elsewhere. but these men did not that's when i found out is that this is also possible in germany. we've already spoke to banks who would be happy to solve the entire matter but even if you said those bank accounts are very labor intensive for them and hoping to create a win win situation. it's the banks will benefit society will benefit and the german government will align its laws with international standards and. he still hasn't won over politicians or the banks in germany but until now is determined to keep striving for a better world. a world in which the oceans off the coast of norway would be spared the effects of pollution and overfishing. the ocean is the source of much of the country's wealth but the maritime industry has been slow in protecting it properly. startups in oslo are looking for solutions.

one idea is a design for underwater traps for sustainable fishing. the startups founders need funding. for investors like talk about new start it's a chance to save the world and make money. the goal is we're looking for the best farmers that focus on solving problems as a core of their business using technology at scale that. making huge policy impact in the world at the same time as making great profits from actually. talked about his heir to a norwegian real estate empire he's determined to prove the finance sector that environmental protection can bring a profit. and his business partner. have big plans in store for the startup to get the nod. will receive training from mentors in finance and industry. the risk is their goal is to help the start of years of. it will encourage change across entire industries. i suppose.

the risk. is the world of finance ready to go green for their projects to start and power are planning to use their influential network and banking industry. much like lobbyists to connect startups to the corporate establishment and introduce young innovators to the older generation of investors. is not a more technology it's it to be we we cannot walk with you know the must take. the plastic in the ocean we can not buy understand how much fish are actually holding their fish over fences and the cards they do their seem to understand and can also continue to get in a much better way than previously so this is where that's the technology enables us to have. and that i think also is something that a new generation is coming to have maybe having more docstring of stage about this purpose well than maybe our parents our grandparents like to leave the 2nd world

war using new technology to solve urgent problems and earn money in the process. that's the goal. but what will it take for green investments to truly take off. pencil it is convinced that this will only happen once people are convinced it will turn a profit. then people think that when they make sustainability an investment criteria they'll automatically lose money and then that's not true for you you effectively lose money when you don't have all the information relevant for development of your investment investment and today the relevant issues are climate change resource scarcity and depletion social stability does the study today drive the economy and determine the value of investments if you don't take that information into account the one year of bad investor but for the finance world that hasn't quite sunk in yet it was good enough once that.

this is the headquarters of one of germany's largest asset management companies and munich. is responsible for billions of euros. almost accords headed the 270000000000 euro investment branch of the world's largest reinsurer noone agreed until june 2020. he's been involved with sustainable investments for decades damansara can be if we had to funds back then to mutual funds the may add sustainability fund which was an international equity fund and may add climate change a fund that invested in solar panels and solar parks and parts exact then no one was interested when the months may exist and ability the equity fund took a long time many years before it was taken seriously on the market for the hope of the market and we had to close the mad climate strategy fun no one invested in it.

today may exist in the bela he is one of the company's most successful products in this and has robust growth this year with stockings. attitude has also changed back then it was a visionary missionary concept today sustainability is reality and if you meet it. a recent study has shown that the world's largest companies face up to one trillion euros from climate change impacts. court says the message is beginning to sink in. either he said by each bar here represents a study the same question was asked each times is sustainability good or bad for performance list for the serious 2007 year for back then every investment in a solar or wind park was a risky one best and here you see that beginning in 20162017 that turned around from here on investors gave a different answer for sustainability became good for performance good for the

performance. and. the wind of change is blowing in the investment industry but why is that is social pressure having an impact. on globalization analysts of us if god is addressing young climate activists he's convinced that the wealthy stand to lose a lot of money and prevent a fight i had done in my freedom means that i can board a plane 100 times a year fly to 7 different marathons around the globe that feels like a wonderful freedom but what if that's no longer allowed and the days of international marathons are over as of any few 1000000000 if i'm wealthy i'll want to help prevent this catastrophe if only to preserve my own freedom to top the top emitters need to make their companies climate neutral that's now becoming a huge issue of. sustainability is also on the agenda at

a meeting in this london bank church of england representative adam matthews is meeting with members of the global investment elite to encourage change. some companies are actually putting more effort into the notion of trying to perspire only never to actually invest in to transform themselves 1st which is top show executives in attendance. adam matthews and his team want to confront the oil executives with some cold hard facts. today's been about space we understand in which oil and gas companies which mining companies and which electric utility companies are genuinely starting to transition their businesses and which aren't so that we've got clarity as investors about where we need to focus our attention and use. leaders of change with those companies that aren't progressing false north.

but as adam matthews knows the most powerful weapon in fighting climate change is forming alliances with other investors. stephanie pfeiffer is on the steering committee of the climate $100.00 plus initiative all i think what makes it so powerful is the weight of the investors behind it you've got $36370.00 investors with $34.00 trillion dollars in assets engaging with the highest emitting companies globally at c.e.o. level it is being taken very seriously and it has been accepted that we we only. the investors are worried about what will happen to their money if the oil giants don't go carbon free quickly enough. will the industry face stiff penalties and will the value of their investments plummet. in a show of strength the shareholders convinced the shell executives to enact a new policy linking their salaries to successfully implementing carbon reduction

measures. this is one of the largest oil and gas companies in the world through this it process we were able to negotiate the 1st statement between invest. there's . going to gust company but the question is is that change sufficient from the level of the challenge that we're dealing with and i think that's where there's still a lot of work to be done. but time is running out especially for the younger generation. they're demanding far reaching changes to the global economy. but sustainability expert yourself warns against changes that are too radical. doesn't it a ghost in the us our market system is one of the greatest achievements of humankind and we've created an incredible machine that provides us with all these goods and services for playing we can't let it grind to a standstill any changes we make to this machine will be

a kind of open heart surgery known as the machine must continue to keep beating while we change it from the fat end on to save the climate and our prosperity traditional industries will need to be able to shift course without going under and investors have a key role to play invest one investors need to understand that in capitalism what happens in society is significantly determined by decisions made by investors inside of windows and to we are those investors the amazons we have to ask what's happening to our money that our shares in major companies want to name it it how can we influence them and him that's what we need to focus on it and we need to do it in a way that does justice to the scope and urgency of these issues i stood. his shoes are concerned these affluent international millennialists. michael pettis ojt has brought them together for an evening event in zurich. 'd the idea of

sustainable investment has also won over this young millionaire from brazil. so we decided to do is really south to this this is. the guardians of the games to create a community where we can have a clear exchange and also education and how we can maximize our impact to all girls all of our portfolio. not only are wealthy individuals going green they are creating networks from families to loans from scientists to wealthy no one else to the international climate strike movement. the younger generation is determined to promote change. my main motivation is because i won't create the world where we all can be thriving happy people. and that's what i believe as a tech nerd we stand in front of

a cross troll hour that is going to hell is going to g.o.p. give a talk there and we can influence that. choice and i want to go towards the positive instead of later. the green investment revolution has started and some investors have made climate protection their goal. but it's only a beginning.

i'm. going to. believe this is a cartoon actually he has been dead for 22 years cruden is a close relative from frozen genetic tissue. and providing hope for endangered species. using longing to preserve biodiversity one biting species from beyond the great. business of the future. to dig. deep blue. young emigrants.

being all the police will stop. they know that the road is not a solution. they know their flight could be fatal. but going back not an option. shattered dreams. in 45 minutes. you know that 77 percent. are younger but it's a lot. that's me and me and you. and you know what time all voices. on the 77 percent talk about the stuff. from politics to flashes from housing boom boom town

this is where they are. welcome to the 77 percent. this weekend on g w. day chad has blessed us with an amazing array of flora and fauna. and researchers around the world are committed to protecting that biodiversity replenishing vital ecosystems and the species that inhabit them means we all have to do alcopops. scavengers can play an important role. as can animal droppings small and launch. what is scientists doing to counteract the dramatic loss in biodiversity.