surprise yourself with what is possible who is medical really what moves them part . we talk to people who follow along the way maurice and critics alike how is the world's most powerful woman shaping public and joining us from eccles lifestyle. why subscribe to do w. books you meet your favorite writer might believe the objective but i write is to share what i find beautiful. on you tube. and today is a very polarized world there are still some things we can safely say unite us like food we all have to eat but we're only that simple who sells it and for how much is

a deeply disputed topic when it comes to food can cheap be good our focus this week on made. now here's something i've heard a 1000000 times but have trouble taking to heart you get what you pay for meaning the more you spend on something the better it'll be but that doesn't stop me looking for a bargain and potentially regretting it later but some sellers will have you believe you don't have to compromise like l.d. the german supermarket chain with thousands of stores all around the world my colleague chris down for save us went to find out how that could possibly be true. he is one of the world's largest supermarket chains actually it's 2 chains not an easy route and they both pride themselves on that rock bottom prices and high quality product how does audi do it. it's 3 30 in the morning and all of compost is already at work he manages an audi

north distribution center as big as a football stadium. the company rarely lets t.v. crews come to visit this is a rare exception. trucks will be loading here soon and everything has to go very fast it was the same yesterday afternoon and yesterday evening when the goods were assembled for distribution and keep up the pace this morning to. front load his truck and sets off on the 1st of 3 round trips today his 1st stop is the closest store 20 kilometers away. there are more than $10000.00 of these around the world. and they all get daily deliveries their stock rooms are small on purpose in order to keep down costs.

it's now 6 am store manager and father john bussey 5 colleagues have to restock as much as a 3rd of the shell. every morning the store opens in just one hour. i just i like to go to the gym when i have time but working here is fun and i automatically get lots of exercise. the staff tell me they get paid more than the average for the sector but the other day chain has come under criticism for its employees heavy workload and long hours. ahead operations for the region in germany only stores report more revenue per square meter shop space than any other discount or. also roast its own coffee. started very early in the company's history it was probably hard to convince suppliers to sell coffee to what was then called the album. coffee it's a really fun so they decided to produce their own coffee coffee and that's been

very successful. for some well known brands don't want to be seen to have their goods sold at super low prices at discount supermarkets. to get around that problem he sells brand name goods under its own labels. this is where the other story began in essence the 1st store its 2 founders open to still known as number one. mother had already run her own small corner shop then in 1945 her 2 sons cottontail obliged opened their 1st supermarket. this used to be the standard look unadorned pretty basic these 2 staff members met one of the brothers the pioneers of no frills grocery retailing. they just lay a ballad on the floor and then lot more pallets with cans of tuna or pineapples or

peaches or whatever was available on the market at that time of year. and they just piled them high. price labels cut open the front of the cardboard boxes and that was that. i knew mr albert many many years ago he would do his shopping here every fortnight and he would always take the rejects the dented hand since that 1. 100 going on until the outlets came along no retailers sold goods out of piles of cardboard boxes at super low prices with a tiny profit margin per item all that coupled with low overheads and higher efficiency was a recipe for success. karl until i ran out of the together overseeing its rapid growth until 1961 then the brothers parted ways each setting up his own company that goes are very similar to you had

it i think not. it 2 decades ago both companies started setting up shop in foreign markets between them they now have more than $10000.00 super markets around the world. in recent years more attention has been paid to the design the book is getting more sophisticated but that doesn't scare away the regulars if i live nearby that's one reason then there's the range of goods and the prices you pause. for some things i buy it how the other things i wouldn't buy a child really. buy most things that. they don't have something. i want to find out more about the cost of the modernization program i'm invited to an off the record chat at the headquarters of the knot in essence the privately held company never reveals much about its in a workings and doesn't give me any numbers. what is public knowledge is that in

2018 it posted an operating loss in germany for the very 1st time reportedly because of high investment costs. legal has more branches the competition and the pricing pressure of fierce. audi is famous for its weekly special offers popular products at extra low prices but that's not at the heart of its strategy. we're market leaders when it comes to pricing because our customers always pay the best price on all our items so we'll see. at the lowest possible price. rise of course other supermarkets and discount chains also your customers with great prices in germany the hottest price was probably over meat pork or chicken can end up cheaper than common or garden vegetables is that compatible with humane animal husbandry concern shoppers can scan q.r. codes to find out more about the meat processing plant the farms and the livestock

. we aim for transparency customer should know under what conditions animals are bred up. we require our suppliers to abide by all the relevant regulations and we check up on them. and. we have a large corporate responsibility department that does regular audits of our suppliers you can meet so you. know what it's worth a. corporate responsibility appears to have become important to us the know what it says it receives and answers lots of questions from environmentalists. consumers are becoming more discerning and that's raising pressure on the retailer to show that it takes its responsibility seriously to ensure that cheap can also mean humane. play last year around 10000

farmers with 5000 tractors made their way from across germany to converge here in the center of berlin they came to protest the government's new policies on the use of fertilizer now those regulations are meant to help protect the groundwater but german farmers say that will affect the harvest and they're furious our reporter carl went to see some of these farmers spoiler alert they're still angry. each of these combine harvesters cuts a 10 metre wide swathe through the fields of rapeseed for most of the year the expensive machines stand idle in the shed but during the harvest they're on the go almost all the time. trucks drive right onto the field to pick up the crop. that's efficient and saves time for the farmer. deter for employees for people on his 900 hectare farm in eastern germany he may

use high tech machinery but he does not accept the label industrial agriculture. or the reasons of i reject the idea of i'm the son of a farmer and what we do nowadays is not industrial i don't think you can ever describe farming as an industrial interest i would call this modern agriculture. but. once the crop is harvested fertilizer is spread on the field right away and another crop is planted. a regulation specifies how much fertilizer may be used so as to limit the amount of harmful nitrate in groundwater. in order to meet these requirements farmers have to use expensive measuring devices. the authorities check on compliance and penalties for violations can be severe.

lover is angry about the fertilizer regulation he says it makes it harder for him to farm the way he thinks is right. and every year the amount he's allowed to use is reduced. for dummett 3 let's see that means a lower yield. but then the following year the yield is even smaller. we did defend that yield is the basis for calculating the amount of nitrogen fertilizer for the year after that. yeah better give it up at all minus 20 percent over and over again. it's like giving somebody 20 percent less food every year. people tend to get food if that's how it works our fields are slowly starving. at some point we'll have no yield at all. farmers in the european union receive subsidies from brussels deter now for this case that amounts to more than $200000.00 euros

a year but it's a gift he says he'd rather not receive he says crops should command higher prices food is simply too cheap with the machinery equipment is getting more and more expensive as his diesel labor costs are rising as well of course that's a major factor in farming and we don't want to be left behind. while the rest of society earns more and more we farmers are less and less we're always being accused of demanding subsidies but we don't want them we want fair prices and that means at least 30 percent more for grain milk and pork then we could do without some. cities . i know since all of that city. teacher love for his neighbor is also under pressure financially a new animal welfare law and means he has to upgrade living conditions for his picks. to fundies face and his employee catarina who may keep the south who've given birth confined like this for 28 days so that they can't crush or otherwise injure their piglets.

now each stall has to be enlarged that means there won't be room for as many cells in total. employs 2 people to look after the pigs now he'll probably have to let one of them go. as a visible make it looks like we'll have to give up pig farming this shed was built for $185.00 sounds we now have $120.00 and i think they each have a decent amount of space but you know if we have to rebuild and reduce the number even further it won't be economically viable for the following i can't do with just one employee what about weekends off and holidays i need at least 2 but i can't afford to pay too if we don't have enough sobs it just doesn't add up with any other body. so cut her greenhorn it is set to lose her jobs as situation death his operation to the new regulations on animal welfare.

there's been lots of rain lately and deter loafers combine harvesters have to stop earlier in the day. that's an annoyance for the farmer but what really makes him mad are all the regulations but he says are forcing him to change the way he farms which are going to move items so far we've heard from the producers and sellers and on the other side of the equation there's us the consumers it's our business they want and supermarkets are willing to go to great lengths to get it undercutting each other in the process what we all have to ask ourselves is what are the consequences of these price wars. meat milk fruit and vege who has the lowest prices every cent cows competition is

fierce among a handful of retail chains that dominate the global market. the world's biggest retailer is the american company wal-mart revenues this year are expected to announce to around $470000000000.00 euros heavyweights among discount stores include germany's shots were up which owns the legal and health line chains with estimated revenues this year of 120000000000 euros followed by aldi with 100000000000. in order to sell their goods cheaply retailers often put producers under pressure if you don't give it to me for such and such a price you're out. it's not just discount stores that push down the prices they pay so do more upmarket chains like you know they've. if their suppliers won't sell to them for less they'll even kick out huge corporations such as nestle coca-cola and unilever. small farmers sometimes find their deliveries of fresh produce turn.