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tv   Sports Life  Deutsche Welle  January 2, 2021 10:15am-10:31am CET

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with a bare all performance as a woman living as a modern day nomad traveling the american west 'd in a camper van. there's no fun no mad land one the venice film festival and it's the odds on favorite to take oscars top prize. for sale. this is d.w. news live from berlin sports life is up next i'm all municipal be back at the top of the hour was more. like. germany with t.w. any time any place. video.
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you have the benefit of pop. songs to sing along to download superstar combo from super. to. have very good causes kind of into active exercises are you talking about that d w dot com slash documented on facebook in the app store. and german for free in the w. governments . no that investing money in sports can make them look good it's what's known as
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sports washing. sports washing which is considered the attempt by a government to whitewash to cleanse to project a more positive image job than is accurate really an alternative version of events is that where this is not a new sport as powerful. it can be used for nefarious ends. you're looking at how the government so use the sport i was to support goldman who's been you could go further back by kind of woman takes a look at being used. you know just to have a political purpose it's a way for oppressive governments to rebranding self's qatar is one of the best examples the tiny put oil rich state has spent millions not only buying a team but bankrolling its reckon transfers founding a sports t.v. channel and even obtaining the rights to host the world cup tournaments. but it's
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a different story behind the scenes the country has been accused of multiple human rights violations that are serious problem with the other gulf states is a violation of my coworkers rights the treatment of migrant workers in the gulf got our is vulnerable some people talked about it being a form of modern day slavery and this has become far more visible because of that successful but the horse 2022 where. they brought in. thousands millions of migrant workers to make up costs of all essentially were hauling the entire infrastructure and building a lot of new stadiums. and the question of the guest workers is definitely a complex question there is no question about our commitment when it comes to their rights there has been over the years plenty of question about your cool and fair enough i mean those were basically based on some media companies etc but the truth remains and yes you know our conditions you know all these might be a circus. we acknowledge that and we acknowledge that as
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a matter of fact the most recent amnesty international report we have welcomed that . on a regular basis and we receive that criticism very well despite pressure from the international community countries atrocious human rights record continues but its financial muscle has cost many countries to look the other way though even if you want to ignore all these problems let's say you're just a football fan and you only care about football well they're also destroying the sport as we know it to stick to for. major involvement in football was back in 2011 when they. started pumping millions to bring talent to the french capital. most notably orchestrating the 2 most expensive transfers in world football to date . these massive expenditures have translated to domination of french football. the club have been crowned champion 7 times in the past 8 years. the french league
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well some say it's a joke. this is. the day. they were both. big. and these ridiculous sums of money have turned the transfer market on its head meaning that fewer clubs will be able to keep up and competes. also hold winter training camps in qatar but rather than benefit from warm weather training the trip more to showcase the country. don't forget. and having the walls. it's cleaning up very much so the country has also invested in other teams take. having a 111 year tradition of not having a paid shirt sponsor. but changed in 20111.
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150000000 euros to display the name of the middle eastern country for 5 seasons. is it really worth all that money in qatar there's no doubt. there is so much loyalty in football that once we get associated with a football club it will boost our passenger appeal and at the same time it will give us the. footprint. to expand us with trends in. parts of the world where we are preparing to. go on to sponsor the shirts roma and belgian clubs. but perhaps the country's most important shirt sponsorship deal at the moment is with german giants sparring munich. qatar airways the stayed on airline. and in return. for mid season training camps they've been doing so since 2011. some by and supporters have
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a big problem with that. part due to the country's human rights record. during matches fans have held banners protesting the club's dealings with the country and that's happened on multiple locations. express. you know they've become. very they've spoken to. the club directly on these issues with. the clubs higher ups it's business as usual going as far as offending their position. by a mention. of from qatar which. he's not feisty. i mean trick unions i mean mention of interesting because. not today's currency lesson because obviously the currency can do nothing of its real. that's the
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feeling of finding. truth. the reality is that. you know. those of my coworkers people in a room and. they're. more helpful if they would have. a more realistic assessment of the problem or. if they would actually call for forms that will help. and we don't even need to travel far from qatar to find the next case of sports washing their neighbors in the middle east abu dhabi in the united arab emirates was even a step ahead of the premier league side matches for city back in 2008. the abu dhabi united group transformed the club overnight into the world's richest football club the emirates has spent more than 1000000000 pounds in transfers since buying the club. them vestment has been controversial even until today regarding you we
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have been actual fair play rules but the cash has delivered positive results on the pitch man city have won 4 premier league title since just like atar. interested in financial profit or after something else. has virtually ciro democracy and has repressive freedom of speech laws 90 percent of the population are migrants and the vast majority of them are paid the bare minimum and live in port conditions manchester city success gives a chance to offer an alternative story about the country to the rest of the world. the country paints itself as a top holiday destination. that's also quite easy to do when you know football stars from all over europe vacation that. today and best man and man city has turned into something bigger city football which owns different clubs across the globe the. city football group gives. to consolidate and strengthen
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their political influence we have an ambition as well as a football group tool to have an organization that that is global and that will have multiple clubs part of it so i would say when the opportunity arises and we are looking at opportunities you can expect us also to add to the number of calls we have already with them within the organization all of their clubs were similar colors have similar badges they even have the same sponsor as you had airways and that's just one of the 2 of the u.a.e. state owned airlines they're both making big moves in football. emirates is going after the european elites reale madrid the world's most famous and most successful club. what's on their shirt. emirates. the dubai based airline has a myriad of sponsorships and football besides being real major its main sponsor emirates has deals with clubs such as ac milan benfica and arsenal emirates have
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the longest running sponsorship deal in the premier league as they have sponsored arsenal since 2006 the club's homegrown even bears the airlines name the emirates stadium and that won't change anytime soon the stadiums naming rights will last until 2028 you may imagine our bonds would be one of the groups of supporters from a protest against the involvement of emirates so it's not like the government of dubai. part literally threw the pot at the by international reputation has been normalised. over many years. long before the tariff sports washing was coined when it comes to sports washing russia are leading the way and they do it through the gas company gets from on paper as a private company but since 2005 the russian government has own more than half of the company's shares in this league outside shot that have a longstanding deal with the russian company the sponsorship was 1st established in 2007 in a. deal worth 150000000 euros. also owns russian club since he petersburg the
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old conglomerate bought the club in 2005 making the club a major force in russian football. investment mensa needs could make a significant move in the transfer market bringing in players like. axel hall and most recently i think it is we want to. be more. control. i knew use them for political and i think. existential issues commend claim by which i mean are they going to ruin clubs and are they going to rid the game or generally. uses the club and its players for multiple p.r. stunts such as having them play football on an offshore drilling rig these images help glorify the expeditions and downplay the environmental impact by all extraction as well as owning and pumping money. is also
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a major player in the champions league the partnership with you a few began in 2012 and it was extended until 2021 russia knows how to play the game 23 world cup powered by none other than guys from what's russia's crown jewel . what you saw in the run up to 2018 was olaus coverage of what was happening in russia a lot of coverage of the race and just love at 1st and not a lot of engagement and that. was how it got old as soon as the farce. blew that. everyone became captivated by football. because you know that it begins and get that out. there. to hold a successful tournament. to. their reputation so they'll get a reputation. would suggest. they will so what do you think is sports
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