experiences of racism and police violence on facebook twitter and instagram they used images right. with symbolic meaning the hash tag black lives matter was often combined

with other hashtags to reach more people in the following years it was used about 17000 times a day. by the hash tag always helps so because many people can rally around it but it improves visibility and most importantly it sends out a message like a slogan lives black lives matter is a great hash tag and it's also a great slogan they can be chanted on the streets. in may 2020 george florence black and was killed in a violent terrorist video documenting the brutality went viral and sparked outrage since then protests have been taking place on and off line the demands put forth by black lives matter even reached from platforms like i believe we all matter but right now blacks have a much bigger matter celebrities are also supporting the cause online under the

hash tag share the mike now selena gomez and hillary clinton amongst others have lent their social media profiles to black lives to get their message of why do we reach. more than black people to show up for black lives that in fact when we when we free black people when we really deal with the issues that plague black communities we set the ground for everybody else to get a little bit more free. even if there's still a long way to go black lives matter draw attention to the issue of racism around the world and has led to some changes in several areas in the tech industry for example i think operations are fine tuning their vocabulary to be rid of such terms as black list and white list but let's back up a little if there's an issue i'm really passionate about how can a spring into action to start my own campaign here 3 expert tips.

any protest need to start a new momentum when you're lacking momentum if carnahan's or social inequalities haven't led enough people to believe that this kind of protest is useful in this particular situation then you're pretty much on your own. and she. he wants and without a moving story and without communication skills in general it's hard to bring a message across and even harder to start a large movement by. say long at any motional tale capsulated a message in a totally different way than just the facts and can capture an audience. from factitious when. you go i have to be visible on all outlets and use all the opportunities they offer

. i need to be on instagram with visual elements and on twitter with hash tags and short statements needs. the tricky part is finding the best strategy for each platform to reach more people mobilize them the end just get my message across. to teams at once but you. but even if you've got all the necessary ingredients for a successful online campaign that doesn't guarantee it will work online campaigns also require an engaged audience there are different levels to this step one noticing or reading a post on social media that catches your eye step to liking then sharing the post with france which basically makes you part of the movement already the next steps are posting something about the issue itself starting a group of platform and finally taking to the streets on the issue of successful

campaigns often have interlinking online and offline nativities that mesh together smoothly as the need to have movement showed it can also take some time to catch on around the world how many times to run a barrack and i'm the founder of the mitsu movement. we found it me too over a decade ago to support young women of color in the community we live who are survivors of sexual violence. to movement started in 2006 and was originally a local outreach project in the u.s. only in 2017 did maysoon also become a hash tag as charges of sexual abuse were leveled against the producer harvey weinstein actress alyssa milano had called upon others on twitter to share the hash tag me too if they too had experienced sexual violence then alyssa milano and to run a burger joint forces and a new global movement was born. since the expansion of explosion of me to

2017 we have a unique opportunity to expand our platform and continue a national conversation around sexual violence in this country and countries around the world mean to start a trend in more than $85.00 countries which helped uncover many other cases of sexual abuse and spot debates around the world harvey weinstein was sentenced to 23 years in prison for pressure and the criminal sexual act. but it's quite rare for an online movement to bring about such change in such a short amount of time symbolic awareness campaigns in the real world can improve their reach where the mass demonstrations on climate change. post is about racism. or projecting the images onto the statue of christ in rio de janeiro to want others about the coronavirus. protesting on the streets remains important online your subjects the constraints of each specific social media platform and the interests

of profit driven. and we are all for facebook when we use it thanks to create a page for our campaign in a completely dependent on facebook bad any time and we don't know to what extent our issue is perhaps being repressed only to. to the streets and we are protected by the right to protest and to freedom of expression. i suppose. that might be true for a nation like germany that is governed by the rule of law but in other parts of the world it's a different story there the internet can become an important safe space i mean. we're in an arms race for surveillance technology so you tend to use for digital self-defense. move with fond busy if you put in the effort and know how to you can still cover your digital footprints and make it hard to track your online enough of the many people rely on and in order to voice their opinion or raise an

issue. take hong kong for instance the chinese special administrative region has seen a shop lies in protest offending democratic rights it's a risky undertaking as the number of protests committed has been steadily decreasing activists could be in prison for life interested they use social media to share plans and information and use encrypted messages such as telegram to cover their digital tracks but the new security law has put activists even move in harm's way. and. i think very always see the purpose of the law is to change the rule of law to rule of fear so every day when people. wake up they have to think what should i say today should i come out tomorrow. in other countries protesting on the streets is hottest you know this social media

can offer a safe space for activism. only mission and a rainy live in exxon launch the campaign my stealthy freedom in protest against iran's law obliging women to wear hijab she posted a photo of his so. on facebook with out one soon many iranian women followed her lead. there is a war in iran about my life. they have guns and bullets we have facebook to church instagram and our social media they can not. side that's something that i've never. seen on social media can also help people facing completely different struggles the campaign any action raises awareness for people with the chronic fatigue syndrome any who suffer from pains and sudden feelings of exhaustion and me is still quite unknown so patients are often wrongly diagnosed in some cases even as having

a psychological condition they'd written patients are turning to social media to raise attention to their plight with the hashtags immediate action and not enough for me they're demanding more funding for research on the disease is. posting a video photo of yourself holding a piece of paper with a message on it as plain as that may sound it can still make a difference even if that difference simply means raising awareness for a certain issue but can online protests also lead to real change or does the movement then need to shift into the real world with demonstrations for example what do you think what issues have you fought for online or out on the street that is now on facebook you tube or d w dot com that's it for me today see you out there soon.

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