on the block there really are no alternatives. to me in germany. t w. what secrets lie behind things will. discover new adventures in 360 degree. and explore fascinating world heritage site. beautiful your world heritage 363 getting up now. is this what the future of transportation looks like probably not and it's not a time soon but when today's inventors and visionaries look at the streets sidewalks highways and even agricultural land of the present they see vehicles that

could soon be dusty exhibits in museums in the midst of change and that's our theme today are made from a to b. the mobility of the future it's good to have you with us well there among the most popular passenger vehicles of the present s.u.v.s what began as a bare bones military vehicle the sport utility vehicle or as u.v. is now one of the most popular set of wheels on the road today's versions may be better engineer than their predecessors but they are still expensive large and not very economical critics say they clog up traffic and pollute the air they are huge earner for the automobile industry just why are s.u.v.s so popular what is it that fascinates so many drivers my colleague malta wrote a column on when to take a look. big. bigger. all of the world's people are crazy about as you've.

always been used as a status signifiers. just the greatest feeling driving around in the flashy beasts are the problems that they cause. and now you're. trying to. so let's get into gear and check what's behind the hype why is the world so obsessed with s.u.v.s. 40 percent of all passenger vehicles sold worldwide are some form of s.u.v. that's more than twice as much as just 10 years ago it isn't. in india and the e.u. one in 3 new vehicles is an s.u.v.

in china it's even more and in the us it's almost one in 2 from a producer perspective it makes a lot of sense to produce as u.v. a car that looked like because they're able to extract higher margins high profit margins than it will be not much more expensive to produce manufacture but they will be able to sell it at like price like 4050 percent higher. companies profit from the s.u.v. hype but that's only one side of the story because they wouldn't build them if people wouldn't buy them like crazy. matching going to the. shrink when the s.u.v. boom started in the us he helped major car companies sell more of the. as a marketing consultant and if you ask him the secret as to why people are so attracted to s.u.v.s is rooted in our brain. to put it very

very simply our brain is made up of 3 different brains the cortex the limbic system and the reptilian brain they constantly talk to each other but each of them has a different job. the cortex is responsible for rational thinking it helps us make decisions solve problems crunch numbers everything that's kind of complicated linux system is all about emotions. and the rentier and brain is in charge of our most basic instincts that make sure we're breathing controls our sex drive and our fight or flight response s.u.v. is red julia is that. you know car bible and reproduction i'm stronger more powerful than you i mean if you come with a little car and i have a big me and we crash. you're going to die and i'm just going to have to clean a little bit my s.u.v.

the media projecting this image that the world being so dangerous all 7 point one magnitude earthquake has hit southern california as massive tropical cyclone triggered a tsunami militants have attacked the stock exchange building you want to be in a small car when those of us work around you know you don't want to be an issue either to the end of the road building people to. this new. s.u.v.s appeal to our most basic instincts and scowl make us target exactly those but of course s.u.v. drivers would never admit that they're just following their primal urges they give a more rational justification. if you look at surveys as to why people are buying s.u.v.s many will say because they're safer and yes if you're in an s.u.v. and you crash with another car you're less likely to die. but a susie's have

a pretty high center of gravity and that makes them prone to rolling over which is actually really dangerous and also kind of obvious. they know the reality is that the higher you are the more chance you have to roll over is more dangerous to have but it doesn't matter the rate you know brian as i feel stronger when you were on top of might be something like a lamb space so by the time most cars get taller imagine you're in a smaller car in fact big and you see all those higher car polar cars than you might be incentivized to get a call a car to just to get right in and be like intimidated by other people try it. people who drive s.u.v.s want to feel safe even if that means putting other side risk the front bumpus of many s.u.v.s for example are so high that today. more likely to suffer serious head or upper body injuries in a crash so s.u.v.

drivers are gaining something here at the expense of others and that's not just the case for road safety. board and more s.u.v.s in the fleet that reach means you have much leverage than the small cars and yet therefore the are higher yet the actual silt will only fuel any damn well any more then you have to do it. the growing number of as you visa's in fact the 2nd biggest cause for the rise in c o 2 emissions since 2010 ahead of heavy industry and aviation. emissions from other types of passenger vehicles actually went down over the same period. and all this is not really news to us we know s.u.v.s are bad for the environment but it's just too easy for us to brush aside these concerns. our cortex thinks

about abstract and complicated things that way in the future like climate change and how we can prevent it our emotional limbic system however is more of a live in the moment kind of person that likes self-less you that brand us u.v. looks and wants to drive off in it now and this instant gratification will often outweigh the distant an abstract concerns like climate change to tell me that the environment is going to be bad in 1520 years that doesn't really connect with me i'll be dead in 15 years so you know so we have to make people realize. that was used today and what they can experience today as some consequences for them today. and people around the world realizing that this morning. that still doesn't stop more and more people from buying s.u.v.s are interesting and up to you

but you're just going to have to come up with the time to go i mean you have to talk about completing the damage now that we're going to issue these at the board. at all seem to like you don't do that in this meeting just. need to have all factors working in the thing directions like more efficient engines more effective secret but also worth more. and also short that this is a problem we are the villain creatures and we capable of rational thinking and yet why it's to like the very things that are bad for us. all right if cars can be seen as an extension of their owner's egos what should we surmise about those who want to ride smaller more efficient electric like this little guy created out of sheer utility and definitely not sex appeal we sent our reporter to switzerland to talk to

a man whose vision of the future is much more practical and emotional. 0 emission was no accident no traffic jams then getting from a to b. will be safe healthy and relaxed maybe. i'll give it a try. this is a prototype and peter cleveland is testing it he teaches at the university of some colony in switzerland his work focuses on the future of mobility. how are you driving such a tiny car there's only room for 2 the range is small so why doesn't it because that's the future. but i think we need them ability revolution i think and micro mobility a more intelligent use of cars cities and space is the only way to preserve mobility. what do tiny cars contribute to that.

you know only occupies one 3rd of a standard parking space that's one aspect of another is that it's electrically powered so it's more sustainable i don't think average car occupancy no days as $1.00 people to buy and the car spends 93 percent of the time just standing around so this car is perfectly adequate for getting about in town through we're bought instead there's conflict if this thing would not have a better more ecological product on the flanks are an alternative but i live in the countryside so i have a long ride into what i see the future is intermodal that is i'll take public transport sometimes take the car to transport stuff or go out with my children because electric scooters and other new things will come along and they'll be a whole range of mobility solutions and tiny cars a one element past. perfect that.

has drives like a toy car. so how will we be getting around a few years from now we're going to get one example so i want to go to berlin in the future we'll have apps on our full on the. platforms where you enter your priorities efficiency cost sustainability. and when and where you will get corresponding recommendations including an itinerary. that my smartphone will tell me where i have to go and when and which means of transport i'll be using refined it will deal with payments as well leading. them to says we should do away with combustion engines in cars and use shared cars rather than own one. i have the impression that it's still a long way off people want to own their own cars and keep the cars they bought for

as long as possible 1015 or 20 years. and they run on gasoline something that is your vision simply unrealistic if we don't always be some private ownership of cars but it's unthinkable to go to the entire planet with private cars even with everybody owning their own farts like in terms of climate protection out of the question. dr. the coronavirus pandemic has seen people shift away from often crowded trains and buses and use their cars more but clay been there is a champion of public transport as part of the mix is his vision already obsolete. the ultimately the industry was already going through a process of transformation to a covert 19 has led to a slump in sales so the question of change and reinvention so just as increased dramatically. in the says electro mobility can be fun it doesn't

mean doing without all the good stuff as many people still seem to think he owns. says there's no way around it. or right of cars will look different in the future chances are they will also sound different a lot of us probably don't give it much thought but the noises a car makes matter not just for the gear heads love the sound of an engine revving for everyday safety if you can't hear it you might not know it's coming and that's why sound is being programmed into electric cars which are otherwise almost silent finding the right sound that's an art. for sound designers combustion engine noises are as complex as symphony. and they provide the basis for developing artificial motor sounds for electric cars at present they sound like this. in between we're going to consider the mating

call of a static. country or a tiger whatever is not the chirping of a sparrow. office mature sound like that does something to a driver men are said to meet at your bellowing noise that signifies the. time of greatest does this buzzing sound zen india doesn't have such an immediate and powerful impact but it could come to signify another kind of power that's expressive in its own right amount of power. the challenge is to develop that power for electric cars. to move iti. disempower. car dealer benyamin dad it says a timid buzz just doesn't do it for him he loves the full throated growl and roar of $500.00 horsepower. few. that's just part of it

for many people with. the big engine big sound great sound light. that means performance passion fun behind the wheel when everything good and exciting about driving as you head into the sunset in your sports car to move on and going for it. but how can a lector vehicles be fitted with a truly authentic sounding sound. in this we're going 151617 kilometers an hour the noise is minimal i'm going to tweak the sound quality it. just boosted the higher frequencies. the new e.u. regulations says new electric cars will have to be equipped with an acoustic vehicle alerting system which makes a sound at low speed entering reversing. the. it's not that the e.u.

wants to make the world sound better and cooler for us all it's about safety you have to be able to hear if an electric car is just 10 meters away heading at you or 20 kilometers an hour. and the sound has to be distinctive and easy to hear those fish cut out for one sound design or just want to shape the experience of those inside the car as well as outside it's also about branding. i'm 50 years ago most cities had a special distinctive sound and it had to do with the substance of the cars the sound was authentic just like i also came to stand for stability and safety those times over now you can fake everything so you keep wondering does anything actually sound like what it really is it's. driving pleasure reliability safety and authenticity canis don't be designed to suggest all that.

well it does seem like everything can be imitated reproduced or fake these days and often quite convincingly or the battery or combustion engine cars still roll along roads but if the entire journey were virtual across viruses decimated global terrorism there's one sector that stands to benefit from the pen to mc and its associated travel bans are a virtual reality industry after all just because we can't travel doesn't mean we can't be transported. headfirst into the virtual world can we really go on a journey without travelling and how does it feel i'm giving it a try. i've always travelled as a reporter but i've also travelled a lot in my free time i've backpacked through asia and australia. and i'm starting

to get itchy feet again. but it's like that times have changed. i take a trip to the id experts at the university of hamburg french dynaco runs a research group studying human computer interaction zz i'm going to take a trip in his virtual reality laboratory. at the touch of a button i can fly anywhere i desire automatically. crashed and. i'm back at the old girl as a rock formation in the australian outback. or hot the view is incredible. but it's not australia i can't feel the hot wind or hear any animals. i travel to be all goes almost 20 years ago we spent many a night out in the open it was a journey outside of my comfort zone and one on never forget it was hot and not all

the animals were friendly you can't ever have virtual experiences like that or can you. we mostly experience things with our eyes and ears you have no sense of touch or temperature here to include all the senses you'd need to wear special equipment like a data suit data gloves and lots of cables that's not what we're aiming for and it's not really available yet anyway because. but virtual reality does make more extreme traveling possible i can take a drive on the moon for example or i can climb mount everest things i could never do in real life. in the gaming industry as a cussing and virtual reality towards in one game well traveler my avatar randomly land somewhere on the planet my job is to figure out where i am.

the tourism industry hardly uses virtual reality it's cool that it's dealing with all the problems at the moment usually the coronavirus pandemic and the other problems lie ahead technology is moving forward at of rapid pace many believe that in the not too distant future journeys will become competition for tourism and the real. in the next 510 or 20 years we will have virtual worlds that you won't be able to distinguish from real life at least in terms of sound insight as much so that means we'll have to develop a new sense to know if something's real not exactly and it's interesting ethically i may always have to tell people that the reality is virtual real and we're always having problems like that today i can't tell if the nooses fake or a photos have been retouched and b. our technologies of the future will bring that to a whole new level mixing up reality that won't happen to me it's easy for me to

tell that this journey is virtual it's great but i feel sick now i need a break. sometimes your movement in the real world doesn't match what you're experiencing in the virtual world it can lead to a conflict of the senses visually experiencing something different than the body is and it can lead to feeling a bit queasy that was exciting but i'd rather travel in the real world. i'm going to go on a bike till it's good to social distancing and good for the environment. and while we're talking about 2 wheelers what comes to mind when you think about a motorcycle rally early men clad in leather you may be behind the times the fact is more and more women are heeding the call the open road and in recent decades they've carved out their own space for clubs rallies and group rides and with them their own market brands are beginning to take notice.

well documented by one that's long been dominated by men. the fish is a women only event they want to break the stereotype. that's my kindle and by monday you know your children partner at home called friends you haven't seen for a while get on your motorbike and head to petra lads to do something that's just for you. 4 years ago they were called nick founded what's now europe's biggest women only motorbike festival petra lets. her aim was to get more women interested in money to bikes and to connect them with each other. every year we see a handful of women who don't have motorbike licenses and who aren't into the scene but the next level they have a license and come by motorbike at home. and having an impact on the market since

2011 the number of women with motorbike licenses in germany alone has risen by around a quarter to almost 5000000. but still more than twice as many men have mark to bike license as the industry remains very male centric. it's difficult when you go into a store i wanted something for me with different sizes and i was kind of intimidated there only guys in the store there guys they don't like even talk to you or if i wonder which with my friends. to introduce themselves to my friends but they don't even like shake my hand that's been in my home to see all awareness is growing and as a target group were taken more seriously but there's still a long way to. go before the motorbike market gets more female friendly especially in terms of clothing for nothing since even sleeping. in the past women were often

just used as decoration to sell most to buy. but that's changing slowly the industry is taking note women by kids are a force to be reckoned with. these women are born to be wild the global motorcycle market is riding high worth some 100000000000 euros in 2800 it's expected to keep growing and that's some part to women. 2 wheels for wheels big car or small loud or quiet transportation and travel is changing role getting from a to b. may be the main objective will never be the only reason for getting behind the wheel or the handlebars are glad that you came along for the ride today that's all for this week's made see you next time and the mean time to be sure to check us out

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