competition is fierce among a handful of retail chains that dominate the global market. the world's biggest retailer is the american company wal-mart revenues this year are expected to announce to around $470000000000.00 euros heavyweights among discount stores include germany's group which owns the legal and chains with estimated revenues this year of 120000000000 euros followed by aldi with 100000000000. in order to sell their goods cheaply retailers often put producers under pressure if you don't give it to me for such and such a price you're around. it's not just discount stores that push down the prices they pay so $2.00 more upmarket chains like you know they've. if their suppliers won't sell to them for less they'll even kick out huge corporations such as nestle coca-cola and unilever. small farmers sometimes find their deliveries of fresh produce turned down agreed price is reduced retroactively or payments delayed

by the retail chains tricks like these have brought farmers out onto the streets in protest. but the retailers hit back they say there's no escaping fears international competition and in any case many shoppers can't afford to pay more for their purchases. if you ask consumers most say they would be willing to pay more for meat and milk but when it comes down to it the majority still choose the cheapest items. scandals over factory farming and exploitative working conditions on farms that in slaughterhouses have made cheap food a political issue. what's the answer break up the big retail chains have governments dictate prices. but that sounds like socialism. an act stricter laws to protect workers animals and the environment that could raise

prices. and equitable system of production and distribution is impossible given the pricing power of major retailers it's a power struggle and the outcome is anybody's guess. if you are like me use all of oil in basically everything it's affordable it's meant to be healthy plus it's a key staple in the so-called mediterranean diet which apparently helps you live longer consumers love it but many of those who make the oil can't seem to make a living from it the world's biggest all of oil producer is but the all of all farmers say being at the top doesn't mean much in the face of shrinking profits one farmer and i'm the new c.e.o. whose family has made all of oil for a century so it upon himself to take us production into the future. con is passionate about growing olives his trees grow on 100 hectares of land some of them are over 100 years old. they don't start in with this olive grove.

these trees were planted by my grandfather in the 1920 s. . and since then he's restructured the olive groves so that he can live from selling all of the oil he planted the trees closer together and started watering them which used to be unusual now me again harvests a 1000000 kilos of all of the year between october and february but their value is going down he said there but if you know the price of olive oil has fallen a lot think that our profit margin is so small that many olive groves are no longer profitable. at today's market prices a kilo of the finest spanish olive oil only fetches 2 euros in the country 4 years ago it would sell for twice that like almost all the all of growers in the area began to used to send all of his all lives to one of the many cooperatives in the

town of plant different but with so many other farmers doing the same his oil was getting lost in the mix which he found disheartening. i decided to return to my roots my grandfather pressed the oil himself and sold it directly that's what my family and i wanted to. pass 2 years ago they decided to market the oil themselves in nearby. vega and miguel's brother take care of the business side julio posts ads on facebook and google at 1st they were only for the spanish market . and i had no idea about e-commerce i had no idea how to sell a product online. it was an adventure and a challenge but as a. team we managed to put this beautiful project together we wanted the. business is getting better and better they've employed 2 people to stay in direct contact

with the customers at the beginning of the year they started discussing which new avenues they could take and decided they would expand into all of europe while spain was in coronavirus lock down the warehouse in plant to fania was receiving more and more orders it was funny we just wondered what would happen if we started taking orders from abroad. and it was an even better outcome than any of them had expected why is he doing it anyway but it was unbelievable i think i mean within 3 months 30 percent of our orders were coming from elsewhere in europe . have been especially from germany. money. the direct marketing worked out well but they're still not in control of all aspects miguel still stores his own oil in the cooperatives tanks and he needs help extracting the oil from his all lives. more still not

completely independent from the co-operative we need help from them to press the olives we can't do that without them and we need help filling the bottles. but he hopes to soon be fully independent again is already making more money than before the customers can buy quality all of oil directly from farmers in under luciana at a price that can compete with supermarket gran's the new business model has already begun to bear fruit. and before we let you go it's confession time for me i. am terrible with plants so i won't likely ever to own any kind of weekend garden house or allotment but for many people these gardens are a source of pure pride and joy this week we handed our orloff krieger a pair of hedge trimmers and told him to go wild he may have taken it literally

took one sec and stuck this all has to be trimmed the allotment lot on judge sauls for a stream suck suck suck suck. and . if to my for my he gets away from my high chair yeah i gotta see it's a career kid is how he's doing it all wrong i look. at this new orleans of iowa but one new year a much better is needed to move on that. just look carefully. you

can find allotments all over the world london paris moscow everywhere. these are this one is 100 years code house and you know 1000 and it's a pretty year so off the mall. with. truth really lovely red cherries. sell sherry's. just or. did. some things off my shouldn't have. nearly killed. this main stroebel. it was

yesterday and i have to talk to eric out because of well this should be there. because most of the democrats and kill what will you do with so many cherries and gooseberries and all the rest it's a lot eat it all. you really want to know yes of course. i make jack and make reserves and i freeze stuff to eat in the winter this is do you know how good a store retard like tastes in the winter. get after i can't imagine what i mean for a black forest gatto with homegrown storm breeze and cherries course. i would bet my huts the most important thing i couldn't live without was house by sickness conviction. we have always saw me cutting the hatch do you think i have a talent base in talent yet really thanks ken really and if you want to do it even

better i can show you how to. get. the often been a transaction i often walk past gardens like the send wondered what kind of people are they appeal to you so much for infant. yet sparse now i know it's just wonderful to get away from it all right from work in the office and steam on. the system from it's so relaxing. soon there will be pouncey this growing over that was the potatoes i planted.

seems like all life has a thing or 2 to learn about plant. just like me maybe erica can teach us both to grow our own food that's all from this edition of made i hope you enjoy the show by for now let's see let's tie.

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coach africa. 30 minutes t.w. . grappling with some tricks. to express his feelings i am not very creative yet but i would love to be considered an artist mandate looking for new perspectives of real to do it and not to be replaced by a previous candidate doing things differently. come to the place where we reflect on society wants to take. on the job of. passion a drama competition vibe marketing numbers atmosphere help fight at sac intuition

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commercials. player. play. this is d w news live from berlin and the u.s. house of representatives moves forward with a vote to impeach president trump over last week's attack on the capital trump projects responsibility for the violence the democrats said now also some republicans say he is in danger to the nation and must be stopped.