the demographics of the place it's really from here to the top from the middle to the top we haven't reached those guys down there and. the huge population they spend a lot of money but small volumes you know small denominations huge part of you know so we are looking to go target those guys give them the entertainment they want. wants to reach the masses starting in the poorer districts of lagos he envisages cinemas which sell tickets for about $1.00 and screen films produced by his own company. it's a formula and if work is what he told me more feels most of says more than the next because we are working. to. think of this as the professionalization of knowledge and thus your points like. the. majority of

the states. from the u.k. . before film one brought him back to his home country don't want in television in the u.k. in nigeria he now wants to realize canada in paris vision discounts for promising script rewrites them to fit commercially successful formulas and in some productions he also simpson the director's chair the market will continue to grow and that's what we're gong to be known. parents you know as on steven spielberg's and all those guys. thank you guys writes i know you're outside now. plus i want to. dream where you were going to do waiting outside. your i want to.

this is the way we do it in. good. guys says do this like good. so you know. there's a joke in nigeria that if you don't find someone to give money to your family do you offer somebody. you know only what has been producing. wedding ceremony the film's a wildly successful in nigeria. but the movies are not made

specifically for the local market they're meant to showcase the nigerian lifestyle and sense of spirit while at the same time telling stories that touch the hearts of people all around the world but we need to start telling universal stories yes or no you would need somebody down if you have to watch your film and understand your plight somebody in japan somebody in china that's storytelling that's the way we used to go because when i was growing up i wanted to be a japanese i wanted to be an american i wanted to be british i think everybody toward want to be like and that's why i'm making films. cinema culture which almost died out during a particularly tough period for nigeria's economy in the 1980 s. is experiencing a revival it's creating a promising market for technically sophisticated films but so far new normally work has relied almost exclusively on rehashing successful formulas and allows little scope for new ideas real creative innovation might as a result 1st emerge in

a different medium the internet is an inexpensive global distribution platform german investor bastion daughter was among the 1st to capitalize on this opportunity. is ours i hope for the beer and you go a lot of africans outside of nigeria like to watch nollywood films as you would. on gas and that's how it got started and funds put in for you will erode co is the name of the company that developed out of distributing a larger market films on you tube culture yoku experienced a sudden turn of fortune when they were contacted by a representative of a venture capital firm named tyco global. their company in infusing 10 bets 5 holes in september 2011 the guy arrived in marcos on you know back then not many people came to largo's to invent. internet business as. i told the guy

a sort of small american. boys show me your office boys show me off. we said ok let's go to the market. we had our office there. it was a 10 square meter room with 16 employees all crammed into it. and. 6 he said interesting show me your numbers. side so we did we were pretty proud of the numbers. we were clearing about $30000.00 profit a month. this intrigue look things over and said this is interesting we talked for about 45 minutes and then he said ok i'll give you a term sheet. we didn't even know what a term sheet was this is the ask when we found out that it is the 1st step towards

a concrete investment the next day he sent the term sheet which valued our company at 9000000. and that was just incredible. as video there we were making about $30000.00 a month and that was ok but then this american comes along and says your company is worth $9000000.00 make something of it he said here is 9000000 take another 3 in cash and suddenly the whole thing is worth $12000000.00 all right great let's do it . one yeah. with that kind of money the partners were able to set up one of nigeria's most successful media enterprises today iraq gets most of its income from t.v. channels in various african countries as well as in france and england nevertheless the company is betting its future on online streaming. on a rogue video on demand platform users can access around 3000 films according to company figures the site reaches 100000 subscribers divided more or less equally

between africa the americas and europe. the worldwide audience gets to see a side of africa fundamentally different from the crisis and disaster written continent shown by western media. hiroko no longer buys its content ready made but has its films produced exclusively for the company at least 3 per week with a budget of around $10000.00 u.s. dollars each. and all the. old. daniel emeka already are he is shooting his 8th film for iraq o.t.v. the director learned his craft at a nigerian film school. he produces most of his movies in collaboration with his

wife. gu who takes on more than one job on set for production of their next film they have traveled to home village. for my girls the title of the current production is based on true events it tells the story of a girl from a village played by a drama who dreams of a better life in the big city. an alleged friend takes advantage of an experience and lures her into a trap he turns or over to a criminal organization that uses girls for its dirty dealings. the 90 minute feature length film has to be shot in 7 day. we like these kinds of challenges we like to be different so with this creates and knowing that the money was not going to cover we had any debt ok well where girl

and deep helpful to the from your call for us to make this work. is almost 43 minutes in this email. off to start doing. the couple has to come. with a tight budget similar to those of the film crews and a samba about their approach to film is more sophisticated they take a closer look at the reality of life around. you. focus group. we know. you're not. going to knock on something more but for me that's what we do with that. person that we come for you but. that's how we are so i don't think we should be any different in the movie called the lovely

thing you know i was on the far far no. good. point so this young guy. would just be my dumb how do you want to be 5. so that's what you. know and. you. know. i am. not. good a. little not. really what is at that phase where you become mean structure is becoming organized is becoming you know this the methods to the madness. i think but 1st. let.

me understand his storytelling for what it is we're understanding when leonine audience cultural and all games be here and that's when you are playing that you know we have people going to film school is minute how to handle commanding you how . directly lending act in the middle and then in the difference department in filmmaking people are now going to lose their skills and when all of these come back and you know and these are play gets to that place where we have their structure that you know hollywood has what do we have to look at yes we do we have people we call him what we produce yes we do and that's all you need fine industry to make bread 6. you bet it like you can't go back. but you go. this is it is the hour you want on. nollywood has been built

by people from the heart of nigerian society who know instinctively what moves audiences in that country why don't. they have created an industry that doesn't care much about rules and laws which is its greatest strength and weakness at the same time you nollywood is counting on professionalism and is driven by the economic interests of international investors a purely capitalist venture and yet the development is opening doors for the next generation of nigerian filmmakers now graduating from film academies it is up to them to take advantage of the new distribution channels create movies with artistic vision and initiate a cinematic movement in africa. for a long time films that shape the world's image of africa were largely made by europeans and americans normally work constitutes

a powerful counterweight the pictures it produces may have distortions of their own but as african self portraits they add an essential new dimension to the global flood of images a vast provide a more authentic view of africa. in a globalized world. where everything is connected. all it takes. to set things in motion. local hero show how their ideas can change the world.

1000. and 30 minutes on d w. the going gets tough the brits in agreement is here. for most it's mold they said than sweet. our report is big it mass and mass has traveled through the u.k. the e.u. and beyond. breaks it winners and losers close up. 90 minutes on d w. moonwalking emigrants. the police will stop the. solution and their flight could be fatal but going back is not an option. it's money i'm on and are stuck in the spanish border area where they're waiting for

a chance that will probably never come. dreamz starts january 18th on t w. this is news coming to you live from berlin search and rescue teams work through the night after a powerful earthquake in croatia the tremor leaves at least 7 ted and many more injured also coming up hundreds of migrants left for days in freezing and squalid conditions are taking to their next temporary shelter. and he shook up the

passion world with his futuristic creations and turned his name into a lucrative global brand. to give each of the 90.